Beauty Drinks Market Size (2024 – 2030)

The Beauty Drinks Market was valued at USD 2.13 million in 2023. Over the forecast period of 2024-2030, it is projected to reach USD 4.69 million by 2030, growing at a CAGR of 11.92%.

The beauty beverage market has seen significant growth in recent years, driven by an increasing consumer emphasis on health and wellness. Women particularly favor products that simplify their beauty routines while enhancing their general well-being. This specialized segment within the broader functional beverages market is gaining popularity as consumers seek convenient and effective solutions to support their beauty and health habits.

Key Market Insights:

The beauty drinks market is primarily driven by a general consumer shift towards preventive skincare, especially among the expanding elderly population globally. Moreover, the market benefits significantly from a growing number of health-conscious consumers with rising disposable incomes.

Beauty Drinks Market Drivers:

Increasing Female Population and Consumer Awareness of Collagen-infused Nutri-cosmetics raise market growth.

With the global increase in the female population, awareness of beauty drinks has significantly risen. These drinks aid in anti-aging, making the skin more radiant, and reducing acne, scars, and pigmentation. Acne, especially prevalent among women, affects about 95% of individuals aged 11-30, according to the NHS, with the highest occurrence in girls aged 14-17. The heightened awareness of beauty drinks offering healthy aging benefits for skin, hair, and nails has driven demand for products like collagen-based drinks. This is due to growing consumer recognition of the benefits of collagen peptides and tripeptides in human nutrition, gaining traction in both the nutrition and cosmetic markets and fueling the growth of nutri-cosmetic solutions worldwide. Consumers' increasing desire to prevent premature aging and preference for natural, safe, and effective beauty solutions have led to a significant market share for protein- and amino acid-derived nutri-cosmetics, such as collagen drinks. This trend has prompted key players in the nutraceutical market to expand their product portfolios, strengthening their presence in the beauty drinks market.

The constantly evolving health trends and the abundance of readily available information on health and nutrition are blurring the lines of products consumers use to maintain their health. For instance, consumers who once relied on traditional beauty products are now turning to vitamins and supplements to enhance their overall well-being.

Beauty Drinks Market Restraints and Challenges:

The high cost of the products hinders market growth.

The high cost of beauty drinks is a significant factor that can impede the growth and adoption of this market. The elevated price of nutricosmetics is a notable barrier to their widespread use. This premium pricing is due to the inclusion of high-quality ingredients and the extensive research and development required to create these products.

Beauty Drinks Market Opportunities:

Promoting on Social Media platform creates new opportunities

Social media platforms are pivotal in shaping beauty trends and product recommendations. Consumers frequently learn about new beauty drinks through influencers and online reviews. The rise of social media and influencer marketing significantly impacts the beauty drinks market. Online platforms expose consumers to beauty and wellness trends, influencing their purchasing decisions. Endorsements and testimonials from influencers and celebrities increase the visibility and attractiveness of beauty drinks, boosting consumer confidence and driving market growth. According to a blog by Happi magazine in August 2021, 39% of respondents reported that social media influenced their decision to try a new skincare product.

BEAUTY DRINKS MARKET REPORT COVERAGE:

Beauty Drinks Market Segmentation: By Type

• Natural Drinks

• Artificial Drinks

The natural drinks segment is anticipated to experience a higher CAGR during the forecast period, driven by rising health consciousness and concerns about the side effects of artificial beverages. Natural drinks are crafted from naturally derived ingredients, such as fruit juices, milk, malt, sugar, acid, flavorings, and colorings. Beauty drinks often feature ingredients like Goji Berry juice, which promotes smooth and healthy skin, and Pomegranate juice, renowned for its powerful antioxidant properties.

Beauty Drinks Market Segmentation: By Ingredients

• Collagen Proteins

• Vitamins and Minerals

• Fruit Extracts

• Others

Collagen-based beauty drinks dominate the market and are projected to sustain this leading position throughout the forecast period. These drinks deliver structural protein to the skin, enhancing its youthful appearance and protecting it from sun exposure and environmental pollution. Collagen supplements help prevent early aging, which drives the demand for collagen beauty drinks.

