Floriculture Market Research Report - Segmentation By Type (Cut Flowers, Pot Plants, Cut Foliage, Bedding Plants, Corms, Others); Application (Aesthetic & Decoration (Household, Institutional), Industrial (Flavours and Fragrances, Natural Colours, Medicines, Others)); Price Range (Premium, Medium, Low); Distribution Channel (Unorganized Retail, Florist, Supermarket/Hypermarket, Online, Others); Geography (North America, Europe, Asia Pacific, Rest of the World) - Size, Share, Trends, COVID-19 Impact and Growth Analysis Report - Industry Forecast (2021 to 2026)

  • Category : Agriculture |
  • Report Code : VMR-40452 |
  • Pages: 200 |
  • Published : 2021-03 |
  • Region: Global |
  • Avilable Format : format excel,ppt, Pdf |
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Floriculture Market Size (2021-2026)

The global floriculture market size was worth USD 43.22 million in 2020 and is expected to reach USD 70.85 billion by 2026 with a CAGR of 6.3% during the forecast period 2021-2026. The market is driven by factors like the growing demand for flowers for occasions like birthdays, decorations, anniversaries, valentine’s day, mother’s day, festivals, and many more. 

Floriculture is also known as flower farming. Flower farming deals in flowering and ornamental flowers. Floriculture is a type of horticulture focusing on cultivating a variety of flowers. 

The novel coronavirus has significantly affected the floriculture market. The nations imposed a global lockdown that has large businesses sectors. During the lockdown period in the first half of 2020, the import and export of flowers have declined due to the transportation and supply of the flowers has been stopped. 

Market Drivers

Factors like growing consumption of flowers on a large scale, gardening, and maintaining house plants by individuals are increasing propel the floriculture market growth during the timeline period. The growing disposable income of consumers who expose their purchasing interest in flowers and rising living standards of the surging population boost the floriculture market growth. 

Adopting new technologies and precise management in commercial floriculture resulting in high crop yield and growing use of modern technologies leading to profits owned by the farmers, and also the profit owned by the farmers is high per unit area r some of the factors driving the floriculture market growth. 

Flowers are used in native and Ayurveda therapies resulting in huge popularity, stimulating the market growth globally.

Market Restrains

Factors like the increasing need for artificial flowers hinder the floriculture market globally. The absence of knowledge about the advantages in rural areas and the expensive nature of the growing adoption of advanced technologies diminish the floriculture market growth. Hurdles that occur in maintaining the freshness of flowers and difficulties concerned with waste disposal limits the floriculture market growth during the timeline period.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 – 2026

Segments Covered

By Type, Application, Price Range, Distribution Channel, and Region

Regions Covered

North America, APAC, Europe, LATAM, MEA



Segmentation Analysis

The global floriculture market has been segmented and sub-segmented based on the following categories:

Floriculture Market - By Type

  • Cut Flowers
  • Pot Plants
  • Cut Foliage
  • Bedding Plants
  • Corms
  • Others

Cut flowers floriculture type hold 60% and more share due to growing population in urban areas and rising gifting culture. Cut flowers are the prime generator in terms of revenue and exhibit a prominent contribution in developing countries. The demand for cut flowers is driving the market in the Netherlands. 

Floriculture Market - By Application

  • Aesthetic & Decoration
    • Household
    • Institutional
  • Industrial
    • Flavors and Fragrances
    • Natural Colors
    • Medicines
    • Others

By application, the decoration segment dominated the floriculture market in 2018, as different products are extensively used for gifting and decorations on special occasions like anniversaries, birthdays, funerals, and festivals. 

Floriculture Market - By Price Range

  • Premium
  • Medium
  • Low

Floriculture Market - By Distribution Channel

  • Florist
  • Unorganized Retail
  • Online
  • Supermarket/Hypermarket
  • Others

By distribution channel, unorganized retail segment is said to lead the floriculture market over the historical period. 

Regional Analysis

Geographically, North America is said to have had a potential growth in the floriculture market during the historical period. The U.SS floriculture market in the U.S. exhibits the more profitable generating USD 12 billion by 2026. 

The European floriculture market is said to lead globally with the largest share in terms of revenue. The UK and Germany are at the forefront due to the growing demand for cut flowers and ornamental plants. Germany, UK, France, and Russia witness substantial growth in the floriculture market. German floriculture has a bright name in nursery stock and garden plants. In Italy, producing lots of flowers and potted plants is high which drives the floriculture market growth throughout the timeline period. 

The Vietnamese floriculture market is witnessed to grow with a CAGR of 10.20% owing to favorable agro-climatic conditions for flowers like rose, chrysanthemum, and less cost of floricultural procedures.

The Netherlands is the leading supplier of flowers which involves tulips and chrysanthemum. Floriculture is one of the profitable markets in the Netherlands. The Netherlands is the largest exporter of cut flowers globally. In 2019, as per the ITC trade map, 566,917 metric tons of cut flowers were exported in the Netherlands with a USD of 4,343,029 thousand. 

However, Asia-Pacific is expected to have the quickest growth with 37% of the share in the region. The market growth in the region is due to the growing expenses on flowers as gifts. China and Japan are the key countries for floriculture market growth in the APAC. China and India have the highest demand in the floriculture market due to the number of festivals and occasions, and due to high demand, high-quality flowers are exported and imported from one country to another country. 

The Indian market for floriculture is witnessing the highest demand and India is emerging as the primary producer of flowering plants due to the growing demand for flowers and Indian floriculture market is the largest importer and exporter of different types of flowers.

Latin American floriculture market is the second quickest growing region with a considerable CAGR growth rate throughout the timeline period. Brazil, Mexico, and Argentina are contributing a major share to the floriculture market. 

