Global Ground Coffee Market Size (2024-2030)

The Global Ground Coffee Market was valued at USD 42 billion in 2023 and is projected to reach a market size of USD 71.98 billion by the end of 2030. The market is anticipated to expand at a compound annual growth rate (CAGR) of 8% between 2024 and 2030.

The Global Ground Coffee Market is witnessing steady growth, driven by increasing consumer preference for fresh, convenient, and flavorful coffee options. Ground coffee, a staple in many households and cafes, offers a balance between ease of use and rich taste, appealing to coffee enthusiasts globally. The rising popularity of specialty coffee, along with growing awareness of sustainable and ethically sourced products, has further boosted demand. Innovations in packaging, such as single-serve pods and eco-friendly options, are also enhancing the market’s appeal. Additionally, the convenience of e-commerce and expanding retail networks is making ground coffee more accessible, particularly in emerging markets. Health-conscious consumers are increasingly drawn to ground coffee for its natural antioxidants and potential health benefits, driving further demand. With increasing urbanization, changing lifestyles, and the rise of café culture in developing regions, the market is expected to grow significantly. Ground coffee manufacturers are focusing on product diversification, offering various blends, roasts, and flavors to cater to diverse consumer preferences. As a result, the Global Ground Coffee Market continues to expand, adapting to evolving consumer needs while maintaining its status as a beloved beverage choice worldwide.

Key Market Insights:

35% of global coffee consumers prefer ground coffee for its rich taste and aroma.

40% of the global coffee market is comprised of ground coffee products.

Specialty coffee, including premium ground coffee, is growing at an annual rate of 7%.

Europe accounts for over 50% of the global ground coffee consumption.

The demand for organic and sustainable ground coffee is increasing by 10% annually.

E-commerce sales of ground coffee have risen by 20% in the past year.

60% of millennials report drinking ground coffee at least once per day.

Global Ground Coffee Market Drivers:

Rising Demand for Specialty and Premium Coffee.

The growing consumer preference for specialty and premium coffee products is a significant driver in the Global Ground Coffee Market. As consumers become more discerning about their coffee choices, they are increasingly seeking high-quality, sustainably sourced, and ethically produced coffee. Specialty coffee, including various blends, single-origin options, and organic varieties, offers a richer flavor profile, appealing to coffee connoisseurs. This shift in consumer behavior is particularly pronounced among younger generations, such as millennials and Gen Z, who are willing to spend more on premium coffee experiences. Furthermore, the rise of third-wave coffee culture, which emphasizes artisanal coffee production and brewing methods, has popularized ground coffee among urban populations. Coffee shops and cafés also contribute to this trend by introducing consumers to more refined and unique coffee offerings. As a result, manufacturers are focusing on product innovation, introducing diverse roasts, flavors, and eco-friendly packaging to meet the growing demand for premium coffee. The expanding middle class in developing regions is also contributing to the rising consumption of specialty ground coffee, further boosting market growth.

Expansion of E-commerce and Retail Channels.

The expansion of e-commerce and retail channels is another major driver for the Global Ground Coffee Market. As consumers increasingly shift towards online shopping, especially post-pandemic, e-commerce platforms have become a vital distribution channel for ground coffee products. The convenience of online purchasing, combined with a vast range of product options, has attracted a broader consumer base. Major coffee brands and small-scale producers alike are leveraging digital platforms to reach global consumers, offering subscription services and direct-to-consumer sales, which further drive market penetration. Additionally, the rise of social media and digital marketing has enabled coffee brands to engage directly with customers, fostering brand loyalty and promoting niche products such as organic or fair-trade ground coffee. Brick-and-mortar retail chains, supermarkets, and specialty stores also continue to play a crucial role, with increased focus on premium product placement and marketing strategies that target coffee enthusiasts. The growing availability of ground coffee in both physical stores and online platforms, coupled with innovative marketing efforts, is accelerating market growth and making ground coffee more accessible to consumers worldwide.

Global Ground Coffee Market Restraints and Challenges:

The Global Ground Coffee Market faces several restraints and challenges that could limit its growth. One significant challenge is the fluctuating price of coffee beans, driven by factors such as unpredictable weather conditions, political instability in key coffee-producing regions, and global supply chain disruptions. These price fluctuations can affect the profitability of coffee producers and manufacturers, leading to increased prices for consumers, which could dampen demand. Additionally, the market is facing growing competition from alternative coffee formats, such as single-serve pods and ready-to-drink beverages, which offer greater convenience for on-the-go consumers. Environmental concerns related to coffee production, including deforestation and water usage, are also increasingly scrutinized by consumers and regulatory bodies, placing pressure on companies to adopt more sustainable practices. Moreover, rising labor costs in producing countries and the complex logistics of transporting coffee across international borders further add to the industry's challenges. Health-conscious consumers may also be shifting towards non-caffeinated beverages, which could reduce coffee consumption over time. Finally, market players must continually innovate to meet evolving consumer preferences, which requires significant investment in product development and marketing, potentially straining smaller coffee producers. These combined challenges present hurdles that the ground coffee market must navigate to sustain its growth trajectory.

