As per our research report, the global quinoa market size is valued at USD 79 billion in 2021 and is projected to reach USD 206 billion by 2027. Growing health awareness around the world, increasing demand for organic quinoa, increasing application of quinoa in the food industry and ongoing technological advancements in seed varieties are majorly driving the growth of the global quinoa market.
Quinoa is a member of the goosefoot family of flowering plants, also known as Chenopodiaceous. Quinoa is a whole grain crop and belongs to the Amaranth family, which produces edible seeds and leaves. Botanically, quinoa is not categorized as a grain, it is referred to as a pseudo-cereal. It has its origin in the Andean region (Colombia to the south of Chile), but over the years its production has spread across more than seventy countries. Quinoa is a grain-like seed that has a mild, nutty flavor, a pleasing bite, and fluffy consistency. It is gluten-free food with a high amount of zinc, iron, fibers, vitamin B and E, antioxidants, etc. Quinoa reduces the risk of cardiovascular diseases, improves metabolism, controls high blood pressure levels, enhances skin health, maintains blood sugar, etc. It is widely adopted across diverse sectors, such as food and beverages, pharmaceuticals, cosmetics, animal feed, etc. Quinoa crops are cultivated in adverse climatic conditions, such as frosts and droughts.
The increasing demand for healthy products among consumers has significantly impacted the global quinoa market. The major health benefits of quinoa consumption and the growing health-consciousness among the population are driving the global market. Its growing use in various food products is another factor boosting the growth of the market. The shift in demand for organic products in the cosmetics industry is anticipated to offer new opportunities for market growth in the coming years.
Impact of COVID-19 outbreak on Quinoa Market
The COVID-19 pandemic has affected the quinoa seeds market in several ways such as by affecting production and demand in the domestic and international markets, disrupting the supply chain and trade movements (export-import), and its financial impact on firms and markets operating in the quinoa industry. The global quinoa market is quickly reaching its pre-pandemic levels. The shift in consumption patterns and rising health awareness, especially in some countries, have increased the demand for quinoa seed owing to its nutritional value, gluten-free nature, and potential of being a functional food ingredient. A considerable growth rate is anticipated during the forecast period, driven by the economic revival in most developing countries.
Growing health awareness around the world is increasing the demand for organic quinoa and thus, driving the market growth
There is a growing demand for organic quinoa particularly in Europe, as well as North America, owing to awareness regarding both health and the environment among the consumers. Quinoa is particularly considered a healthy food with higher nutritional properties such as high fiber, magnesium, iron, potassium, calcium, phosphorus, B-vitamins, vitamin–E, gluten-free, various beneficial antioxidants, and rich in essential amino acids. Rising demand for organic and natural products in the cosmetic industry is gaining traction which is driving the global quinoa market. Associated health benefits of quinoa include improved heart health, lowered cholesterol, anemia prevention, liver protection, and improved digestion. It also improves metabolic function, helps in managing diabetes, boosts energy levels in the body, and alleviates gastrointestinal discomfort. Hence, the rise in health awareness among consumers is substantially driving the demand for quinoa.
The increasing applications of quinoa in the food industry and ongoing technological advancements in seed varieties are driving the market growth
Quinoa is used as a substitute for rice and as a super cereal in snack foods, multi-grain infant cereals, and baking products. Its growing applications in the food industry are likely to fuel the market growth. Recent technological advancements and research into seed varieties have helped in the development of varieties that can be cultivated in temperate climates. The King Abdullah University of Science and Technology (KAUST) in Saudi Arabia has successfully mapped the genetic structure of quinoa, thus, allowing genetic modification of quinoa, which may be crucial in increasing crop productivity. Hence, The change in the consumption pattern worldwide followed by increased awareness about the quinoa seed is likely to fuel the market during the forecast period. Homecraft quinoa is emerging as a key trend in the Quinoa market. Key players operating in the quinoa industry are focused on developing home craft quinoa to meet the growing consumer demand for sustainable food and beverages made with ancient grains.
Price fluctuations and cost-effective alternative foods can hold back the expansion of the quinoa market
Price fluctuations and pesticide residue levels can affect the expansion of quinoa seeds. The Increasing prices of quinoa are negatively affecting the growth of the market. Rising prices have made it difficult for low-income households to afford quinoa. As prices for bread and rice have not increased at the same pace, households are now consuming these cost-effective alternative products. Volatility and spikes in the international price of quinoa create concern regarding the welfare of rural households in Andean regions, specifically regarding their quinoa consumption as well as the consequent implications for nutrition. Consumers are negatively affected by the higher price of quinoa and might opt for less nutritious substitutes which can hamper the market growth.
