Millets, often referred to as coarse grains, are primarily grown in Asia and Africa and play a major role in the staple diet of these areas. These grains demand significantly less water for cultivation compared to cereals such as rice and wheat, and they exhibit strong resilience in harsh climatic conditions. As a result, millets are an essential nutritional resource in regions facing difficult climates, notably in the western and southwestern parts of Africa.
Millets, recognized for their small seeds, are highly valued for their impressive nutritional content. These grains come in various colors, including red, white, grey, and pale yellow. Millets offer superior nutritional benefits compared to many common cereals such as wheat and rice.
Millets are rich in protein and minerals, including calcium and iron, which can help prevent diseases. However, some concerns have been raised about their potential link to ailments such as diabetes, obesity, and cardiovascular issues, including heart attacks and coronary artery disease. Despite these concerns, the future growth of the millet industry is anticipated to be driven by increasing public awareness of the health benefits associated with millet consumption.
Globally, there is a rising trend towards weight loss, with significant investment in healthy eating. This trend, coupled with the availability of nutritious options like millet, has created a promising market opportunity. Millets are nutrient-dense and offer more nutritional benefits than wheat and rice. They are a rich source of dietary fiber, calcium, iron, magnesium, potassium, zinc, and vitamins such as thiamine, riboflavin, folic acid, and niacin. The protein, fat, and carbohydrate content in millets ranges from 7 to 12%, 2 to 5%, 65 to 75%, and 15 to 20%, respectively. Additionally, being gluten-free, millets cater to the rising demand associated with celiac disease, showcasing the untapped potential in the millet market.
Millet-based products such as flour, flakes, and biscuits are gaining significant visibility in the consumer market. These grains are particularly suitable for vegetarian and vegan populations due to their high protein content. Granules and regional recipes for breakfast cereal have seen a surge in popularity among consumers. With the increasing trend toward the consumption of fibrous and gluten-free foods, millet-based breakfast items have generated revenue and are projected to experience significant growth in the future.
The potential to produce gluten-free and low glycemic index (GI) food presents promising opportunities for profitability. Millet, buckwheat, and quinoa are increasingly used in various common foods such as waffles, pasta, pizza, and sandwiches. With growing awareness of healthy diets and a shift in consumer preferences towards low-cholesterol and fat-free options, the demand for gluten-free food is anticipated to rise.
In March 2023, Ivar Agro announced plans to launch a cutting-edge millet-based food products project in Dehradun with an initial investment of Rs 200 crore. This initiative aims to create significant employment opportunities for the local community.
In April 2022, the Orissa Government approved the second phase of the 'Odisha Millet Mission,' allocating over US$ 340 million for six years to revitalize millet production within the state. The mission aims to enhance millet output across 19 districts.
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