Automotive Smart Display Market Size (2023 - 2030)

The global automotive smart display market is expected to be worth USD 7.5 billion in 2022 and is projected to reach USD 10.6 billion by 2030. The market is estimated to record a CAGR of 9.1% from 2023 - 2030.

Industry Overview

A smart display refers to a wireless touch screen device. The device is used in automobiles for delivering distraction-free access to multimedia features, navigation, and real-time diagnostics of the vehicle like tire pressure, capacity, battery temperature, and engine heat indicators.

Smart displays play a vital role in making critical drivers help functions that are available on the single-touchscreen platform.

Market Drivers

The growing recognition for autonomous and semi-autonomous vehicles has impulsed the rising market demand. The rising urbanization with growing disposable income, and the demand for the convenient appearance and features including the safety standards stimulate the market growth. Accentuating the ongoing process of automotive production along with adopting raw material combinations drives the automotive smart display market.

The demand for autonomous and semi-autonomous vehicles spurs the automotive smart display market. Moreover, the demand for smart displays and connected infotainments solutions is spurring the automotive sector. Nearly 75% of the passenger vehicles were connected to the internet through 3G/4G connectivity by 2022.

Market Restrains

However, due to the COVID-19 pandemic, the automotive smart displays have experienced a slow demand which hampered the market growth.

Recent Market Developments

Product Launch

• On October 10, 2022, Bosch developed a computing system for the infotainment area built to bring new features to next-generation vehicles.
• On May 31, 2022, Continental received an order for display solutions expanding the complete cockpit display in a large display production vehicle.
• On March 16, 2022, Continental introduced a new 3D display for Hyundai Genesis GV80. These 3D glasses require no particular glasses. 
• On January 16, 2022, Panasonic circulated AR HUD for cars reality heads-up display (HUD) systems for cars providing features available in standard car HUD systems.

Acquisitions

On December 14, 2017, DENSO acquired InfiniteKey, Inc. with some research and development resources and primary patents. The acquisition elevates DENSO's lead in developing and utilizing smartphone-based automotive access. https://www.denso.com/global/en/news/newsroom/2017/20171214-g02/

Automotive Smart Display Market Size - Segment Analysis

The global automotive smart display market is segregated based on application, display size, display technology, autonomous driving, electric vehicle, vehicle class, and vehicle type.

Automotive Smart Display Market - By Application

• Center Stack
• Digital Instrument Cluster
• Head-up Display (HUD)
• Rear Seat Entertainment

The center stack application segment dominates the market with the largest share of 40.4% share in 2022. These center stack smart displays are infotainment systems that provide a wide range of interactive specifications like music, navigation, cabin temperature, and others. Further, certain vehicle OEMs are targeting to supply upgraded center stack display solutions in mid-segment and economical vehicle variants. These factors help the automotive smart display market snowball. Some of the countries have made rear view sensors and backup cameras compulsory. The swift development of autonomous vehicles and connected cars fuel the demand for center stack displays in vehicles.

The Head-Up Display (HUD) is anticipated to exhibit the highest growth.

Automotive Smart Display Market - By Display Size

• <5”
• 5”-10”
• >10”

The 5"-10" display size segment accounts for the largest share during the forecast period with a 47.7% share. Applications like rear-seat entertainment touchscreen units, advanced instrument clusters, and others make use of 5"-10" smart displays. Smart displays are a combination of telecommunication and informatics technologies and are available on single touchscreen displays of 5"-10".

>10 display size segment is expected to record a CAGR of 9.5% from 2023 - 2030.

Automotive Smart Display Market - By Display Technology

• LCD
• TFT-LCD
• OLED
• Others

The TFT-LCD display technology segment accounted for the highest share of 53.5% in 2022. Advanced applications are fortified with TFT-LCD owing to its developed visual quality. Manufacturers use a combination of TFT and LCD in a vehicle that depends on a wide range of temperatures and the function of the display.

