The Mobile Health (mHealth) Market was valued at USD 85.15 billion in 2024. Over the forecast period of 2025-2030, it is projected to reach USD 195.93 billion by 2030, growing at a CAGR of 14.90%.
mHealth refers to the integration of mobile technology in public health and medical practices, utilizing devices such as smartphones, personal digital assistants, tablets, and wireless networks. It falls under the broader category of digital health and covers a wide range of applications using multimedia and telecommunications to deliver health-related information. These applications include areas such as health education and awareness, diagnostic and treatment assistance, healthcare supply chain management, remote patient monitoring, chronic disease management, and more. The market is projected to experience substantial growth over the forecast period, driven by the rising global adoption of these services. Additionally, the growing demand for home-based remote monitoring services, particularly for the aging population, is a key factor contributing to the expansion of the market.
Key Market Insights:
The successful deployment of mHealth solutions necessitates robust data security measures, as the failure to protect sensitive information can jeopardize the operations of healthcare providers, leading to significant financial losses and potential breaches of confidentiality. Such security lapses can damage the reputation of healthcare institutions and negatively impact their operational outcomes.
These challenges may pose obstacles to the continued growth and development of the mHealth industry.
Mobile Health (mHealth) Market Drivers:
The growth of the market is largely driven by the increasing adoption of remote patient monitoring devices.
Mobile health technology, particularly for monitoring and collecting real-time patient data, plays a crucial role in managing various vital parameters, ultimately leading to improved health outcomes. Wearable devices enable continuous tracking of patient information, which can be easily accessed and verified by the attending physician, facilitating effective treatment decisions. If an abnormality is detected during the analysis in the e-health monitoring system (EHMS), the doctor can make timely decisions based on the data. Treatment can be initiated promptly, and the necessary medications can be dispatched to the patient via ambulance within a short time frame.
Additionally, remote patient monitoring platforms, through SMS services, offer a variety of supplementary health-related services, including daily health alerts, doctor appointments, electronic health check-up reports, dietary recommendations, and more. This allows hospitals to tailor EHMS applications and deliver comprehensive e-health services. For instance, in November 2022, the Remote Patient Monitoring PharmcoMyRPM mobile app and patient portal, along with the PharmcoRPM web portal, were launched to assist healthcare providers in remotely managing patients' chronic conditions and transitional care.
As a result, the segment is expected to experience significant growth during the forecast period, driven by increasing approvals for continuous monitoring of vital signs and heightened awareness around health management.
Mobile Health (mHealth) Market Restraints and Challenges:
Data privacy concerns associated with mobile health applications are expected to hinder the growth of the market.
The increasing adoption of mobile health apps is driven by their numerous benefits, such as time efficiency and convenience. However, one of the major drawbacks of this advanced technology is the concern over cyber threats, which can lead to breaches of personal data, including sensitive health information.
Rising instances of data leaks, such as the exposure of health-related information from biometric sensors and other personal data, pose a significant threat to the integrity and confidentiality of patient data. This is contributing to hesitancy among the general population in adopting these apps.
For example, a 2022 report by Guard Square highlighted alarming statistics from an analysis of 20,000 mHealth apps on the Google Play Store. It was found that 45% of the apps used unencrypted communication, 23% transmitted personal data over unsecured networks, and 1.8% contained suspicious code. These cybersecurity risks are expected to restrict the widespread adoption of mobile health apps, limiting market growth. Additionally, the lack of focus on developing effective strategies to mitigate cyber threats and safeguard patient data further hampers the growth of the market.
Mobile Health (mHealth) Market Opportunities:
Rising preference for remote patient monitoring systems is creating significant opportunities in the market.
There is a growing awareness and adoption of remote patient monitoring systems, driven by the rise of highly infectious diseases like COVID-19. These systems enable healthcare providers to monitor patients outside of traditional care settings using digital medical devices such as weight scales, blood pressure monitors, and other tools. Their convenience and versatility have made them increasingly popular among the general population. As demand for these systems continues to grow, key market players are focusing on strategic collaborations and mergers to meet the expanding needs of healthcare consumers.
