Pet Food Market Size (2025 – 2030)

The Global Pet Food Market was valued at USD 138 Billion in 2024 and is projected to reach a market size of USD 187.4 Billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 5.23%.

The global pet food market encompasses a diverse range of products formulated to meet the nutritional needs of domesticated animals, primarily dogs, cats, birds, and small mammals. It includes dry kibble, wet and canned food, semi-moist products, treats, and specialty diets catering to pets’ health, lifestyle, and age requirements. This industry is shaped by shifting consumer perceptions of pets as family members, which has led to greater attention to ingredient quality, flavor variety, and functional health benefits.

Product development frequently incorporates premium, organic, grain-free, and protein-rich formulations to appeal to discerning pet owners. Packaging innovations, such as resealable bags and portion-controlled packs, support convenience and freshness. The market is also influenced by increasing demand for sustainable and ethically sourced ingredients, reflecting broader environmental awareness. E-commerce platforms have significantly expanded distribution channels, enabling direct-to-consumer sales alongside traditional retail outlets. In many regions, humanization of pets is driving demand for gourmet flavors, tailored nutrition plans, and even subscription-based pet meal services. Technological advancements, such as smart feeders and app-based dietary tracking, are emerging as complementary trends in this space. Regulatory frameworks vary globally but generally emphasize safety, labeling accuracy, and quality control to maintain consumer trust.

Key Market Insights:

In 2024, the dog segment held approximately 39% of the global pet food market, making it the largest by far. Meanwhile, the cat segment is rising, particularly in urban areas, driven by its adaptability to apartment living and pet humanization trends.

Dry pet food accounted for 62.3% of the global pet food market in 2024, underscoring its popularity for convenience and long shelf life. Another rapidly expanding category is veterinary or therapeutic diets, which are projected to grow at about 10% CAGR from 2024 to 2029 as more pet owners prioritize preventive and condition-specific nutrition.

In 2024, functional add-ons like food mixers and toppers surged, with dog food mixers growing 129% and cat food equivalents growing 138% since 2018. Supplement usage also rose, with vitamins and health-oriented products increasing by 6% over the previous year, and showing 56% growth among dog owners and 70% among cat owners since 2018.

In 2024, pet food constituted around 52.6% of the global pet care market, reflecting its dominant role in overall spending. This dominance is bolstered by sustained demand for both staple nutrition and specialty food products.

While traditional offline retail (e.g., pet stores, supermarkets) remains strong, online pet food sales are growing significantly due to convenience and subscription models. This channel shift is in line with broader consumer behaviors moving toward direct-to-consumer platforms and personalized purchasing.

Market Drivers:

Rising Pet Humanization is Driving Demand for Premium and Specialized Pet Food Products

The trend of treating pets as integral family members has significantly influenced purchasing behavior in the global pet food market. Pet owners are increasingly seeking premium, natural, and organic formulations that align with their own dietary and wellness preferences. This shift is encouraging manufacturers to introduce products with high-quality proteins, functional additives, and health-specific benefits such as joint care or digestive support. In 2024, the growing awareness of pet nutrition has also fueled demand for grain-free, gluten-free, and specialty diets. The willingness to spend more on pet well-being is particularly strong in urban and high-income households, driving innovation in flavors, packaging, and formulations. As a result, brands are focusing on transparency, ethical sourcing, and tailored nutrition to capture this expanding premium segment.

E-commerce Expansion and Digital Engagement are Transforming Pet Food Accessibility and Brand Reach

The surge in online retail and digital platforms is reshaping how consumers purchase pet food across global markets. Online channels offer convenience, a broader product variety, and subscription-based models that ensure timely replenishment. This growth is supported by the rise of direct-to-consumer brands that leverage social media, targeted ads, and influencer marketing to reach niche pet owner segments. In 2024, mobile apps and online marketplaces have become key distribution hubs, enabling even small and emerging brands to compete globally. Personalized recommendations, bundled deals, and loyalty programs are enhancing customer retention in the digital space. This online expansion is also allowing brands to collect data on buying behavior, enabling more precise product development and marketing strategies.

Market Restraints and Challenges:

The global pet food market operates under strict safety, labeling, and quality regulations that vary widely across countries and regions. Meeting these standards requires extensive testing, certification, and quality assurance measures, which can significantly increase production costs. Smaller and mid-sized manufacturers often struggle to navigate the complex regulatory landscape, slowing their market entry or expansion. Inconsistencies between regional regulations can also disrupt global supply chains and delay product launches. Additionally, increasing scrutiny on ingredient sourcing and sustainability practices adds another layer of compliance responsibility. These factors collectively create operational bottlenecks and limit flexibility in responding quickly to changing consumer demands.

