Fertility Tech Solutions Market Research Report – Segmentation By Solutions (Fertility Tracking Platforms, Wearable Devices, Diagnosis Tools, & Others); Gender (Male and Female); End Use (Fertility Clinics, Hospitals, Surgical Centres, & Clinical Research Institutes); and Region - Size, Share, Growth Analysis | Forecast (2023 – 2030)

Fertility Tech Solutions Market Size (2024-2030)

The Global Fertility Tech Solutions Market was valued at USD 6.66 Billion and is projected to reach a market size of USD 8.30 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 3.2%.

Fertility Tech Solutions Market

The increasing prevalence of infertility due to factors such as changing lifestyle patterns, delayed pregnancies, and rising stress levels is projected to drive market growth. In addition, technological advancements in fertility treatments, the availability of affordable & advanced fertility solutions, & the growing adoption of fertility preservation techniques are projected to contribute to market growth. The market is also projected to benefit from the increasing focus on male infertility treatment and the growth of medical tourism in emerging economies.

Industry Overview:

The Fertility Tech Solutions market refers to a range of technological solutions aimed at helping individuals & couples conceive. These solutions include fertility tracking apps, ovulation prediction kits, in vitro fertilization (IVF) treatments, & more. The market has seen momentous growth in recent years, driven by factors such as rising infertility rates, advancements in technology, & increasing awareness about fertility treatments. The increasing prevalence of infertility, especially among the female population, is projected to operate on the demand for fertility treatments & services. The growing acceptance of advanced fertility treatment procedures and the rise in disposable incomes are also projected to fuel market growth. However, the market also faces challenges such as high treatment costs, lack of insurance coverage for fertility treatments, & cultural & social stigmas around infertility. These factors can make it difficult for some individuals & couples to access the fertility services and technologies they need.

COVID-19 Impact on the Fertility Tech Solutions Market:

The COVID-19 pandemic has had a momentous impact on the Fertility Tech Solutions market. With the focus of healthcare systems shifting towards combating the pandemic, the adoption of fertility treatments decreased. This can be attributed to a decrease in disposable income, restrictions on movement, & the postponement of elective procedures by healthcare systems. Additionally, the supply chain disruptions caused by the pandemic led to delays in the availability of fertility tech solutions, further affecting market growth. However, the pandemic also led to the adoption of telemedicine & virtual consultations, which facilitated the continuation of treatment for some patients. This has also led to the development of remote monitoring tools and the integration of artificial intelligence in fertility tech solutions, which could revolutionize the market in the long term. Moreover, as the vaccination drive progresses, and the pandemic situation improves, the market is projected to recover, driven by the increasing adoption of fertility treatments and the introduction of innovative solutions. However, uncertainties regarding the longevity of the pandemic and the emergence of new variants continue to pose challenges to the market.

Market Drivers:

Increasing awareness and acceptance of assisted reproductive technologies (ART) helps to drive market growth:-

One of the major drivers for the growth of the fertility tech solutions market is the increasing awareness & acceptance of ART. This is due to the rising prevalence of infertility & the growing social credence of alternative means of conception. In addition, advancements in technology & an increase in disposable income have made ART more accessible & affordable for individuals and couples.

Growing demand for fertility tracking devices helps to drive the market growth:-

The demand for fertility tracking devices is another significant driver for the growth of the fertility tech solutions market. These devices enable women to track their menstrual cycles, ovulation, & other important fertility indicators in real time. The data collected from these devices can then be used to determine the best time to conceive & improve the chances of successful fertilization. With the increasing popularity of natural family planning methods & the growing interest in proactive fertility management, the demand for these devices is projected to continue to rise in the coming years.

Market Restraints:

The Fertility Tech Solutions Market's growth is being stifled by the high cost of fertility treatments:

Fertility treatments can be quite expensive, & not all couples can afford them. This can act as a major discipline in the growth of the fertility tech solutions market, as the economic process for these solutions is straight linked to the number of people desiring fertility treatments.

