Vegan Cosmetic Market Size (2025-2030)

The Global Vegan Cosmetic Market was valued at USD 19.21 billion in 2024 and is projected to reach a market size of USD 26.16 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 6.37%. 

The concept of veganism is increasingly becoming mainstream in the cosmetics sector due to the growing group of consumers emphasizing sustainability. Thus, cruelty-free products from cosmetic brands around the world are called upon to become vegan. Apart from this, innovation in the production process will be witnessed in the near future as cosmetic companies are shifting towards better sustainability practices from raw material procurement to distribution of the final product, hence fueling market growth.

Key Market Insights:

• The skin care segment accounted for about 34.01% market share in the market in the year 2021. The global vegan cosmetics market is growing robustly due to shifting consumer preferences and the awareness of issues related to animal welfare and environmental concerns. Demand for vegan cosmetics is no longer limited to niche markets alone but is expanding to various segments of millennials, Gen Z, and health-conscious consumers. Online retailing channels, social media influencers, and celebrity endorsements have been major drivers of the vegan cosmetics market.
• The entry of new market players has increased competition and innovative product portfolios in the market. Regulatory bodies, such as Leaping Bunny and Vegan Society, have created standards and ensured consumer trust in vegan cosmetics.
• More and more, people are opting for vegan cosmetics because they are healthier for the skin and the body. Vegan cosmetics are also sourced from plants, which are said to be a more nourishing and abundant source of antioxidants, minerals, vitamins, and other nutrients that contribute to healthy skin. As awareness of the health dangers, the environment, and animals from traditional cosmetics grew, the demand for cruelty-free and vegan alternatives surged.
• North America dominated the market and accounted for a revenue share of global revenue in 2024. The high price of vegan cosmetics like lip balm and lipsticks is a big factor limiting their global market expansion.

Vegan Cosmetics Market Drivers:

The growing popularity of plant-based products, driven by the rise of veganism, is expected to support market expansion.

Given the increasing global concerns about the manufacturing and sales of cosmetics with synthetic ingredients, consumers are increasingly adopting their plant-based alternatives. This, in turn, is supporting the growth of the market. At a macro level, the emerging raw material sourcing destinations around the world that supply vegan ingredients will significantly contribute to the product demand, as consumers are looking for innovative cosmetic products with considerable health benefits. Going forward, the companies will procure raw materials from South Korea (such as yuzu citrus fruit), Australia (such as the Kakadu plum), and Indonesia & Malaysia (including rambutan). In addition, a rapidly changing vegan culture in many nations will increase the demand for these cosmetics.

Industry players generally promote their products based on the fact that they work hard to get authentic and internationally recognized vegan standard certifications. As per the Vegan Society, the world's oldest registered charity in the U.K. that issues vegan certifications, over 65,000 products are registered with about 2,500 companies across the globe, and among these, 30,000 falls in the cosmetics & toiletries category. Manufacturers register their products with renowned global vegan organizations for better brand reputation.

The implementation of bans on animal-tested cosmetics is expected to drive consumer preference for vegan products.

Increasingly, animal testing has become a consumer issue worldwide, specifically in North America and Europe. Even though a ban on cosmetic use tested on animals is a law in the European continent, many states throughout the U.S. have actually been exploring enforcing a ban on importing and selling them. In 2020, among American states, Illinois, Nevada, and California enforced a ban on importing or even selling cosmetics that were tested on animals. Some other animal rights groups, like the Humane Society and Cruelty-Free International, are striving for more U.S. states to enact such bans. From a vegan cosmetics manufacturing perspective, a ban on animal testing will positively impact the demand for cruelty-free products over the forecast period. Within the last two decades, more countries have enacted a law banning animal-tested cosmetics. For instance, Canada officially banned animal-tested cosmetics and trade under the Budget Implementation Act in December 2023. The ban also prohibits misleading or false labeling of animal-tested products. This ban ended a ten-year campaign on the ban of cosmetics, animal testing, and trade countrywide.

Based on distributional channels, the online segment is a major contributor to the vegan cosmetic market.

The largest market share is that of the online channel. The growth in internet penetration and the increasing trend of digital payment in emerging economies like India, which had demonetization in 2016 that had really promoted digital transactions, online retail sales of vegan skincare products would have seen good growth in the coming years. Several social media websites and beauty bloggers support makeup tips with vegan cosmetics, and the manufacturers of vegan beauty products are benefiting from it, in return.

The increasing number of vegan individuals due to social media and marketing strategies has given rise to vegan cosmetics.

The rise of vegan cosmetics can mostly be attributed to the sudden increase in people living on a vegan diet, encouraged by social media and strategic marketing efforts. Web-based platforms such as Instagram, YouTube, and TikTok have all gone a long way in popularizing cruelty-free and plant-based alternatives and have therefore inspired many to change their choices. Influencers, beauty bloggers, and celebrities have been at great pains to talk about vegan brands and raise awareness concerning ethical and sustainable benefits. Besides, companies have made these increased consumers aware of themselves through targeted marketing strategies, thereby causing a boom in demand in the beauty industry for vegan cosmetics.

