Global Craft Beer Market Size To Grow At 11.2% CAGR From 2023 To 2030

Global Craft Beer Market Analysis (2023 - 2030)

As per our research report, the global Craft Beer market size is estimated to be worth USD 104 Billion in 2022 and is projected to reach a value of USD 243.15 Billion in 2030, growing at a fast CAGR of 11.2% from 2023 to 2030. 

The COVID-19 pandemic has had a staggering effect on markets everywhere. Because of the contagious nature of the virus, governments everywhere established a lockdown. This ensured that nothing but essential businesses were kept open. The restaurants, bars, pubs, and breweries were completely shut down initially. Even after opening, they were allowed to function at less than optimal capacity. Due to this, the sales of craft beer were severely affected. The market suffered severe losses but it did not go through the worst of the impacts. Alcohol is drunk to even out mental temperaments which were very unstable during a global pandemic. Therefore, despite observing an overall market decline, the craft beer industry could be able to get back to its pre-pandemic shape and make a total recovery during the forecast period.

Craft beers are a relatively new invention compared to aged whiskies, wines, and other alcoholic beverages. They have a low alcoholic percentage making them more convenient for casual consumption. Also, the recent manufacturing of the beers provides a person with several different flavour options that suit their tastes. The beers are available in several different notes of flavours ranging from fruity flavours like citrus or berries, calming and soothing flavours like chamomile and lavender, alongside strong flavours like spicy, sour, malty or honey laced, and many more. This range of availability paired with low alcoholic percentages ensures that the market for consumption is very wide. This helps it to grow and flourish further. The craft beer market proposes a wide variety of flavours and strength selections to attract an even broader audience than what was previously believed to be possible.

The up-and-coming popularity of social media has led to a rise in aesthetic restaurants and bars. The alcohol connoisseurs or regular folk looking for new places to try out are driven towards the craft breweries, microbreweries and taprooms. These places have built up expertise in selling and producing top-quality craft beers. The beers paired with the socialization aspect of these establishments make them very popular. This ensures that the craft beer market is growing. Furthermore, more and more people are turning towards adopting healthier lifestyle standards and making sustainable choices. New manufacturing methods for craft beers ensure that the water usage in production is kept to a minimum along with reducing after-production wastage which makes them a relatively greener choice. The non-alcoholic versions of craft beers attract the health-conscious crowd.

Craft beers were considered artisanal products for a long time. They were a labour of love like many other alcoholic beverages found across the globe. This made them more expensive. The costs of craft beers were noticeably higher compared to regular beers or their other alcoholic counterparts which made them difficult to sell. Ingredients for the production are also relatively more expensive which makes it even more costly. Due to this, the small breweries are affected the most and thus the market share is also affected. Old-school customers consider this to be a non-traditional form of alcoholic beverage and thus try to avoid it. These factors end up restraining the growth of the market.

KEY MARKET INSIGHTS: 

  • Based on type, the lagers are estimated to dominate the market during the forecast period of 2023-2030. Lagers are known for their higher shelf life which ensures that bulk production can be a good idea because the product can last longer. The ingredients involved in the production are also cheaper which lessens the overall cost of production making it the best fit for establishments. The businesses are also pushing for their sales to ensure the promotion of newer and better brands and products. Lagers are a sweeter beverage compared to their counterparts therefore more and more customers have started preferring them as well.
  • By distribution channel, the off-trade segment is estimated to have the largest market segment during the forecast period. Off-trade refers to the supermarket, shops and other places that sell beers. Customers prefer buying from supermarkets and stores because they’re more convenient to drink whenever they want. The off-trade channels offer a variety of products, ensure high shelf life and also offer a pre-chilled variety of craft beers. They are also less expensive compared to drinking them at an establishment like a restaurant or a bar.
  • On the basis of age group, customers between the ages of 21-35 years are estimated to hold the largest market share. People in this group are the youngest consumers of alcohol in most countries and are therefore the biggest consumers because of their frequent socialization and lifestyle practices.
  • Based on the region, North America was the dominant region as it holds the greatest market share with the US itself hosting about 7000 breweries. Europe is following the North American sector as a close second. The high-quality standards for quality products make Europe a big competitor.
  • Companies playing a leading role in the global craft beer market profiled in this report are Duvel Moortgat, Heineken NV, New Belgium Brewing Company Inc., Oskar Blues Brewery LLC, and D.G. Yuengling & Son Inc., and Diageo Plc.

MARKET SEGMENTATION: 

By Type: 

  • Ales
  • Lager
  • Pilsner
  • Others

By Distribution Channel:

  • On-Trade
  • Off-Trade

By Age Group:

  • 21-35 Years Old
  • 36-51 Years Old
  • 51Years and Above

By Ingredient:

  • Water
  • Yeast
  • Grains
  • Hops

By Region: 

  • North America 
  • Europe 
  • Asia-Pacific
  • Rest of the World

 

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