Global Indoor Positioning System Market Size (2023 - 2030)

The Indoor Positioning System Market was valued at $7 billion in 2022, and it is estimated to reach $29.07 billion by the end of 2030, with a CAGR of 32.94% during the forecast period (2023 - 2030). Various factors such as the growing number of applications powered by beacons and BLE tags; the increasing integration of beacons in cameras, LED lighting, Point of Sale (PoS) devices, and digital signage; the extensive use of smartphones, connected devices, and location-based apps among customers; and the inefficiency of GPS technology in the indoor environment are driving the adoption of the Indoor Positioning System market around the world.

An indoor positioning system is a system that uses wireless technologies such as Bluetooth low energy, Wi-Fi, ultra-wideband, and others to provide a central platform for detecting or tracking the geographical location of assets and persons. It provides end-users with location analytics, navigation, mapping, wayfinding, asset tracking, and other services. Furthermore, it offers improved connectivity, effective and quick access to the precise location, indoor location-based services to deliver proximity marketing, workflow optimization through asset and personnel tracking, and enhanced indoor navigation and routing, all of which are estimated to propel the global indoor positioning and indoor navigation market forward.

GPS has been in use for a long time and is a very popular and successful technology for mapping outdoor areas with very high accuracy. The industry for outdoor mapping and navigation has seen a lot of innovation and a lot of activity from companies all around the world. Cell towers and satellites are fundamentally used by GPS to track a user's location coordinates. However, one major limitation is the inability to accurately map indoor locations. Indoors, GPS will not operate.

MARKET DRIVERS

The proliferation of smartphones, connected devices, and location-based applications among customers boosts the Indoor Positioning System Market.

With the rise of smartphones and changing consumer mobile purchasing habits, startups and established businesses are trying to find new ways to engage their indoor users with location-based applications. By using indoor location technology and providing appropriate navigation for goods or destinations, retailers have been able to improve their consumer experiences. Businesses can use interior location solutions to connect individuals within large indoor venues to their brands, items, partners, or anything else that will help them develop customer relationships and revenues. Because of the widespread use of technologies such as BLE and Wi-Fi, users may now locate a person's location within a specified range. Airlines and airports can utilize beacons to detect a user's presence inside the airport and determine which floor the user is on using geofencing technology.

Increasing demand for proximity marketing helps to drive the Indoor Positioning System market

The evolution of promotional methods used by major key players in the retail sector has resulted in an increase in awareness of proximity marketing in the retail industry. Beacon technology enables a new micro-location level of promotion to reach the target audience in situations where proximity is critical. Dealers and store owners hope to keep buyers interested at all times with promotional offers and notifications, resulting in increased sales. Furthermore, proximity marketing's main strength is its capacity to send the correct message to the right user at the right time, which is a primary driver of the indoor positioning and navigation market's growth. Furthermore, proximity marketing's contextual approach has made it 16 times more effective than Google Ads. Furthermore, of all business verticals that have engaged in proximity marketing, the retail industry is experiencing rapid adoption, which is projected to give attractive chances for the IPIN market's growth.

MARKET RESTRAINTS

The Indoor Positioning System Market's growth is being stifled by the concerns related to data security and privacy:

Location-based data is highly sensitive data that must be safeguarded at all times. However, a closer examination of the technical aspects of IPS reveals various issues and misgivings. Indoor location-based approaches are utilized in a variety of applications, including item tracking and identifying persons within a specified range. Because individuals spend so much time indoors, precise indoor location information is critical for users and service providers. Indoor location information can be obtained via a variety of technologies, including Wi-Fi, Bluetooth Low Energy, and RFID, all of which require data, security, and privacy. If the information obtained by the service provider is disclosed as a result of external assaults, the situation could get even worse. The risk of data leakage could be a significant deterrent to the adoption of indoor positioning systems.

Market Segmentation

Indoor Positioning System Market- By Component:

• Hardware
• Solutions
  • Indoor Tracking
    • Assets and People Tracking
    • Indoor Location Analytics

• • Indoor Navigation
  • Database Management System
• Services
  • Professional Services
    • Training and Consulting
    • System Integration and Implementation
    • Support and Maintenance

• • Managed Services

Due to the increasing popularity of smartphone devices across multiple verticals, which can swiftly deploy RFID tags and Wi-Fi access points to track items and people within a building, the hardware category is estimated to hold the largest market share during the projected period.

