Indoor Positioning & Navigation Market|Size,Share,Growth|2023-2030

Indoor Positioning & Navigation Market Size (2023 - 2030)

As per our research report, the global indoor positioning and navigation market size is expected to reach USD 28.8 billion by 2030 from USD 7.41 billion in 2022. The market is believed to grow with a CAGR of 27.5% from 2023 - 2030.


The indoor positioning and navigation system helps people with their directions and mapping locations at the site. Corporate locations and other buildings have high scope for the growth of the indoor positioning and navigation market. Indoor positioning and navigation system is the main stage to identify and trace the geographical location of assets and personnel through the utilization of wireless technologies like Bluetooth low energy, ultra-wideband, Wi-Fi, etc.


Indoor positioning and navigation is a system that connects a network of devices that help in locating people and objects inside a building via wireless communication. Hospitals, alleys, airports, parking garages, multistorey buildings make use of indoor positioning and navigation systems. The system has diverse applications like wayfinding, asset tracking, and other solutions.


Indoor Positioning & Navigation Market




Adopting IoT-enabled devices in indoor positioning along with the growing adoption of Bluetooth luminaires and demand for proximity marketing is surging accelerating the indoor positioning and navigation market. Railway stations, airports, hospitals, hotels, shopping malls, and warehouses demand high indoor positioning solutions. This factor surges the market growth. Deployment of advanced technologies and IoT or magnetic sensors for accessing accurate and real-time positions escalates the market growth during the forecast period.


The rise in the number of smartphones including the rise in the flow of digitalization, and surging expenses for research and development activities worldwide fuels the indoor positioning and navigation market. Moreover, the high adoption of indoor positioning and navigation provides ample opportunities as they are highly used in public places like malls, airports, etc.




However, concerns related to high budget and operational challenges in the indoor environment obstruct the growth in the indoor positioning and navigating market. The absence of knowledge associated with indoor positioning and navigation technologies and the lack absence of high-speed internet connectivity diminishes the market growth.





Market Size Available

2022 – 2030

Base Year


Forecast Period

2022 – 2030



Segments Covered

By Technology, Component, Application, Industry Vertical, and Region

Revenue Forecast by 2030

USD 28.8 Billion

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

HERE Technologies, Nextome, IndoorAtlas, Senion AB, Sensewhere, SPREO, Steerpath, Pointr, AirFinder, and Others


Market Segmentation


The global indoor positioning and navigation market is categorized and sub-categorized based on the following categories:


Indoor Positioning & Navigation Market - By Technology

  • Magnetic Positioning
  • Positioning System
  • Navigation Satellite System
  • Ultra-wideband Technology
  • Bluetooth Low Energy (BLE) Beacons
  • Wi-Fi
  • Others


Based on the technology, the positioning system accounts for the largest share in the indoor positioning and navigation system market. accounts for the


Indoor Positioning & Navigation Market - By Component

  • Software
  • Hardware
  • Services


The software component segment leads the indoor positioning and navigating market.


Indoor Positioning & Navigation Market - By Application

  • Navigation & Positioning
  • Location-based Promotion
  • Geo-fencing
  • Asset Tracking
  • Emergency Services
  • Others


The location-based promotion-based application segment is said to dominate the indoor positioning and navigation market. The retail sector is increasingly demanding as it enables the end-users for understanding customers in real-time and send proper messages about their identity and needs. The segment is used to choose the location of users and provide location-specific ads on their mobile devices.


The asset tracking segment is proposed to have a quick rate throughout the timeline period.


Indoor Positioning & Navigation Market - By Industry Vertical

  • Retail
  • Aviation
  • Healthcare
  • Education
  • Transportation
  • Logistics
  • Advertising
  • Tourism
  • Automotive
  • Others


Based on the industry vertical, the retail segment is swiftly rising due to ample advantages associated including developed customer searches, efficient route planning, and improved customer targeting. Retail is the largest segment in the indoor positioning and navigation market.