For example, in April 2024, Koninklijke Philips N.V. formed a partnership with SmartQare, a company specializing in multi-sensor solutions for 24-hour monitoring. This collaboration aims to integrate SmartQare's advanced viQtor solution with Philips' patient monitoring systems, enhancing remote patient care. Additionally, leading industry players are investing in research and development to introduce innovative remote patient monitoring solutions, further accelerating market growth on a global scale.
MOBILE HEALTH (MHEALTH) MARKET REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2024 - 2030 |
Base Year |
2024 |
Forecast Period |
2025 - 2030 |
CAGR |
14.90% |
Segments Covered |
By Category, Service Type, Service Provider, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regional Scope |
North America, Europe, APAC, Latin America, Middle East & Africa |
Key Companies Profiled |
Fitbit, Inc., DEXCOM, Inc., Apple Inc, Omada Health, Inc., Koninklijke Philips N.V., Boston Scientific Corporation Teladoc Health, Inc., Samsung, Omron Healthcare, Inc., BD |
Mobile Applications
Disease & Treatment Management
Healthcare Providers/Insurance
Women Health and Pregnancy
Medication Reminders
Disease Specific
Wellness Management
Fitness,
Lifestyle and Stress
Others
Wearables
Body & Temperature Monitors
Fitness Trackers
Sleep Trackers
Glucose Monitors
Others
The mobile applications segment has dominated the market, driven by the increasing demand for fitness apps among the general population. These apps offer affordable healthy dietary plans, exercise routines, and other features, leading to their widespread adoption. Additionally, the growing focus of key players on developing advanced mobile applications is expected to further boost their popularity, contributing to the continued growth of this segment.
Meanwhile, the wearable segment is projected to experience the highest compound annual growth rate (CAGR) during the forecast period. This growth is largely attributed to the rising adoption of wearable devices such as smartwatches, smart clothing, and other similar technologies, particularly among younger generations. Furthermore, the strategic mergers and collaborations pursued by key industry players to expand and enhance their product portfolios are expected to further drive the growth of the wearable segment.
Fitness and Wellness Solutions
Monitoring Services
Other Services
The monitoring services segment has led the market, driven by the increasing prevalence of chronic conditions such as cardiac disorders. This has resulted in a higher demand for mobile health apps and wearable devices among patients. Additionally, the growing geriatric population, many of whom suffer from chronic health issues, is further fueling the demand for mobile health services, contributing to the expansion of this segment.
The fitness and wellness solutions segment is also expected to experience significant growth. This is primarily due to the rising emphasis on maintaining fitness and wellness, particularly among adults. Moreover, the increasing availability of products offering fitness and wellness services is likely to further accelerate the segment's growth.
Pharmaceutical Companies
mHealth App Companies
Others
In 2024, the mHealth app companies segment dominated the market, driven by the growing demand for mHealth apps, which has led to an increase in the number of companies offering solutions such as fitness and wellness apps, health management apps, and more. This surge in adoption of mobile health apps, along with the rise in companies developing innovative apps, has further supported the segment's growth.
For example, in April 2023, Anytime Fitness launched the AF SmartCoaching technology app to enhance its product portfolio. As more mHealth app companies focus on introducing novel applications, the adoption of these solutions is expected to increase, driving the continued growth of this segment.
The pharmaceutical companies segment is also anticipated to see significant growth during the forecast period, fueled by the rising awareness of the benefits of mobile health apps. As more pharmaceutical companies incorporate advanced technologies into these apps and wearable devices, the growth of this segment is likely to accelerate.
Additionally, the hospitals segment is projected to grow at the highest compound annual growth rate (CAGR) during the forecast period, driven by the increasing number of multi-specialty hospitals across various regions. The presence of state-of-the-art facilities in these hospitals, along with the infrastructure to support such services and growing government initiatives to integrate mobile health solutions, will further propel the growth of this segment.
North America
Europe
Asia Pacific
South America
Middle East & Africa
North America holds the dominant position in the market, driven by the high prevalence of chronic diseases, such as cardiovascular diseases, along with a rising smartphone penetration rate and an increasing number of hospitals and ambulatory surgical centers (ASCs) in the U.S. and Canada. These factors, combined with the growing focus of key players on strategic initiatives to launch innovative mobile health apps and wearable devices, are expected to fuel the region's growth.
Europe is also projected to experience considerable growth during the forecast period, driven by the rising number of startups focused on developing innovative mobile health apps and wearables to meet the increasing demand from patients. Additionally, the growing demand for remote patient monitoring devices is likely to further accelerate the adoption of these technologies in the region.
