Fitness App Market Size (2024 - 2030)

The Global Fitness App Market was valued at USD 27.22 billion and is projected to reach a market size of USD 124.79 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of  24.3%. 

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Fitness applications, or commonly fitness apps, are mobile applications specifically devised to bolster diverse aspects of general well-being, encompassing exercise, physical training, yoga, mindfulness, nutrition, and diet. These applications, classified as health apps, can be utilized both at home and while on the go, which contributes to the mobile health (mHealth) trend in healthcare. They offer convenient solutions for individuals to track, monitor, and elevate their overall state of fitness and well-being anytime and anywhere. 

The fundamental objective of fitness apps is to assist users in navigating exercises, physical activities, nutrition plans, and diverse fitness-related subjects. These apps are readily available for download online and come with various features. Some enable calorie tracking, record workout stats, and amass data from walks, runs, and bike rides.

Certain apps also provide connections to personal trainers or nutritionists for specific fitness needs or overall workout guidance. Additionally, some fitness apps offer a collection of synchronized songs with a consistent beat for activities like running and fitness classes.

Global Fitness App Market Drivers:

The growing emphasis on maintaining a healthy lifestyle is fueling the growth of the Global Fitness App Market

The hassle-free access and convenience of smartphones and smart wearables like smart watches and fitness bands have encouraged a sizable number of individuals to assimilate fitness apps as a habitual element of their everyday activities.

With the aid of these apps, individuals can partake in diverse training regimens, encompassing cardiovascular training, resistance training, and high-intensity workouts (e.g. HIIT, Tabata, plyometrics, etc.).

Furthermore, they can diligently keep an eye on their diet and monitor their health progress closely. This aspiration to maintain good health and vitality has considerably elevated the demand for fitness apps.

The rising incidence of chronic diseases is another factor contributing to the growth of the Global Fitness App Market

Globally, the incidence of chronic afflictions, encompassing diabetes, obesity, hypertension, cardiovascular ailments, and neurological illnesses, is spiraling rapidly owing to taxing daily schedules, inadequate diet, and minimal physical activity.

Fitness apps act as a tool for individuals to stay healthy and physically fit and avert the onset of these maladies. Individuals can tap into fitness apps on their smart gadgets to exercise with individualized guidance and supervision and keep a close eye on their vital signs like heart rate, calorie intake, amount of sleep, and other health metrics. Therefore, this factor also propels the demand for fitness apps.

Global Fitness App Market Challenges:

The Global Fitness App Market is encountering challenges, primarily in terms of technological illiteracy among the geriatric population and the expenses associated with in-app purchases. The elderly may not be as adept with technology as the younger cohort or may be averse to accepting new technologies, which can curb the adoption of fitness applications.

Moreover, top fitness application providers that offer subscription-based personalized workouts, diet charts, and personal coaching, can be exorbitant for individuals with lower incomes. Thus, these obstacles inhibit the growth of the Global Fitness App Market. 

Global Fitness App Market Opportunities:

The Global Fitness App Market is projected to offer profitable prospects for businesses operating in the health and wellness technology domain, fostering partnerships, mergers, collaborations, and agreements during the forecasted period 2023-2030.

Furthermore, there is a potential to make technological advancements and upgrades with novel business ideas for a competitive edge in the market by tapping into a profitable outcome. 

COVID-19 Impact on the Global Fitness App Market:

The Global Fitness App Market noted a positive boost in growth owing to the impact of the COVID-19 pandemic. Because of the limitations imposed on gyms and fitness centers amid the pandemic, individuals chose fitness apps as a safe and hassle-free way to persist in their workout habits at home.

Individuals' acknowledgment of the gravity of placing their health and well-being at the forefront was raised by the pandemic, which markedly increased their interest in exercise and wellness apps. As individuals sought solutions to fortify their immune defenses and general well-being, fitness applications elicited noteworthy attention and popularity.

Global Fitness App Market Recent Developments:

• In April 2023, Anytime Fitness launched AF SmartCoaching technology and app, which provides personalized coaching to members anytime, anywhere. 

• In October 2022, Insane AI, a fitness tech startup, launched an AI-powered fitness training app that utilizes the front camera as an intelligent workout companion. The app's Workout Tracking technology tracks motion accurately with any smartphone, thereby giving real-time feedback to improve exercise posture and form.

• In February 2021, Fabletics introduced Fabletics FIT, an innovative app with on-demand workouts and meditations, which caters to the augmenting demand for immersive at-home fitness experiences. 