Currently, quinoa as an export product is mainly consumed by the educated, medium-upper class population, who are open to trying new food products. However, the original consumers of quinoa are the peasants for whom quinoa has been a staple food for ages, and is embedded within their customs and traditions. There is a range of issues related to quinoa's environmental and social impact. As per published studies presenting empirical evidence, critical aspects have been raised concerning the sustainability of quinoa production. The increasing demand for quinoa consumption from the Global North and its prospects concerning the environmental impacts raises many challenges for the cultivating countries in the Global South, especially three major producers, Peru, Bolivia, and Ecuador. The concern around deteriorating biodiversity mostly touches upon two main aspects, the utilization of the available genetic diversity of the crop and the impact of changing land-use practices on biodiversity. The loss of genetic variety impacts biodiversity and producers, and also includes nutritional aspects.
This research report on the global Quinoa market has been segmented and sub-segmented based on product, application, end-use, distribution channel, and region.
Based on Product, the Quinoa Market is segmented into Type and Source. The Product Type segment is further bifurcated into Black quinoa, Red Quinoa, and White Quinoa. The Product Source segment is further bifurcated into Organic and Inorganic. The growing popularity of organic quinoa is driven by health concerns among consumers. Organic quinoa is produced organically and generally has higher nutritional value as is not sprayed with pesticides. White quinoa is also known as ivory quinoa. It is among the most widely available ones in the market and accounts for a major market share. It is mild and subtle in flavor making it desirable for beginners with increasing acceptance among consumers relying on a protein diet. Black Quinoa is naturally dark-colored, has a sweeter taste, is visually appealing, and has the same outstanding flavor and nutritional benefits as white quinoa. Red quinoa has a rich taste and has a nuttier flavor compared to white one, which makes it an easy choice for cold salads as it holds its shape while cooking.
Based on Application, the Quinoa Market is segmented into Food and Beverages, Cosmetics, Pharmaceuticals, Animal Feed, and Others. In the food and beverages industry, quinoa is used in a variety of products. It is used in various dishes including vegetable soups, pasta, etc owing to its several health benefits. It is widely used in breakfast meals as well. In the cosmetics industry, quinoa is used in skin rejuvenation, anti-aging, etc. The cosmetic quinoa market is witnessing a higher demand owing to the use of organic quinoa and replacing inorganic products. Pharmaceutical companies utilize saponins attained from quinoa. Saponins are used for the absorption of some specific medicines as they change the permeability of the intestine. It is also used as a fungal control antibiotic.
Based on End-Use, the Quinoa Market is segmented into Ingredient and Packed Food. Quinoa is majorly used to provide additional health benefits in the preparation of various items such as ready-to-use soup powders owing to its nutritional value. It can also be directly consumed post-harvesting in a variety of dishes without cooking. Several platforms are offering packed quinoa products. Flexibility in the mode of consumption of quinoa along with its blending nature with a variety of dishes has made it popular amongst consumers.
Based on Distribution Channel, the Quinoa Market is segmented into Supermarkets and Hypermarkets, Retail stores, Convenience Stores, Online Stores, and Others. The Supermarkets and Hypermarkets segment is projected to hold a considerable share in the sale of organic quinoa seeds. This is attributed to various discounts offered and the attractive shelves arrangement in Hypermarkets and Supermarkets. The Online Stores segment is anticipated to witness significant growth in quinoa sales owing to benefits associated with online purchases such as doorstep delivery, cash on delivery, and others.
Geographically, the North American Quinoa Market accounts for a major chunk of the global quinoa market and is anticipated to grow significantly during the forecast period. This is attributed to rising awareness of consuming nutritive gluten-free food products and the growing spending power of consumers in the region which has increased sales resulting in growing business size.
The European Quinoa Market holds a major market share owing to the substantial increase in production of quinoa seed in Europe resulting in decreasing prices and improving consumption patterns. Furthermore, the product was developed by the organic sector in Europe, which caught the attention of food specialists resulting in increasing product adoption among consumers. The market growth of the European quinoa market lies in product development and the increasing demand for healthier foods. Europe has caught up with the quinoa demand in the US, which started slightly earlier. Europe, along with the United States, remains a crucial market when exporting significant volumes of quinoa.
The Quinoa Market in the Asia Pacific is anticipated to expand rapidly during the forecast period owing to emerging consumer markets in China and India.
