Pet Chewable Supplements Market Size (2024 – 2030)

The Global Pet Chewable Supplements Market was valued at USD 2.75 billion in 2023 and is projected to reach a market size of USD 3.76 billion by the end of 2030. The market is anticipated to expand at a compound annual growth rate (CAGR) of 4.57% between 2024 and 2030.

The global pet chewable supplements market is experiencing robust growth, driven by an increasing awareness of pet health and wellness among owners worldwide. Pet chewable supplements, designed to provide essential nutrients and address specific health issues such as joint health, digestion, and immune support, have become an integral part of modern pet care. The market is benefiting from trends such as the humanization of pets, where pet owners treat their animals as family members and are willing to invest in premium healthcare products.

Key Market Insights:

Over 60% of households in North America own a pet, highlighting a strong market base for pet products.

Pet ownership in Europe is around 38%, indicating a significant but slightly lower penetration compared to North America.

China has experienced rapid growth in pet ownership, reaching approximately 17% by 2023, reflecting a burgeoning market.

Global Pet Chewable Supplements Market Drivers:

Growing Pet Ownership and Humanization of Pets

One of the primary drivers of the global pet chewable supplements market is the increasing pet ownership worldwide, coupled with the trend of humanizing pets. As more people consider pets as integral members of their families, there is a rising demand for products that ensure the health and well-being of these animals. This humanization trend has led to higher spending on premium pet care products, including chewable supplements that cater to various health needs such as joint health, digestion, and immune support. The demographic shift towards smaller households and a growing number of single-person households has also contributed to increased pet adoption rates. Pets provide companionship and emotional support, making them an essential part of many people’s lives. Consequently, pet owners are more willing to invest in high-quality supplements that promise to enhance their pets' quality of life. This trend is particularly pronounced in developed countries where disposable incomes are higher, and the awareness of pet health is more widespread. Additionally, the rise of pet insurance has further propelled this market, as insured pet owners are more likely to purchase preventive health products, including supplements, to avoid hefty medical bills.

Advances in Veterinary Medicine and Nutritional Science

Advances in veterinary medicine and nutritional science are significantly driving the global pet chewable supplements market. Enhanced understanding of pet health and nutrition has led to the development of more effective and targeted supplement formulations. Research in veterinary medicine has uncovered various health issues prevalent in pets, such as joint disorders, skin conditions, and digestive problems, prompting the creation of specialized chewable supplements to address these concerns. These scientific advancements have also improved the bioavailability and palatability of supplements, making them more appealing to pets and easier for owners to administer. Innovations in supplement delivery systems, such as soft chews and flavored tablets, ensure higher acceptance and compliance among pets, thereby increasing the overall effectiveness of the supplements. Moreover, the rise of personalized nutrition, based on a pet’s specific health needs and genetic makeup, is gaining traction, leading to the production of customized supplement solutions. Additionally, the integration of natural and organic ingredients in pet supplements aligns with the broader consumer trend toward holistic and sustainable health products. Pet owners are increasingly seeking supplements with clean labels, free from artificial additives and preservatives, to ensure the safety and well-being of their pets. These advancements not only meet the growing consumer demand for high-quality pet supplements but also drive the market forward by continually improving product offerings.

Global Pet Chewable Supplements Market Restraints and Challenges:

The global pet chewable supplements market faces several significant restraints and challenges that could impede its growth. One of the primary challenges is the lack of standardized regulations and quality control measures across different regions. This inconsistency can lead to variability in product quality and efficacy, potentially undermining consumer trust and hindering market expansion. Additionally, the high cost of premium pet supplements can be prohibitive for a large segment of pet owners, particularly in developing economies where disposable incomes are lower. This economic barrier limits the market's reach and growth potential. Furthermore, there is a notable lack of awareness among pet owners regarding the benefits of supplements, compounded by skepticism about their effectiveness. This lack of awareness and trust is exacerbated by the proliferation of counterfeit or substandard products in the market, which can harm pets and damage the reputation of reputable brands. The challenge is further intensified by the need for extensive research and development investments to innovate and improve product offerings, which can be a financial strain for smaller companies. Lastly, the market is also facing competition from alternative pet health solutions, such as fortified pet foods and veterinary-prescribed treatments, which may be preferred by some consumers. These challenges collectively pose significant hurdles to the growth and acceptance of pet chewable supplements globally.

