Global Kombucha Market Research Report - Segmented By Flavor (Herbs & Spices, Citrus, Berries, Apple, Coconut, and Mango, Flowers, Others); By Type (Yeast, Bacteria, Mold, Others); By Distribution Channel (Supermarket/Hypermarket, Health Stores, Convenience Store, Online Stores, Others); By Packaging Type (Plastic, Metal, Glass, Others); By Geography (North America, Europe, Asia Pacific, Rest of the World) - Size, Share, Trends, COVID-19 Impact and Growth Analysis Report - Industry Forecast (2022 - 2027)

  • Category : Food & Beverages |
  • Report Code : VMR-40377 |
  • Pages: 200 |
  • Published : 2021-03 |
  • Region: Global |
  • Avilable Format : format excel,ppt, Pdf |
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Kombucha Market Size (2022 - 2027)


The global Kombucha market was worth USD 1.94 billion in 2020 and is projected to reach USD 10.75 billion by 2027 and is likely to register a CAGR of 22.3% from 2022-2027.


Kombucha is an organic drink made from black tea and sugar. Kombucha comprises varied enzymes, minerals, and vitamins. Kombucha is a nutrient drink fermented from the synergetic colony of bacteria and yeast.


Kombucha is available in different flavors like apple, lemon, berries, coffee, herbs, and spices. Kombucha is the quickest-growing market across the functional beverages sector. Kombucha is used across the healthcare sector like drugs and medicines.


COVID-19 Impact on Kombucha Market


During the COVID-19 pandemic, the demand for functional beverages is rising substantially. This has led to the demand for kombucha worldwide. Dubai-based organic Kombucha company, Saba Kombucha, broadcasted as its business is intensifying as the COVID-19 pandemic strengthens consumer awareness in health and wellness with growing online orders surging by 30%.




Working people are more stressed and suffer from various health issues like improper diet, untimely deals, hectic schedules. To overcome these issues the functional beverages are flourishing. With the buying power of consumers. The disposable income of the consumers and rising trends in consumer preferences escalate the kombucha market growth.


The kombucha manufacturers are steering to produce new flavors with promotions for attracting consumers. The consumption of harmful chemical fertilizers is stimulating causing a long-term negative influence on health. The trend for consumers towards fruit-flavored products accelerated the product demand. The perforation of natural and defended beverages because of superior marketing tactics booms the kombucha market growth.




However, the alcohol content in the beverages is a major drawback in the kombucha market. Also, the market faces some challenges like the availability of substitutes and regulatory issues related to kombucha be it sugar or alcohol content.




Market Size Available

2021 – 2027

Base Year


Forecast Period

2022 – 2027

Segments Covered

By Flavor, Type, Distribution Channel, Packaging Type, and Region

Regions Covered

North America, APAC, Europe, LATAM, MEA



Segmentation Analysis


The global Kombucha market has been segmented and sub-segmented based on the type, flavor, distribution channel, and packaging type.


Kombucha Market - By Type


  • Bacteria
  • Yeast
  • Mold
  • Others


By type, the bacteria segment dominates the kombucha market. The segment is rich in bacterial acids and enzymes generated by the human body and uses them to detoxify the system. The segment decreases the pancreatic load and lessens the liver burden.


Kombucha Market - By Flavor


  • Herbs & Spices
  • Citrus
  • Berries
  • Apple
  • Coconut & Mangoes
  • Flowers
  • Others


By flavor, herbs, and spices segment accounts for the largest share in the kombucha market. The segment grows in terms of revenue. The market players develop different exotic flavors with mixed herbs and spices for producing flavored fermented tea.


The citrus segment is expected to exhibit ascending growth in the forthcoming years.


Kombucha Market - By Distribution Channel


  • Supermarket/Hypermarket
  • Health Store
  • Convenience Store
  • Online Channel
  • Others


By distribution channel, the supermarkets/hypermarkets segment is leading with the largest share in the kombucha market. The supermarkets play a vital role in distributing kombucha in 2016. The segment is expected to showcase robust growth in the near coming future.


Kombucha Market - By Packaging Type


  • Plastic
  • Metal
  • Glass
  • Others


The plastic packaging type segment is expected to lead the kombucha market.


Regional Analysis


North America is dominating the global kombucha market. The market retains its dominance across the forthcoming years. The growth in the region owes to the popularity of the drink among the consumers is snowballing.


