North America Edible Mushroom Market Size (2024-2030)

The North America Edible Mushroom Market was valued at USD 13.13 billion in 2023 and is projected to reach a market size of USD 20.65 billion by 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 6.7%.

There are many delicious edible mushrooms in North America. Morels, with their rich flavor and spongey cap, chanterelles, with their trumpet-shaped caps and fruity aroma, oyster mushrooms, with their fan-shaped caps and gills, chicken of the woods, with its meaty texture, and hedgehog mushrooms, with their spines on the underside, are some options that are good for beginners.

Key Market Insights:

The market for edible mushrooms in North America is expanding rapidly. The market is projected to grow from its 2020 valuation of USD 8.3 billion to USD 14.7 billion by 2027 at a compound annual growth rate of 8.2%. Rising disposable incomes, a growing interest in gourmet and exotic mushrooms, and greater health consciousness are the main drivers of this rise.

Specialty, locally grown, and organic mushrooms are becoming more and more popular among consumers. 82% of buyers would want to purchase locally sourced mushrooms. This pattern suggests that there may be a market niche for regional small-scale mushroom growers.

The trend of food shopping online is growing in popularity, and the mushroom industry is no exception. In 2022, fresh produce accounted for a sizable portion of the US's $100 billion online grocery sales boom.

The effects of consumer food choices on the environment are worrying consumers more and more. As a result, there is an increasing market for mushrooms that are grown responsibly. The market for specialty mushrooms is predicted to benefit from rising demand for environmentally friendly packaging. This implies that manufacturers will have a competitive advantage if they can demonstrate sustainable methods.

North America Edible Mushroom Market Drivers:

North American Health-Mushroom Mania with fungus among us, conscientious consumers are driving the market.

In North America, the trend towards more health-conscious eating is growing, and mushrooms are riding this wave. These adaptable fungi are a dieter's dream since they are naturally low in fat and cholesterol. But there's more to their appeal than merely tracking calories. Mushrooms are a great source of vitamins, minerals, and antioxidants that are necessary for good general health. Interestingly, research indicates that they may provide more than just essential nourishment. For instance, research from the National Cancer Institute suggests that there may be advantages for the immune system and possibly cancer prevention. Given this combination of beneficial qualities and intriguing opportunities, it makes sense that people in North America are turning more and more to mushrooms to improve their diets.

The Emergence of Gourmet Mushrooms and Their Ascent to the Front of the Kitchen Scene in North America

A mushroom revolution is happening in the world of cooking! The days of using simple white button mushrooms only as a garnish are long gone. A growing variety of these intriguing fungi is being embraced by chefs due to changing tastes and curiosity. These days, a wide variety of mushrooms are included on restaurant menus, often as main ingredients in gourmet dishes. The options are boundless, from meaty maitake to earthy porcini adorning delicate risottos or vegan stir-fries. This is more than simply a fine-dining phenomenon in the culinary world. The simplicity of adding mushrooms to regular meals and the availability of creative recipes are inspiring home chefs to catch on as well. Mushrooms are becoming a staple in everything from pasta sauces to pizzas due to their adaptability and depth of flavor, which turns weekday dinners into thrilling culinary excursions.

North America Edible Mushroom Market Restraints and Challenges:

The edible mushroom business in North America is not without its challenges. The product's inherent nature is a significant obstacle. Mushrooms have an incredibly limited shelf life and are sensitive and highly perishable. This results in transportation and storage logistical doomsdays, raising expenses and perhaps resulting in large waste. Mother Nature also contributes, since seasonal variations in humidity and temperature influence output. This may generate supply chain disruptions and vexing annual pricing swings. Moreover, it's possible that some North American customers are still in the white button mushroom rut and aren't aware of the fascinating world of specialty types. This incomplete understanding may impede wider acceptance and keep daring palates from seeing the full potential of these adaptable mushrooms.

North America Edible Mushroom Market Opportunities:

The mushroom industry in North America is suitable for the development of both fungi and promising prospects. The field of functional and medicinal mushrooms is one promising direction. Reishi, chaga, and lion's mane are gaining popularity among consumers due to their potential health advantages, which go beyond basic nourishment and include immune system support and adaptogenic qualities. Producers have a fantastic potential to grow and promote these wellness-focused cultivars because of this trend. Convenience is something that consumers want, and the mushroom business is paying attention. To satisfy this need, choices that are pre-washed, sliced, and ready to eat are proliferating. Busy home cooks are also drawn to new and inventive forms such as mushroom jerky or recipe packages that highlight this versatile fungus. Another factor influencing the future of mushrooms in North America is technology. Innovations in indoor and vertical farming provide answers to conventional production problems. These regulated settings can improve growth conditions, which might result in year-round production as well as increased yields and better quality. The other major development is the growth of e-commerce platforms. By creating direct-to-consumer channels or subscription services, producers may take advantage of this. For those looking for convenience and variety, picture having a box full of fresh, exotic mushrooms or pre-made recipe kits sent right to your home.