Indoor Positioning System Market- By Technology:

• Ultra-Wideband Technology
• Bluetooth Low Energy
• Wi-Fi
• RFID
• Magnetic Positioning
• Others

During the projection period, ultra-wideband technology is estimated to hold the largest market share. Ultra-wideband (UWB, ultra-wideband, ultra-wideband, and ultra-band) is a radio technology that allows for short-range, high-bandwidth communications over a vast portion of the radio spectrum while using very little energy.

Indoor Positioning System Market- By Deployment Mode:

• Cloud
• On-Premises

Indoor Positioning System Market- By Application:

• Sales and Marketing Optimization
• Emergency Response Management
• Remote Monitoring
• Predictive Asset Management
• Inventory Management
• Supply Chain Management
• Other Applications

Indoor Positioning System Market- By End User:

• Healthcare
• Retail
• Manufacturing
• Travel & Hospitality
• Office spaces
• Public Spaces
• Logistics & Warehouses
• Others

Due to the rising implementation of location-based technology and asset tracking in the retail industry, the retail category is estimated to grow at the fastest rate throughout the projection period. However, due to the rising usage of navigation systems for impaired persons and integration with electronic healthcare, as well as real-time location system providers, the healthcare category is estimated to have the fastest-growing market share throughout the projection period.

Indoor Positioning System Market- By Region:

• North America
• Europe
• Asia-Pacific
• Rest of the World

In the Indoor positioning system market, North America is predicted to hold the greatest market share. The United States has the biggest market share, followed by Canada. Both countries have actively invested in technologies such as Bluetooth Low Energy (BLE), Wi-Fi, and ultra-wideband, and are currently investing in ultrasound technology to increase resource utilization for better patient care, which will add to the region's market growth.

The market for indoor positioning systems in Europe is estimated to grow as the demand for indoor technology grows in numerous industries such as retail, transport, hospitality, healthcare, and public spaces.

Due to the increased penetration of indoor Location-Based Services (LBS), connected devices, and Real-Time Location Systems (RTLS) in India and China, Asia-Pacific is predicted to develop at the fastest rate throughout the projection period.

In addition, the Middle East's indoor positioning systems industry is growing due to the increasing use of mobile computing devices.

Major Key Players in the Market

1. HERE Technologies
2. Nextome
3. IndoorAtlas
4. Senion AB
5. Sensewhere
6. SPREO
7. STEERPATH
8. INDOO.RS
9. POINTR
10. AIRFINDER

Market Insights and Developments

• Cisco Meraki has launched Phunware's Multiscreen-as-a-Service (MaaS) Location-based Services (LBS) app to its Meraki Marketplace in February 2022. Phunware is a fully integrated enterprise cloud platform for mobile that provides products, solutions, data, and services to enterprises all over the world.
• In April 2022, Google and Apple announced a partnership to enable the use of Bluetooth technology to support government and healthcare companies in combat COVID-19. This paved the way for a wider Bluetooth-based contact tracing platform to emerge.
• Design Reactor (The CXApp), a prominent SaaS app platform, and its outstanding capital stock were acquired by Inpixon in May 2022. The CXApp allows businesses to provide a custom-branded, location-aware employee app targeted at improving the workplace experience and hosting virtual and hybrid events. As a result of the transaction, revenue and profitability are set to rise.

COVID-19 impact on Indoor Positioning System Market:

The COVID-19 pandemic has had an impact on the indoor location market; businesses continue to use it for facility management, virus tracking, people tracking and management, and smart quarantining. Indoor location systems are being adopted by governments and business companies across verticals to keep citizens indoors and track them. Ubisense has announced a new enterprise contact-tracing solution to protect employees and save downtime in the workplace. Ubisense has introduced the aforementioned solution for businesses to recover control over productivity and income to protect workers and aid productivity. Similarly, Sewio is providing free consultancy and software licenses to businesses to assist them in putting in place the technology required to save lives using ultra-wideband RTLS employee location tracking.