The U.S and Canada are the major contributors in North America. The market in the U.S and Canada attributes to the rising health-conscious consumers and the easy attainability of the drink as a healthy substitute to soft drinks and sodas.


Europe is considered to be the second-largest in the kombucha market. The growing inclination of consuming probiotic drinks and functional beverages has accelerated the kombucha demand in Europe. Companies like PepsiCo, Coca-Cola Company, and Starbucks Coffee Company are magnifying the products in the region due to the new product launches and attractive internet campaigns. The demand for sports and energy nutrition products in working professionals for maintaining their muscle strength upgrades the kombucha use.


The U.K is leading the market regional-wise. The market growth in the U.K attributes to the rising presence of market players and rising popularity concerning the health benefits associated with kombucha in independents.


Germany is anticipated to have quick growth due to its increasing disposable income and the adoption rate is high. The government initiatives are increasing for kombucha manufacturing exhibiting substantial growth in the region.



In Eastern Europe, investments and developments are steadily increasing. Poland has entered its decade of dynamic growth with new overseas retailers and luxury brands entering the market with 30new global brands set up operations.


However, Asia-Pacific is the quickest growing region in the kombucha market. China is the highest consuming kombucha in past years. The growth attributes to its digestion properties and the high familiarity of the product with local players.


Latin America is predicted to grow with a CAGR of 24.5% from 2021-2026. The LATAM growth owes to the increasing occurrence of chronic diseases, growing health awareness among independents, and lifestyle changes.


Brazil is the leading region in the kombucha market. The Brazilian market growth is due to the presence of market players and rising familiarity with the health advantages of kombucha. Massive health professionals claim that kombucha helps increase mental functions, and aid in weight loss, and accelerate the immune systems.


In Mexico, the beverages manufacturers are focusing on producing kombucha as the demand for fortified drinks is increasing, and the ever-increasing demand for kombucha with new strategies influenced the Mexican market positively.


Argentina is expected to grow with the quickest growth ascribed to rising disposable income and for manufacturing kombucha, the government of Argentina is taking some steps.


The Middle East and African growth for the kombucha market attributes to the increasing number of diabetes cases, obesity, and gastrointestinal in Middle Eastern countries. The local key players focus on establishing inventive products to sustain the growing demand for the kombucha market.


The Saudi Arabian market for Kombucha owes to the efforts taken by the government to influence consumers to choose sugar-free and healthy drinks augmenting the market growth. FDA has implemented many restrictions on energy drinks and carbonates with a sin tax. Such kind regulations and initiatives have been established primarily to crave consumers to reduce their consumption of excessively sweetened beverages to prevent certain health issues.


In Turkey, the sales of the kombucha market are observed to have considerable growth due to the immense population, and rising urbanization.


Kombucha Market Key Players


  1. Reed’s Inc.
  2. Buchi Kombucha
  3. Townshend’s Tea Company
  4. Cell-Nique Corporation
  5. Revive Kombucha
  6. Kevita, Inc.
  7. Humm Kombucha LLC
  8. Hain Celestial Group
  9. Gt’s Kombucha
  10. Red Bull GmbH and few others are some major players involved in the Kombucha market.


Recent Market Developments


  • On March 31, 2020, Brew Dr. established a new tropical uplift caffeinated kombucha.
  • On March 05, 2019, Revive Kombucha circulated the launch of Revive Sparkling Kombucha, a fermented organic and shelf-stable craft brew.
  • On May 31, 2019, GT's Kombucha unveiled the launch of ALIVE, adaptogenic teas inspired by Ayurvedic medicine. Inclusion of three adaptogenic mushrooms Reishi, Chaga, and Turkey Tail integrated with selected varieties of refreshing teas and a touch of raw apple cider vinegar.
  • On August 15, 2017, KeVita added two new flavors to its Master Brew Kombucha line: Blueberry basil and Roots Beer.

