White Noise Machine Market (2024 - 2030)

Global White Noise Machine Market was valued at USD 1.45 Billion and is projected to reach a market size of USD 2.11 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.51%.

Market Overview:

White Noise Machines are tools that generate peaceful sounds such as the sound of the ocean, rain, or forests, etc. to induce sleep and help in achieving sound and peaceful sleep. They are progressively being demanded by people who are diagnosed or suffering from tinnitus, insomnia, or stress which might pose a challenge and make it difficult in falling asleep. These machines usually play on a loop the same recording of the noise. It is recommended to keep the devices at a substantial distance and at a considerably low volume to prevent any damage to hearing abilities. The modern lifestyle, work schedules, and eating patterns have instigated a lot of stress in the life of the average person. Newer and more advanced technology and gadgets add to the pressure and anxiety that a person might already be facing. These two factors, in amalgamation, are known to disturb a person’s sleep cycle causing insomnia and sleeplessness. Additionally, several pieces of research have proven that not getting enough sleep can lead to sleeplessness, and feeling unproductive, and may have many other side effects. Therefore, due to the rising awareness of health and general well-being, individuals have started adopting these means, that is, listening to white noise while sleeping to ensure peaceful sleep. Their demand is likely to surge owing to the stress caused by work and school among adults and children.

COVID-19 Impact on the global White Noise Machine Market:

Since the COVID-19 pandemic outbreak in December 2019, the virus has spread to nearly 100 nations, encouraging the World Health Organization to declare it a public health emergency. The arrival of COVID-19 emphasized the relevance of digital solutions in labelling the difficulties that healthcare organizations faced during the time. Digital technologies have and will continue to take the centre stage. The growing incidences of insomnia and poor sleep during pandemics due to anxiety are anticipated to drive the white noise machine market over the future years. White noise devices are also used by some people to help them maintain focus and to also soothe their newborns.

Market Drivers:

Increasing preferences for comfort products due to increasing disposable income is propelling the market growth of textile flooring:

Macroeconomic factors including urbanization along with customer inclination toward modern homes and equipment to enhance their standard of living and the rising awareness pertaining to health and well-being are the predicted reasons to augment the demand for white noise machines which is driving consumers worldwide.

The rising prevalence of obstructive sleep apnea and other sleep-related disorders is rising the market demand size: 

Due to the adoption of a sedentary lifestyle along with the increase in stress-related habits such as alcohol intake and tobacco consumption among the youth it has now become more prevalent in the community. More and more people are being recognized and diagnosed with this sleep disorder rising the demand for its diagnosis devices, white noise machines.

The increasing health awareness among people in developed nations is boosting market growth: 

With the increase in awareness among people due to various steps taken by the government and independent health organizations for healthcare and well-being, more people are taking preventive measures and are going for regular check-ups, screenings, and tests. Also, several counselling programs and camps are also being organized at the community level support to help people deal with the disorders and take up measures thereby augmenting the demand for white noise machines in the global market.

Increased technological advancements developments are bolstering the market opportunities: 

The increase in demand for white noise machines has given rise to increased R&D requirements obtaining huge capital investments in the medical device industry. Increased competition, integration of advanced technologies like IoT, AI, and AR in healthcare devices, and continuous innovations through research and development in the field are sure to bound lucrative opportunities in the market boosting the global market size of the white noise machine market. Also, the rising number of mergers and acquisitions by the key players operating in the global market is anticipated to fuel the market demand even more.

Market Restraints: 

The side effects of these machines from excessive usage may hamper the global market growth:

The white noise machines may have grave side effects in the case of their excessive exposure to people, especially children. It can impair a person’s listening ability and hamper their language development ability. Furthermore, listening to white noise continuously may increase an individual’s dependence on it and affect their ability to fall asleep without any aid. These factors are estimated to restrict the demand for white noise machines and are likely to act as growth deterrents.

WHITE NOISE MACHINE MARKET REPORT COVERAGE:

This research report on the global White Noise Machine Market has been segmented and sub-segmented based on Power Source, Product Type, User, End-User Industry, Technology, Region, and Key Companies.

White Noise Machine Market – By Power Source.

• Battery
  • Rechargeable Batteries
  • Non-rechargeable Batteries
• Corded Electric

Based on the power source, the white noise machine market has been segmented into 2 major segments – Battery and Corded Electric.

White Noise Machine Market – By Product Type

• Plug-in Type
• Portable Type
• Stuffed Animal Type
• Combination Type

Based on product type, the white noise machine market has been segmented into 4 segments – Plug-in Type, Portable Type, Stuffed Animal Type, and Combination Type.

The Portable Type is estimated to hold the highest market share in the forecasted years. This may be attributed to the ease of usage of such devices and their increasing popularity as they are not attached to any outlet and can be placed anywhere.

White Noise Machine Market – By User.

• Adults
• Children

Based on application, the white noise machine market has been segmented into 2 segments – Adults and Children.

White noise machines are becoming increasingly popular among adults as well as children and aid in achieving sound and peaceful sleep.

White Noise Machine Market – By End-User Industry.

• Hospitals
• Speciality Clinics
• Home Care Settings
• Others

Based on the end-user industry, the white noise machine market has been segmented into 4 segments – Hospitals, Speciality Clinics, Home Care Settings, and Others.

Hospitals and Home Care Settings collectively hold the segment dominance owing to the rising demand for them in these areas.

White Noise Machine Market – By Region.

• North America
• Europe
• Asia-Pacific
• South America
• Middle-East and Africa

Based on region, the white noise machine market has been segmented into 5 major regions – North America, Europe, Asia-Pacific, South America, Middle-East, and Africa.

North America holds and accounts for the largest market share in 2022. This is due to the rising disposable income of people, and changes in lifestyle and work patterns which is leading to an increase in the cases of sleeplessness and insomnia. Also, an increase in capital investment in the technological sector has led to innovations launching new products driving the market growth in the region.

Europe is anticipated to witness remarkable growth during the forecast period, due to the increasing prevalence of sleep disorders among people in the region.

White Noise Machine Market – By Companies.

1. Conair LLC
2. Hatch, Inc.
3. HoMedics
4. Sleepow
5. SNOOZ
6. Sound+Sleep
7. Sweet Zzz
8. Yogasleep

Recent Industry Key Developments:

• In January 2021, Hatch, Inc. introduced a new sleep product called Rest Mini, a sleek, durable sound machine dedicated to helping babies and children fall asleep.