Pastries Market|Size,Share,Growth|2023-2030

Pastries Market Size (2024-2030)

The Global Pastries Market was valued at USD 98.32 billion and is projected to reach a market size of USD 140.2 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.2%

Pastries Market

The proliferation of baking shows on television and online platforms around the world, the emergence of health-conscious options, and the growing popularity of coffee shops or cafes as places for social gatherings are some of the key drivers of the business.

Key Market Insights:

Among baked foods, cakes, and pastries are adored all across the world for their sweet, decadent taste. A cake is a delicious food that is created with a variety of components, including flour, sugar, eggs, and frequently a leavening agent, such as baking soda or powder. Typically, they have frosting or icing on top, and occasionally, they have creams or jellies inside. On the other hand, the term "pâtisseries" is used to describe a wide variety of baked goods created with materials like flour, sugar, milk, butter, shortening, baking powder, and eggs. The crumbly, flaky, or puffy texture that makes pastries distinctive is produced by the lamination process, which includes folding and rolling the dough repeatedly. Cakes and pastries are an essential component of festivities gatherings, or even just as a simple addition to a cup of tea or coffee. They range from straightforward, everyday snacks to expensive, elaborately designed wonders.

The global market is primarily driven by the increasing number of coffee shops and cafés. These establishments have evolved into popular gathering places where customers enjoy coffee and the accompanying pastries and cakes. As a result, the desire for pastries and cakes directly rises as this cafe culture develops. Consumer spending power is significantly impacted by rising disposable income as economies expand and personal wealth increases. With greater money to spend, consumers are more likely to treat themselves to luxuries like cakes and pastries, which boosts demand for these goods. Additionally, the market is benefiting from the accessibility of a wide range of baking products and the expansion of baking-related television and web channels. Aside from this, the market is being aided by the emergence of e-commerce and the expansion of online delivery services, which make it exceedingly simple for customers to acquire cakes and pastries whenever they want. Additionally, the availability of health-conscious products like gluten-free, sugar-free, or vegan cakes and pastries is boosting market prospects.

Global Pastries Market Drivers:

Urbanization around the Globe and changing lifestyle is propelling market demand.

The world's growing urbanization and shifting lifestyles are two key market factors for cakes and pastries. Urban areas are growing and with it an abundance of supermarkets, bakeries, and grocery stores that provide a variety of pastries and cakes. Consumers are looking for fast, easy, and enjoyable choices for their meals and snacks due to the constant motion and activity of city living. This metropolitan lifestyle is ideal for cakes and pastries, which are frequently already packed and ready to consume. The trend towards eating out and experimenting with new meals has also increased interest in cakes and pastries. Increased consumption has resulted from the popularity of bakery cafés, patisseries, and dessert bars with their inventive and diverse menus.

Product differentiation and innovation in the field is fueling sales.

Continuous product innovation and differentiation by producers is another major marketplace driver for cakes and pastries. Additionally, producers develop new goods that appeal to a variety of tastes by continuously experimenting with flavors, textures, and components. The consumer base has also been enlarged to include people with dietary limitations or preferences thanks to the growth of health-conscious products like gluten-free, sugar-free, or vegan pastries and cakes. The same is true for fusion sweets, which incorporate flavors from many cuisines. Another aspect stimulating growth is the market for cakes and pastries, which is kept new and dynamic by these ongoing innovations.

The influence of digital marketing is contributing to the expansion of the global market growth.

Prominent factors driving demand for cakes and pastries include the effectiveness of promotional efforts and the impact of digital media. In addition to this, firms use appealing packaging, in-store incentives, and promotions to draw customers, further affecting the market favorably. Social media sites are widely used for marketing purposes in the digital age. Users are enticed to try cakes and pastries by the mouthwatering pictures and videos of them on Instagram, Pinterest, and YouTube. As a result, the market benefits greatly from it. In addition, celebrities and famous chefs support brands, share recipes, and write product reviews to contribute to this trend. The market has been positively impacted by the widespread marketing and digital influence.


Global Pastries Market Restraints and Challenges:

Some customers are becoming more watchful about their intake of sugar and calories as a result of growing health and nutrition awareness. Bake-stable pastry toppings are frequently sweet and flavorful, which may not be appealing to customers who are on the hunt for more nutritious alternatives. This could be a market restraint because some consumers could consume less baked stabilized pastry fillings or hunt for substitutes that are viewed as healthier.

