Vietnam Wet Pet Food Market Size (2024-2030)

As per our research report, the Vietnam Wet Pet Food Market size is estimated to be growing at a CAGR of 9.40% from 2024 to 2030.

Pet food represents a specialized category of nutrition specifically formulated for companion animals. It is available in several formats, including dry kibble, canned wet food, raw diets, and tailored formulas that address particular health concerns. The manufacturing of pet food incorporates proteins, grains, vegetables, and certain preservatives to enhance shelf life. It serves multiple purposes, such as daily meals, training treats, dental health snacks, weight control, and therapeutic diets. Moreover, pet food is designed to meet the nutritional requirements of different life stages, encompassing growth periods for puppies and kittens, adult maintenance, and care for senior animals. It delivers balanced nutrition tailored to the animal's individual needs, bolstering the immune system, enhancing digestion, and supporting healthy skin and coat.

The pet cat population in Vietnam faces a severe threat from the illegal, inhumane, and perilous cat meat trade, instilling widespread anxiety among cat owners regarding the abduction and slaughter of their pets for human consumption. Each day, thousands of pet cats are reported missing due to this escalating crime. In reaction, the Vietnamese government has instituted strict regulations to ban the cat meat trade. Furthermore, both government and non-government organizations are proactively encouraging cat adoption and raising awareness about responsible cat ownership to tackle this issue.

The COVID-19 lockdowns resulted in a rise in the pet population, which in turn heightened the demand for pet food. This increase was partly attributed to the transition back to office work following the pandemic, disrupting people's interactions with their pets and leading to higher rates of abandonment.

KEY MARKET INSIGHTS:

• Based on the Product Type, Wet pet foods are characterized by their high water content, which is blended with dry ingredients to help pet owners ensure their animals receive sufficient hydration. Moreover, senior dogs and cats frequently encounter difficulties digesting dry food, which contributes to the increasing popularity of wet pet food. These products are generally abundant in essential proteins and amino acids, with non-vegan varieties such as beef, chicken, turkey, and pork particularly preferred by pets. Research shows that pet owners develop a compassionate connection with their animals, prompting them to invest in a variety of treats, including kibble and other options. As the emphasis on pet health and wellness grows, there is an escalating demand for snacks and treats that provide functional advantages beyond simple flavor. These include products aimed at enhancing dental health, joint health, skin and coat condition, digestive health, and weight management.

• Based on the Animal Type, In the Vietnamese pet food market, dogs have traditionally occupied a leading role due to their larger population and greater per capita consumption compared to other pets. As of 2022, dogs represented the largest market share, while cats and other animals accounted for 38% and 16.9% of the market, respectively. Dogs tend to be more prone to conditions such as diabetes and obesity, resulting in a higher demand for pet food compared to other animals. In contrast, cats represent the fastest-growing segment in the market, with a projected compound annual growth rate (CAGR) of 10.7% during the forecast period. This growth is primarily driven by rising disposable incomes among pet owners, prompting a shift from homemade to commercially available cat foods.
• Based on the Distribution Channel, Pet food sales are primarily conducted through pet shops and grocery retailers, although there is a noticeable uptick in online sales. E-commerce is anticipated to grow at a compound annual growth rate (CAGR) of 7.7% during the forecast period. This growth is fueled by increased health awareness and a rise in mid-priced products purchased by pet owners, leading to higher overall pet expenditure. The easy access to pet cat products through both physical and online retail outlets, coupled with the rising popularity of cat cafes and parks, are significant factors contributing to the growing adoption and ownership of cats. These trends are expected to considerably enhance the overall cat population during the forecast period.
• Based on the region, The demand for wet pet food in Vietnam has surged significantly, driven by growing consumer awareness of its advantages. The higher moisture content in wet food helps maintain hydration in pets and can prevent urinary tract infections. Furthermore, its lower carbohydrate levels can aid in weight management for pets. Wet pet food provides several additional benefits, including convenience, accurate portioning, nutritional completeness, enticing flavors, extended shelf life, a variety of textures and tastes, suitability for different life stages, a reduced risk of foodborne illnesses, and adaptability for pets with specific health requirements.
• Companies playing a leading role in the Vietnam Wet Pet Food Market profiled in this report are Charoen Pokphand Group, Alltech, Schell & Kampeter Inc. (Diamond Pet Foods), Vafo Praha.

Vietnam Wet Pet Food Market Segmentation: By Product Type:

• Dry Food
• Wet Food
• Treat/Snacks
• Others