Global Ground Coffee Market Opportunities:

The Global Ground Coffee Market presents numerous opportunities for growth, particularly driven by shifting consumer preferences and technological advancements. One significant opportunity lies in the rising demand for organic, fair-trade, and sustainably sourced coffee. As environmental awareness grows, consumers are increasingly seeking eco-friendly products, creating a substantial market for ethically produced ground coffee. Companies that focus on sustainability, offering organic and shade-grown coffee, stand to gain a competitive edge. Another key opportunity is the expansion into emerging markets, where growing middle-class populations are adopting coffee consumption as part of their daily routines. Countries in Asia-Pacific, the Middle East, and Africa are experiencing increasing coffee consumption, providing a vast, untapped consumer base. Technological innovations, such as smart packaging that preserves freshness and quality, as well as advancements in coffee-making equipment, are further enhancing the consumer experience. E-commerce also offers significant opportunities for market expansion, as online platforms allow smaller brands to reach a global audience with ease. Subscription services, personalized coffee blends, and direct-to-consumer models can help brands build loyal customer bases. By leveraging these opportunities, companies in the ground coffee market can cater to evolving consumer demands, expand their reach, and drive sustained growth in the coming years.

GROUND COFFEE MARKET REPORT COVERAGE:

Global Ground Coffee Market Segmentation:

Global Ground Coffee Market Segmentation By Grind Size:

• Coarse
• Medium
• Fine

In 2023, based on market segmentation by Grind Size, Coarse had the highest share of the Global Ground Coffee Market. The demand for different grind sizes in the Global Ground Coffee Market varies based on regional trends, consumer preferences, and technological advancements. In regions where brewing methods like French press and pour-over are prevalent, coarse grind coffee tends to be more popular due to its compatibility with these techniques. In contrast, markets with a strong preference for espresso-based beverages, such as Southern Europe, see higher demand for fine grind coffee. Consumer preferences play a key role, with shifts in trends impacting the popularity of grind sizes over time. For instance, as the espresso culture spreads globally, fine grind coffee could experience growing demand. Additionally, technological advancements in coffee brewing machines influence the demand for specific grind sizes. Innovations in drip coffee makers and other brewing technologies have led to increased efficiency and precision, driving the popularity of medium grind coffee in markets where automatic drip machines are commonly used. Ultimately, the market for different grind sizes is shaped by a combination of cultural habits, evolving consumer tastes, and advancements in coffee-making technology. To gain a comprehensive understanding of these dynamics, consulting detailed market research reports and expert analyses is essential for insights into market shares, trends, and demand factors affecting grind size preferences.

Global Ground Coffee Market Segmentation  By Packaging:

• Bags
• Pods
• Canisters

In 2023, based on market segmentation by Bags, Packaging had the highest share of the Global Ground Coffee Market. Bags remain the preferred packaging option for ground coffee due to their versatility, convenience, cost-effectiveness, and increasing focus on sustainability. Versatile enough to accommodate various coffee types and grind sizes, bags can be made from a range of materials, such as plastic, paper, or foil, to cater to different consumer and retailer needs. Their user-friendly design makes them easy to open, reseal, and store, providing convenience for both consumers and retailers. From a cost perspective, bags are more economical to produce and transport compared to other packaging formats like cans or single-serve pods, making them a practical choice for coffee manufacturers looking to optimize costs. Sustainability is another important factor, as many coffee companies are shifting towards environmentally friendly practices. Bags made from recyclable or biodegradable materials align with this growing trend, helping companies meet consumer demand for eco-friendly packaging. Although pods and cans have gained popularity, particularly for single-serve coffee, bags are expected to maintain their dominance in the ground coffee market. Their adaptability to different coffee products, combined with cost-effectiveness and a growing focus on sustainability, ensures that bags remain a favored choice for packaging ground coffee in the years to come.