Indoor Positioning & Navigation Market – By Region

  1. North America
  2. Asia Pacific
  3. Latin America
  4. Europe
  5. Middle East & Africa


North America dominates the indoor positioning and navigation system across the foreseen period. The growth of the market in the region owing to advancing different technologies which require high investments and application of indoor location solutions. The U.S is the major contributor to the growth of the indoor positioning and navigation market. The accessibility of the latest connection wireless technology and indoor technologies in transport, retail, hospitality, and public areas are responsible for the region's dominance.


The European market for indoor positioning and navigation is expected to remain the second-largest region followed by North America.


The UK holds the largest share in the market holding around 25% of the share.


Germany is the second-largest country after the UK with 22% of the market share.


Asia-Pacific's market for indoor positioning and navigating is swiftly growing due to growing perforation and rising applications of the indoor positioning and navigating market in aviation, logistics, healthcare, etc. fuel the market growth across the region.


Japan and China are the major contributors in the indoor positioning and navigating market throughout the region.


Latin America and the Middle East and African regions are projected to record comparatively the highest CAGR by the end of the timeline period.


Key players in the Indoor Positioning & Navigation Market                                                                                       

  • HERE Technologies
  • Nextome
  • IndoorAtlas
  • Senion AB
  • Sensewhere
  • Steerpath
  • <

Chapter 1. Indoor Positioning & Navigation Market  – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. Indoor Positioning & Navigation Market   – Executive Summary

2.1. Market Size & Forecast – (2021 – 2026) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

                2.3.1. Impact during 2021 - 2026

                2.3.2. Impact on Supply – Demand

                2.3.3. Impact on Production Cost

                2.3.4. Impact on Supply Chain

Chapter 3. Indoor Positioning & Navigation Market   – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. Indoor Positioning & Navigation Market   Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3  Customer Analysis

4.4. Porters Five Force Model

                4.4.1. Bargaining Power of Suppliers

                4.4.2. Bargaining Powers of Customers

                4.4.3. Threat of New Entrants

                4.4.4. Rivalry among Existing Players

                4.4.5. Threat of Substitutes

Chapter 5. Indoor Positioning & Navigation Market –  Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. Indoor Positioning & Navigation Market – By Technology

6.1. Magnetic Position

6.2. Positioning System

6.3. Navigation Satellite System

6.4. Ultra-wideband Technology 

6.5. Blietooth Low Energy (BLE) Beacons

6.6. Wi-Fi

6.7. Others

Chapter 7. Indoor Positioning & Navigation Market – By Application

7.1. Positioning & Navigation

7.2. Location Based Promotions

7.3. Asset Tracking

7.4. Emergency Services

7.5. Geo-fencing

7.6. Others

Chapter 8. Indoor Positioning & Navigation Market – By Industry Vertical

8.1. Aviation

8.2. Advertisement

8.3. Healthcare

8.4. Logistics

8.5. Government

8.6. Retail

8.7. Education

8.8. Transportation

8.9. Tourism

8.10. Automotive

8.11. Others

Chapter 9. Indoor Positioning & Navigation Market – By Component

8.1. Software

8.2. Hardware

8.3. Services

Chapter 10. Indoor Positioning & Navigation Market  , By Geography – Market Size, Forecast, Trends & Insights

10.1. North America

                10.1.1. U.S.A

                10.1.2. Canada

                10.1.3. Mexico

10.2. Europe

                10.2.1. Italy

                10.2.2. Spain

                10.2.3. Russia

                10.2.4. Germany

                10.2.5. UK             

                10.2.6. France

                10.2.7. Rest of Europe

10.3. Asia Pacific

                10.3.1. Japan

                10.3.2. South Korea

                10.3.3. China

                10.3.4. India

                10.3.5. Australia & New Zealand

                10.3.6. Rest of Asia-Pacific

10.4. Rest of the World

                10.4.1. Middle East

                10.4.2. Africa

                10.4.3. South America


Chapter 11. Indoor Positioning & Navigation Market   – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

11.1. Company 1

11.2. Company 2

11.3. Company 3

11.4. Company 4

11.5. Company 5

11.6. Company 6

11.7. Company 7

11.8. Company 8

11.9. Company 9

11.10. Company 10

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