The Global Candy Market was valued at USD 213.6 billion in 2023 and is projected to grow at a CAGR of 4.5% from 2024 to 2030, reaching a market size of USD 291.2 billion by 2030.
Candy is a popular treat consumed across various age groups and regions. Its production spans from artisanal sweets to mass-produced products offered by global giants. The growth of the candy market is driven by rising consumer demand for indulgence, the increasing appeal of premium products, and ongoing product innovation catering to evolving tastes. The candy industry is diverse, covering both chocolate and non-chocolate categories, with different formats like gummies, hard candy, and seasonal specials seeing steady demand. Furthermore, the expanding reach of e-commerce and the rise of healthier alternatives are reshaping market dynamics.
Key Market Insights:
In 2023, the chocolate candy segment held a dominant share of over 55% of the global candy market, with dark chocolate gaining prominence due to its perceived health benefits.
The non-chocolate candy segment, which includes gummies, hard candies, and licorice, is expected to grow faster at a CAGR of 5.3% from 2024 to 2030, driven by product innovation in flavors and textures.
The online retail channel is experiencing rapid growth, expected to capture 15% of global candy sales by 2030, as consumers increasingly turn to e-commerce for convenience and a broader product selection.
Seasonal and festive demand remains a major driver, with periods like Halloween, Christmas, and Valentine’s Day accounting for nearly 30% of annual candy sales.
The rising trend of sugar-free and low-calorie candy options, driven by health-conscious consumers, is expected to grow the market by 6% annually within the specialty candy category.
Global Candy Market Drivers:
Growing Demand for Indulgent and Premium Confectionery Products is driving the market growth
The global candy market is largely driven by the demand for indulgence and the growing consumer preference for premium confectionery products. As disposable incomes rise, particularly in emerging markets, consumers are increasingly willing to spend on higher-quality, gourmet, and artisanal candy products. Premium candy brands emphasize superior ingredients, unique flavor profiles, and eye-catching packaging, creating a sense of luxury around their offerings. For example, the premium chocolate candy segment is gaining significant traction as consumers prioritize indulgent experiences and the health benefits associated with dark chocolate, which is rich in antioxidants. Many premium brands highlight their use of ethically sourced, high-cocoa content chocolate, catering to consumers who are not only looking for indulgence but also ethical consumption.
Innovations in Candy Flavors, Textures, and Packaging is driving the market growth
The candy industry is highly competitive, and manufacturers constantly innovate to differentiate their products and capture consumer attention. Product innovation in terms of flavors, textures, and packaging has become a key driver of market growth. Consumers, particularly younger demographics, seek out new and exciting taste experiences, leading to the introduction of unique flavors and unconventional combinations in candy. Additionally, candy packaging is evolving to cater to consumer preferences for convenience and sustainability. Single-serve portions, resealable packs, and eco-friendly packaging made from biodegradable or recyclable materials are becoming increasingly popular. Manufacturers are also using innovative packaging designs to create visually appealing products that stand out on retail shelves and attract impulse buyers. The introduction of limited-edition candy products, often tied to holidays or collaborations with popular brands, has further fueled consumer interest and driven sales.
Rising Demand for Healthier and Functional Candy Options is driving the market growth
The shift towards healthier lifestyles has led to a growing demand for candy products that cater to health-conscious consumers. This trend is driving the development of sugar-free, low-calorie, and functional candy options that offer indulgence without the guilt. Consumers are increasingly looking for products made from natural ingredients, free from artificial flavors, colors, and preservatives. The rising prevalence of diabetes, obesity, and other lifestyle-related health issues has also contributed to the demand for healthier candy alternatives. As a result, manufacturers are launching candies with reduced sugar content or sweetened with natural alternatives like stevia, erythritol, or monk fruit. These candies appeal to consumers who want to enjoy sweets while maintaining a balanced diet or managing their sugar intake. Functional candies, which offer additional health benefits, are also gaining popularity. For example, candies infused with vitamins, minerals, probiotics, and other functional ingredients are being marketed as a convenient way to support overall wellness. These products cater to the growing demand for functional foods that provide health benefits beyond basic nutrition. As the trend towards healthier snacking continues to grow, the demand for sugar-free and functional candy is expected to drive market growth.
