Global Personalized Nutrition Market Size (2024 – 2030)

In 2023, the Global Personalized Nutrition Market was valued at $11.8 billion, and is projected to reach a market size of $31.20 billion by 2030. Over the forecast period of 2024-2030, market is projected to grow at a CAGR of 6.5%.

Industry Overview

A personalized nutrition plan, also known as the personalized nourishment approach, relies upon on nutritionists and different dietary experts who carry out dietary improvements to optimize and improve our health. Such measures help decrease the dangers of ailments like obesity, coronary heart disease, and type two diabetes. The personalized vitamin is at the core of what enlisted dieticians have been doing for the reason that the calling: conveying customized nourishment information that suits their patient's physical, clinical, and enthusiastic necessities. In recent times, matters have gotten drastically extra explicit. Presently, personalized vitamin consists of an extra top-to-bottom methodology, which consists of surveying an individual's hereditary qualities, dietary propensities, bodily movement, relaxation practices, microbiome, and even metabolism rates.

In the current scenario, the population throughout developed and developing international locations are step by step searching for personalized methods to deal with their health and health. With technological advancements, there have been tendencies that can provide the understanding and statistics wished to generate customized nutritional plans efficaciously and efficiently. The upward thrust in fitness awareness amongst people all throughout the globe owing to the increase in disposable earnings coupled with increasing health-related troubles such as obesity is the predominant aspect of market boom and development. The growing demand for natural and natural meal products is the riding element for market growth and development. Organic food is unique from conventionally and traditionally grown food because organic food is grown underneath a herbal device of agriculture, barring artificial pesticides and fertilizers. Natural meal products are made from organically accessible uncooked materials. The upward shove in popularity of these merchandise consequences of the increasing attention about the health advantages of natural food.

MARKET DRIVERS

The growing inclination towards functional foods is driving the growth of the market

In addition, the growing inclination toward practical foods can be similarly attributed to the increase in the market for customized retail vitamins and wellness. Functional meals mainly protein supplements are gradually gaining prominence and are turning into an imperative part of a consumer’s each day diet. Hence, owing to the growing demand for useful food products, corporations are focusing on increasing their manufacturing for the practical meals product portfolio.

The rise in health awareness is driving the growth of the market

The upward shove in fitness awareness among people all across the globe owing to the extent in disposable earnings coupled with increasing health-related troubles such as obesity is the most important element for market growth and development. The growing demand for organic and herbal meal merchandise is the using factor for market growth and development. Organic food is extraordinary from conventionally and historically grown food due to the fact natural food is grown underneath a herbal system of agriculture, besides artificial pesticides and fertilizers. Natural meal products are made from organically handy uncooked materials. The upward shove in the reputation of these products consequence of the increasing awareness about the fitness advantages of organic food.

 MARKET RESTRAINTS

High cost related to the product is restraining the growth of the market

Personalized nutrition services are costly; therefore, they might be unaffordable to many people. This factor is expected to restrain the growth of the global market during the forecast period. Moreover, lack of awareness regarding how personalized nutrition helps in monitoring health and treatment is one of the factors anticipated to hinder the market value of personalized nutrition in the next few years.

GLOBAL PERSONALIZED NUTRITION MARKET REPORT COVERAGE:

Segmentation Analysis

Personalized Nutrition Market - By Application:

• Weight management
• Sports nutrition
• Chronic disease management
• Other applications

Personalized Nutrition Market - By Distribution channel:

• Online
• Brick and mortar stores
• Healthcare professionals

Personalized Nutrition Market - By Form:

• Tablets
• Capsules
• Powder
• Liquid

Personalized Nutrition Market - By Product:

• Active Measurement
• Apps Testing Kits
• Standard Measurement

Personalized Nutrition Market - By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East
• Africa

Geographically, North America dominated the personalized retail diet and well-being market and accounted for the greatest revenue share of 47.9% in 2020. The area is anticipated to continue its dominance throughout the forecast period. The increase in this area is driven by means of the presence of outstanding players, the launch of new products, and growing FDA approval for practical food products.

In addition, groups providing healthcare supplements are engaging in business improvement techniques such as acquisition and partnerships, which is further contributing to the market for personalized retail diet and wellness in the region. For instance, in February 2021, Nature’s Way announced the acquisition of Baze to make bigger its health and wellness portfolio based on evidence-based and personalized nutrition. The businesses will leverage Baze’s systems to develop exquisite personalized nutrition.

In the Asia Pacific, the market for personalized retail nutrition and wellness is predicted to witness a moneymaking increase from 2021 to 2028. The growth in the place can be attributed to the elements such as the developing occurrence of diabetes, obesity, and cardiovascular diseases, the growing activity of customers in customized approaches, and the expansion of outstanding players to improve their foothold in the region.

In addition, the developing number of predominant companies coming into partnership with nutrigenomics startups for leveraging their respective competencies can be in addition boosting the growth of the market for personalized retail vitamins and well-being in the region. For instance, in July 2020, Amway entered into a partnership with Holzapfel Effective Microbes (HEM) a South Korea-based organization for developing personalized probiotics. HEM affords to check solutions for assessing the intestine microbiome which will be employed for creating probiotics for gut-related advantages such as weight management, immunity, brain health, and pores and skin health.

Personalized Nutrition Market Share by company

1. BASF SE
2. DSM
3. Herbalife Nutrition
4. Amway
5. DNA fit
6. Wellness Coaches
7. Atlas Biomed
8. Habit, LLCBactolac Pharmaceutical
9. Balchem Corporation and others are playing a pivotal role in the market.

Recently Amway, US-based multi-national company, announced that they have invested USD 200 million in China for the development of an innovation center of dietary supplements. This innovation center helps in providing individuals with customized solutions for personalized nutrition.

Bhookha Haathi, the Indian startup, announced that they have launched personalized health solutions that are based on AI. All the products that the company offers are fully organic and ISO certified. All such aspects may further lead to lucrative market opportunities for key players in the upcoming years.

COVID-19 impact on Personalized Nutrition Market

the COVID-19 pandemic is acting as a tremendous catalyst for the growth of the market for personalized retail vitamins and wellness. People are an increasing number of pushed to vitamin and mineral dietary supplements for better immune response. Though the novel coronavirus pandemic had a devastating impact on various industries, the customized nutrition market skilled a significant boom at some point in this period. Most humans are taking their health more severely and adopting fitness diets all through the lockdown imposed with the aid of the authorities to avert the unfold of the coronavirus disease. The coronavirus pandemic introduced a gorgeous impact on the companies. As the health complications have increased, humans have commenced opting for fitness dietary supplements to make bigger their immunity, main to the elevated demand for customized nutrition. Therefore, the importance of appropriate health has skyrocketed, hence riding the increase of the market.

In addition to this, many businesses in distinct countries have stepped ahead to assist different nations by means of presenting personalized nutrition through online consultations.

NOTABLE HAPPENINGS IN THE GLOBAL PERSONALIZED NUTRITION MARKET IN THE RECENT PAST:

• Product Launch - In April 2021, DNA fit, a UK-based company, launched health fit, a type of DNA test kit that will assist in exploring a person's nutritional needs and providing personalized diets. These factors, as well as strategic alliances formed by key companies, may help the sub-segment grow during the forecast period.

• Product Launch  - In early 2020 Amway, a US-based multi-level marketing company, announced in April 2021, that they have launched Nutrilite, a vitamin C tablet that is made up of acerola cherry extract, which will support the body’s natural defense system