Global Personalized Nutrition Market Size To Grow At 11.5 % CAGR From 2022 to 2030

Global Personalized Nutrition Market Analysis (2023 - 2030)

As per our research report, the global Personalized Nutrition market size is estimated to be growing at a CAGR of 11.5% from 2022 to 2030. 

The COVID-19 pandemic was an unprecedented event in history where determining the aftermath of the same was extremely difficult. Industries, production units, and entire markets were shut down because of the virus’ contagious nature. The virus directly affected the patient’s immune system because of which personalized nutrition was extremely important. The market saw a rise in the pandemic contrary to what most other industries saw. People were opting for taking vitamin supplements whether they were infected by the virus or not. Healthcare professionals emphasised building immune systems to combat the virus’ effect. Because of this the personalized nutrition market saw a rise and will continue to do so in the forecast period.

The increasing awareness among people regarding their diet and general well-being is a major factor responsible for the growth of the personalized nutrition market. After the pandemic people have been particularly more cautious about their health and well-being, taking as many steps as required to lead a healthy life. The number of professionals like nutritionists, dieticians, and more is also increasing. The awareness regarding taking supplements for multivitamins, calcium, and more has helped the personalized nutrition market grow. People are also gravitating more towards the fitness world as the spread of gyms per capita is also increasing. Along with this, comes the use of protein powders, energy drinks, energy and protein bars, and more nutritional products. Therefore the overall increase in awareness is a major driving factor.

Technological advancements across all fields have led to the growth of several markets. For the personalized nutrition market, this has been a major factor that has led to the rise of the market share. The development of wearable devices that monitor your overall health and nutrition intake has helped people become more regular in terms of maintaining their diet. Applications have been developed that help a consumer manage their daily calorie intake and water intake, help set reminders for supplements, and more. The number of these apps and devices is only estimated to increase owing to the developments in the field of artificial intelligence, the Internet of Things, machine learning, and more. Owing to all these factors and more technological advancements the market is predicted to show significant growth.

The requirements for nutritional intake and maintenance change and vary over time for each individual person. It is important to ensure that the products that are available in the market meet these requirements. National governments set up their own standards for what products can be sold and what are the minimum requirements to be met for a product to be fit for consumption and beneficial. Organizations like the Food and Drug Administration (FDA) and Natural and Non-Prescription Health Products Directorate (NNHPD) in USA and Canada respectively are examples of such agencies.

KEY MARKET INSIGHTS: 

• Based on the product type, the active measurement segment is estimated to hold the majority share of the market. The active measurement segment includes various different programs, different monitoring apps, medical tracking kits, and more. All of these products are the primary reason for the growth of the market. This segment is also anticipated to observe the fastest growth among the segments and grow with a projected CAGR of 11.5%. The increasing demands of the fast-paced world are a reason for its growth. 

• Based on the application, the standard supplements sector is estimated to grow and hold the majority of the market share. Standard supplements include various day-to-day supplements that all individuals can take to boost their general health. These can be multivitamins, pills for minerals like calcium, iron, and more. These can also be taken by sports professionals to aid in their performance. The disease-based segment includes supplements taken by people suffering from specific illnesses. These cannot be taken by everyone. They are sub-categorized based on genetic or lifestyle-based diseases.
• North America held the highest market share in 2022. The region is amongst the largest population who possess a disposable income which contributes to the market. Technological advancements also lead in the US and Canada which is a key aspect of the market development. Asia-Pacific is estimated to grow at the fastest rate owing to several government initiatives, technological developments, increase in the popularity of healthcare apps, and more.
• Companies playing a leading role in the global Personalized Nutrition market profiled in this report are DNA Fit, Superior Supplement Manufacturing, Metagenetics, Inc., Nutralliance, Inc, BASF SE, DSM, and Herbalife Nutrition.

MARKET SEGMENTATION: 

By Product Type     

• Active Measurement
  • Apps
  • Testing Kits
  • Programs
  • Others
• Standard Measurement

By Application       

• Standard Supplement
  • Health Nutrition
  • Sports Nutrition
• Disease Based
  • Inherited
  • Lifestyle-based

By End-Use:

• Direct-to-Consumer
• Wellness and Fitness Centre
• Hospitals and Clinics
• Others

By Region: 

• North America 

• Europe 
• Asia-Pacific 
• South America 
• Middle East and Africa 

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