Market Opportunities:

As pet owners become more knowledgeable about animal health, there is a rising demand for food products that go beyond basic nutrition. Functional pet foods fortified with probiotics, omega-3 fatty acids, antioxidants, and joint-support supplements are gaining popularity across both developed and emerging markets. This trend opens opportunities for manufacturers to target specific health needs such as weight management, digestive health, skin and coat care, and senior pet wellness. The increasing prevalence of pet obesity and chronic conditions is further driving interest in therapeutic and condition-specific diets. Brands that can combine science-backed formulations with appealing flavors and formats are well-positioned to capture this growing niche. Moreover, veterinary endorsements and transparent labeling can help build trust and accelerate the adoption of these specialized products.

PET FOOD MARKET REPORT COVERAGE:

Pet Food Market Segmentation:

Pet Food Market Segmentation by Pet Type

• Dog
• Cat
• Bird
• Fish
• Small Mammals
• Reptiles
• Others

Dogs represent the largest share of the global pet food market due to their high ownership rates and diverse dietary needs across all regions. The wide range of product formats, from dry kibble to functional treats, caters to various life stages, breeds, and health requirements. Strong emotional bonds between owners and dogs drive premium spending on nutrition, supplements, and specialized diets. This sustained demand ensures that the dog segment continues to dominate both revenue and product innovation in the market.

The cat food segment is expanding rapidly, fueled by the rising popularity of cats in urban environments where space is limited. Cats’ perceived lower maintenance compared to dogs appeals to busy, apartment-dwelling consumers. Premiumization is gaining traction, with owners opting for grain-free, high-protein, and functional formulations. This growth is further supported by increasing awareness of feline-specific health needs and the availability of diverse product offerings.

Pet Food Market Segmentation by Type

• Dry
• Wet
• Semi-Moist
• Treats and Snacks
• Veterinary Prescription Diets
• Natural and Organic
• Others

Dry pet food holds the largest market share due to its affordability, convenience, and long shelf life. Its ease of storage and ability to maintain nutritional value over time make it appealing to a broad customer base. Manufacturers continue to innovate with high-protein and grain-free dry food options, enhancing both quality and appeal. This segment also benefits from cost-effectiveness in mass production and distribution, securing its dominant position.

Veterinary prescription diets are the fastest-growing type, driven by increasing pet health awareness and the rising incidence of chronic conditions like obesity, kidney disease, and allergies. These diets are formulated to address specific medical needs and are often recommended by veterinarians, adding credibility and trust. Growth is supported by expanding access to veterinary services and a willingness among pet owners to invest in therapeutic nutrition. Premium pricing and specialized formulations contribute to the segment’s strong revenue potential.

Pet Food Market Segmentation by Ingredient

• Specialty Proteins
• Amino Acids
• Mycotoxin Detoxifiers
• Flavors & Sweeteners
• Antimicrobials & Antibiotics
• Minerals
• Antioxidants
• Vitamins
• Enzymes
• Phosphates
• Gut-Health Ingredients
• Mold Inhibitors

Specialty proteins, such as novel animal and plant-based sources, dominate the ingredient category due to their role in delivering high-quality, digestible nutrition. These proteins support muscle maintenance, energy levels, and overall health across different pet species. Consumer preference for premium and high-protein diets has strengthened demand for specialized protein sources. This focus on protein quality aligns with broader health and wellness trends in pet care.

Gut-health ingredients, including probiotics and prebiotics, are witnessing the fastest growth as owners recognize the link between digestion and overall pet well-being. These ingredients enhance nutrient absorption, boost immunity, and support gastrointestinal health. Increasing scientific research and product labeling highlighting digestive benefits are driving adoption. The trend toward functional nutrition in pets mirrors similar developments in the human food industry, amplifying this segment’s momentum.

Pet Food Market Segmentation by Distribution Type

• Supermarkets
• Online Retail
• Specialty retailers
• Veterinary Clinics
• Others

Supermarkets remain the largest distribution channel due to their accessibility, wide product range, and competitive pricing. They offer convenience by combining pet food purchases with routine grocery shopping. Established retail chains have also expanded shelf space for premium and specialized products, appealing to a broad demographic. Promotional offers, discounts, and in-store branding further strengthen their market position.

