Embroidery Market Size (2023-2030)

The Global Embroidery Market is valued at USD 2.98 billion in 2023 and is projected to reach a market size of USD 5.70 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 9.71%.

An embroidery is an art form that involves embellishing fabric and various materials using needles and thread. From adding motifs to textiles and clothing to creating designs, handbags and home goods like tablecloths embroidery offers possibilities for creativity. The term "embroidery" has its roots in Middle English specifically 'embroideries which traces back, to the word 'ampere' meaning "to embroider". This artistic process primarily entails sewing designs onto fabric or other materials. It typically involves creating holes in the material using embroidery needles and then filling those holes with yarn, delicate stitching, or a combination of both to form captivating patterns.

Embroidery has gained a presence worldwide over the years being widely used in fabric products. It serves as an element that brings out attractive designs attracting more consumers. The growing adoption of embroidery machines, with design options, is expected to drive demand, particularly in the small-scale sector. For example, the Brother SE600 computerized sewing and embroidery machine bundle offers design files that can be imported via USB providing limitless design possibilities.

Key Market Insights:

According to data published by the India Brand Equity Foundation in November 2020 the textile and apparel industry, in India is estimated to contribute around 2.3 percent to the country’s GDP and provide employment for over 45 million individuals. Additionally, the widespread use of these products in the clothing industry including items, like T-shirts, sweaters, socks, and more is expected to gain attention.

Surat city’s textile industry experts believe that there is an opportunity, for embroidered clothing in both the Indian and international markets. Over the year than 3,500 state-of-the-art embroidery machines have been installed by numerous textile industrialists in Surat to meet the increasing demand for embroidered garments at home and abroad. The goal of these entrepreneurs is to establish Surat as a hub, for the embroidery industry utilizing these machines that can produce a variety of designs.

In 2021 Embroidery ranked as the 863rd traded product globally with a trade value of $1.38 billion according to the OEC. The exports of Embroidery witnessed a growth of 19%, between 2020 and 2021 increasing from $1.16 billion to $1.38 billion. The trade, in Embroidery accounts for 0.0066% of the world trade volume.

2018 had an average tariff rate of 12.8% for embroidery. According to the HS4 system of product classification, this ranked it as the 272nd tariff.

Embroidery Market Drivers:

Increasing demand for personalized and customized products.

Nowadays more and more people are, on the lookout for products that reflect their tastes. Embroidery offers a way to add a touch to items, such as clothes, household textiles, and accessories. For example, individuals can choose to have their names, initials, or favorite quotes embroidered on their garments, towels, or bags. They also have the option of customizing their belongings with embroidered designs like logos, family crests, or even symbols representing their sports teams. The growing demand for these products is fueled by factors like the influence of social media platforms that empower individuals to express their personalities. Moreover, customers have a growing inclination, towards investing in products that genuinely reflect their identity and accentuate their style.

The increasing fashion and apparel industry is boosting the embroidery market growth.

Embroidery has gained popularity in the fashion and apparel industry as an addition. It allows for the incorporation of designs, on clothing, shoes, and bags. For example, it can be used to showcase logos and branding on sportswear or create patterns on dresses and skirts. Furthermore, there seems to be an increasing trend, in seeking information regarding tailor-made garments such, as pants or coats. Several factors have contributed to the growth of the fashion and apparel sectors, such as the increasing popularity of online shopping and higher consumer demand. Moreover, customers nowadays are dedicating a portion of their budget to purchasing clothing and accessories. These factors are fueling the market growth, for embroidery. Additional factors that contribute to this trend are advancements, in software and embroidery machine technology, coupled with the increasing revenue generated from emerging markets.

Embroidery Market Restraints and Challenges:

The high cost of embroidery equipment and materials is one of the main restraints on the embroidery market.