Global Candy Market Challenges and Restraints:
Health Concerns and the Growing Anti-Sugar Movement is restricting the market growth
One of the major challenges facing the global candy market is the growing concern over the negative health effects of sugar consumption. As awareness of the links between excessive sugar intake and health issues such as obesity, diabetes, and dental problems increases, consumers are becoming more cautious about their candy consumption. This has led to the rise of the "anti-sugar movement," where consumers, particularly in developed markets, are actively reducing their intake of sugary foods and beverages. Governments and health organizations around the world have also been taking steps to curb sugar consumption by implementing sugar taxes and promoting public health campaigns. For example, several countries have introduced sugar taxes on confectionery products, making them more expensive and less attractive to consumers. The introduction of stricter labeling regulations requiring manufacturers to disclose sugar content prominently on packaging has further influenced consumer choices.
Fluctuations in Raw Material Prices is restricting the market growth
The global candy market is highly sensitive to fluctuations in the prices of key raw materials such as sugar, cocoa, and other ingredients used in candy production. Price volatility in these raw materials can significantly impact production costs and profit margins for candy manufacturers. For example, the price of cocoa, a major ingredient in chocolate candy, is subject to fluctuations due to factors such as weather conditions, political instability, and supply chain disruptions in major cocoa-producing regions like West Africa.Sugar prices are also prone to volatility due to changes in global supply and demand, government regulations, and trade policies. For instance, changes in trade tariffs or export restrictions imposed by major sugar-producing countries can lead to price fluctuations. In addition, rising transportation and labor costs can further exacerbate the impact of raw material price fluctuations on candy manufacturers.
Market Opportunities:
The global candy market presents several growth opportunities driven by evolving consumer preferences, technological advancements, and the increasing demand for innovative and healthier products. One of the key opportunities lies in the growing demand for plant-based and vegan candy products. As more consumers adopt plant-based diets for health, environmental, and ethical reasons, the demand for vegan alternatives to traditional candies made with dairy or gelatin is on the rise. Candy manufacturers can capitalize on this trend by developing plant-based versions of popular products, using ingredients like coconut milk, almond milk, and agar-agar as substitutes for animal-based components. Another significant opportunity is the expansion of e-commerce and online retail channels for candy distribution. The rise of online shopping, accelerated by the COVID-19 pandemic, has created a convenient platform for consumers to explore a wider variety of candy products, including niche and specialty items that may not be available in traditional brick-and-mortar stores. E-commerce platforms offer manufacturers the opportunity to reach a global customer base, introduce personalized offerings, and use targeted marketing strategies to drive sales. In addition, there is an opportunity for manufacturers to leverage sustainability trends by offering eco-friendly packaging and ethically sourced ingredients. As consumers become more environmentally conscious, they are increasingly seeking products that align with their values. Candy brands that prioritize sustainable practices, such as using recyclable or biodegradable packaging and sourcing ingredients through fair-trade and sustainable farming initiatives, can differentiate themselves in the market and appeal to conscious consumers.
CANDY MARKET REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2023 - 2030 |
Base Year |
2023 |
Forecast Period |
2024 - 2030 |
CAGR |
4.5% |
Segments Covered |
By Product type, Distribution Channel and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regional Scope |
North America, Europe, APAC, Latin America, Middle East & Africa |
Key Companies Profiled |
Mars, Incorporated, The Hershey Company, Mondelez International, Nestlé S.A., Ferrero Group, Perfetti Van Melle, HARIBO GmbH & Co. KG, Meiji Holdings Co., Ltd., Lotte Confectionery, Tootsie Roll Industries |
Chocolate Candy
Non-Chocolate Candy
Chocolate candy holds the dominant position in the global candy market, accounting for over 55% of the total market share in 2023. The popularity of chocolate as a sweet indulgence across all age groups and regions drives its dominance. In particular, dark chocolate has been gaining popularity due to its perceived health benefits, such as being rich in antioxidants. Chocolate candy is widely consumed during holidays and special occasions, further supporting its market leadership. Premium chocolate products, including artisanal and organic varieties, have seen rising demand, especially in developed markets, contributing to the segment's strong position.
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Supermarkets and hypermarkets represent the dominant distribution channel for candy, capturing over 40% of the market share in 2023. These large retail outlets offer consumers a wide variety of candy products, from mass-market brands to premium options, making them the preferred shopping destination for candy purchases. Supermarkets and hypermarkets provide the convenience of a one-stop shopping experience, where consumers can explore a broad range of products and take advantage of promotional discounts and bulk buying options. However, the online retail channel is experiencing rapid growth, driven by the increasing adoption of e-commerce and the convenience of home delivery.