Organic Farro Produce Market Opportunities:

The Organic Farro Produce Market presents ample opportunities for manufacturers to broaden their presence. With burgeoning demand, producers should aim to expand and diversify their operations, enhancing their appeal to a broader customer base. Manufacturers must allocate resources towards differentiating their products to capture more customers, focusing on elevating product quality and delivering excellence through consistent investment in research and development initiatives. Aggressive promotion of the benefits of farro consumption is essential to raise consumer awareness and entice them towards the offerings.





Market Size Available

2023 - 2030

Base Year


Forecast Period

2024 - 2030



Segments Covered

By Product Type,  Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Finsbury Food Group Plc, Flowers Foods, Grupo Bimbo, McKee Foods Corporation, Yamazaki Baking Co. Ltd., Hostess Brands LLC, ARYZTA Food Solutions, George Weston Ltd., Monginis, Pepperidge Farm Incorporated

Global Pastries Market Segmentation:

Pastries Market Segmentation: By Product Type

  • Sweet Pastries
  • Savoury Pastries
  • Frozen Pastries
  • Speciality Pastries

To satisfy a wide range of consumer tastes, the item type categorization in the worldwide pastries market includes a large range of products. Those who love sweets will find satisfaction in sweet pastries like fluffy croissants and luscious fruit pies. Savory options for pastry indulgence include mouthwatering quiches and meat pies. Frozen pastries are a great option for convenience, while specialty pastries including baklava and cannoli attract sophisticated palates by introducing distinctive regional flavors. This division highlights the ingenuity and adaptability found in every continent of pastries, making them a delicious treat for all occasions and tastes. By product type, sweet pastries held a dominant share of the global market of around 18% due to the prevalent sweet preference of people. Additionally, specialty pastries are a growing segment and are anticipated to grow at the fastest pace due to the increase in social media users and food bloggers.

Pastries Market Segmentation: By Distribution Channel

  • Retail Stores
  • Food Service
  • Online Retail

The numerous ways that consumers access their preferred baked goods are reflected in the segmentation of the distribution channels in the worldwide pastries market. For pastry enthusiasts looking for fresh and ready-to-eat options, traditional brick-and-mortar retail locations, such as groceries, bakeries, and specialist pastry shops, continue to be essential sources and hold the majority of the global market shares. Pastries are offered as part of the menus in food service facilities like restaurants and cafés, offering delicious options for consumption on-site or takeaway. The convenience of buying pastries from the ease of one's home has become widely available making it the fastest-growing segment in the digital age thanks to the growth of online stores and delivery services for foods, which reflects the shifting landscape of consumer tastes and gastronomic efficiency.



Pastries Market Segmentation: Regional Analysis:

  • North America
  • Asia-Pacific
  • Europe
  • South America
  • Middle East and Africa

The demand for pastries is anticipated to rise significantly in North America making it the dominant shareholder of around 31% in the global market. The pastries market is being driven by changing customer tastes for creative indulgence food products. Due to consumers' evolving taste preferences, companies have been experimenting with various flavors to create fresh and distinctive combinations for fillings and toppings. These elements are accelerating the market for pastries in the area. Throughout the future years, immense development is anticipated throughout Europe. Convenience consumption of food in the area is increasing, particularly among millennials and the working population. Pastry sales performance in the area continues to be enhanced by the presence of several well-established regional bakeries and manufacturers of bakery products, like Baker's Delight and Finsbury Food Group Plc. In the following years, Asia Pacific is expected to experience the fastest expansion. Due to increased urbanization and widespread acceptance of Western culture, the region has seen consumers' preferences change towards comfort food products. Given the young age group of these nations, businesses for pastries and other baked items exist there.

COVID-19 Impact Analysis on the Global Pastries Market:

Due to the pandemic, the pastry market underwent a significant upheaval as companies adopted online advertising and delivery systems to reach customers in their homes. Platforms for meal delivery and e-commerce were crucial in enabling this transformation. In response to growing health concerns, some pastry producers have also created healthier pastry options, used alternative ingredients, and cut back on sugar and fat. The pandemic also highlighted the significance of safety and sanitation measures in food production and sales, resulting in better adherence to health regulations throughout the industry. Even if difficulties remained, the pastry industry showed fortitude and agility in negotiating the complexity of the pandemic, providing insight into how the industry might continue to develop in post-COVID-19.

