Middle East and Africa Frozen Fruits Market Size (2024-2030)

The Middle East and Africa Frozen Fruits Market was valued at USD 191.16 million and is projected to reach a market size of USD 291.25 billion by the end of 2030. The market is anticipated to expand at a compound annual growth rate (CAGR) of 6.2% between 2024 and 2030.

The Middle East and Africa frozen fruit and vegetable mix markets are rising due to growing urbanization and rising acceptance of healthier lifestyles. Moreover, rising canned and frozen food consumption expands the market. Additionally, the growing vegan population is helping the market's participants make more money and sell more products. The main factor limiting the market's expansion is rising consumer knowledge of the benefits of eating fresh fruits and vegetables. Furthermore, the market's expansion would be constrained by a severe absence of cold chain infrastructure. However, rising consumer demand for produce with a longer shelf life is anticipated to present a potential opportunity for the frozen fruit and vegetable mix market in the Middle East and Africa. On the other hand, the substantial expenditure required to produce frozen vegetable and fruit mixes poses a barrier to the market's expansion.

Key Market Insights:

When compared to their fresh counterparts, frozen fruits and vegetables are an attractive option because of their rapid freezing procedure, which locks in important nutrients and preserves peak ripeness. By doing this, their shelf life is greatly increased and they can be stored for months without losing their flavor or nutritional content. These solutions offer unmatched convenience, doing away with the need for frequent supermarket excursions and cutting down on food waste, whether they are frozen at home or come in commercial packaging. Frozen vegetables are always available, so they guarantee steady access to vital nutrients even when the seasons change. Beyond just being convenient, frozen fruits and veggies can save you a lot of money since they have a longer shelf life, which reduces the need for frequent restocking and lets you buy in bulk during specials. They can also be used in a variety of culinary applications, such as smoothies, salads, soups, and stir-fries, due to their adaptability. Essentially, frozen vegetable substitutes are a great addition to any kitchen pantry because they provide a convenient, affordable, and nutrient-dense choice that fits in with modern lifestyles and dietary preferences, even if fresh produce is still a staple of a balanced diet.

 Middle East And Africa Frozen Fruits Market Drivers:

The Confluence of Health and Urbanisation Fruits and Vegetables are in High Demand Due to Conscientious Decisions.

There is a noteworthy trend in modern society where demand is being driven by a growing understanding of the health benefits associated with fruits and vegetables. The increasing rate of urbanization and rising disposable income are driving this trend further, shifting consumer preferences in the direction of healthier food options. Foods that are vegetarian, especially fruits and vegetables, are becoming more and more popular because of their many health advantages. People are turning more and more to these whole foods because of the increased focus on nutritional value, particularly low cholesterol and calorie counts. Due to the numerous health benefits that come with eating fruits and vegetables, there is a growing number of health-conscious customers, which is driving market expansion. This trend represents a dramatic paradigm shift in consumer eating patterns, favoring nutrient-dense, healthful foods over processed or harmful ones. Demand for fruits and vegetables is predicted to stay strong as urbanization continues to change eating habits and lifestyles, reflecting a larger social commitment to well-being and healthy living.

An increase in the intake of frozen and canned foods

People's hectic schedules and shifting lifestyles have caused the market to move towards canned and frozen food consumption. Owing to customers stockpiling longer-lasting products in their freezers during lockdowns, this consumption has unfortunately increased further due to the terrible global spread of the coronavirus. Moreover, rising consumption has led producers to create fresh, creative products as well as a range of healthful substitutes. Out of all the developments, fruits and vegetables are the only ones that are employed as ingredients in different frozen and canned foods. The Middle East and Africa's vegetable and fruit markets will therefore expand as a result of the numerous launches and manufacturer expansions focused on innovation in frozen and canned vegetables and fruits. Additionally, as the market for canned and frozen foods expands, the sector will see an increase in fresh and inventive product releases and advancements, which will propel the market in the direction of a positive escalation.

Middle East And Africa Frozen Fruits Market Restraints and Challenges:

People are more conscious of their health as a result of their static and changing lifestyles, which has led them to think more carefully about what they eat. This shift has increased the demand from customers for plant-based, sugar-free, low-calorie, gluten-free, and low-dairy food. They also support intestinal health, prevent vitamin deficiencies, and are associated with a decreased risk of obesity, non-communicable diseases, depression, and anxiety. This has encouraged people to live better, healthier lifestyles by attracting them to a variety of fresh fruits and vegetables. Because fresh fruits and vegetables are low in calories and high in nutrients, they lower the risk of several health problems than frozen ones. As a result, customers have been embracing these items at a substantial rate.

