The Banking-As-A-Service (BaaS) market at the global level is estimated to grow from USD 2.44 billion in 2021 and is expected to reach USD 11.43 billion by 2030 recording a CAGR of 17.5% CAGR during the forecasted period.
Banking-as-a-Service is revamping the financial services area by opening banks to the marketplace. Banking-as-a-service is an end-to-end process that allows banks to implement all financial services through a cloud or an API platform. Furthermore, BaaS is precisely reliable for managing, employing, and delivery of critical financial services to end-users.
Baas aids in diminishing the time to build and ship apps and also accumulate their products. BaaS is an end-to-end model enabling digital banks and other third parties to link with bank systems through API.
To change the economic shape, BaaS has decided to bring finance and digital technology platforms.
Banks and financial services are increasingly deploying digital transformation which accumulates the growth of banking-as-a-service market development.
BaaS provides opportunities for continuous development in digital banking and pushes accepted banks into development. The awareness about internet banking is propelling the BaaS market development. Customers are more using internet services to accept various services like cash transfers, balance checks, account statements, online purchases, and 24-hour banking.
However, the increase in the cyberattack on personal banking information hinders market growth.
The services component segment is garnering the BaaS market with the largest share.
The large enterprises segment dominates the banking-as-a-service market accounting for more than 60% share. The segment sustains its dominance throughout the period. With the occurring trend of digitalization for adopting more developed and sophisticated service platforms by large multinational banks and fintech globally.
Furthermore, significant in organizations for effective service platforms and automation capabilities is elevating driving the BaaS market stronger throughout the large enterprise segment.
The bank end-user commands over the BaaS market during the foreseen period.
The fintech corporations segment contributes a major revenue share with 26.5% in 2021. With swift digitization, the fintech market has bloomed. People across the fintech sector can now witness a new opportunity for BaaS to grow among embedded finance, whereas non-fintech companies add credit or debit, loans, or other financial services to their products.
Based on the regions, the banking-as-a-service is led by Europe in 2020. The region is expected to maintain its dominance throughout the historical period. The region's growth owes to the progression of Fintech infrastructure and public and private banks investing heavily.
The U.K accounts for more than 29% of the share in the banking-as-a-service market. The U.K is the largest market for BaaSplatform owing to the hard existence of BaaSplatform providers. The use of mobile applications is increasing for various services like banking transactions and accepting improved technologies like APIs providing them a developed online presence throughout various channels and banks.
The region focuses more on customer experience management by offering new services and products to sustain their expectations and serve as a major driver of the market growth.
North America is likely to have admirable growth in the banking-as-a-service market. The presence of certain market players like Greendot Corporation (US), PayPal (US), Moven and Square Inc. (US), and the rising utilization of new services like peer-to-peer, online money transfers, and mobile payments provide customers with a developed banking experience fuel the market service.
The U.S and Canada contribute major growth to the banking-as-a-service market. The growth ascribes to various developing economies impact the BaaS market positively with rising advancements in the fund transaction services throughout the U.S. In the U.S., the demand for BaaS is expected to hike the rising financial market, and insurance sectors are growing across the country. In addition, digital banking has eye-witnessed considerable growth and a level of transformation by introducing more than 70 digital banking platforms. The launch of new platforms fuels the market growth.
Asia-Pacific - The sales of the banking-as-a-service market in India are scheduled to surge at a splendid rate. The market registers a CAGR of more than 26% from 2021 to 2030.
Latin America and the Middle East and African regions are anticipated to have notable growth in the banking-as-a-service market. Adopting fintech technologies across the developing economies of the regions accumulates market growth.
Top key players in the market
1. Solarisbank AG
2. Bnkbl Ltd
4. 11: FS Foundry
5. Green Dot Bank
6. Fidor Bank AG
7. Moven Enterprise
8. Square, Inc
COVID-19 Impact On Banking As-A-Service (BaaS)
The SARS-CoV-2 reagent is responsible for the novel infectious disease coronavirus (COVID-19). The World Health Organization (WHO) has announced a public emergency health issue. The pandemic crisis has affected the global economy in every aspect. Almost every business is adversely affected due to the quick emergence of hazardous viruses. With strict lockdown norms and maintenance of social distancing, firms are transferring towards digitalization to assure overall staff and employees. The latest pandemic is said to spike a sweep and systematic modeling of high-impact digital journeys across the banking sector like customer onboarding and product origination. Moreover, due to the COVID-19 eruption, work-from-home scenarios have been spurring and are producing a robust demand for banking-as-a-service (BaaS) platforms globally.
While the COVID-19 pandemic has impacted traditional banking dramatically, digital banking is expected to achieve quick acceptance. The COVID-19 pandemic has been a core turning point for upgraded change due to budget foundations that are put financially and consciously into digitalization. Quick perforation of work from home and increasing dependency on digital payments with online banking encourage market players for executing blockchain and AI technology for supplying protected services to customers and aid in magnifying the BaaS sales.