Global Pet Chewable Supplements Market Opportunities:

The global pet chewable supplements market is brimming with opportunities driven by several key factors. The increasing awareness of pet health and wellness among pet owners is a significant opportunity, as more consumers are seeking preventive healthcare solutions for their pets. This growing trend towards proactive pet care creates a substantial demand for high-quality, scientifically-backed chewable supplements. Additionally, the rise of e-commerce and direct-to-consumer sales channels presents a lucrative avenue for market expansion. Online platforms offer convenience, a broader reach, and personalized shopping experiences, making it easier for pet owners to access a variety of supplements. Furthermore, innovations in supplement formulations, such as the incorporation of natural, organic, and functional ingredients, align with consumer preferences for holistic and sustainable products. These innovations can attract health-conscious pet owners looking for clean-label options. The market also has potential for growth in emerging economies, where rising disposable incomes and increasing pet ownership rates are driving demand for pet healthcare products. Collaborations with veterinarians and pet care professionals to educate pet owners about the benefits of supplements can enhance market penetration and trust. Overall, these opportunities can significantly boost the growth and acceptance of pet chewable supplements on a global scale.

PET CHEWABLE SUPPLEMENTS MARKET REPORT COVERAGE:

Global Pet Chewable Supplements Market Segmentation: By Pet Type

• Dogs

• Cats

• Other Pets

The Global Pet Chewable Supplements Market by Pet type, Dogs had the largest market share last year and is poised to maintain its dominance throughout the forecast period. The global market for dog chewable supplements thrives due to the widespread ownership of dogs as the most popular pets worldwide, ensuring a large and steady consumer base. This market is fueled by the diverse health needs of dogs across different breeds and sizes, prompting the development of specialized supplements for joint care, digestion, skin and coat health, and overall well-being. The trend of pet humanization further boosts demand as owners increasingly view their dogs as family members, investing in preventive healthcare products like chewable supplements. While the market for cat and other pet supplements is growing, it is unlikely to surpass the dog segment soon due to the sheer number of pet dogs globally and the deep emotional connection between owners and their canine companions, solidifying the dog chewable supplement market's dominance in the pet care industry.

Global Pet Chewable Supplements Market Segmentation: By Supplement Type

• Multivitamins

• Digestive Health

• Skin & Coat Care

• Immune System Support

• Others

The Global Pet Chewable Supplements Market by Supplement Type, Multivitamins had the largest market share last year and is poised to maintain its dominance throughout the forecast period. The market for pet supplements, particularly multivitamins, is robust due to their appeal in providing comprehensive nutrition and ease of administration for pet owners. Multivitamins cater to the general well-being of pets by offering a broad spectrum of essential nutrients, which is convenient for owners who prefer a single supplement over multiple targeted products. They play a crucial role in preventative care by addressing potential nutritional gaps, particularly in pets on non-prescription diets or those with specific needs during different life stages. However, the market dynamics are evolving with the rise of targeted supplements addressing specific health concerns such as joint health, digestion, and skin & coat care. These products are gaining traction among owners who prioritize addressing their pets' individual health issues. Emerging trends like the focus on gut health and immune system support are also reshaping consumer preferences and could pose challenges to the dominance of multivitamins in the long term. While multivitamins currently hold the largest market share, the ongoing shift towards specialized supplements underscores a need for continuous innovation and adaptation among manufacturers to meet evolving consumer demands in the pet supplement industry.

Global Pet Chewable Supplements Market Segmentation: By Distribution Channel

• Offline

• Online

The Global Pet Chewable Supplements Market by Distribution Type offline had the largest market share last year and is poised to maintain its dominance throughout the forecast period. The distribution landscape for pet supplements is evolving with distinct advantages and challenges for both offline and online channels. Offline channels, such as pet stores, veterinary clinics, and supermarkets, continue to appeal to many pet owners, particularly newcomers seeking personal guidance and recommendations from knowledgeable staff. The physical presence allows for hands-on interaction with products, fostering trust and confidence in the brands available. Moreover, strategic placement near pet food sections often prompts impulse purchases, enhancing sales at these locations. However, offline dominance faces challenges from the expanding online marketplace. Online retailers offer unparalleled convenience, enabling pet owners to shop anytime and anywhere, with a broader range of products and brands at their fingertips. Price transparency and competitive offers online also attract cost-conscious consumers who can easily compare prices across multiple platforms. With growing comfort levels in online shopping, especially among younger demographics, a shift towards online pet supplement purchases is anticipated. Despite this trend, offline channels are expected to maintain relevance due to the value of in-person guidance and immediate product availability, ensuring a balanced distribution approach in the competitive pet supplement market.