Middle East And Africa Frozen Fruits Market Opportunities:

Manufacturers of frozen fruits and vegetables will have a plethora of opportunities as a result of the food retail industry's digital transformation, which will improve facilities and services to stay ahead of the curve and satisfy consumer demand. The frozen fruit and vegetable market is experiencing tremendous growth as a result of customers' growing preference for online grocery shopping due to its convenience and the abundance of frozen fruits and vegetables available on these platforms. The primary trend that is anticipated to propel the market's expansion is online grocery buying. Additionally, the internet marketplace assists the producers in marketing and selling their food items by showcasing their extensive array of goods across several categories. Retail grocery shopping is becoming a platform for frozen food makers to expand in the market, in addition to the increasing use of smartphones and the internet. The desire for easy grocery shopping and the shift in customer shopping habits are predicted to present frozen fruit and vegetable manufacturers with significant growth prospects. The Middle East and African frozen fruit and vegetable mix market is predicted to grow significantly as a result of the rise in online grocery shopping, which is attributed to its convenience and wide range of alternatives.

MIDDLE EAST AND AFRICA FROZEN FRUITS MARKET REPORT COVERAGE:

Middle East And Africa Frozen Fruits Market Segmentation:

Middle East And Africa Frozen Fruits Market Segmentation By Application:

• Confectionery & Bakery
• Jams & Preserves
• Fruit-based Beverages
• Dairy

The Middle East And Africa Frozen Fruits Market is Segmented by Application, Confectionery & Bakery held the largest market share last year and is poised to maintain its dominance throughout the forecast period. In the Middle East and Africa, where fresh fruits may be limited by seasonal availability or high import costs, the confectionery and bakery industries are increasingly turning to frozen fruits as a reliable, cost-effective solution. Frozen fruits provide year-round availability, ensuring a consistent supply for production while minimizing the impact of climate-related challenges and reducing wastage. Their pre-cut, cleaned, and portioned nature saves valuable preparation time in busy bakeries, offering convenience without compromising on quality or texture for pastries, fillings, and toppings. Moreover, the demand for innovative bakery and confectionery products drives the need for a diverse range of frozen fruits, including exotic varieties and unique blends not readily accessible in fresh form. The affordability of frozen fruits further enhances their appeal, particularly for high-volume operations, compared to the expense of importing fresh fruits out of season. While other applications such as jams or beverages may see growth, the inherent benefits of frozen fruits solidify their position as a staple ingredient in the Middle East and Africa's confectionery and bakery sectors, ensuring continued market dominance.

Middle East And Africa Frozen Fruits Market Segmentation By Product Type:

• Citrus Fruits
• Red Fruits & Berries
• Tropical Fruits

The Middle East And Africa Frozen Fruits Market is Segmented by Product Type, Red Fruits & Berries held the largest market share last year and is poised to maintain its dominance throughout the forecast period. In the Middle East and Africa, red fruits such as strawberries, raspberries, cherries, and berries like blueberries and cranberries reign supreme in the frozen fruit market due to their popularity, versatility, and practical considerations. These fruits are prized for their delicious taste, vibrant colors, and perceived health benefits, making them ideal for a plethora of bakery and confectionery applications ranging from jams and fillings to toppings and decorations. However, their delicate nature and limited growing seasons in the region pose challenges for sourcing fresh options, driving demand for frozen alternatives that offer year-round availability and reduced susceptibility to spoilage, particularly in the face of heat and transport challenges. Importing fresh red fruits from other regions can be prohibitively expensive due to their perishability, further underscoring the cost-effectiveness of frozen varieties, especially for out-of-season fruits. Moreover, red fruits and berries are rich in antioxidants and vitamins, aligning with the growing health consciousness in the region. Their suitability for the flash-freezing process ensures that their color, texture, and nutritional value are well-preserved, consolidating their dominance in the Middle East and Africa's frozen fruit market despite potential growth in other fruit types.