The Middle East & African region is believed to have notable growth during the forecast period. Africa is leading the floriculture market with the increasing number of agricultural-based countries and is the largest exporter to Europe. In Kenya, cut flowers represent a prominent contribution and are the second-most exported product. 

Key Market Players in Floriculture Market

Major players operating in the floriculture market include The Kariki Group, Dummen Orange, Syngenta Flowers. Inc., Karuturi Global Limited, Oserian Development Company Limited, Selecta Klemm GmbH & Co. KG., Marginpar BV, Ruparelia Group, Multiflora Ltd., and Karen Roses.

Notable Happenings in the global Floriculture Market

  • On March 24, 2019, Dummen Orange disclosed New Guinea impatiens with a common flower form called Wild Romance. The flower is debuted in two colors. 
  • On December 08, 2020, Syngenta Flowers Company completed the acquisition of hydrangea together with Hana Bay flowers from Bay City Co.

Global Floriculture Market - Forecast (2021 - 2026)

Chapter 1. Global Floriculture Market  – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. Global Floriculture Market  – Executive Summary

2.1. Market Size & Forecast – (2021 – 2026) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

                2.3.1. Impact during 2021 - 2026

                2.3.2. Impact on Supply – Demand

                2.3.3. Impact on Production Cost

                2.3.4. Impact on Supply Chain

Chapter 3. Global Floriculture Market  – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. Global Floriculture Market Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3  Customer Analysis

4.4. Porters Five Force Model

                4.4.1. Bargaining Power of Suppliers

                4.4.2. Bargaining Powers of Customers

                4.4.3. Threat of New Entrants

                4.4.4. Rivalry among Existing Players

                4.4.5. Threat of Substitutes

Chapter 5. Global Floriculture Market  –  Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. Global Floriculture Market  –  By Type

6.1. Cut Flowers

6.2. Pot Plants

6.3. Cut Foliage

6.4. Bedding Plants

6.5. Corms

6.6. Others

Chapter 7. Global Floriculture Market – By Application      

7.1. Aesthetic & Decoration

                7.1.1. Household

                7.1.2. Institutional

7.2. Industrial

                7.2.1. Flavours and Fragrances

                7.2.2. Natural Colours

                7.2.3. Medicines

                7.2.4. Others

Chapter 8. Global Floriculture Market  –  By Price Range

8.1. Premium

8.2. Medium

8.3. Low

Chapter 9. Global Floriculture Market – By Distribution Channel

9.1. Unorganized Retail

9.2. Florist

9.3. Supermarket/Hypermarket

9.4. Online

9.5. Others

Chapter 10. Global Floriculture Market, By Geography – Market Size, Forecast, Trends & Insights

10.1. North America

                10.1.1. U.S.A

                10.1.2. Canada

                10.1.3. Mexico

10.2. Europe

                10.2.1. Italy

                10.2.2. Spain

                10.2.3. Russia

                10.2.4. Germany

                10.2.5. UK           

                10.2.6. France

                10.2.7. Rest of Europe

10.3. Asia Pacific

                10.3.1. Japan

                10.3.2. South Korea

                10.3.3. China

                10.3.4. India

                10.3.5. Australia & New Zealand

                10.3.6. Rest of Asia-Pacific

10.4. Rest of the World

                10.4.1. Middle East

                10.4.2. Africa

                10.4.3. South America

Chapter 11. Global Floriculture Market  – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

11.1. Company 1

11.2. Company 2

11.3. Company 3

11.4. Company 4

11.5. Company 5

11.6. Company 6

11.7. Company 7

11.8. Company 8

11.9. Company 9

11.10. Company 10

  • Primary & Secondary Sources to Collect & Validate Data

  • Utilization of Both Top Down & Bottom Up Approach

  • Holistic Research Methodology

Scope & Introductory Research

In the initial stage of research, the scope for market is defined. In order to better understanding of the market, secondary focus is on different segmentations of the market. Preliminary research involves identifying key data points related to the market under consideration to estimate the market sizes to the best extent.​

Data Collection 

Based on the scope of the market and the key data points, a number of secondary sources are considered. This data collection stage consists of a team of analysts who gather data from various secondary resources, accessing proprietary databases and primary research by reaching out to key market participants and opinion leaders. ​

Data Fusion

At this stage, collected data using several sources is arranged in structured format. The sources include industry participants, in-house models, key opinion leaders in the market ecosystem and databases. Historical data trends are established at this point, and compared to the current scenario. Based on the macro- and micro-factor prevailing in various geographies, proprietary data models are used to analyze key market countries. Key players in this market are listed based on their capabilities in revenue, sales, and development. The study also involves the identification of companies in the category of 'new entrants' and their potential effects on the market.

Data Analysis

At this stage, the analyst team moves on to understand how the market has changed over the years. The total size of the market is gathered after an study of different business segments and end-users is done. An impact research is also done to see what factors will/may influence the market in the years ahead. The effect of various variables on the industry is often taken into account when forecasting market sizes.

Verification ​

Data verification is conducted at all research levels, however this stage is dedicated to more rigorous checking of the data points. At this stage, the estimated data is triangulated with company revenues and checked with industry experts including several senior executives and key opinion leaders in the market. The data is then summarized, and the findings are derived from the same for the report. ​

Quality Assurance & Report Preparation​

Holistic research methodology is followed with combination of Top Down and Bottom Up approach to undertake the estimation and forecasting task in order to ensure quality of data. At this stage of the research process, a dedicated QA team checks the data and approves after several predefined checks. Each section is checked and questioned to make the report accurate and reliable. In case of discrepancy, a team of analysts reviews the issue, and the whole process is repeated again. That significantly improves the report's quality. After approval, all the parts of the report are brought together and is formatted by highly trained team thus making it ready to dispatch.​

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