Vegan Cosmetics Market Restraints and Challenges:

Limited product availability and higher pricing compared to conventional cosmetics.

Despite the ever-increasing demand for vegan cosmetics, there is not much availability of the products, and their pricing is relatively high compared to that of traditional products. As a result, consumers have to travel long distances without easy access to a range of vegan beauty products, mainly in smaller markets or regions that are dominated by mainstream brands. The cost of sourcing high-quality plant-based ingredients and maintaining cruelty-free production processes often leads to higher prices, making vegan cosmetics less affordable for some consumers. All these factors can slow market growth, despite the increasing awareness and preference for ethical and sustainable beauty products.

Vegan Cosmetics Market Opportunities:

The other great opportunity for growth in the vegan cosmetics industry is expansion into untapped markets and regions. By working with beauty retailers and e-commerce platforms, the products can be made more accessible to a larger population, which will explore and embrace vegan beauty solutions. In addition, collaborations with celebrities and influencers can increase brand visibility and reach, which will further influence consumer preferences and drive sales. It therefore invests heavily on R and D to ensure high-quality innovative product formulations and sustainable packaging, hence replacing standard cosmetics with alternatives. Educating consumers about the benefits of vegan cosmetics and dispelling myths surrounding them will gain more acceptance and trust leading to increasing market demand.

VEGAN COSMETIC MARKET REPORT COVERAGE:

Vegan Cosmetics Market Segmentation:

Vegan Cosmetics Market Segmentation: By Product Type:

• Skincare
• Haircare
• Makeup
• Others

Based on type, the market is categorized into skin care, hair care, makeup, and others.

The skincare segment accounted for the highest share of the market in 2024. Different studies have shown that vegan skincare products are in demand globally. For example, a survey conducted by Digital Crew Pty. Australian online marketing service provider Ltd., and Melbourne-based public research university Monash University, Organic and cruelty-free cosmetics brand Australian Creams, based in Sydney, ranked higher among nine Chinese cosmetic brands in 2018 as the most trusted Australian brand in China. The increasing trend of gifting affordable cosmetics to friends and family by Chinese students, tourists, and residents in Australia will lead to the entry of domestic brands into Asian countries in the forecast period. The broader health and wellness movement influences skincare choices.

The makeup segment will be the most prominent in the upcoming years. Vegan makeup products also encompass a wide range of color cosmetics that are available in gel, powder, and cream forms. Brands like Zao Organic Makeup, Clove + Hallow, Prime Beauty Cosmetics, River Organics, Habit Cosmetics, and MOB BEAUTY market their products as 100% vegan.

Vegan Cosmetics  Market Segmentation: By Price Range

• Premium
• Mass

The price range segment is split into mass and premium. Premium holds the greatest market share. Premium vegan cosmetics tend to have environmentally friendly and luxurious packaging. Brands can utilize eco-friendly materials, fine designs, and creative packaging innovations that can evoke a sense of luxury and elitism, catering to customers who want a combination of great looks and the environment. Conversely, the mass market segment is growing at the fastest pace. The mass price range comprises common goods such as, such as basic skincare items, daily-use makeup products, and personal care items. These products are formulated to meet common beauty needs without the additional features associated with higher-priced alternatives.

Vegan Cosmetics Market Segmentation: By Packaging Type

• Pumps & Dispensers
• Compact Cases
• Pencils
• Sticks
• Tubes
• Others

The packaging type segment can be divided into pumps & dispensers, compact cases, jars, pencils and sticks, tubes, and others. The pumps & dispensers market segment is the largest in vegan cosmetics. Pumps and dispensers are typically linked with luxury and high-end cosmetic packaging. Brands for vegan cosmetics are able to boost their brand positioning when they incorporate handsome and appealing pumps and dispensers into their products, targeting a particular segment of consumers who equate quality packaging with premium formulations for products.

However, the tube market is growing the fastest. Tubes make it easy and compact to pack multiple cosmetic products. The customer cares about easy usability and easy transport with tubes, so items such as creams, lotions, and gels end up being in very high demand across vegan cosmetics.

Vegan Cosmetics Market Segmentation: By Service Provider

• E-commerce
•  Hypermarkets/supermarkets
• Departmental stores
• Specialty stores

The market is segmented based on the distribution channel into e-commerce, hypermarkets/supermarkets, departmental stores, and specialty stores. Hypermarkets/supermarkets continue to be one of the significant distribution channels for vegan cosmetics globally, considering the easy availability of products at discounted prices. However, despite the massive disruptions in the offline distribution space caused by the COVID-19 pandemic, recent developments and product distribution trends indicate that offline distribution will regain prominence post the COVID-19 pandemic. For example, in March 2023, Plum, an Indian vegan beauty brand, launched its first store in New Delhi, India. The brand has exclusive outlets all over the country, including in Mumbai, Bengaluru, Lucknow, Kolkata, and Chandigarh, and plans to expand to more cities in India in the future.

