Global Athleisure Personal Care Market Size (2024 – 2030)

In 2023, the Athleisure Personal Care Market is valued at $205.81 billion, and is projected to reach a market size of $ 341.45 Billion by 2030. Over the forecast period of 2024-2030, market is projected to grow at a CAGR of 7.5%.

Athleisure is a combination of the words athletic and casual leisure activities, and it is a rapidly growing market. The growing passion for outdoor activities and sports among the country’s youth population is predicted to escalate the demand for athleisure gear over the upcoming years. One of the major aspects driving this is a rise in consumer fitness awareness and health consciousness, which is leading to the demand for comfortable and fashionable clothes.

Market Overview:

Athleisure Personal Care is an emerging industry that combines athletic and non-athletic leisure activities. It’s a popular category because it connects several broad trends, including a global movement toward consumers wearing more casual wear and seeking comfortable clothing, and more health-conscious consumers engaging in outdoor athletic activities, which has risen the demand for performance clothing along with personal care. The athleisure term is used for athletic clothing. It includes skincare, body care, athleisure apparel, and other personal care items.

The shift in the mindset of people towards more practical solutions for everything, including personal care items has resulted in the popularity of the athleisure market. People now look for products that are practical and sweat-friendly personal care products.

The market size is likely to grow as consumer habits change, especially in developing countries due to the rise in disposable income levels. Also, due to the highly flexible nature of the items and some high-fashion companies, sweatshirts and tees have become hugely popular among the young population.

As people grow more active and aware of how their lifestyle may affect their overall health, they are searching for every opportunity to optimize their lifestyle choices. The body care segment in this wellness-focused sector is also growing. Consumers are looking forward to products that are calming, protective and restorative at the same time.

Market Drivers:

The growing popularity of wellness is driving the Athleisure Personal Care market

Increasing health awareness and self-consciousness among people and the desire to lead healthy and active lifestyles to appear fit is encouraging more and more consumers to incorporate sports and outdoor activities into their everyday lifestyles. As a result, changes in the market dynamics can be observed, resulting in increased demand for athleisure products.

The growing desire of Sweat proof products among the gym-going population is leading the global Athleisure Personal Care market

The rise of athleisure personal care products in the fashion industry has paved the way for sweat-proof skincare centered on the most popular trend in the personal care section. Consumers are looking for viable options and opting out of every chance to hack their self-care routines and optimize their lifestyle choices to elevate their overall health.

Growing disposable income levels in developing countries is driving the market growth

 The Athleisure Personal Care Market is estimated to rise as a result of growing disposable income levels and the adoption of athletic fashion aesthetics. It is also likely to be driven by the increasing participation of working women in sports and fitness activities. Consumers are ready to pay more for products with better features such as temperature control, moisture management, and other production-enhancing characteristics that prevent injury and discomfort.

Market Restraints:

High costs may cause hindrance to the growth of the Athleisure Personal Care market

Though, people across the globe have widely accepted and popularized athleisure streetwear but comparatively slower adoption of athleisure items, majorly by lower to middle-class households due to its high cost and unaffordability may restrain the growth of its market size.

The widespread presence of counterfeit products in the market may result in a decrease in the market size

Duplicating and redesigning products of the high-end brands offering athleisure wear is resulting in people investing less in genuine products and increasing duplicity in the market in some regions, shrinking the growth of the global athleisure market size.

ATHLEISURE PERSONAL CARE  MARKET REPORT COVERAGE:

Segmentation Analysis

Athleisure Personal Care Market – By Type:

• Mass

• Premium

Mass athleisure influenced the market with a share of over 60% in 2021 and has become widely accepted among people in social settings.

To tap into the thriving athletic sector, luxury labels influenced by athleisure streetwear are launching new sporting items ranging from shoes to leggings and gym accessories. More premium fashion options that are both stylish and comfortable are desired by today's affluent consumers.

Athleisure Personal Care Market – By Product:

• Skincare

• Body Care

• Athleisure Apparel

• Others

The increasing popularity of no-sweat or sweat-proof skin care products among gym users is supporting the growth of athleisure skincare.