The Fertility Tech Solutions Market's growth is being hampered by Social stigma and lack of awareness:

Infertility is still a highly sensitive topic in many societies, & there is a degree of social stigma related to it. This can discourage people from wanting treatment & can also restrict the maturation of the fertility tech solutions market. Additionally, a lack of awareness about fertility tech solutions & their benefits can also act as a barrier, as people may not consider these solutions as an option.




Market Size Available

2023 - 2030

Base Year


Forecast Period

2024 - 2030



Segments Covered

By Solutions, gender, end use, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

The Cooper Companies Inc., Merck KGaA, Ferring Pharmaceuticals, Vitrolife AB, Cook Medical LLC, Genea Limited, Thermo Fisher Scientific Inc., Hamilton Thorne Ltd., OvaScience Inc., Esco Micro Pte. Ltd.

Market Segments:

This research report on the global Fertility Tech Solutions Market has been segmented based on Solutions, Gender, End Use, and Region.

Fertility Tech Solutions Market—By Solutions

  • Fertility Tracking Platforms
  • Wearable devices
  • Diagnosis Tools
  • Others

The market for fertility tech solutions can be segmented based on solutions offered, including fertility tracking platforms, wearable devices, diagnosis tools, & others. Fertility tracking platforms have gained momentous popularity among women looking to track their menstrual cycles & identify their fertile days and held the highest market share in 2022. Wearable devices, such as ovulation trackers, offer real-time monitoring of fertility parameters and can alert users to the most fertile days for conception. Diagnosis tools, such as home pregnancy tests & ovulation predictor kits, continue to be widely used by women to assess their fertility status. Other solutions include fertility supplements, fertility coaching services, and telemedicine consultations with fertility specialists. The market for fertility tech solutions continues to grow as more women seek accessible and affordable solutions for tracking and optimizing their fertility.

Fertility Tech Solutions Market – By Gender

  • Male
  • Female

The Fertility Tech Solutions Market has traditionally been targeted toward women, but in recent years there has been a growing interest in solutions for male fertility as well. Fertility tracking platforms & wearable devices have been created to help both men and women monitor and improve their fertility. In terms of gender-specific solutions, there are various products & services available for both men and women, including sperm analysis kits, hormone testing kits, & fertility coaching services. The development of male-focused solutions is projected to drive growth in the market, as male infertility is becoming a progressively common issue. Additionally, there has been a shift towards more personalized solutions, taking into account individual genetic factors and lifestyle choices, which is projected to further fuel market growth.

Fertility Tech Solutions Market – By End Use

  • Fertility Clinics     
  • Hospitals
  • Surgical Centers
  • Clinical Research Institutes

The Fertility Tech Solutions Market is segmented based on the end-use applications, such as fertility clinics, hospitals, surgical centers, & clinical research institutes. Fertility clinics are projected to rule the market due to the rising number of fertility clinics & increasing demand for fertility treatments worldwide. The increasing awareness & acceptance of assisted reproductive technologies (ART) among couples with infertility issues have also contributed to the growth of the fertility clinics segment. Hospitals & surgical centers are also projected to see momentous growth due to the increasing number of diagnostic procedures & treatments for infertility. Additionally, the demand for clinical research in reproductive health and assisted reproductive technologies has also contributed to the growth of the clinical research institutes segment in the Fertility Tech Solutions Market.

Fertility Tech Solutions Market – By Region

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

North America dominates the market due to the increasing prevalence of infertility & the availability of advanced healthcare facilities. The region is also home to some major players in the market who contribute to its dominance. Europe follows North America in terms of market share, with countries like Germany & France leading the region due to the rising trend of delayed pregnancies & the increasing awareness about fertility treatments. The Asia Pacific region is projected to witness significant growth due to the rising adoption of advanced technologies and increasing disposable income of individuals. Markets in South America, the Middle East, and Africa are also projected to witness growth due to the increasing prevalence of infertility and the growing awareness about fertility treatments.