The cost of embroidery machines can differ significantly with prices ranging from a hundred dollars to tens of thousands. Various factors, such, as the machine’s size, functionalities, and capabilities contribute to determining its price. Similarly, embroidery materials such as thread, needles, and stabilizers can be quite expensive especially if you need to purchase them in quantities. This high cost often poses a hurdle for newcomers and hobbyists who want to get into embroidery as, for established businesses trying to stay updated with the latest technology and equipment trends.

There are reasons why embroidery equipment and materials are expensive. One factor is the nature of embroidery machines. These machines are complex. Require precision engineering and manufacturing which increases their production cost. Consequently, this higher production cost translates to prices, for consumers.

Another reason for the cost of embroidery equipment and materials is that the embroidery market is relatively small compared to decoration methods like screen printing or digital printing. With the demand for embroidery-related products, the prices can be driven up. Despite the nature of embroidery equipment and materials there is still expected growth in the market in the coming years. This growth can be attributed to an increased desire, for customized products, higher disposable incomes, and a thriving fashion and apparel industry. To tackle the issue of equipment and materials embroidery businesses can overcome this challenge through automation concentrating on markets and providing additional services that add value.

Embroidery Market Opportunities:

The rise of e-commerce has made it incredibly convenient for consumers to buy embroidered items. With a few clicks, shoppers can explore a selection of embroidered products, from various online stores all from the comfort of their own homes. The e-commerce industry is experiencing growth worldwide with projections stating that global e-commerce sales will reach USD 5.5 trillion by 2027. This expansion can be attributed to factors, including the increasing popularity of smartphones and other mobile devices the convenience that online shopping offers, and the rise of the class in emerging economies. As a result of this booming e-commerce market, the embroidery industry is also thriving. Consumers now can easily compare prices and discover deals, on embroidered products through retailers. Moreover, these retailers can present an assortment of embroidered items compared to brick-and-mortar stores.

The continuous growth of the e-commerce industry has made embroidered products more accessible and affordable, for consumers leading to an expansion in the embroidery market. Let’s consider an example of how a person buying embroidered items can benefit from the growing e-commerce industry. Imagine this person wants to find a gift, for a friend. Nowadays people have the convenience of searching for embroidered products, on the internet. They can explore platforms to compare prices offered by sellers. To make a decision they also have the option to read reviews about both the sellers and the products themselves. Once they find what they are looking for they can easily make their purchase online. The ease and affordability of online shopping have contributed significantly to the growing popularity of goods.

EMBROIDERY MARKET REPORT COVERAGE:

Embroidery Market Segmentation:

Embroidery Market Segmentation: By Type:

• Whitework Embroidery
• Counted Thread Embroidery
• Outline Embroidery
• Others (Candle Wicking Embroidery, Pathwork Embroidery)

In 2022 the Counted Thread Embroidery segment proved to be the leading source of revenue accounting for 40% of the market share. Counted thread embroidery involves a stitching technique to create patterns, on fabric. This type of embroidery is celebrated for its attention, to detail and its ability to produce designs.

Outline embroidery on the other hand is going through a period of growth, with a compound annual growth rate (CAGR) of 15%. With outline embroidery, the design is initially outlined using stitches. Then filled in with stitches, in the area of the design. Outline embroidery is considered a form of embroidery, which makes it a popular choice, for creating straightforward designs.

There are forms of embroidery, such, as whitework embroidery, candle-wicking embroidery, and patchwork embroidery. Whitework embroidery involves stitching designs onto fabric using thread. Candle-wicking embroidery creates raised designs, on fabric by using candle wicking. Patchwork embroidery involves creating designs using lines.

Embroidery Market Segmentation: By Application:

• Apparel
• Household linens
• Decorative fabric

According to the data the apparel segment was the market, in 2022 accounting for 60% of the total revenue. This category consists of garments, footwear, and purses that are adorned with embroidery. Embroidery is a technique used to enhance the attractiveness and uniqueness of these products by adding designs and finishing touches. Household linens contribute to a portion, 25%, of the sector's revenue. Skilled artisans handcraft tablecloths, sheets, and various home linens embellishing them with embroidery to provide customers with accents and captivating designs that align with their preferences. Furthermore, fabrics play a role, in the embroidery market accounting for 15% of sales. Textiles such, as wall hangings, upholstery, and curtains are skillfully crafted using embroidery techniques to create personalized items that enhance aesthetics through the art of stitching.