NORTH AMERICA EDIBLE MUSHROOM MARKET REPORT COVERAGE:

North America Edible Mushroom Market Segmentation:

North America Edible Mushroom Market Segmentation: By Product Type

• Button Mushrooms
• Specialty Mushrooms
• Functional/Medicinal Mushrooms

Button mushrooms continue to be the most widely available and affordable kind in the North American market, but things are getting funky in the future. Functional/Medicinal Mushrooms are the fastest-growing category, taking advantage of consumer interest in wellness and health. These super fungi, which are valued for their possible adaptogenic qualities and immune system support, include chaga, reishi, and lion's mane.

North America Edible Mushroom Market Segmentation: By Form

• Fresh Mushrooms
• Dried Mushrooms
• Processed Mushrooms

In North America, fresh mushrooms are still the best because of their superior flavor and nutritional value, but processed mushrooms are the fastest-growing market segment. They provide pre-washed, sliced, and ready-to-eat options for busy consumers, and they also offer exciting new formats like mushroom jerky that satisfy our fast-paced lifestyles without compromising the deliciousness of mushrooms.

North America Edible Mushroom Market Segmentation: By Distribution Channel

• Store-Based Retail
• Non-Store Based Retail
• Specialty Stores

Although supermarkets and other physical retailers continue to dominate the mushroom distribution industry in North America, a digital threat is posing a threat to their dominance. The channel with the quickest rate of growth is non-store-based retail, which includes direct-to-consumer services and online grocery shopping. This trend offers a potentially greater range and satisfies our demand for online convenience especially for those who are looking for exotic mushrooms.

North America Edible Mushroom Market Segmentation: By Category

• Organic Mushrooms
• Conventional Mushrooms

The current market leader in North America is ordinary mushrooms because of their accessibility and affordability. However, the organic market is expanding at the quickest rate due to customers' concerns about their health. The growing interest in both environmental sustainability and personal health is reflected in this trend, which opens new opportunities for organic mushroom growers to build a devoted consumer base.

North America Edible Mushroom Market Segmentation: By Region:

• North America 
• Asia-Pacific 
• Europe 
• South America 
• Middle East and Africa

Because of its sizable population, well-established infrastructure, and commitment to a healthy diet, the US leads the North American mushroom industry. Canada is not far behind, with consistent expansion driven by comparable health-conscious tendencies. Mexico has a small amount of market share, with some domestic manufacturing and possible imports from the US to meet demand from consumers. The US and Canada are both probably growing at a favorable rate, which makes the whole North American market a blossoming bed of opportunity for the future of fungus, even though it's difficult to determine which country is growing the quickest.

COVID-19 Impact Analysis on the North America Edible Mushroom Market:

Not all negative news for North American mushrooms came from COVID-19. The epidemic brought unexpected possibilities along with some headaches. Travel bans and lockdowns complicated the supply chain, causing short-term shortages and fluctuations in prices. Closing restaurants, which are big users of mushrooms, also meant a decline in demand from the food service sector. Production facilities had a labour scarcity because of limitations and safety concerns, which influenced output. There were some unanticipated advantages to these difficulties. Home cooking took off as more people stayed at home and eateries closed. Retail mushroom demand increased because of this growth in home cooks. The epidemic also increased attention on immunity and health, which may have increased interest in therapeutic and functional mushrooms. As people looked for easy and safe methods to purchase products, particularly fresh produce like mushrooms, e-commerce flourished. Overall, the mushroom market in North America had a brief setback due to the first shock of COVID-19. However, business has shown to be flexible. The rise in e-commerce, home cooking, and the possible long-term trend toward health-promoting mushrooms are all indications of a bright future. In order to maintain the growth of this fascinating industry, manufacturers and merchants will need to adjust their strategies and take advantage of these trends as we move forward by comprehending the potential and difficulties brought about by the epidemic.

Recent Trends and Developments in the North America Edible Mushroom Market:

The market for edible mushrooms in North America is booming like a healthy bed of fungus. These adaptable powerhouses are seeing a boom in demand from health-conscious customers looking for nutrient-dense choices. Because of their high vitamin and antioxidant content, low fat and cholesterol-free composition, and exquisite taste, mushrooms are a great way to improve your diet. Further piquing consumer interest is intriguing studies pointing to possible health advantages including immune system support and possibly cancer prevention.
The food industry is joining in on the fun as well. The days of simply thinking of simple white mushrooms are long gone. Chefs are putting them front and center with a wave of culinary creativity that incorporates intriguing variety into gourmet masterpieces. Inspired by these new culinary explorations and the innate adaptability of mushrooms, home cooks are starting to follow suit. On the manufacturing side, innovation is also arising. Improvements are resulting in increased yields, better quality, and even answers to problems like short shelf lives. Another significant concept gaining traction is sustainability. In addition to reducing their environmental impact, producers who use eco-friendly techniques like composting or recycled packaging also appeal to a rising segment of environmentally concerned consumers. The mushroom market in North America appears to have a fungus-filled future. This dynamic industry is well-positioned for sustained growth and success because of its emphasis on convenience, health, and ongoing innovation.

Key Players:

1. Monterey Mushrooms, Inc.
2. Giorgio Fresh Co.
3. Phillips Mushroom Farms
4. Highline Mushrooms
5. South Mill Champs
6. To-Jo Mushrooms, Inc.
7. Greenyard Group
8. Costa Group
9. Hokto Kinoko Company
10. FreshCap Mushrooms