Global Pet Chewable Supplements Market Segmentation: By Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East and Africa

The Global Pet Chewable Supplements Market by Region, North America had the largest market share last year and is poised to maintain its dominance throughout the forecast period. North America holds a prominent position in the global pet chewable supplements market due to several key advantages. The region benefits from a high rate of pet ownership, particularly in the United States, which provides a substantial and stable customer base for pet products, including supplements. This demographic is further supported by a culture of strong disposable incomes among pet owners, allowing for greater spending on premium pet care items like chewable supplements. Additionally, there is a growing emphasis on pet health and wellness across North America, driving increased consumer awareness and demand for products that promote preventative care and overall pet well-being. The established pet industry infrastructure in North America, characterized by major manufacturers and extensive retail networks, ensures a diverse array of products and easy accessibility for consumers. However, the region faces challenges from the rapid growth of the pet care market in emerging regions such as Asia Pacific and Latin America. These areas are experiencing rising pet ownership rates, improving economic conditions, and a burgeoning awareness of pet health issues, which contribute to their increasing demand for pet supplements. Moreover, the rise of e-commerce platforms facilitates global access to a wider variety of pet care products, potentially reducing North America's dominance in exclusive product availability. Nevertheless, with its strong foundations and ongoing market innovations, North America is expected to maintain a significant role in the global pet chewable supplements market while adapting to evolving global dynamics and competitive pressures.

COVID-19 Impact Analysis on the Global Pet Chewable Supplements Market.

The COVID-19 pandemic has had a multifaceted impact on the global pet chewable supplements market. On one hand, the pandemic led to a surge in pet adoptions and increased time spent at home, prompting many individuals to invest more in the health and well-being of their pets. This trend boosted the demand for pet chewable supplements as pet owners sought preventive health measures to ensure their pets' longevity and vitality. Additionally, the heightened focus on health and immunity during the pandemic translated into greater awareness and adoption of supplements for pets. However, the market also faced challenges such as disruptions in the supply chain due to lockdowns and restrictions, which affected the production and distribution of these products. Small and medium-sized enterprises, in particular, struggled with supply chain bottlenecks and increased costs. Furthermore, economic uncertainties and reduced disposable incomes led some consumers to cut back on non-essential spending, including premium pet supplements. Despite these challenges, the overall market outlook remains positive, as the pandemic has reinforced the importance of health and wellness for pets, paving the way for sustained growth in the post-pandemic period.

Latest trends / Developments:

The global pet chewable supplements market is witnessing several key trends and developments that are shaping its future trajectory. One prominent trend is the increasing preference for natural and organic supplements, driven by consumer demand for clean-label products that ensure safety and health benefits for pets. Additionally, there is a growing focus on personalized nutrition, with companies developing tailored supplements based on individual pets' health needs, age, and breed. Technological advancements in formulation and delivery methods are also noteworthy, leading to improved bioavailability and palatability of supplements, thereby enhancing compliance among pets. Another significant development is the expansion of e-commerce and direct-to-consumer sales channels, which offer convenience and a wider selection of products, making it easier for pet owners to access high-quality supplements. Moreover, collaborations and partnerships between supplement manufacturers and veterinary professionals are increasing, aimed at promoting awareness and education about the benefits of pet supplements. This professional endorsement boosts consumer confidence and adoption rates. Lastly, the market is seeing a rise in supplements targeting specific health issues such as joint health, digestion, and anxiety, reflecting a more specialized approach to pet health and wellness. These trends collectively indicate a robust growth trajectory for the pet chewable supplements market.

Key Players:

1. Zoetis

2. Vetoquinol

3. FoodScience Corporation (VetriScience)

4. Zesty Paws

5. Bayer AG (Elanco)

6. Ark Naturals

7. Garmon Corp (NaturVet)

8. Mars Petcare (Greenies)

9. Manna Pro Products

10. NOW Foods (NOW Pets)

11. Himalaya Herbal Healthcare