Collagen-based products are especially favored by elderly consumers due to the natural decrease in collagen production with age, resulting in increased regional demand for collagen-containing beverages. Growing consumer awareness of collagen's benefits for skin health and increased investments by ingredient manufacturers have led major companies to expand their product lines with collagen-infused beauty drinks.

The market growth is fueled by the desire to prevent premature aging and the preference for natural, safe, and effective beauty solutions like collagen. Companies dedicated to developing collagen-infused products are further supporting this trend.

Beauty Drinks Market Segmentation: By Function

• Anti-Ageing

• Detoxification

• Radiance

• Vitality

• Others

The anti-aging segment is anticipated to retain its leading position in the market, largely due to the wide availability of anti-aging products in Asian countries.

Detoxification remains a prominent trend focused on removing toxins and impurities from the body. This can be achieved through specialized diets or drinks designed for internal cleansing. Incorporating a green detox drink into one's diet aids in purifying the body from within, contributing to healthier, more radiant skin.

Beauty Drinks Market Segmentation: By Distribution Channel

• Grocery Retailers

• Beauty Specialty Stores

• Drug Stores and Pharmacies

• Others

With the increasing demand for beauty drinks, supermarkets and hypermarkets have started stocking these products. Many consumers favor these retailers due to their extensive space and immediate product availability. The wide range of brands offered also appeals to brand-conscious shoppers. Supermarkets and hypermarkets have large customer bases and are successful in many countries, providing a perception of diverse brand options driven by consumer demand.

Manufacturers are focusing on maximizing the visibility of their beauty drink products to enable rapid scalability. Supermarkets and hypermarkets offer a broad selection of flavors and varieties of beauty drinks, making it easier for consumers to find products that match their tastes and preferences.

Beauty Drinks Market Segmentation- by region

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

North America is the largest market for beauty drinks. Health concerns are taking a backseat among the US population due to increasingly hectic work-life schedules. According to the American Academy of Dermatologists Association, 84.5 million Americans—one in four—are affected by skin diseases. These conditions cost the US healthcare system approximately USD 75 billion annually in medical, preventative, and drug-related expenses. Acne, the most prevalent skin condition in the United States, affects up to 50 million Americans each year, driving demand for Nutri-cosmetic products like beauty drinks. Major companies in the region are targeting health-conscious consumers, with sales of beauty drinks expected to rise significantly due to increasing skin issues, hair loss, and the influence of the fashion industry. To capitalize on this trend, beauty drink companies in North America are expanding their brand portfolios and product assortments. The growing popularity of beauty shots, aimed at enhancing external appearance, is also contributing to increased demand.

The Asia Pacific region is anticipated to experience significant growth in the beauty drinks market. Increased consumer awareness of the skin and health benefits of beauty drinks is expected to boost sales in this region. Factors such as rapid urbanization, busy lifestyles, and rising disposable incomes are key drivers of market growth. The growing young population in countries like India, Japan, South Korea, and China, combined with the rising popularity of beauty drinks among younger consumers, is projected to positively impact sales in the region.

COVID-19 Pandemic: Impact Analysis

The beauty drinks market experienced relatively less disruption during the COVID-19 pandemic, as more consumers spent time at home and focused on their health, including beauty health. With increased time spent at home, there was a shift from elaborate makeup routines to nutricosmetics and low-maintenance, natural looks, driving up demand for beauty drinks. Additionally, beauty drinks that were already trending before the pandemic gained even more popularity as consumers sought the latest products to enhance their beauty routines.

Latest Trends/ Developments:

In February 2022, Nestlé Health Science, a division of Nestlé SA, completed its acquisition of Vital Proteins, a Chicago-based manufacturer specializing in collagen-based foods, beverages, and supplements.

Key Players:

These are the top 10 players in the Beauty Drinks Market: -

1. AMC Grupo Alimentación Fresco y Zumos SA

2. Juice Generation

3. Hangzhou Nutrition Biotechnology Co., Ltd.

4. Kino Biotech

5. Groupon Inc.

6. Sappe Public Company Limited

7. Asterism Healthcare Plus Inc.

8. Bella Berry

9. The Coca-Cola Company

10. Kordel's La Beauté