Recent Market Developments
Chapter 1. Global Banking As-A-Service (BaaS) Market – Scope & Methodology
1.1. Market Segmentation
1.3. Research Methodology
1.4. Primary Sources
1.5. Secondary Sources
Chapter 2. Global Banking As-A-Service (BaaS) Market – Executive Summary
2.1. Market Size & Forecast – (2021 – 2027) ($M/$Bn)
2.2. Key Trends & Insights
2.3. COVID-19 Impact Analysis
2.3.1. Impact during 2022 - 2027
2.3.2. Impact on Supply – Demand
Chapter 3. Global Banking As-A-Service (BaaS) Market – Competition Scenario
3.1. Market Share Analysis
3.2. Product Benchmarking
3.3. Competitive Strategy & Development Scenario
3.4. Competitive Pricing Analysis
3.5. Supplier - Distributor Analysis
Chapter 4. Global Banking As-A-Service (BaaS) Market Entry Scenario
4.1. Case Studies – Start-up/Thriving Companies
4.2. Regulatory Scenario - By Region
4.3 Customer Analysis
4.4. Porters Five Force Model
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Powers of Customers
4.4.3. Threat of New Entrants
4.4.4. Rivalry among Existing Players
4.4.5. Threat of Substitutes
Chapter 5. Global Banking As-A-Service (BaaS) Market - Landscape
5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
5.2. Market Drivers
5.3. Market Restraints/Challenges
5.4. Market Opportunities
Chapter 6. Global Banking As-A-Service (BaaS) Market – By Component
6.3. Professional Service
6.4. Managed Service
Chapter 7. Global Banking As-A-Service (BaaS) Market – By Type
7.1. API-based Bank-as-a-service
7.2. Cloud-based Bank-as-a-service
Chapter 8. Global Banking As-A-Service (BaaS) Market – By Enterprise Size
8.1. Large Enterprise
8.2. Small & Medium Enterprise
Chapter 9. Global Banking As-A-Service (BaaS) Market – By End-User
9.2. FinTech Corporations/NBFC
Chapter 10. Global Banking As-A-Service (BaaS) Market, By Geography - Market Size, Forecast, Trends & Insights
10.1. North America
10.2.7. Rest of Europe
10.3. Asia Pacific
10.3.2. South Korea
10.3.5. Australia & New Zealand
10.3.6. Rest of Asia-Pacific
10.4. Rest of the World
10.4.1. Middle East
10.4.3. South America
Chapter 11. Global Banking As-A-Service (BaaS) Market – Company Profiles – (Overview, Product Portfolio, Financials, Developments)
11.1. Company 1
11.2. Company 2
11.3. Company 3
11.4. Company 4
11.5 Company 5
11.6. Company 6
11.7. Company 7
11.8. Company 8
11.9. Company 9
11.10. Company 10
Primary & Secondary Sources to Collect & Validate Data
Utilization of Both Top Down & Bottom Up Approach
Holistic Research Methodology
Scope & Introductory Research
In the initial stage of research, the scope for market is defined. In order to better understanding of the market, secondary focus is on different segmentations of the market. Preliminary research involves identifying key data points related to the market under consideration to estimate the market sizes to the best extent.
Based on the scope of the market and the key data points, a number of secondary sources are considered. This data collection stage consists of a team of analysts who gather data from various secondary resources, accessing proprietary databases and primary research by reaching out to key market participants and opinion leaders.
At this stage, collected data using several sources is arranged in structured format. The sources include industry participants, in-house models, key opinion leaders in the market ecosystem and databases. Historical data trends are established at this point, and compared to the current scenario. Based on the macro- and micro-factor prevailing in various geographies, proprietary data models are used to analyze key market countries. Key players in this market are listed based on their capabilities in revenue, sales, and development. The study also involves the identification of companies in the category of 'new entrants' and their potential effects on the market.
At this stage, the analyst team moves on to understand how the market has changed over the years. The total size of the market is gathered after an study of different business segments and end-users is done. An impact research is also done to see what factors will/may influence the market in the years ahead. The effect of various variables on the industry is often taken into account when forecasting market sizes.
Data verification is conducted at all research levels, however this stage is dedicated to more rigorous checking of the data points. At this stage, the estimated data is triangulated with company revenues and checked with industry experts including several senior executives and key opinion leaders in the market. The data is then summarized, and the findings are derived from the same for the report.
Quality Assurance & Report Preparation
Holistic research methodology is followed with combination of Top Down and Bottom Up approach to undertake the estimation and forecasting task in order to ensure quality of data. At this stage of the research process, a dedicated QA team checks the data and approves after several predefined checks. Each section is checked and questioned to make the report accurate and reliable. In case of discrepancy, a team of analysts reviews the issue, and the whole process is repeated again. That significantly improves the report's quality. After approval, all the parts of the report are brought together and is formatted by highly trained team thus making it ready to dispatch.