Email Security Market Size (2024 – 2030)

The global email security market was valued at USD 5.71 billion in 2023 and is projected to reach a market size of USD 14.04 billion by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 13.72%.

Email security is important in today's digital environment because communication relies on electronic messages. It includes security measures designed to protect email accounts, content, and communications from unauthorized access, data breaches, and cyber threats. Encryption plays an important role in protecting sensitive data by decrypting messages to prevent interception by criminals. Additionally, strong authentication mechanisms, such as multi-factor authentication (MFA), help verify user identities and prevent unauthorized access. Email security also includes the use of spam filters and anti-virus software to reduce the risk of phishing attacks, malware, and other cybercrime. Regular updates and patches to email servers and client software are important to address vulnerabilities and strengthen defenses against threats. Additionally, user education and awareness are essential components of effective email security; allow individuals to detect and prevent interception, such as suspicious link clicking or sensitive information being sent. Overall, a comprehensive approach to email security is imperative to safeguard confidential data and maintain trust in digital communications.

Key Market Insights:

Barracuda Networks reports that 26% of the organizations polled in 2023 raised their spending on email security, and 89% of them claim that their email security systems and data are safer than they were a year before. In the previous 12 months, 75% of the organizations polled had experienced at least one successful email assault, as per Barracuda Networks. The Nordic region (68%) and the United Kingdom (54%) both report lower rates of successful assaults. A total of 98% of the organizations polled said they conduct security awareness and training (SA&T). Given their interconnectedness, 71% of cybersecurity leaders questioned saw outgoing and incoming email security as a single problem that had to be solved. This statistic significantly elevates the demand for this market.

Email Security Market Drivers:

Increasing cyber threats fuel market growth.

The increasing frequency and sophistication of cyber threats such as phishing attacks, malware, ransomware, and business email compromise (BEC) are the main drivers of the global email security industry. As cybercriminals continue to develop new technologies to breach email systems and leak sensitive information, organizations are forced to invest in email security solutions to protect their communication lines.

The rapid adoption of cloud-based solutions accelerates market growth.

The rapid adoption of cloud-based email security solutions is another key driver of the global email security market. Cloud-based products offer scalability, flexibility, and cost-effectiveness compared to on-premises solutions. In addition, cloud-based email security platforms offer threat detection, instant updates, and centralized management, making them attractive to organizations looking to increase their security measures while reducing operational expenses.

Integration with advanced technologies acts as a catalyst for the email security market.

Integration with advanced technologies such as artificial intelligence (AI), machine learning (ML), and behavioral analytics is revolutionizing email security solutions. These technologies support threat detection, vulnerability detection, and behavioral analysis, improving organizations' ability to detect and mitigate cyber threats instantly. As organizations seek a more robust and effective approach to email security, integrating AI and ML-driven solutions becomes a compelling market driver, driving innovation and adoption in the global email security market.

Email Security Market Restraints and Challenges:

The complexity of the threat landscape restrains market growth.

One of the key challenges facing the global email security industry is the complexity of the threats. Cyber ​​threats continue to evolve, becoming more complex and diverse, making it difficult for email security solutions to respond quickly. Because cybercriminals use sophisticated techniques such as social engineering and zero-day attacks, email security measures will have difficulty detecting and mitigating these threats effectively.

User awareness and human error prove to be a challenge in the email security sector.

Despite the advanced email solutions, human error is still a significant risk. Users often fall victim to phishing attacks, click on malicious links, or are unaware of download links containing malware. Despite security awareness training, users' susceptibility and lack of attention to social engineering tactics pose serious challenges to email security.

Integration and interoperability issues hinder market growth.

Integration and interoperability create challenges in deploying and managing email security solutions across an organization's IT infrastructure. Integration with other cybersecurity technologies, such as event management (SIEM), network security, endpoint protection, and information security, is frequently necessary for email security solutions. Ensuring compatibility and functionality across different systems and platforms can be challenging, especially for organizations with complex IT environments or legacy systems. Integration issues can lead to security vulnerabilities and operational inefficiencies, hindering the effectiveness of email security measures.

Email Security Market Opportunities:

The global email security market has many opportunities for growth and innovation as organizations prioritize cybersecurity in an increasingly digital world. As cloud-based email platforms grow in popularity and remote working arrangements proliferate, so does the need for advanced email security solutions that can provide preventative measures that replace cyber threats. This allows vendors to first create and deliver cloud-based email security solutions that are scalable, flexible, and able to protect against threats. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) technology presents a great opportunity to improve email security measures. AI-based email security solutions can analyze large amounts of data to identify patterns, identify vulnerabilities, and instantly predict potential threats to mitigate threats. Moreover, as organizations strive to meet regulatory and compliance requirements, there is a growing need for email security solutions that provide secure encryption, data protection (DLP), and compliance management. Vendors who can provide comprehensive, easy-to-implement solutions for these needs will be able to achieve significant business gains in the global email security market.

EMAIL SECURITY MARKET REPORT COVERAGE:

Email Security Market Segmentation - by Deployment

• On-Premises

• Cloud-based

• Hybrid

The cloud-based model is the largest and fastest-growing type as organizations undergo digital transformation and shift to remote working environments. Remote fingerprint authentication, facial recognition, and authentication can be integrated into the server using a cloud-based email security solution. Additionally, companies have started using this solution and know that it helps reduce costs and increase efficiency and security.

