Pet Food Market Size (2023 – 2030)

The Global Pet Food Market was valued at USD 103.46 billion and is projected to reach a market size of USD 140.79 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4.5%.

The pet food market is a dynamic and growing industry, driven by the increasing global pet population, changing pet owner preferences, and a growing awareness of pet health and nutrition. It encompasses a wide range of products tailored to various pet types, including dogs, cats, birds, fish, and small mammals, as well as specialized diets for specific health conditions and life stages. Key trends include a shift towards premium and natural pet foods, an emphasis on protein-rich and grain-free options, and the rise of e-commerce as a significant distribution channel. Consumers are increasingly seeking pet food that aligns with their pets' dietary needs and lifestyles, reflecting a growing interest in pet well-being. As pet owners continue to prioritize their pets' nutrition and overall health, the pet food market is expected to see continued expansion and innovation.

Key Market Insights:

Over 500 pet food manufacturers collectively produce approximately 3.3 billion pounds of pet food consumed annually by dogs and cats in the United States. The global natural pet food market boasts a total market value of $22.8 billion.

In 2020, pet food emerged as the top-selling pet market product, generating an estimated revenue of $38.4 billion. Pet owners typically allocate an annual budget ranging from $329 to $442 for pet food expenses.

On average, around 42% of dog and cat owners are willing to invest more money in premium pet food options. Customers prioritize customized, frozen, and fresher pet meals, despite their higher costs, as they are willing to invest in healthier options for their beloved pets. Over the past five years, there has been a notable 147% increase in the purchase of raw dog food.

The pet food volume in India is projected to reach 0.7 billion kilograms by the year 2028, with an anticipated growth rate of 8.7% expected in 2024.

In the United States, more than 500 pet food manufacturers collectively produce the annual consumption of 3.3 billion pounds of pet food by dogs and cats.

Pet Food Market Drivers:

Increasing pet ownership globally is the most significant factor in driving the pet food market.

The rising global pet population, particularly dogs and cats, is a significant driver of the pet food market. As more households welcome pets into their lives, the demand for pet food products grows. Pet owners are increasingly treating their pets as family members and are willing to invest in high-quality, nutritious, and specialized pet food options. This trend is bolstered by changing lifestyles and an urbanization shift, where pets are often considered companions and are pampered with premium pet food.

Growing concern about health-conscious diets for pets among owners is greatly driving the market for pet food.

Pet owners are becoming more health-conscious and environmentally aware, seeking pet food products that mirror their dietary preferences and values. They are looking for natural, organic, and eco-friendly pet food options, often willing to pay premium prices for these products. Additionally, there is a growing focus on pet food ingredients and formulations that address specific health concerns and dietary needs, such as grain-free, high-protein, and limited-ingredient diets, reflecting the desire to provide the best possible nutrition for pets.

Pet Food Market Restraints and Challenges:

Regulatory Compliance and Product Safety pose the main hindrances in the pet food market.

Ensuring compliance with diverse and evolving regulations in different regions can be challenging for pet food manufacturers. Regulatory standards vary by country, and meeting them requires significant effort and resources, especially when producing pet food for export markets. Additionally, ensuring the safety of pet food products, including monitoring and preventing contamination or recalls, is an ongoing challenge. Any incidents of product recalls due to health or safety concerns can damage a company's reputation and erode consumer trust.

Ingredient Sourcing and Supply Chain Disruptions could limit the growth of the pet food market.

Pet food manufacturers rely on a consistent and reliable supply of quality ingredients, many of which are agricultural products. Fluctuations in ingredient prices, availability, and quality due to factors like weather conditions, crop diseases, and geopolitical issues can impact production costs and product formulations. Disruptions in the supply chain, as seen during the COVID-19 pandemic, can create challenges in procuring and transporting ingredients, affecting production schedules and potentially leading to shortages. Pet food companies need resilient supply chain strategies to mitigate these risks.