Latest Trends/ Developments:

The desire of consumers for items with clean-label ingredients that are suitable for people with diabetes has been seen as a rise in interest in healthy pastries. Only products made with nutritious, organic, and organic components are regarded by consumers as "clean". Consumer purchase patterns aim to reduce the product's capacity to be differentiated by its nutritious elements. To meet the needs of every consumer, enterprises are concentrating on launching wholesome and free-from-baked goods globally. For instance, King Arthur Baking Co. introduced gluten-free pizza dough flour and an additional line of keto-friendly baking mixes in June 2022. Among the non-genetically modified organism-authorized ingredients used to produce the keto mixes are yellow cake mix, chocolate cake mix, all-purpose muffin mix, and pizza crust mix. Each mix has 2 g or less of net carbs per serving and no added sugar.

Pastries frequently contain a lot of calories. As a result, consumers are becoming more drawn to goods that contain low calories, offer health benefits, and use clean-label products.

Key Players:

The major players in the world pastries market include

  1. Finsbury Food Group Plc
  2. Flowers Foods
  3. Grupo Bimbo
  4. McKee Foods Corporation
  5. Yamazaki Baking Co. Ltd.
  6. Hostess Brands LLC
  7. ARYZTA Food Solutions
  8. George Weston Ltd.
  9. Monginis
  10. Pepperidge Farm Incorporated

Chapter 1. Pastries Market- Scope & Methodology
1.1    Market Segmentation
1.2    Assumptions
1.3    Research Methodology
1.4    Primary Sources
1.5    Secondary Sources
Chapter 2. Pastries Market- Executive Summary
2.1    Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2    Key Trends & Insights
2.3    COVID-19 Impact Analysis
        2.3.1    Impact during 2024 – 2030
        2.3.2    Impact on Supply – Demand
Chapter 3. Pastries Market- Competition Scenario
3.1    Market Share Analysis
3.2    Product Benchmarking
3.3    Competitive Strategy & Development Scenario
3.4    Competitive Pricing Analysis
3.5    Supplier - Distributor Analysis
Chapter 4. Pastries Market- Entry Scenario
4.1     Case Studies – Start-up/Thriving Companies
4.2     Regulatory Scenario - By Region
4.3    Customer Analysis
4.4     Porter's Five Force Model
         4.4.1     Bargaining Power of Suppliers
        4.4.2     Bargaining Powers of Customers
        4.4.3    Threat of New Entrants
        4.4.4     Rivalry among Existing Players
        4.4.5    Threat of Substitutes
Chapter 5. Pastries Market- Landscape
5.1     Value Chain Analysis – Key Stakeholders Impact Analysis
5.2    Market Drivers
5.3    Market Restraints/Challenges
5.4    Market Opportunities 
Chapter 6. Pastries Market- By Product Type
6.1    Sweet      

6.2    Savory   

6.3. Frozen Pastries

6.4. Speciality Pastries

Chapter 7. Pastries Market- By Distribution Channel
7.1    Retail Stores

7.2. Food Service

7.3. Online Retail

Chapter 8. Pastries Market– By Region
8.1    North America
8.2    Europe
8.3    Asia-Pacific
8.4    Latin America
8.5    The Middle East
8.6    Africa
Chapter 9. Pastries Market– Company Profiles – (Overview, Product Portfolio, Financials, Developments)
9.1   Finsbury Food Group Plc

9.2. Flowers Foods

9.3. Grupo Bimbo

9.4. McKee Foods Corporation

9.5. Yamazaki Baking Co. Ltd.

9.6. Hostess Brands LLC

9.7. ARYZTA Food Solutions

9.8. George Weston Ltd.

9.9. Monginis

9.10. Pepperidge Farm Incorporated

Download Sample

The field with (*) is required.

Choose License Type









Frequently Asked Questions

Global Pastries Market was valued at USD 98.32 billion and is projected to reach a market size of USD 140.2 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.2%

Retail Stores are the most common distribution channel for the global pastry market

Urbanization and changing lifestyles around the globe with product differentiation and market innovation.

The COVID-19 pandemic disrupted supply chains and increased health consciousness, so it became more affecting the market at the ground level

Edwards, Aryzta, Britannia, BreadTalk, and Edeka are some of the major players in the global pastry market

Analyst Support

Every order comes with Analyst Support.


We offer customization to cater your needs to fullest.

Verified Analysis

We value integrity, quality and authenticity the most.