Rice Noodle Market Size to Grow At 3% CAGR From 2024 to 2030

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Rice noodles, alternatively referred to as rice noodle, are composed primarily of rice flour and water. Occasionally, supplementary elements like tapioca or cornstarch may be included to improve translucency or enhance the gelatinous and chewy texture of the noodles. These noodles are prominently featured in the culinary customs of China, India, and Southeast Asia, available in fresh, frozen, or dried varieties, offering a wide range of shapes, thicknesses, and textures.

However, fresh variants are susceptible to quick spoilage, typically lasting only a few days. Their versatility allows them to seamlessly blend with various ingredients, spices, and sauces, contributing to their culinary popularity. Noteworthy is their gluten-free composition, devoid of wheat flour, making them an ideal choice for individuals with gluten intolerance and celiac disease. Additionally, rice noodles serve as a health-conscious alternative to traditional yellow egg noodles, appealing especially to vegans and vegetarians.

The increasing global workforce, characterized by hectic schedules and busy lifestyles, is fueling the demand for convenient gluten-free meals and snacks. In response, numerous businesses are introducing gluten-free options, including rice noodles, expanding beyond traditional bakery items such as biscuits, pastries, pasta, and cakes. Additionally, the rising purchasing power of consumers, along with the growing availability of products through online platforms, is expected to support the growth of the rice noodles market in the coming years.

The frequent consumption of noodles is perceived as inefficient due to their preparation methods involving excessive preservatives, artificial colors, and flavorings. This is likely to hinder the rapid growth of the instant noodles market. Furthermore, the lack of essential nutrients in noodles may impede market expansion.

In recent years, the rice noodle industry has experienced significant growth, a trend expected to continue in the foreseeable future. This growth is driven by increased investments in research and development, the entry of new players into the market, ongoing product innovation, advancements in technology, efficient use of resources, and heightened competition leading to expansion across regional markets and customer demographics.

In March 2024, Lotus Foods, a leading supplier of heirloom and organic rice, expanded its Organic Asian Rice Noodle Line by introducing two enhanced variations of Pad Thai Rice Noodles, available in both traditional and brown rice options.

KEY MARKET INSIGHTS:

• Based on the Product, Rice stick noodles have emerged as the dominant force in the market, capturing the largest share of revenue. Known for their versatility, these noodles are customized to cater to regional tastes across various countries. They play a pivotal role as primary ingredients in a wide array of dishes, including Ka Teu, char kway teow, Mohinga, Pancit Bihon, Bihun, Khao Poon, Asam Laksa, Khao Soi, and Bánh cuốn. Moreover, products derived from brown rice have gained popularity due to their perceived health advantages, thanks to the incorporation of rice bran and germ, which enrich the nutritional profile of the noodles. The vermicelli rice noodles segment is expected to experience the most rapid Compound Annual Growth Rate (CAGR). Celebrated for their delicate texture, vermicelli noodles are prized for their quick cooking properties, frequently featured in stir-fries, salads, and soups.
• Based on the Cooking Method, Conventional rice noodles have established themselves as the frontrunners in the market, securing the largest market share. Their adaptability permits the integration of a wide range of ingredients, providing flexibility in crafting the taste and flavor profile of dishes. The instant noodles segment is expected to experience significant growth in the projected period. Customized to meet the demands of busy lifestyles, instant noodles offer convenience as they can be quickly prepared and consumed on-the-go, with many varieties requiring less than 5 minutes for preparation.
• Based on the Distribution Channels, Hypermarkets and supermarkets have claimed the largest share of revenue in the market. The presence of rice noodles in these outlets is driven by the increasing population of Asian immigrants across the globe. The online segment is positioned for the swiftest growth in the projected period. This upsurge is linked to the increased dependence on online platforms during the COVID-19 pandemic, which has mandated social distancing measures. Moreover, online platforms provide a wide range of choices without requiring extensive travel to physical stores, catering to the changing preferences of consumers.
• Based on the region, The Asia-Pacific region dominates the global rice noodle market, boasting the largest share. With substantial consumer bases in countries like Japan, China, and Indonesia, coupled with a growing awareness of the benefits of rice noodles in other regions, the Asia-Pacific market is set for significant growth. North America is projected to witness the swiftest growth rate. This expansion is driven by the increasing number of Asian restaurants and the migration of Asian populations to countries such as Canada, the United States, and Mexico. Additionally, the appeal of instant rice noodles is attracting many Americans, providing a convenient dietary option due to its ease of preparation.
• Companies playing a leading role in the Rice Noodle Market profiled in this report are Acecook Vietnam, Campbell Soup Company, Nissin Foods, AKASH YOG HEALTH PRODUCTS PVT. LTD., Leong Guan Food Manufacturer, YUMMY NOODLES, Thaitan Foods International, Maruchan Ajinomoto India Private Limited, Jiangxi Golden Agriculture Biotech, Thai Preserved Food Factory.

Rice Noodle Market Segmentation:

By Product:

• Vermicelli
• Stick

By Cooking Method:

• Instant
• Conventional

By Distribution Channel:

• Hypermarkets and Supermarkets
• Retail Stores
• Online Sale
• Others

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

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