In the Asia Pacific region, the market is expected to witness rapid expansion, primarily due to the rising prevalence of chronic diseases, which will significantly boost market size. The growing use of mobile broadband across Asian countries is also contributing to regional growth. Furthermore, the increasing elderly population in countries like India and Japan will further drive demand for mobile health solutions in the region. Additionally, the rise in healthcare expenditure is another key factor supporting the growth of the mHealth market in Asia Pacific over the forecast period.
COVID-19 Pandemic: Impact Analysis
The Covid-19 pandemic has had a positive impact on the mobile health (mHealth) market. With social distancing measures enforced by governments worldwide, virtual care delivery has emerged as an effective and safe alternative for communication between healthcare providers and patients. Mobile health solutions, particularly those using smartphones and remote monitoring technologies, have become essential for consultations and ongoing care. The shift towards virtual healthcare, where many healthcare practitioners engage with patients remotely, has accelerated the adoption of mHealth services. As a result, the increasing number of Covid-19 cases is expected to drive further growth in the mHealth market in the coming years.
Latest Trends/ Developments:
April 2024: Postpartum Support International (PSI) launched the Connect App, designed to support perinatal mental health for women after childbirth, aiming to expand its global presence. March 2024: Apple Inc. announced the upcoming release of the Apple Watch Series 10, set to include blood pressure monitoring capabilities for patients, with the launch scheduled for September 2024.
March 2024: Wellysis, in collaboration with Artella Solutions, launched a remote cardiac monitoring service in the U.S. using the FDA-cleared S-Patch ExL device.
December 2023: Neuranics, a startup specializing in magnetic sensors, introduced a wearable Magnetocardiography (MCG) development platform to enhance its market position.
June 2023: Oura launched a new version of its smart ring, which enables users to track various biometric data, including sleep patterns, further strengthening its product portfolio.
Key Players:
These are top 10 players in the Mobile Health (mHealth) Market :-
Fitbit, Inc.
DEXCOM, Inc.
Apple Inc.
Omada Health, Inc.
Koninklijke Philips N.V.
Boston Scientific Corporation Teladoc Health, Inc.
Samsung
Omron Healthcare, Inc.
BD
Chapter 1. Mobile Health (mHealth) Market – Scope & Methodology
1.1 Market Segmentation
1.2 Scope, Assumptions & Limitations
1.3 Research Methodology
1.4 Primary Sources
1.5 Secondary Sources
Chapter 2. Mobile Health (mHealth) Market – Executive Summary
2.1 Market Size & Forecast – (2025 – 2030) ($M/$Bn)
2.2 Key Trends & Insights
2.2.1 Demand Side
2.2.2 Supply Side
2.3 Attractive Investment Propositions
2.4 COVID-19 Impact Analysis
Chapter 3. Mobile Health (mHealth) Market – Competition Scenario
3.1 Market Share Analysis & Company Benchmarking
3.2 Competitive Strategy & Development Scenario
3.3 Competitive Pricing Analysis
3.4 Supplier-Distributor Analysis
Chapter 4. Mobile Health (mHealth) Market Entry Scenario
4.1 Regulatory Scenario
4.2 Case Studies – Key Start-ups
4.3 Customer Analysis
4.4 PESTLE Analysis
4.5 Porters Five Force Model
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Powers of Customers
4.5.3 Threat of New Entrants
4.5.4 Rivalry among Existing Players
4.5.5 Threat of Substitutes
Chapter 5. Mobile Health (mHealth) Market – Landscape
5.1 Value Chain Analysis – Key Stakeholders Impact Analysis
5.2 Market Drivers
5.3 Market Restraints/Challenges
5.4 Market Opportunities
Chapter 6. Mobile Health (mHealth) Market – By Category
6.1 Introduction/Key Findings
6.2 Mobile Applications
6.3 Disease & Treatment Management
6.4 Healthcare Providers/Insurance
6.5 Women Health and Pregnancy
6.6 Medication Reminders
6.7 Disease Specific
6.8 Wellness Management
6.9 Fitness,
6.10 Lifestyle and Stress
6.11 Others
6.12 Wearables
6.13 Body & Temperature Monitors
6.14 Fitness Trackers
6.15 Sleep Trackers
6.16 Glucose Monitors
6.17 Others
6.18 Y-O-Y Growth trend Analysis By Category
6.19 Absolute $ Opportunity Analysis By Category, 2025-2030
Chapter 7. Mobile Health (mHealth) Market – By Service Type
7.1 Introduction/Key Findings
7.2 Fitness and Wellness Solutions
7.3 Monitoring Services
7.4 Other Services
7.5 Y-O-Y Growth trend Analysis By Service Type
7.6 Absolute $ Opportunity Analysis By Service Type, 2025-2030
Chapter 8. Mobile Health (mHealth) Market – By Service Provider
8.1 Introduction/Key Findings
8.2 Pharmaceutical Companies
8.3 mHealth App Companies
8.4 Others
8.5 Y-O-Y Growth trend Analysis By Service Provider
8.6 Absolute $ Opportunity Analysis By Service Provider, 2025-2030
Chapter 9. Mobile Health (mHealth) Market , By Geography – Market Size, Forecast, Trends & Insights