Global Ground Coffee Market Segmentation  By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Coffee Shops
• Online Retailers

In 2023, based on market segmentation by Distribution Channel, Supermarket and Hypermarkets had the highest share of the Global Ground Coffee Market. Supermarkets and hypermarkets continue to be the dominant distribution channels for ground coffee, offering several key advantages that cater to a broad consumer base. Their extensive network of stores ensures that ground coffee is readily available to a large and diverse population, making it a convenient option for many shoppers. These retail giants provide a wide variety of coffee products, including different brands, roasts, grinds, and flavors, which caters to diverse consumer preferences and allows customers to choose according to their taste and budget. Price competitiveness is another significant factor, as supermarkets and hypermarkets often offer coffee products at lower prices compared to specialty stores, attracting budget-conscious consumers. Additionally, many of these retailers have loyalty programs that reward regular customers with discounts and promotions, potentially increasing coffee purchases. Despite the growing popularity of specialty coffee shops for premium and artisanal blends, supermarkets and hypermarkets remain the primary choice for the majority of ground coffee consumers due to their convenience, broad product range, and competitive pricing. This combination of factors ensures that these retail channels maintain a strong presence in the ground coffee market.

Global Ground Coffee Market Segmentation By Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

In 2023, based on market segmentation by Region, North America had the highest share of the Global Ground Coffee Market. North America remains a dominant force in the global ground coffee market due to its strong coffee culture, diverse market offerings, and high disposable income. The region boasts a long-standing tradition of coffee consumption, with a high per capita intake of both brewed and specialty coffee beverages, which drives demand across various coffee segments. The North American market is characterized by its wide range of coffee products, including traditional blends, premium single-origin coffees, and an array of specialty beverages, catering to a broad spectrum of consumer preferences. High disposable income in the region enables consumers to spend more on diverse coffee options, including premium and specialty products, further fueling market growth. Additionally, North America is home to several major coffee brands, both domestic and international, which have established a strong market presence and continue to innovate in product offerings. While coffee consumption is growing in other regions such as Asia-Pacific and Europe, North America’s established coffee culture, extensive product range, and high purchasing power ensure its continued dominance in the global ground coffee market. This combination of factors positions North America as a key player in shaping global coffee trends and driving market dynamics.

COVID-19 Impact Analysis on the Global Ground Coffee Market.

The COVID-19 pandemic had a mixed impact on the Global Ground Coffee Market. Initially, the market experienced disruptions due to lockdowns, supply chain challenges, and restrictions on coffee shops and cafés, leading to a decline in out-of-home coffee consumption. However, this was offset by a significant surge in at-home coffee consumption as people turned to brewing their own coffee during extended periods of quarantine. As a result, the demand for ground coffee increased in households, driven by the closure of cafés and work-from-home trends. Consumers sought comfort in familiar routines, with many investing in home coffee-making equipment and experimenting with various ground coffee blends and brewing methods. E-commerce emerged as a crucial distribution channel during the pandemic, with online coffee sales experiencing a sharp increase. The pandemic also accelerated the shift toward organic, fair-trade, and sustainably sourced coffee, as consumers became more health-conscious and concerned about the environmental impact of their choices. However, the industry faced challenges due to supply chain disruptions, labor shortages in coffee-producing regions, and fluctuating raw material costs. As the world gradually recovers from the pandemic, the ground coffee market is expected to stabilize, with lasting changes in consumer behavior toward home brewing and ethical consumption.

Latest trends / Developments:

The Global Ground Coffee Market is witnessing several emerging trends and developments that are shaping its future growth. One of the most prominent trends is the increasing demand for organic, fair-trade, and sustainably sourced coffee, as consumers become more environmentally conscious and seek transparency in product sourcing. Brands are responding by offering certified organic and ethically produced ground coffee, which is attracting a growing number of health-conscious and eco-aware consumers. Another key development is the rise of premiumization in the coffee industry, with consumers willing to pay more for specialty ground coffee that offers unique flavors, single-origin varieties, and artisanal blends. Additionally, innovations in packaging, such as biodegradable and compostable materials, are gaining traction, aligning with consumer preferences for eco-friendly options. The growth of e-commerce is also revolutionizing the market, with an increasing number of consumers opting for online coffee purchases and subscription services, allowing brands to reach a wider audience and build customer loyalty. Moreover, advancements in coffee brewing technology, such as smart coffee machines and precision grinders, are enhancing the at-home brewing experience, driving demand for high-quality ground coffee. These trends highlight the evolving consumer preferences and technological advancements that are influencing the ground coffee market's growth trajectory.

Key Players:

1. Nestlé S.A.
2. JAB Holding Company
3. The Kraft Heinz Company
4. Starbucks Corporation
5. The J.M. Smucker Company
6. Lavazza Group
7. Tchibo GmbH
8. Strauss Group Ltd.
9. Massimo Zanetti Beverage Group
10. The WhiteWave Foods Company
11. Death Wish Coffee Co.
12. Peet’s Coffee