Fitness App Market |Size, Share, Growth| (2023

GLOBAL FITNESS APP MARKET (2023 - 2030)

Global Fitness App Market was estimated to be worth USD 21.29 Billion in 2023 and is projected to reach a value of USD 121.32 Billion by 2030, growing at a CAGR of 24.3% during the forecast period 2023-2030.

The outbreak of the COVID-19 pandemic substantially impacted the global fitness app market. The implementation of strict lockdowns, traveling restrictions, and social distancing measures across several nations hindered many companies' manufacturing capacities and caused a shortage of skilled workforce. The pandemic caused disruptions in supply chains and distribution of goods and services, which highly affected the deployment of fitness applications on smartphones and wearable devices. These factors negatively impacted the growth of the global fitness app market. However, the pandemic led to individuals becoming more health-conscious owing to the protection from COVID-19 disease, which resulted in increased adoption of fitness applications related to exercise and weight loss, activity tracking, and nutrition in their daily routines. These factors positively impacted the market's growth. Therefore, the global fitness app market experienced both challenges and opportunities during the difficult time of the COVID-19 pandemic.

The rising emphasis on maintaining a healthy lifestyle is propelling the growth of the global fitness app market. With the easy availability and high convenience of using smartphones and wearable devices, numerous individuals have started to adopt fitness apps in their everyday routine to do exercise, such as cardiovascular training, resistance training, high-intensity training, etc., maintain a close eye on their diet, and monitor their health progression, in order to stay healthy and energetic. Hence, this factor drives the demand for fitness applications. The increasing prevalence of chronic diseases is another factor contributing to the growth of the global fitness app market. The incidence of chronic illnesses, including diabetes, high blood pressure, obesity, cardiovascular diseases, etc., is rising at a fast rate owing to stressful routines, poor diet, and minimal physical activity. Fitness apps act as a means for individuals to stay healthy and fit and prevent the onset of these diseases. Therefore, this factor also drives the demand for fitness apps.

The global fitness app market is encountering challenges, primarily in terms of a lack of technological awareness among the geriatric population and the cost associated with in-app purchases. The elderly population may not be as familiar with technology as the younger population or may be hesitant to adopt new technologies, which can restrict the use of fitness applications. Moreover, top fitness apps that provide subscription-based personalized workouts, diet charts, and personal coaching, can be costly to individuals with lower incomes. Thus, these challenges inhibit the growth of the global fitness app market.

Key Market Insights:

In 2022, the exercise and weight loss segment held the highest market share. The growth can be attributed to the numerous features that are provided within exercise and weight loss apps, including personalized workouts, workout tracking, goal setting and progress tracking, audio and video assistance, and wearable device integration. Exercise and weight loss apps consist of a variety of workouts ranging from cardiovascular training to resistance training with personalization available. Due to the rising adoption of applications with features, such as step tracking, daily calorie tracking, daily sleep tracking, heart monitoring, etc., which are essential for measuring overall health, the activity tracking segment is anticipated to expand at the quickest rate over the forecast period.
In 2022, the iOS segment held the highest market share. The growth can be attributed to the rising adoption of iOS devices, including wearable devices with health and fitness tracking features, which can be easily integrated with Apple phones. Fitness coaching, activity tracking, streaming workout classes, motivational videos for workouts, guided meditations, stretching, and other activities are all features that can be found in fitness apps specifically designed for iOS devices. Due to the rising adoption of affordable smartphones with features of downloading a variety of fitness apps related to exercise and weight loss, nutrition and diet, and activity tracking and easy integration with the majority of the smart bands and smartwatches in the market, the Android segment is anticipated to expand at the quickest rate over the forecast period.
In 2022, the smartphone segment held the highest market share. The growth can be attributed to the wide use of smartphones for multiple purposes. Smartphones have the feature to download a wide range of fitness apps related to physical activity, step tracking, daily sleep tracking, daily water intake tracking, heart monitoring, personalized diets and nutrition, etc. Due to the increasing adoption of devices with integrated health and fitness features with high convenience for users, the wearable devices segment is anticipated to expand at the quickest rate over the forecast period.
In 2022, the region of North America held the largest market share. The growth can be attributed to rapid growth in the use of smartphones, the increasing focus on improving personal health and fitness using smart devices and wearables, and the rising prevalence of chronic diseases, such as diabetes, sleep apnea, hypertension, cardiovascular diseases, and obesity. Due to the increasing penetration of smartphones and smart wearable devices and the rising adoption of mHealth services, the Asia-Pacific region is anticipated to expand at the quickest rate over the forecast period.
Under Armour, Inc., Azumio, Freeletics GmbH, Firsthand Technology Inc., Noom, YAZIO, Leap Fitness Group, ASICS Digital Inc., Jefit Inc., and Fitbit are among the major players in the global fitness app market. The fitness app market is estimated to become more competitive as new players enter the industry. Due to their innovation and new product development in the fitness app market, Under Armour, Inc., Noom, and YAZIO currently dominate the market.

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