North America
Europe
Asia-Pacific
South America
Middle East and Africa
North America holds the dominant position in the global candy market, with a market share of over 35% in 2023. The region's leadership is driven by high per capita consumption of candy, particularly in the United States, where consumers have a strong affinity for chocolate and confectionery products. The presence of major candy manufacturers, such as Mars, Hershey, and Mondelez, further boosts the region's dominance. In addition to traditional candy consumption, the growing demand for premium and organic confectionery products is supporting market growth in North America. Seasonal and holiday-driven sales, particularly around Halloween, Easter, and Christmas, contribute significantly to the region's candy consumption.
COVID-19 Impact Analysis on the Candy Market:
The COVID-19 pandemic had a mixed impact on the global candy market. While initial disruptions in supply chains and lockdowns affected candy production and retail sales, the overall impact was mitigated by the shift in consumer behavior towards indulgence and comfort during the pandemic. With people spending more time at home, there was an increase in demand for candy as a form of indulgence and self-treating, leading to a rise in home consumption of sweets. However, the pandemic severely impacted the food service sector and impulse buying, as closures of cinemas, amusement parks, and other entertainment venues significantly reduced out-of-home candy consumption. Seasonal sales, which are typically driven by holidays like Easter and Halloween, also faced challenges due to social distancing measures and restrictions on gatherings. Despite these challenges, the pandemic accelerated the growth of online retail, with many consumers turning to e-commerce platforms to purchase candy. Online candy sales saw a significant increase during the pandemic, with brands leveraging digital platforms to reach consumers directly and offer convenient home delivery options. As economies recover and consumer confidence improves, the global candy market is expected to rebound and return to its pre-pandemic growth trajectory. The lessons learned from the pandemic, particularly the importance of a robust online presence and the ability to adapt to changing consumer preferences, will continue to shape the future of the candy market.
Latest Trends/Developments:
The global candy market is witnessing several trends that are shaping its future growth and development. One of the key trends is the increasing demand for sustainable and ethically sourced ingredients, particularly in the chocolate segment. Consumers are becoming more conscious of the environmental and social impact of their purchases, leading to a rise in demand for fair-trade, organic, and sustainably sourced chocolate products. Many candy manufacturers are responding to this trend by committing to sustainable sourcing practices and offering products with certifications like Fairtrade and Rainforest Alliance. Another significant trend is the rise of sugar-free and low-sugar candy options, driven by growing health consciousness among consumers. As more people adopt healthier lifestyles, there is increasing demand for candy products that offer indulgence without the negative health impacts of excessive sugar consumption. Sugar-free candies, made with natural sweeteners like stevia and erythritol, are gaining popularity among health-conscious consumers and those managing conditions like diabetes. The trend towards premium and artisanal candies is also gaining traction, particularly among consumers who are willing to pay a premium for high-quality, gourmet products. Artisanal candy makers are focusing on unique flavor combinations, high-quality ingredients, and visually appealing packaging to create a luxury experience for consumers. Limited-edition and seasonal products, often tied to holidays or collaborations with popular brands, are also driving interest in premium candies. Technological advancements in candy production and packaging are further shaping the market. Innovations in candy-making processes, such as 3D printing of candies and the use of natural ingredients to create new textures and flavors, are enabling manufacturers to offer more diverse and innovative products. The rise of interactive and experiential candy experiences, such as personalized candy-making and immersive retail environments, is also creating new opportunities for brands to engage with consumers in unique and memorable ways.
Key Players:
Mars, Incorporated
The Hershey Company
Mondelez International
Nestlé S.A.
Ferrero Group
Perfetti Van Melle
HARIBO GmbH & Co. KG
Meiji Holdings Co., Ltd.