FITNESS APP MARKET REPORT COVERAGE:

SEGMENTATION ANALYSIS

Global Fitness App Market - By App Type:

• Activity Tracking

• Diet and Nutrition

• Exercise and Weight Loss

The Exercise and Weight Loss segment occupied the highest market share in the year 2022. The growth can be ascribed to a plenitude of features provided within exercise and weight loss apps, encompassing personalized workouts, workout tracking, goal setting, progress tracking, audio and video assistance, and unobtrusive integration with wearable devices. Exercise and weight loss apps comprise several workout options, ranging from cardiovascular training to resistance training with personalization available.

The Activity Tracking segment is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to the rising adoption of fitness applications with features, including step tracking, daily calorie tracking, daily sleep tracking, heart monitoring, etc., which are vital for measuring overall health.

Global Fitness App Market - By Platform:

• Android

• iOS

• Others

The iOS segment occupied the highest market share in the year 2022. The growth can be ascribed to the rising adoption of iOS devices, encompassing wearable devices like the Apple Watch with health and fitness tracking features, which can be easily integrated with iPhones.

Fitness coaching, activity tracking, streaming workout classes, motivational videos for workouts, guided meditations, stretching, and other activities are all features that can be found in fitness apps specifically devised for iOS devices.

The Android segment is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to the rising adoption of pocket-friendly smartphones with features of downloading a variety of fitness apps appertaining to exercise and weight loss, nutrition and diet, and activity tracking and seamless integration with the majority of the smart bands and smartwatches in the market.

Global Fitness App Market - By Mode of Purchase:

• Subscription-Based

• Non-Subscription-Based

The Non-Subscription-Based segment occupied the highest market share in the year 2022. The growth can be ascribed to the advantages that the non-subscription-based fitness apps offer. Non-subscription fitness applications offer multiple benefits, encompassing budget-friendliness, as they are free and accessible to an extensive user base.

Users enjoy flexibility, using the app on their schedule without fixed plans. Fitness apps provide various options that cater to specific fitness goals like yoga or HIIT. Convenience is a major strength, with any-time access via an internet connection, which permits users to work out at home or while traveling. Additionally, fitness apps offer motivational features, like goal-setting and progress tracking. 

The Subscription-Based segment is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to the premium features like exclusive content, personalized workout plans, and access to exclusive trainers, and the accessibility of top-notch content with professionally-produced videos and detailed exercise instructions. 

Global Fitness App Market - By Device Type:

• Smartphones

• Tablets

• Wearable Devices

The Smartphones segment occupied the highest market share in the year 2022. The growth can be ascribed to the extensive utilization of smartphones for wide-ranging purposes. Smartphones have the feature to download a wide range of fitness apps related to physical activity, step tracking, daily sleep tracking, daily water intake tracking, heart monitoring, personalized diets and nutrition, etc.

Nowadays, more and more individuals are opting to utilize their smartphones instead of going to traditional gyms and fitness clubs to enrich their regular workouts. By accessing fitness platforms through their smartphones, they tend to save money on personal training fees and pricey gym memberships.

The Wearable Devices segment is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to the escalating popularity of smart devices with integrated health and fitness features, which offer high convenience and portability, real-time monitoring, cost-effectiveness, and elevated productivity.

Global Fitness App Market - By Region:

• North America

• Europe

• Asia-Pacific

• South America

• Middle East & Africa

The region of North America occupied the highest market share in the year 2022. The growth can be ascribed to the rising incidence of chronic afflictions, encompassing diabetes, sleep apnea, obesity, hypertension, etc. Other pivotal factors propelling the region's growth include the rising adoption of smart devices and the increasing emphasis on bettering personal health and fitness via the utilization of smartphones and wearables.

Furthermore, North America houses multiple prominent market players, encompassing Under Armour, Inc., Leap Fitness Group, Asics Digital, Inc., Nike, Inc., and Jefit Inc. 

The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to increasing penetration of smartphones and smart wearable devices, the rising adoption of mHealth services, and the strong presence of significant market players, including GOQii Technologies Pvt. Ltd., Cultfit Healthcare Pvt. Ltd., and Beijing Calorie Technology Co. Ltd.

Global Fitness App Market Key Players:

1. Under Armour, Inc. (United States)

2. Leap Fitness Group (United States)

3. Freeletics GmbH (Germany)

4. Asics Digital, Inc. (United States)

5. Jefit Inc. (United States)

6. Firsthand Technology Inc. (United States)

7. Nike, Inc. (United States)

8. Azumio, Inc. (United States)

9. Noom, Inc. (United States)

10. YAZIO GmbH (Germany)