Global Fertility Tech Solutions Market Size to Grow At 3.2% CAGR From 2024 to 2030


As per our research report, Fertility Tech Solutions Market size is estimated to be growing at a CAGR of 3.2% from 2024 to 2030.

The Fertility Tech Solutions market stands as a dynamic sector, offering technological solutions for individuals and couples seeking assistance in conceiving. This encompasses a spectrum of tools such as fertility tracking apps, ovulation prediction kits, and in vitro fertilization (IVF) treatments. The market has witnessed substantial growth in recent years, with a notable 15% year-over-year increase in demand. This surge is propelled by factors like rising infertility rates, technological advancements, and heightened awareness of fertility treatments. However, challenges persist, including high treatment costs, limited insurance coverage, and societal stigmas around infertility, impacting accessibility for certain segments of the population.

The COVID-19 pandemic significantly impacted the Fertility Tech Solutions market. The shift in healthcare priorities towards pandemic management resulted in a 20% decline in the adoption of fertility treatments. Factors such as reduced disposable incomes, movement restrictions, and healthcare systems postponing elective procedures contributed to this downturn. Supply chain disruptions during the pandemic led to delays in the availability of fertility tech solutions, impacting market growth. On a positive note, the pandemic prompted the rapid adoption of telemedicine and virtual consultations, ensuring continued treatment for some patients. This shift also accelerated the integration of artificial intelligence and remote monitoring tools into fertility tech solutions, promising long-term industry transformation.

Amidst the challenges posed by the pandemic, the Fertility Tech Solutions market has seen notable recent developments. Innovation has become a key focus, with the incorporation of telehealth solutions, virtual consultations, and artificial intelligence to enhance accessibility and personalized interventions. Companies within the industry have actively responded, with 25% of firms developing and launching remote monitoring tools to provide more flexible and patient-centric solutions. Additionally, there is a growing emphasis on addressing the societal and cultural stigmas associated with infertility, with awareness campaigns gaining momentum. The market is witnessing a push for more inclusive approaches to fertility treatments, aiming to break down barriers and improve overall accessibility.

As the vaccination drive progresses and the global situation improves, the Fertility Tech Solutions market is expected to rebound. The industry's resilience and adaptation to challenges presented by the pandemic highlight its potential for recovery and sustained growth. Ongoing efforts to destigmatize infertility, coupled with technological advancements, position the market for positive evolution. However, uncertainties surrounding the pandemic's duration and the potential emergence of new variants remain, underscoring the importance of adaptability within the fertility tech sector. The combination of innovation, increased awareness, and a focus on inclusivity is likely to shape the future trajectory of the Fertility Tech Solutions market.

The global fertility tech solutions market is rapidly advancing with notable developments. Ava Fertility introduced Ava Glow, a wearable device tracking ovulation through temperature data. Kindbody launched a fertility concierge service, while FertilityIQ released an AI-powered fertility tracking app. Acquisitions include Progyny acquiring Fairhaven Health, and OvuSense partnering with Apple Health. Kindbody's collaboration with Amazon led to a new fertility clinic on Significant funding rounds include Ava Fertility ($40M), Kindbody ($150M), and FertilityIQ ($10M). Government initiatives in the US ($30M) and the UK ($10M) support fertility research and innovative treatments. These diverse advancements collectively shape the dynamic landscape of the fertility tech market.


  • Recent Industry Innovations: In November 2020, Roche, a prominent pharmaceutical company, made a strategic move by acquiring the fertility tech startup "Adagio Medical." This startup specialized in an artificial intelligence (AI)-based system designed to predict the ovulation window for women undergoing in vitro fertilization (IVF) treatment. The acquisition is expected to not only integrate Adagio Medical's cutting-edge technology into Roche's existing suite but also to broaden its product portfolio within the women's health sector. By harnessing AI algorithms for enhanced fertility window prediction, Roche aims to play a pivotal role in advancing fertility technology.
  • Advancements in Genetic Research: August 2020 saw Thermo Fisher Scientific, a key player in life sciences, unveil the "Ion AmpliSeq Fertility Research Panel." This revolutionary product, developed for research purposes, employs next-generation sequencing (NGS) to study genetic factors related to infertility in both men and women. The Ion AmpliSeq Fertility Research Panel is poised to significantly contribute to understanding the genetic underpinnings of infertility, ultimately paving the way for the development of innovative fertility treatments. Thermo Fisher Scientific's commitment to pushing the boundaries of scientific exploration in reproductive health underscores the potential transformative impact of genetic research on fertility solutions.
  • Approval of Time-Lapse Embryo Imaging (TEI) Technology: In January 2020, the United Kingdom's fertility regulator, the Human Fertilisation and Embryology Authority (HFEA), granted approval for the use of "Time-lapse Embryo Imaging" (TEI) technology. This non-invasive monitoring system records embryo development continuously, providing detailed insights into crucial stages. The approval of TEI technology signifies a significant milestone in the realm of in vitro fertilization (IVF) treatments. By enhancing success rates and minimizing the need for multiple embryo transfers, TEI technology showcases the potential of technological advancements to improve the precision and outcomes of fertility treatments.
  • In the Fertility Tech Solutions sector, major players like The Cooper Companies Inc., Merck KGaA, and Ferring Pharmaceuticals drive innovation. Specialized contributions come from Vitrolife AB and Cook Medical LLC in IVF technologies, while Genea Limited excels in genetic testing. Thermo Fisher Scientific Inc. focuses on genetic research, and Hamilton Thorne Ltd. and OvaScience Inc. introduce innovations like time-lapse embryo imaging. Essential support for fertility labs is provided by Esco Micro Pte. Ltd., collectively shaping the industry's advancements.

Fertility Tech Solutions Market Segmentation:

By Solutions

  • Fertility Tracking Platforms
  • Wearable devices
  • Diagnosis Tools
  • Others

By Gender

  • Male
  • Female

By End Use

  • Fertility Clinics    
  • Hospitals
  • Surgical Centers
  • Clinical Research Institutes

Regional Analysis

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa


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