Email Security Market Segmentation - by Application

• BFSI

• Healthcare

• IT & Telecom

• Media & Entertainment

• Government

• Others

IT & telecom are the largest growing applications. Telecommunications corporations play a key role as communication centers, enabling the global interchange of information between individuals, businesses, and organizations. Since email is the main form of communication in this industry, email security and integrity must be guaranteed. Data protection and privacy: IT and telecoms businesses manage enormous volumes of data, including proprietary, consumer, and intellectual property data. It is crucial to safeguard sensitive data against cyber threats, illegal access, and data breaches. Email security solutions are essential for protecting sensitive data sent over email channels. The healthcare industry is the fastest-growing as it handles extremely private patient data, such as financial information, personal information, and medical records. Robust email security solutions are in high demand since it is crucial to ensure the security and confidentiality of this information. Cybercriminals are increasingly focusing on the healthcare sector in an attempt to use email system flaws to get private data without authorization or to launch ransomware and malware assaults. Healthcare companies invest in email security systems that can recognize and stop a variety of cyber threats to lessen these risks.

Email Security Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

North America has the largest market share, with over 46% of the market. Driven by strict regulations, cybersecurity awareness, and ample technology companies, North America is a key market for the email solutions market. In particular, the USA accounts for the majority of the market, with demand coming from sectors such as finance, healthcare, and technology. Canada is also driving business growth, with organizations across sectors investing in email security to combat cyber threats. The email security market in the Asia-Pacific region is growing the fastest due to business advancement, government security measures, and increasing cybercrime activities. Countries such as China, Japan, India, South Korea, and Australia are key markets in the region, with organizations investing in email security to reduce the risks associated with phishing attacks, malware, and data breaches. Adoption of cloud-based email security solutions is increasing, especially among small and medium-sized businesses (SMBs) looking for a secure and cost-effective solution. Europe is another important region in the global email security industry and is characterized by strict data protection laws such as the General Data Protection Regulation (GDPR). Countries such as the United Kingdom, Germany, France, and the Netherlands are making significant contributions to the market, with organizations prioritizing email security to comply with regulatory compliance and protect sensitive data and intellectual property. The growth of cloud-based email solutions and increasing cyber threats are driving the growth of the market in this region. With increasing awareness of cybersecurity threats and regulatory developments, South America has emerged as a promising market for email solutions. Email security solutions are increasingly used by businesses such as banking, healthcare, and government in countries such as Brazil, Argentina, Colombia, and Chile. Demand for cloud-based email security services continues to grow due to the need for flexible and scalable solutions to protect against increasing cyber threats. The demand for email security solutions in the Middle East and Africa is increasing due to the popularity of digital technologies, regulatory compliance, and increasing cyber threats. Countries such as the United Arab Emirates (UAE), Saudi Arabia, South Africa, and Nigeria are key markets in the region, with organizations investing in email security to protect critical infrastructure, sensitive data, and intellectual property. Cloud-based email security solutions are growing in popularity, providing scalability and flexibility to organizations across the region.

COVID-19 Impact Analysis on the Global Email Security Market:

The COVID-19 pandemic has expanded the use of email security solutions worldwide and increased reliance on digital communication lines as organizations shift to remote workplaces. The rise in remote working has led to concerns about cybersecurity, leading to greater investment in email security to reduce the risk of phishing attacks, malware, and other cybercrimes. Additionally, the pandemic-induced rise in cyber threats exploiting COVID-19-related themes further underscores the significance of robust and advanced email security measures. As the industry continues to transition to a hybrid operating model in the wake of the pandemic, demand for email security solutions is expected to remain strong for years, supporting market growth.

Latest Trends/ Developments:

Some trends and innovations have shaped the landscape of the global email security market. One of the most important trends is the increasing adoption of cloud-based email security solutions with scalability and flexibility. There is also increasing emphasis on the integration of artificial intelligence and machine learning to enable threat recognition and quick response capabilities. Additionally, email security providers are committed to providing solutions to combat evolving cyber threats, including phishing attacks and ransomware. There is also a growing need for email security solutions that can be combined with other cybersecurity tools to provide more layers of protection.

Key Players:

1. Cisco Systems Inc. 

2. Sophos

3. Open Text Corporation 

4. Trend Micro Inc. 

5. DataFlowX 

6. Quick Heal Technologies 

7. SpamExperts (N-Able Inc.) 

8. Barracuda Networks Inc.   

9. GajShield Infotech (I) 

10. ESDS Software Solution

• In November 2022, Barracuda Networks, Inc. announced that Barracuda Email Protection had been integrated with Amazon Security Lake by Amazon Web Services (AWS). Barracuda Email Protection provides electronic mail security findings in collaboration with Amazon Security Lake. Combining the two options can address a wide range of security use cases, including threat detection, investigation, and incident response, while minimizing the difficulty and cost for clients using their security data from an electronic mail security solution.

• In October 2022, Sophos, a key player in innovating and delivering cybersecurity as a service, released the latest third-party security technology compatibilities with its Sophos Managed Detection and Response (MDR) platform. These compatibilities enable Sophos to rapidly recognize and address attacks in various customer and operational environments.