Embroidery Market Segmentation: By End User:

• Household
• Commercial

In 2022 the Household sector has played a role, in the market accounting for 70% of the total revenue. Many individuals choose to incorporate embroidery as a way to enhance their household items such, as towels, sheets, tablecloths, and curtains. Additionally, embroidery is also popularly used in creating wall hangings and decorative pillows for home decor purposes. It's worth noting that businesses contribute 30% of the revenue in the embroidery market by utilizing embroidery techniques to create branded products and uniforms. This involves adding logos and branding to clothing, towels, and various other items. Additionally, many businesses choose embroidered items, for occasions or, as gifts.

Embroidery Market Segmentation: Regional Analysis:

• North America
• Asia-Pacific
• Europe
• South America
• Middle East and Africa

The Asia Pacific region is expected to dominate the market and maintain its position, throughout the forecast period from 2023 to 2030. The increasing number of hotels has led to a rise in the use of embroidered fabrics, which in turn is driving market growth. For example, as reported by the Times of India in April 2019 there were 53,000 category hotels in India. Additionally, the growing home decoration market has resulted in demand for products like curtains and tablecloths across countries, in this region. According to data published by the Economic Times in April 2019, the Indian home decoration market has experienced a growth rate of 20 percent.

North America is likely to make an impact, on the embroidery market because of the rising demand from restaurants that are equipped with this product. As an example based on data from the National Restaurant Association, there are than 1 million restaurant locations in the United States employing around 15.6 million individuals as of 2020. Additionally, events like Stitches West, NW Materials Show, and Original Sewing & Quilt Expo Cleveland that focus on embroidery and fabric-related activities attract an audience, which further contributes to an increase, in consumption rates.

COVID-19 Impact Analysis on the Global Embroidery Market:

The embroidery industry faced a decline, in its market as a result of COVID-19. This health crisis caused disruptions in supply chains. This led to a decrease in consumer spending ultimately resulting in the closure of embroidery businesses.

The pandemic had an impact on supply chains making it difficult for embroidery businesses to obtain the materials and finished products. Additionally, reduced consumer spending was observed due to job losses and income reductions leading to a decreased demand for embroidered items. Consequently, numerous embroidery businesses were forced to shut down their operations as a result of lockdowns and restrictions imposed during the pandemic. This unfortunate situation resulted in job losses and a decline in revenue, for the industry.

However, despite these impacts, there is hope, for a revival in the embroidery market in the coming years. The rising desire, for items, coupled with incomes and a flourishing fashion and apparel industry are significant factors contributing to this expected recovery. To recover from the effects of the pandemic embroidery businesses can concentrate on strengthening their sales channels embracing innovations introducing products and services into their repertoire and forming strategic alliances with other companies.

Latest Trends/ Developments:

The embroidery industry is currently experiencing trends and advancements. These include a rising interest, in embroidery the growing popularity of machine embroidery, the expanding e-commerce market for embroidered products, and continuous technological improvements, in embroidery machines and software.

These trends are fueled by the growing desire, for tailor-made product incomes among consumers and the expanding fashion and apparel sector. Embroidery enterprises can take advantage of these trends by creating offerings that cater to consumer demands like embroidered goods and customized embroidered presents. All the embroidery market shows promising growth potential with various opportunities, for both businesses and individuals.

Key Players:

1. Advanced Embroidery
2. Dah Jeng Embroidery
3. Beauty Emblem
4. Chien Chee Embroidery
5. Broken Arrow Wear
6. Tech Arts International
7. Corporate Casuals
8. Embroidery Your Way
9. Thread Logic,
10. LogoUp