Lotte Confectionery
Tootsie Roll Industries
Chapter 1. Candy Market– Scope & Methodology
1.1 Market Segmentation
1.2 Scope, Assumptions & Limitations
1.3 Research Methodology
1.4 Primary Sources
1.5 Secondary Sources
Chapter 2. Candy Market– Executive Summary
2.1 Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2 Key Trends & Insights
2.2.1 Demand Side
2.2.2 Supply Side
2.3 Attractive Investment Propositions
2.4 COVID-19 Impact Analysis
Chapter 3. Candy Market– Competition Scenario
3.1 Market Share Analysis & Company Benchmarking
3.2 Competitive Strategy & Development Scenario
3.3 Competitive Pricing Analysis
3.4 Supplier-Distributor Analysis
Chapter 4. Candy Market- Entry Scenario
4.1 Regulatory Scenario
4.2 Case Studies – Key Start-ups
4.3 Customer Analysis
4.4 PESTLE Analysis
4.5 Porters Five Force Model
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Powers of Customers
4.5.3 Threat of New Entrants
4.5.4 Rivalry among Existing Players
4.5.5 Threat of Substitutes
Chapter 5. Candy Market– Landscape
5.1 Value Chain Analysis – Key Stakeholders Impact Analysis
5.2 Market Drivers
5.3 Market Restraints/Challenges
5.4 Market Opportunities
Chapter 6. Candy Market– By Product Type
6.1 Introduction/Key Findings
6.2 Chocolate Candy
6.3 Non-Chocolate Candy
6.4 Y-O-Y Growth trend Analysis By Product Type
6.5 Absolute $ Opportunity Analysis By Product Type, 2024-2030
Chapter 7. Candy Market– By Distribution Channel
7.1 Introduction/Key Findings
7.2 Supermarkets/Hypermarkets
7.3 Convenience Stores
7.4 Online Retail
7.5 Y-O-Y Growth trend Analysis By Distribution Channel
7.6 Absolute $ Opportunity Analysis By Distribution Channel, 2024-2030
Chapter 8. Candy Market, By Geography – Market Size, Forecast, Trends & Insights
8.1 North America
8.1.1 By Country
8.1.1.1 U.S.A.
8.1.1.2 Canada
8.1.1.3 Mexico
8.1.2 By Product Type
8.1.3 By Distribution Channel
8.1.4 Countries & Segments - Market Attractiveness Analysis
8.2 Europe
8.2.1 By Country
8.2.1.1 U.K
8.2.1.2 Germany
8.2.1.3 France
8.2.1.4 Italy
8.2.1.5 Spain
8.2.1.6 Rest of Europe
8.2.2 By Product Type
8.2.3 By Distribution Channel
8.2.4 Countries & Segments - Market Attractiveness Analysis
8.3 Asia Pacific
8.3.1 By Country
8.3.1.1 China
8.3.1.2 Japan
8.3.1.3 South Korea
8.3.1.4 India
8.3.1.5 Australia & New Zealand
8.3.1.6 Rest of Asia-Pacific
8.3.2 By Product Type
8.3.3 By Distribution Channel
8.3.4 Countries & Segments - Market Attractiveness Analysis
8.4 South America
8.4.1 By Country
8.4.1.1 Brazil
8.4.1.2 Argentina
8.4.1.3 Colombia
8.4.1.4 Chile
8.4.1.5 Rest of South America
8.4.2 By Product Type
8.4.3 By Distribution Channel
8.4.4 Countries & Segments - Market Attractiveness Analysis
8.5 Middle East & Africa
8.5.1 By Country
8.5.1.1 United Arab Emirates (UAE)
8.5.1.2 Saudi Arabia
8.5.1.3 Qatar
8.5.1.4 Israel
8.5.1.5 South Africa
8.5.1.6 Nigeria
8.5.1.7 Kenya
8.5.1.8 Egypt
8.5.1.9 Rest of MEA
8.5.2 By Product Type
8.5.3 By Distribution Channel
8.5.4 Countries & Segments - Market Attractiveness Analysis
Chapter 9. Candy Market– Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
9.1 Mars, Incorporated
9.2 The Hershey Company
9.3 Mondelez International
9.4 Nestlé S.A.
9.5 Ferrero Group
9.6 Perfetti Van Melle
9.7 HARIBO GmbH & Co. KG
9.8 Meiji Holdings Co., Ltd.
9.9 Lotte Confectionery
9.10 Tootsie Roll Industries
2500
4250
5250
6900
Frequently Asked Questions
The Global Candy Market was valued at USD 213.6 billion in 2023 and is projected to reach USD 291.2 billion by 2030, growing at a CAGR of 4.5%.
Key drivers include the rising demand for indulgent and premium confectionery, product innovation in flavors and textures, and the growing popularity of sugar-free and low-calorie candy options.
The market is segmented by product type (Chocolate Candy, Non-Chocolate Candy) and distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail).
North America is the dominant region, holding over 35% of the market share in 2023, driven by high per capita consumption and the presence of major candy manufacturers.
Leading players include Mars, Incorporated, The Hershey Company, Mondelez International, Nestlé S.A., and Ferrero Group, among others.
Analyst Support
Every order comes with Analyst Support.
Customization
We offer customization to cater your needs to fullest.
Verified Analysis
We value integrity, quality and authenticity the most.