Chapter 1. Kombucha Market   – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. Kombucha Market   – Executive Summary

2.1. Market Size & Forecast – (2022 – 2027) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

                2.3.1. Impact during 2022 - 2027

                2.3.2. Impact on Supply – Demand

                2.3.3. Impact on Production Cost

                2.3.4. Impact on Supply Chain

Chapter 3. Kombucha Market   – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. Kombucha Market   Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3  Customer Analysis

4.4. Porters Five Force Model

                4.4.1. Bargaining Power of Suppliers

                4.4.2. Bargaining Powers of Customers

                4.4.3. Threat of New Entrants

                4.4.4. Rivalry among Existing Players

                4.4.5. Threat of Substitutes

Chapter 5. Kombucha Market - Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. Kombucha Market – By Flavor 

6.1. Herbs & Spices

6.2. Citrus

6.3. Berries

6.4. Apple, Coconut, and Mango

6.5. Flowers

6.6. Others

Chapter 7. Kombucha Market – By Type 

7.1. Yeast

7.2. Bacteria

7.3. Mold

7.4. Others

Chapter 8. Kombucha Market – By Distribution Channel 

8.1. Supermarket/Hypermarket

8.2. Health Stores

8.3. Convenience Store

8.4. Online Stores

8.5. Others

Chapter 9. Kombucha Market – By Packaging Type 

9.1. Plastic

9.2. Metal

9.3. Glass

9.4. Others

Chapter 10. Kombucha Market , By Geography – Market Size, Forecast, Trends & Insights

10.1. North America

                10.1.1. U.S.A

                10.1.2. Canada

                10.1.3. Mexico

10.2. Europe

                10.2.1. Italy

                10.2.2. Spain

                10.2.3. Russia

                10.2.4. Germany

                10.2.5. UK           

                10.2.6. France

                10.2.7. Rest of Europe

10.3. Asia Pacific

                10.3.1. Japan

                10.3.2. South Korea

                10.3.3. China

                10.3.4. India

                10.3.5. Australia & New Zealand

                10.3.6. Rest of Asia-Pacific

10.4. Rest of the World

                10.4.1. Middle East

                10.4.2. Africa

                10.4.3. South America

Chapter 11. Kombucha Market   – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

11.1. Company 1

11.2. Company 2

11.3. Company 3

11.4. Company 4

11.5. Company 5

11.6. Company 6

11.7. Company 7

11.8. Company 8

11.9. Company 9

11.10. Company 10

  • Primary & Secondary Sources to Collect & Validate Data

  • Utilization of Both Top Down & Bottom Up Approach

  • Holistic Research Methodology

Scope & Introductory Research

In the initial stage of research, the scope for market is defined. In order to better understanding of the market, secondary focus is on different segmentations of the market. Preliminary research involves identifying key data points related to the market under consideration to estimate the market sizes to the best extent.​

Data Collection 

Based on the scope of the market and the key data points, a number of secondary sources are considered. This data collection stage consists of a team of analysts who gather data from various secondary resources, accessing proprietary databases and primary research by reaching out to key market participants and opinion leaders. ​

Data Fusion

At this stage, collected data using several sources is arranged in structured format. The sources include industry participants, in-house models, key opinion leaders in the market ecosystem and databases. Historical data trends are established at this point, and compared to the current scenario. Based on the macro- and micro-factor prevailing in various geographies, proprietary data models are used to analyze key market countries. Key players in this market are listed based on their capabilities in revenue, sales, and development. The study also involves the identification of companies in the category of 'new entrants' and their potential effects on the market.

Data Analysis

At this stage, the analyst team moves on to understand how the market has changed over the years. The total size of the market is gathered after an study of different business segments and end-users is done. An impact research is also done to see what factors will/may influence the market in the years ahead. The effect of various variables on the industry is often taken into account when forecasting market sizes.

Verification ​

Data verification is conducted at all research levels, however this stage is dedicated to more rigorous checking of the data points. At this stage, the estimated data is triangulated with company revenues and checked with industry experts including several senior executives and key opinion leaders in the market. The data is then summarized, and the findings are derived from the same for the report. ​

Quality Assurance & Report Preparation​

Holistic research methodology is followed with combination of Top Down and Bottom Up approach to undertake the estimation and forecasting task in order to ensure quality of data. At this stage of the research process, a dedicated QA team checks the data and approves after several predefined checks. Each section is checked and questioned to make the report accurate and reliable. In case of discrepancy, a team of analysts reviews the issue, and the whole process is repeated again. That significantly improves the report's quality. After approval, all the parts of the report are brought together and is formatted by highly trained team thus making it ready to dispatch.​

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