The OLED display technology is ascribed to grow quicker with the highest CAGR pace with 10.0% Passenger cars with OLED displays are being exhibited at different automobile exhibitions. The OLED smart displays are likely to experience swift adoption compared to other technologies. Most of the upcoming vehicles are provided with OLED displays.

Automotive Smart Display Market - By Autonomous Driving

• Semi-Autonomous
• Autonomous

The semi-autonomous driving smart display is expected to have a quick growth rate during the foreseen period. The growing recognition of semi-autonomous cars around the globe creates favorable surroundings for center stack displays.

Automotive Smart Display Market - By Electric Vehicle

• BEV
• FCEV
• HEV
• PHEV

By electric vehicle, the PHEV is likely to gain significant growth during the forecast period.

Automotive Smart Display Market - By Vehicle Class

• Economy
• Mid-segment
• Luxury

The mid-segment vehicle has created a thorough opportunity in the market. The mid-sized vehicles are larger than compact vehicles. But mid-size vehicles are smaller than full-sized cars. The demand for mid-size vehicles in India and China is surging due to the population growth and rising disposable income fuels the market growth.

The luxury vehicle class segment is garnering the smart display market.

Automotive Smart Display Market - By Vehicle Type

• Passenger Car
• Light Commercial Vehicle
• Heavy Commercial Vehicle

The passenger cars segment dominated the automotive smart display market. The segment owes to the largest share of global automobile production.

Regional Analysis

Asia-Pacific spearheads the automotive smart display market holding around 50.3% share and is slated to experience quick growth during the prophesied period. The passenger vehicles production and sales are increasing in the region spur market growth.

China is leading the market with the highest share in terms of sales and manufacturing. For example, in November 2022, Xiaomi Corporation circulated for setting up its first electric car factor in Beijing, China, and is introduced by 2030.

North America is expected to witness remunerative growth in the upcoming years. In the U.S and Canada, the purchasing power of the consumers is high and led to the growing demand for passenger cars.

The United States is leading the region in terms of sales and manufacturing. The country's economy has steadily developed accelerating the automotive field, especially the auto-components end-user. Moreover, the demand for advanced electronic and vehicle connectivity systems like telematics, infotainment, and V2V and V2I features. The increasing need for improved safety and comfort in vehicles is driving the growth in the region.

Europe is estimated to lead the market as the second-largest revenue share. The quick adoption of advanced technologies like 5G connectivity has exhibited strong and healthy growth in the automotive smart displays market.

Germany is dominating the automotive smart display market predominantly. The German market is a significant manufacturer and consumer in Europe.

Latin America is said to gain stable growth in the smart display market. Mexico is the quickest growing nation with the rising discretionary income of its customers.

The Middle East and Africa is anticipated to have remarkable for the upcoming years.

The UAE has humanized the autonomous driving experience. Recently, Dubai and Abu Dhabi took some initiates providing a look at driverless mobility's future.

Top key players in Automotive Smart Display Market

1. Bosch(Germany)
2. Continental (Germany)
3. DENSO (Japan)
4. Visteon (US)
5. Nippon Seiki Japan)
6.  Panasonic (Japan)
7. Pioneer (Japan)
8. Yazaki (Japan) are the top key players involved in the global automotive smart display market.

COVID-19 Impact on Automotive Smart Display Market Size

The global economy has witnessed a gigantic glitch due to the sudden outburst of the novel infectious disease coronavirus (COVID-19). The pandemic has slowed down the automotive smart display market growth and has negatively impacted the production of vehicles. The consequences of the COVID-19 have led to supply chain disturbances as certain production facilities are given a break. The sales of the passenger and commercial vehicles were adversely impacted due to the quick eruption.

The top manufacturers of the automotive smart display market have decided to either suspend or adjust the product operations due to the decrease in demand and supply chain bottlenecks. And also to assure the employee's safety throughout the pandemic crisis.