The shirts segment holds the largest share of revenue, over 30% in 2021. Yoga apparel holds the second-largest revenue in 2021 and is estimated to show the fastest growth over the outlook period. The rising popularity of yoga among the population as a mind and body fitness activity has led to an increasing number of consumers and certainly increased the demand for yoga apparel propelling the growth of the market size for athleisure personal care.

Leggings are also an essential component since they are multi-functional and can be worn easily as activewear as well as casual wear. Leggings are projected to register a CAGR of 8.6% over the forecast period.   

Athleisure Personal Care Market – By End-User:

• Men

• Women

• Children

The women segment comprised the largest revenue share, over 40% in 2021. An increasing number of women associating in sports activities and growing participation in gyms and fitness clubs are contributing to the rise of the market. This factor is boosting the demand for athleisure and sportswear.

Partnership and collaboration marketing drives with athletes adopted by key market players to boost its demand are also contributing largely to influencing every gender demographic in the country, rising the market size.

Athleisure Personal Care Market – By Application:

• Under 18 years old

• 18-24 years old

• 25-64 years old

• 65 and above

The rise of athleisure skincare is being propelled majorly by the increasing demand for sweat-proof skin care products, sunscreens, and others, particularly among the age group of 18-24 years old gym goers.

Athleisure Personal Care Market – By Distribution Channel:

• Online

• Offline

Based on the distribution channel, the market is segmented into two modes- online mode and offline mode. The seismic shift in the fashion industry is predicted to fuel the rise of demand for athleisure products in both segments.

The offline segment dominated the global market share, over 60% in 2021.

The online segment is estimated to grow significantly at a CAGR of 6.5% during the forecast period.

Athleisure Personal Care Market – By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East and Africa

North America holds the largest revenue share, around 30% in the global market. Increased awareness of the adoption of a healthy lifestyle among people is the main driving force in major North American regions, allowing consumers to participate more in fitness activities hence boosting the market growth even further.

Europe holds the second largest revenue share, after North America.  

Integration of new brands and products with an increased mindset of fitness, wellness, and health consciousness is helping the market size to grow considerably in countries like the U.K., Germany, France, and Italy.  

Key Players

1. Lululemon

2. Sweet Cosmetics

3. Morgan Stanley

4. J Crew

5. Gap

6. Gant

7. Saks Fifth Avenue

8. Breathe Salt Rooms

9. Shiseido

The athleisure market is highly competitive, owing to the existence of some high-end international players in the market. For example, Athleta, a GAP-owned workout clothing brand, reported a growth of 35% in net sales in 2021. Gilly Hicks, a women’s loungewear brand reported a double-digit sales growth in Q3 2021, which led to an increase in its online sales.

Recent Industry Developments:

• In March 2022, Van Heusen announced the introduction of the “Flex” sub-brand in active clothing.

• In April 2022, FSN E-Commerce Ventures Ltd., which owns online BPC retailer, Nykaa announced three strategic investments Friday to boost its beauty and clothing brands and portfolios.

Covid-19 Impact on the Athleisure Personal Care Market:

The COVID-19 pandemic has dramatically changed the athletic landscape around the globe. Gyms, yoga studios, health clubs, and other locations were shut down or were temporarily closed on a global scale as lockdown measures were taken by almost all governments. Therefore, people instantaneously switched to online mode for teaching sessions and kept it going. Also, during the coronavirus pandemic, customers were drawn to loungewear and other comfortable alternatives. Therefore, several brands reshuffled their store layout to accommodate these changing consumer trends and preferences. A long-standing fashion trend, sustainability, has also made its way into the athleisure sector. Consumers continue to discover and invest in new products made of sustainable, durable, and high-end materials and are attempting to bridge the gap between fashion and innovative-practical designs.

People in the age bracket, 16-30 are the most active athleisure wearers. It has now become more like a fashion statement, particularly among the ladies. The women's section in the athleisure market has experienced the most rapid rise during the times of COVID-19.