Pet Food Market Opportunities:

The pet food market presents significant opportunities fuelled by evolving consumer preferences and pet owners' growing focus on pet health and well-being. As pet humanization continues, there is a rising demand for premium and natural pet food products, including organic, grain-free, and high-protein options. Moreover, the expansion of e-commerce platforms and subscription services is providing convenient access to a wider range of pet food brands and formulations. Innovations in sustainable packaging and eco-friendly ingredients align with the environmentally conscious choices of pet owners. Additionally, catering to specialized dietary needs, such as hypoallergenic or veterinary-prescribed diets, offers avenues for market growth. As the pet food industry continues to adapt to these trends, it is well-positioned to seize opportunities for innovation, diversification, and market expansion.

PET FOOD MARKET REPORT COVERAGE:

Pet Food Market Segmentation: By Pet Type

• Dog

• Cat

• Bird

• Fish

• Small Mammals

• Reptiles

• Others

The dog food segment is the largest by pet type due to the sheer number of pet dogs globally and their diverse dietary needs holding a share of 40%. Dogs are one of the most popular pets worldwide, and they come in various breeds, sizes, and life stages, each requiring specific nutritional formulations. Pet owners prioritize their dog’s well-being and often seek premium and specialized dog food options, including those tailored to breed size, age, and dietary preferences. This demand for a wide range of dog food products, from puppy food to senior and specialized diets, drives the dominance of the dog food segment in the pet food market.

The fastest-growing segment by pet type in the pet food market is small mammal food. This growth is attributed to a rising trend in pet ownership of small mammals like rabbits, guinea pigs, hamsters, and chinchillas. As more people embrace these smaller pets, there is an increasing demand for specialized and high-quality food products tailored to their specific dietary needs.

Pet Food Market Segmentation: By Type

• Dry

• Wet

• Semi-Moist

• Treats and Snacks

• Veterinary Prescription Diets

• Natural and Organic

• Others

The largest segment by type in the pet food market is dry pet food also known as kibble having a market share of 39%. This dominance is primarily attributed to factors such as convenience, shelf stability, and cost-effectiveness. Dry pet food is easy to store, has a longer shelf life compared to wet or frozen alternatives, and is generally more affordable, making it a popular choice among pet owners. It often offers balanced nutrition and a wide range of options for different pet needs, including formulations for different life stages, breeds, and dietary preferences.

The fastest-growing segment by type in the pet food market is natural and organic pet food. This segment is growing at a CAGR OF 15.3%, due to increasing consumer focus on providing their pets with nutritionally superior and minimally processed options. Natural and organic pet food products gained popularity due to their perceived health benefits, ingredient transparency, and alignment with pet owners' preferences for holistic and environmentally conscious choices. As consumers continue to prioritize pet health and wellness, the demand for these premium, natural, and organic pet food offerings will surge, making it the fastest-growing segment in the market.

Pet Food Market Segmentation: By Ingredient

• Specialty Proteins

• Amino Acids

• Mycotoxin Detoxifiers

• Flavors & Sweeteners

• Antimicrobials & Antibiotics

• Minerals

• Antioxidants

• Vitamins

• Enzymes

• Phosphates

• Gut-Health Ingredients

• Mold Inhibitors

Amino acids are the largest ingredient category in the pet food market accounting for a share of 30%, due to their essential role in providing protein, which is a fundamental component of a pet's diet. As pets require a balanced and complete source of protein for growth, energy, and overall health, pet food manufacturers commonly incorporate various amino acids into their formulations. Amino acids not only serve as the building blocks of proteins but also play critical roles in various physiological functions. As pet owners increasingly seek high-quality and nutritionally balanced pet food options, the inclusion of specific amino acids ensures that pets receive the essential nutrients necessary for their well-being, making amino acids a dominant ingredient category in pet food formulations.

Gut health ingredients represent the fastest-growing segment in pet food growing at a CAGR of 10.9%, due to the growing recognition of the vital role of digestive health in pets' overall well-being. Consumers are increasingly aware of the link between gut health and various aspects of pet health, including immunity, nutrient absorption, and even behavior. Therefore, pet food manufacturers are incorporating prebiotics, probiotics, and dietary fibers into their formulations to promote a healthy gut microbiome in pets.