Online retail is the fastest-growing channel, fueled by the convenience of home delivery and the appeal of subscription models. E-commerce platforms provide easy access to niche and premium products that may not be available in local stores. Digital marketing, personalized recommendations, and bundled offers enhance the shopping experience and customer loyalty. Growth is especially strong in younger demographics comfortable with mobile-based purchasing and recurring orders.

Pet Food Market Segmentation: Regional Analysis:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

North America leads the market due to high pet ownership rates, strong spending power, and a well-developed pet care infrastructure. Premiumization is widespread, with a strong demand for organic, functional, and specialty diets. The region benefits from advanced manufacturing capabilities and established distribution networks. Awareness campaigns about pet health and nutrition further reinforce high-value purchasing behavior.

Asia-Pacific is the fastest growing region, driven by rising disposable incomes, urbanization, and growing pet adoption rates. The shift from home-prepared meals to commercial pet food is accelerating, particularly in China, India, and Southeast Asia. E-commerce penetration and the introduction of premium global brands are fueling market expansion. Cultural shifts toward treating pets as family members are further strengthening demand across product categories.

Pet Food Market COVID-19 Impact Analysis:

The COVID-19 pandemic had a mixed impact on the global pet food market, with both short-term disruptions and long-term growth drivers. In the early stages, supply chain interruptions, raw material shortages, and logistical delays led to temporary product unavailability in several regions. Panic buying and stockpiling in 2020 temporarily boosted sales, particularly in dry pet food, as consumers aimed to secure long-lasting supplies. Extended periods of remote work and lockdowns increased pet adoption rates worldwide, which in turn expanded the consumer base for pet food. The heightened emotional bond between owners and their pets during this period fueled demand for premium, natural, and health-oriented formulations. Post-pandemic, the market has retained much of this elevated demand, with e-commerce emerging as a dominant distribution channel due to shifting purchasing habits.

Latest Trends and Developments:

The global pet food market is witnessing a strong shift toward premiumization, with growing demand for organic, grain-free, and high-protein formulations tailored to specific pet health needs. Functional nutrition is gaining momentum, with products enriched with probiotics, omega fatty acids, antioxidants, and other targeted supplements. Sustainability is emerging as a key focus, prompting brands to adopt eco-friendly packaging, ethically sourced ingredients, and alternative protein sources like insect-based or plant-based proteins. Digital transformation is reshaping distribution, with e-commerce platforms, subscription models, and personalized nutrition recommendations becoming mainstream. Technological innovations, such as smart feeders and AI-driven dietary tracking, are enhancing the pet care experience. Additionally, collaborations between pet food companies and veterinary experts are resulting in science-backed products that address preventive health and condition-specific diets.

Key Players in the Market:

1. Mars, Incorporated
2. Nestlé Purina PetCare
3. Hill’s Pet Nutrition, Inc.
4. The J.M. Smucker Company
5. Colgate-Palmolive Company (Hill’s Science Diet)
6. Blue Buffalo Pet Products, Inc.
7. Spectrum Brands Holdings, Inc.
8. Diamond Pet Foods
9. WellPet LLC
10. Unicharm Corporation

Market News:

• In 2024, Nestlé Purina PetCare officially opened a new 1.3-million-square-foot pet food manufacturing facility in Eden, North Carolina, repurposing a former brewery into a ‘factory of the future’. This modern production hub underscores the company's commitment to enhancing capacity and leveraging advanced manufacturing technologies for streamlined operations.
• In 2024, General Mills completed its strategic acquisition of Whitebridge Pet Brands’ North American premium cat feeding and pet-treating business, including Tiki Pets and Cloud Star, for approximately USD 1.45 billion. The deal—General Mills’ fifth in the pet sector—was aimed at bolstering its foothold in high-growth segments and is expected to close by Q3 2025.
• In 2025, General Mills is launching a 'fresh' version of its Blue Buffalo dog food brand, targeting the rapidly expanding U.S. fresh pet food market and aiming to grow this category from around USD 3 billion to USD 10 billion over the next decade. The new chilled, minimally processed line is set to hit retail shelves later in 2025 and responds to pet owner demands for human-like, high-quality foods.
• In 2025, Mars Petcare, Big Idea Ventures, Bühler Group, AAK, and Givaudan unveiled the second Global Pet Food Innovation program, designed to support startups developing sustainable ingredients, alternative proteins, and advanced processing technologies. This initiative underscores the pet food industry's growing focus on sustainability and collaborative innovation with cross-sector partners.