9.1 North America
9.1.1 By Country
9.1.1.1 U.S.A.
9.1.1.2 Canada
9.1.1.3 Mexico
9.1.2 By Category
9.1.3 By Service Type
9.1.4 By Service Provider
9.1.5 Countries & Segments - Market Attractiveness Analysis
9.2 Europe
9.2.1 By Country
9.2.1.1 U.K
9.2.1.2 Germany
9.2.1.3 France
9.2.1.4 Italy
9.2.1.5 Spain
9.2.1.6 Rest of Europe
9.2.2 By Category
9.2.3 By Service Type
9.2.4 By Service Provider
9.2.5 Countries & Segments - Market Attractiveness Analysis
9.3 Asia Pacific
9.3.1 By Country
9.3.1.1 China
9.3.1.2 Japan
9.3.1.3 South Korea
9.3.1.4 India
9.3.1.5 Australia & New Zealand
9.3.1.6 Rest of Asia-Pacific
9.3.2 By Category
9.3.3 By Service Type
9.3.4 By Service Provider
9.3.5 Countries & Segments - Market Attractiveness Analysis
9.4 South America
9.4.1 By Country
9.4.1.1 Brazil
9.4.1.2 Argentina
9.4.1.3 Colombia
9.4.1.4 Chile
9.4.1.5 Rest of South America
9.4.2 By Category
9.4.3 By Service Type
9.4.4 By Service Provider
9.4.5 Countries & Segments - Market Attractiveness Analysis
9.5 Middle East & Africa
9.5.1 By Country
9.5.1.1 United Arab Emirates (UAE)
9.5.1.2 Saudi Arabia
9.5.1.3 Qatar
9.5.1.4 Israel
9.5.1.5 South Africa
9.5.1.6 Nigeria
9.5.1.7 Kenya
9.5.1.8 Egypt
9.5.1.9 Rest of MEA
9.5.2 By Category
9.5.3 By Service Type
9.5.4 By Service Provider
9.5.5 Countries & Segments - Market Attractiveness Analysis
Chapter 10. Mobile Health (mHealth) Market – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
10.1 Fitbit, Inc.
10.2 DEXCOM, Inc.
10.3 Apple Inc.
10.4 Omada Health, Inc.
10.5 Koninklijke Philips N.V.
10.6 Boston Scientific Corporation
10.7 Teladoc Health, Inc.
10.8 Samsung
10.9 Omron Healthcare, Inc.
10.10 BD
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Frequently Asked Questions
The successful deployment of mHealth solutions necessitates robust data security measures, as the failure to protect sensitive information can jeopardize the operations of healthcare providers, leading to significant financial losses and potential breaches of confidentiality.
The top players operating in the Mobile Health (mHealth) Market are - Omada Health, Koninklijke Philips N.V., Boston Scientific Corporation, Teladoc Health, Inc. and Samsung.
The Covid-19 pandemic has had a positive impact on the mobile health (mHealth) market.
Their convenience and versatility have made them increasingly popular among the general population. As demand for these systems continues to grow, key market players are focusing on strategic collaborations and mergers to meet the expanding needs of healthcare consumers.
Asia-Pacific is the fastest-growing region in the Mobile Health (mHealth) Market.
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