Middle East And Africa Frozen Fruits Market Segmentation By Technique:

• Freeze Drying
• IQF

The Middle East And Africa Frozen Fruits Market is Segmented by Technique, IQF held the largest market share last year and is poised to maintain its dominance throughout the forecast period. In the frozen fruit market of the Middle East and Africa, Individual Quick Freezing (IQF) stands out as the preferred method due to its unparalleled benefits in preserving product quality, reducing waste, and enhancing convenience. IQF freezes fruits individually with a flash-freezing process, maintaining their texture, color, and nutritional value far better than slower freezing methods, which is particularly crucial for delicate fruits common in the region. Additionally, IQF prevents fruits from clumping together, facilitating easier portion control and minimizing waste for both commercial kitchens and individual consumers. Its versatility allows bakers to select specific types and quantities of fruits needed for recipes, while at-home users appreciate the quick and mess-free addition to various dishes without the need to thaw the entire bag. Furthermore, IQF offers a slightly extended shelf life compared to other freezing techniques, particularly beneficial in warmer storage conditions. Despite potentially higher initial processing costs, the reduced waste, improved quality, and extended shelf life translate to long-term cost efficiency, especially for larger-scale users like commercial kitchens. While alternative freezing techniques like freeze-drying may have niche applications, the overall advantages of IQF firmly establish its dominance in the Middle East and Africa's frozen fruit market.

Middle East And Africa Frozen Fruits Market Segmentation By Region:

• UAE
• Saudi Arabia
• Qatar
• Israel
• South Africa
• Nigeria
• Kenya
• Egypt
• Rest of MEA

The Middle East And Africa Frozen Fruits Market is Segmented by Region,   last year and is poised to maintain its dominance throughout the forecast period. The frozen fruit and vegetable mix market in the Middle East and Africa is examined, with market size, trends, and insights derived from the previously mentioned sources. The Middle East and Africa frozen fruit and vegetable mix market study includes the following countries: Oman, Qatar, Kuwait, Saudi Arabia, South Africa, South America, and the rest of the Middle East and Africa. Due to the rising demand from the Middle East and Africa's food service and hospitality industries, Saudi Arabia is predicted to remain dominant in the frozen fruit and vegetable mix market in terms of both market share and revenue throughout the forecast period. The report's region section offers specific market-influencing aspects as well as regulatory modifications that affect the industry's present and future trends. Some of the key indicators utilized to predict the market scenario for certain countries are data points including import-export tariffs, disease epidemiology, national demographics, and new and replacement sales. When preparing a forecast analysis of the national data, other factors are taken into account, such as the availability and presence of brands in the Middle East and Africa, the difficulties these brands face from fierce competition from local and domestic brands, and the influence of sales channels.

COVID-19 Impact Analysis on the Middle East And Africa Frozen Fruits Market:

A significant change in consumer behavior has been brought about by the COVID-19 epidemic, as people are now hoarding shelf-stable items like frozen fruits and vegetables. The global frozen fruit and vegetable market value has increased significantly in 2020 as a result of this spike in demand. This trend has been further driven by the assumption that frozen fruits help strengthen the immune system, which has increased demand for certain varieties, such as frozen berries. Still, it is expected that the elevated demand for frozen fruits will eventually level out as things return to normal following the outbreak's containment. However, the epidemic has highlighted how crucial these goods are to maintaining food security and satisfying customer demand for wholesome options in emergencies.

Latest Trends/ Developments:

Several variables are coming together to propel the frozen fruit business in the Middle East and Africa. Healthy-minded shoppers are gravitating towards frozen fruits because they think they have more nutrients. Time-pressed people prefer easy-to-use, readily available products, such as frozen fruits that work well in smoothies and baked goods. Product demand for longer shelf lives is fueled by urbanization. With exotic fruits, pre-blended blends, and sugar-reduced/organic alternatives, innovation is booming. Reduced food waste and environmentally acceptable packaging help to address sustainability challenges. With this market ready to satisfy demands for convenience, health, and environmental responsibility, the future of IQF technology and cold chain infrastructure seems promising.

Key Players:

1. Goya Foods, Inc.
2. Hanover Foods
3. Grupo Virto
4. Alasko Foods Inc.
5. Cascadian Farm Organic
6. Findus Sverige Ab
7. Healthy Pac Corp
8. SFI LLC
9. Stahlbush Island Farms
10. Sunopta