Major Key Players in the Market:

  1. The Cooper Companies Inc.
  2. Merck KGaA
  3. Ferring Pharmaceuticals
  4. Vitrolife AB
  5. Cook Medical LLC
  6. Genea Limited
  7. Thermo Fisher Scientific Inc.
  8. Hamilton Thorne Ltd.
  9. OvaScience Inc.
  10. Esco Micro Pte. Ltd.

Market Insights and Developments:

  • In November 2020, Roche acquired a fertility tech startup, called "Adagio Medical," which has developed an artificial intelligence (AI)-based system that predicts the ovulation window for women undergoing IVF treatment. The acquisition is projected to expand Roche's product portfolio in women's health
  • In August 2020, Thermo Fisher Scientific announced the launch of a new product called "Ion AmpliSeq Fertility Research Panel," which is a next-generation sequencing (NGS) panel designed for research purposes to study genetic factors related to infertility in both men and women. The merchandise is projected to aid in the development of new fertility treatments.
  • In January 2020, the UK's fertility regulator, the Human Fertilisation and Embryology Authority (HFEA), approved the use of "Time-lapse Embryo Imaging" (TEI) technology, which is a non-invasive monitoring system that records embryo development. The technology is projected to amend the success rate of IVF treatment & reduce the need for multiple embryo transfers

Chapter 1. FERTILITY TECH SOLUTIONS MARKET – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. FERTILITY TECH SOLUTIONS MARKET – Executive Summary

2.1. Market Size & Forecast – (2024 – 2030) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

      2.3.1. Impact during 2024 – 2030

      2.3.2. Impact on Supply – Demand

Chapter 3. FERTILITY TECH SOLUTIONS MARKET – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis


4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3 Customer Analysis

4.4. Porter's Five Force Model

       4.4.1. Bargaining Power of Suppliers

       4.4.2. Bargaining Powers of Customers

       4.4.3. Threat of New Entrants

       4.4.4. Rivalry among Existing Players

       4.4.5. Threat of Substitutes


5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities


6.1. Fertility Tracking Platforms

6.2. Wearable devices

6.3. Diagnosis Tools

6.4. Others


7.1. Male

7.2. Female


8.1. Fertility Clinics     

8.2. Hospitals

8.3. Surgical Centers

8.4. Clinical Research Institutes


9.1. North America

9.2. Europe

9.3.The Asia Pacific

9.4.Latin America

9.5. Middle-East and Africa

Chapter 10. FERTILITY TECH SOLUTIONS MARKET– Company Profiles – (Overview, Product Portfolio, Financials, Developments)

10.1. The Cooper Companies Inc.

10.2. Merck KGaA

10.3. Ferring Pharmaceuticals

10.4. Vitrolife AB

10.5. Cook Medical LLC

10.6. Genea Limited

10.7. Thermo Fisher Scientific Inc.

10.8. Hamilton Thorne Ltd.

10.9. OvaScience Inc.

10.10. Esco Micro Pte. Ltd.


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Frequently Asked Questions

Fertility tech solutions are a range of medical and technological tools and services that help individuals and couples conceive and have healthy pregnancies. These may include fertility tracking apps, at-home fertility testing kits, in-vitro fertilization (IVF) services, and genetic testing.

Fertility tracking apps use a variety of methods, including basal body temperature tracking, menstrual cycle tracking, and ovulation predictor kits, to help individuals track their fertility and increase their chances of conception. Some apps may also offer personalized advice and recommendations based on a user's data.

IVF, or in-vitro fertilization, is a fertility treatment in which an egg is fertilized by sperm outside the body, in a laboratory dish. IVF can be a highly effective option for couples struggling with infertility.

At-home fertility testing kits can provide a general sense of a person's fertility status, but they may not be as accurate as tests administered by a healthcare professional. It's important to remember that fertility is complex and can be influenced by a variety of factors.

The availability and coverage of fertility tech solutions vary widely depending on the country and the specific insurance plan. In some cases, certain fertility treatments or services may be partially or fully covered, while in others they may not be covered at all.

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