Pet Food Market Segmentation: By Distribution Channel

• Supermarkets

• Online Retail

• Specialty retailers

• Veterinary Clinics

• Others

Supermarkets represent the largest segment among distribution channels in the pet food market having a huge market share of 42% due to their widespread accessibility and convenience. These retail giants offer a one-stop shopping experience for pet owners, who can find a wide variety of pet food brands and options alongside their regular grocery purchases. Supermarkets typically provide competitive pricing and promotions, making them an attractive choice for cost-conscious consumers. Their extensive reach and ability to cater to both mass-market and premium pet food shoppers contribute to their dominance in the distribution landscape, making them the preferred choice for a significant portion of pet owners.

The online retail segment is the fastest-growing distribution channel in the pet food market expanding at a CAGR of 21%. This growth is due to increasing digitalization, consumer convenience, and the vast array of pet food options available online. E-commerce platforms offer pet owners the convenience of shopping from home, a wide selection of brands and specialty products, and the flexibility to compare prices and read reviews.

Pet Food Market Segmentation: Regional Analysis

• North America

• Asia- Pacific

• Europe

• South America

• Middle East and Africa

North America holds the position of the largest segment with a market share of 34% in the pet food market due to a combination of factors, including a high level of pet ownership, strong consumer disposable income, and a growing trend toward premium and natural pet food products. The region's culturally ingrained pet-humanization trend has led pet owners to seek higher-quality and specialized pet food options, resulting in increased market demand. The presence of leading pet food companies and a well-developed retail infrastructure have contributed to North America's dominant market share, making it a hub for pet food innovation and distribution.

The Asia-Pacific region is the fastest-growing region in the pet food market growing at a CAGR of 17.8%. This growth is primarily driven by increasing urbanization, rising disposable incomes, and changing consumer lifestyles in emerging economies. As more households in the Asia-Pacific region adopt pets and become aware of pet nutrition and health, the demand for premium and specialized pet food products has surged. The e-commerce boom in the region has made it easier for consumers to access a wider range of pet food options, further fuelling market expansion.

COVID-19 Impact Analysis on the Global Pet Food Market:

The COVID-19 pandemic significantly impacted the global pet food market, with notable shifts in consumer behavior. While the initial pandemic-induced panic buying led to temporary spikes in pet food sales, the overall market experienced resilience as pet ownership grew and people spent more time at home with their pets. E-commerce channels surged in popularity for pet food purchases, emphasizing convenience and contactless shopping. Heightened awareness of pet health and nutrition boosted the demand for premium and natural pet food options, as pet owners sought to provide their furry companions with optimal nutrition. Supply chain disruptions and rising ingredient costs posed challenges for manufacturers, leading to potential price increases. As pet humanization trends continued, the pet food market demonstrated adaptability and remains poised for continued growth post-pandemic.

Latest Trends/ Developments:

Many pet food companies are capitalizing on the trend of premiumization by offering high-quality and natural pet food options. This strategy involves using premium ingredients, emphasizing nutritional benefits, and avoiding artificial additives and fillers. Consumers increasingly perceive their pets as family members and are willing to invest in higher-priced, healthier pet food products. Companies are also focusing on transparency in labeling and marketing to convey the nutritional value and origins of ingredients, catering to pet owners seeking more natural and wholesome options for their pets.

Pet food manufacturers are increasingly offering customizable and personalized pet food solutions. This strategy allows pet owners to tailor their pet's diet to specific dietary needs, preferences, and health conditions. Companies may use algorithms or consultations with veterinarians and nutritionists to create personalized feeding plans. Additionally, some companies offer pet food subscription services, delivering tailored meals directly to customers' doors. Personalization not only addresses pet health concerns but also enhances customer loyalty and retention by providing a unique and convenient experience for pet owners.

Key Players:

1. Mars Petcare Inc.

2. Nestlé Purina PetCare

3. Hill's Pet Nutrition Inc.

4. Blue Buffalo

5. The J.M. Smucker Company

6. Champion Petfoods

7. Manna Pro

8. WellPet

9. Diamond Pet Foods

10. Ainsworth Pet Nutrition

In January 2022, Manna Pro Products, a company headquartered in St. Louis and known for its pet care and nutrition offerings, acquired Oxbow Animal Health, a well-established brand specializing in the health and nutrition of small animals such as rabbits, guinea pigs, gerbils, hamsters, and chinchillas. This strategic move aims to expand Manna Pro's brand portfolio for small pets.