Amazon is the world's largest online distributor of vegan cosmetics. Prospective brands will most probably launch their products in the domestic and regional markets using international brand-recognized e-commerce distribution platforms. They are also trying to enter the offline product distribution space, including supermarkets/hypermarkets, departmental stores, and other physical retail establishments. The COVID-19 outbreak triggered the growth of the e-commerce sector across all categories of cosmetics, which is expected to continue through the forecast period. For example, in May 2022, Lotte Duty-Free, a South Korean duty-free airport retail operator, released a series of such cosmetics through its online channel during the pandemic. The company brought in brands through the online store, such as Grown Alchemist and Hunter Lab.

Vegan Cosmetics Market Segmentation: Regional Analysis:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

North America dominated the market and Europe is emerging as the largest regional market in coming years. The market size of Europe has been estimated to hold a value of around USD 8.83 billion by 2030. Major national markets for cruelty-free cosmetics in Europe are Germany, France, the U.K., Italy, and Spain. There are numerous research and development centers engaged in developing cosmetic and personal care products in the European market. According to Cosmetics Europe, a European trade association dedicated to the cosmetics and personal care industry, there are about 77 scientific innovation centers in Europe established in 2018 for the cosmetics and personal care industry. North America is expected to exhibit significant growth over the coming years. The North American market, led by the U.S., is up in arms with the growing use of natural ingredients in cosmetics. At a macro level, the mushrooming growth of beauty clinics and the increasing population of working women across North American countries will encourage cosmetic brands to achieve regional expansion. Many domestic brands are housed in the U.S., such as Ama Sea Beauty, Clarisma, and Elevate CBD Cosmetics. Asia Pacific is set to experience the most growth over the forecasting period. Emerging Asian markets are likely to invite new entrants in the near future. Additionally, the recent industry trends are providing ample business opportunities for potential and established brands in Asian nations. For example, after October 21, 2019, Taiwan has prohibited animal testing of cosmetics. This new legislation also saw the country join the rapidly increasing global momentum against cruelty in cosmetics manufacturing. From a cosmetics manufacturing perspective, bans on animal testing for cosmetics may translate into a significant demand for certified vegan products.

Even though the South American Middle East & African markets currently only account for a tiny percentage of global sales turnover, these markets are expected to increase dramatically going forward as more consumers become aware of synthetic ingredients used in cosmetics. When it comes to African markets, there is a big challenge in the widespread poverty. However, Middle Eastern countries continue to have sufficient disposable income to spur demand for premium and luxury cosmetic products in the next couple of years.

COVID-19 Impact Analysis on the Global Vegan Cosmetics Market:

The COVID-19 outbreak brought about unprecedented supply chain disruptions inside the marketplace. The imposition of social distancing mandates and the advent of exchange regulations supposed that most vegan splendor merchandise were classified as non-crucial. In this regard, the COVID-19 pandemic created a massive shift from each consumer and product distribution perspective. Within the cosmetics quarter, the pandemic contributed appreciably to virtual acceleration, most notably for the duration of 2020, with numerous online stores demonstrating adaptability to hastily changing conditions.

Latest Trends/ Developments:

The global vegan cosmetics market is reasonably split and fragmented with the existence of several global companies. These players are motivated to achieve higher market share by implementing different strategies, such as acquisitions, partnerships, and investments. Companies are also spending heftily on the development of improved products and infrastructure facilities alongside maintaining competitive pricing. This has further resulted in increased government engagement and the advancement of health tourism.

Additionally, the vegan cosmetics industry has witnessed significant growth with several brands expanding their product lines and market reach. In October 2023, Organic Harvest, an Indian vegan cosmetic brand, entered the color cosmetics sector by launching a 100% vegan makeup collection featuring six product lines. Earlier, in March 2023, Fruit Works, an England-based company, introduced a new range of bath, body, and skincare vegan products, including face masks, body scrubs, glow mist, and body soufflé. Made from a 100% natural fruit complex derived from sugarcane, lemon, and orange, the company launched ten products across its hair, body, and skincare segments. Similarly, in February 2023, Kinder Beauty, a U.S.-based makeup brand, launched vegan facial serums backed by scientific formulations, incorporating ingredients such as Vitamin C, Bakuchiol, and Hyaluronic Acid. The products are available on the company's official website. In August 2022, Indian brand OrgaGlo introduced a range of vegan skin and hair care products in the country, covering baby care, hair care, face care, and skincare categories. These products are sold on Flipkart and the brand’s official website.

Key Players:

1. Amway Corporation
2. Estee Lauder Companies Inc.
3. Groupe Rocher, L'Occitane Group
4. L'Oréal S.A.
5. LVMH Group
6. MuLondon
7. Pacifica Beauty
8. Weleda
9. Gabriel Cosmetics
10. PHB Ethical Beauty Ltd.
11. Natur’Alley Ltd.

In September 2022, Raw Beauty Wellness, a U.S.-based brand, launched a new line of vegan skincare and haircare products, including eye serum, antioxidant serum, exfoliating serum, leave-in serum, prebiotic gel deodorant, and lip oil. Earlier, in June 2022, Plum, an Indian cosmetic and skincare brand, appointed South Indian actress Rashmika Mandanna as their brand ambassador. This collaboration aimed to strengthen the brand’s presence among India’s Gen Z and millennial consumers while opening new sales channels.