South America is the global leader in the production of quinoa seeds, with Peru and Bolivia being the largest producers worldwide. Nearly 80-90% of quinoa imported into the European Union is from Peru and Bolivia. The main consuming markets for South American quinoa are Italy, Germany, France, and the Netherlands, with each consuming on an average between 2000 and 6000 metric tons per year. In South America, quinoa is consumed as a staple food. Its consumption is anticipated to increase in Brazil as the number of vegan consumers in the region adopting non-animal product-based food has been increasing in recent years. This factor is likely to drive the demand for healthier cereals including brown rice, quinoa, amaranth, etc. The rising imports from the South American region are primarily attributed to awareness about its health benefits and nutritious properties among consumers. Countries such as Peru and Bolivia have ramped up their production by using high-quality seeds to meet the demand from international markets. Thus, with the growing consumption of quinoa across the globe, the demand for quinoa seeds is poised to increase during the forecast period.
Major Key Players in the Market
Companies like Quinoa Foods Company, Northern Quinoa Production Corporation, Highland Farm Foods, Andean Valley S.A., Quinoa Corporation, Quinoabol, COMRURAL XXI, Keen One Quinoa, The British Quinoa Company, Hain Celestial Group, Andean Naturals Inc., European Quinoa Group, Arrowhead Mills, and Inca Organics are playing a pivotal role in the Global Quinoa Market.
The key market players have been investing in R&D to expand manufacturing facilities globally to meet increasing product demand. These companies are engaged in new product development, partnerships, acquisitions, and joint ventures to attain a competitive advantage in the market. Moreover, manufacturers are focusing on opening new retail outlets to strengthen distribution channels which will lead to increasing market size.
Notable happenings in the Global Quinoa Market in the recent past:
Acquisition- In May 2022, Above Food Corp., a first-of-its-kind, vertically integrated, plant-based food company, announced the acquisition of Northern Quinoa Production Corp, a vertically integrated producer of quinoa. The Above Food platform, as North America's largest supplier of quinoa, will add a scaled portfolio of specialty ingredients capabilities and customers along with a growing CPG business through this acquisition.
Acquisition- In February 2020, Ardent Mills, a bread products firm located in the United States, acquired Andean Naturals’ quinoa operations in Yuba City and California. Through this acquisition, Ardent Mills’ quinoa and grain business are likely to be strengthened and accelerated.
Product Launch- In December 2020, Ingredion Incorporated, a US-based food company announced the launch of Homecraft Quinoa 112 flour in the US and Canada. Quinoa 112 from Homecraft is used in several gluten-free products, including baked goods, snacks, pet food, and more.
Acquisition- In October 2019, Hometown Food Company, a wholly-owned portfolio company of Brynwood Partners VII L.P. and Brynwood Partners VIII L.P., acquired Arrowhead Mills and SunSpire brands from The Hain Celestial Group, Inc.
Chapter 1. Quinoa Market – Scope & Methodology
1.1. Market Segmentation
1.3. Research Methodology
1.4. Primary Sources
1.5. Secondary Sources
Chapter 2. Quinoa Market – Executive Summary
2.1. Market Size & Forecast – (2022 – 2027) ($M/$Bn)
2.2. Key Trends & Insights
2.3. COVID-19 Impact Analysis
2.3.1. Impact during 2022 - 2027
2.3.2. Impact on Supply – Demand
Chapter 3. Quinoa Market – Competition Scenario
3.1. Market Share Analysis
3.2. Product Benchmarking
3.3. Competitive Strategy & Development Scenario
3.4. Competitive Pricing Analysis
3.5. Supplier - Distributor Analysis
Chapter 4. Quinoa Market Entry Scenario
4.1. Case Studies – Start-up/Thriving Companies
4.2. Regulatory Scenario - By Region
4.3 Customer Analysis
4.4. Porter's Five Force Model
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Powers of Customers
4.4.3. Threat of New Entrants
4.4.4. Rivalry among Existing Players
4.4.5. Threat of Substitutes
Chapter 5. Quinoa Market - Landscape
5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
5.2. Market Drivers
5.3. Market Restraints/Challenges
5.4. Market Opportunities
Chapter 6. Quinoa Market – By Product
6.1.1. Black quinoa
6.1.2. Red quinoa
6.1.3. White quinoa
Chapter 7. Quinoa Market – By Distribution Channel
7.1. Supermarkets and Hypermarkets
7.2. Retail stores
7.3. Convenience Stores
7.4. Online Stores
Chapter 8. Quinoa Market – By Application
8.1. Food and Beverages
8.4. Animal Feed
Chapter 9. Quinoa Market – By End-User
9.2. Packed Food
Chapter10. Quinoa Market- By Region
10.1. North America
10.4. Latin America
10.5. The Middle East
Chapter 11. Quinoa Market – Company Profiles – (Overview, Product Portfolio, Financials, Developments)
11.1. Company 1
11.2. Company 2
11.3. Company 3
11.4. Company 4
11.5 Company 5
11.6. Company 6
11.7. Company 7
11.8. Company 8
11.9. Company 9
11.10. Company 10
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