As per our research report, the global Facial Clay Mask Market size is estimated to be growing at a CAGR of 9 % from 2023 to 2030.
Facial Clay masks remove excess oil from your face and can help in preventing acne. To reduce excess oil on the face and remove pollutants that clog pores, people with oily or acne-prone skin prefer the use of clay masks, a treatment that helps to cleanse, smooth, and brighten skin. Clay facial masks can be created from a variety of clays, but the most popular are kaolin and bentonite. These masks have many advantages, they manage dry skin, also absorb extra oil, and prevent acne. Face masks are used by women and men but they are more popular among millennials as they use natural substances, such as extracting the active components of plants or charcoal and applying them as cream, clay, warm oil,peel-off, or sheet masks. Consumers prefer more natural products than those that contain harmful chemicals like paraben. Many skincare products have become increasingly popular across the world due to increase in the pollution levels and excessive work hours, this factor helping the rise in the popularity of facial masks. The use of natural and organic items as they don't contain as many chemicals is preferred by many. The market for face masks is predicted to rise favorably due to the rising demand for organic and natural skincare and cosmetic products that boast of providing many benefits like moisturizing, rejuvenating skin, anti-aging, and the treatment of acne/blemishes.
The COVID-19 pandemic affected the manufacture and sales of beauty and skincare products through both online and offline channels because of social distance norms and stay-at-home rules. Manufacturers of face masks were reduced due lockdown. Retailers' ability to place new orders was further hampered by the closure of the key markets, which changed the global supply chain. But after a few months, Companies in the face clay mask industry saw a continuous increase in the number of online purchases. Many companies have been affected due impact of supply chains. Businesses are working continuously to keep their products in stock, while others are unable to fulfill online orders since offices cannot be used for business operations.
Harmful effects of chemicals on the skin, which include skin irritation, allergies, and dullness, aging is one of the main factors influencing market expansion. As a result of increasing consumer awareness of the advantages of natural and organic face masks, consumers are seeking eco-friendly, cruelty-free, sustainable, and natural products with enhanced product component transparency. Easy access and affordable shipping have grown in significance for cosmetics companies over time. The online sales sector is estimated to grow in the future as a result of to huge increase in internet and mobile user bases in emerging economies.
Based on market segmentation by Packaging Type, Face mask tubes are the most popular packaging option and hold a substantially higher market share. Due to their convenience for users, lightweight, and one-handed application, it is most frequently used. You can extract the last drop of product from the tube and it can be easily recycled their packaging attracts customers. It's also pocket-friendly as it comes in different shapes and sizes.
Based on market segmentation by Distribution Channel, hypermarkets and supermarkets generate revenue in this segment for the face clay mask market. They offer clients an option to choose from different brands before making a final decision. These retailers concentrate on offering chemical-free, paraben-free natural face masks. Due to the COVID-19 pandemic, the online segment is growing fast as online. They provide offers and discounts on festival sales.
Based on market segmentation by Region, North America is considered the largest market for facial clay masks. face mask manufacturers focus on major efforts to treat specific skincare problems such as acne, rejuvenating, skin whitening, aging, and wrinkles, etc. face masks are becoming more and more liked among the population, especially middle-aged people who want to maintain their skin's youthful, healthy, and radiance. Germany has a high demand for face masks due to the increasing importance of beauty. Clay masks effectively clean the oil, dirt, and pollution from your skin. The Asia Pacific region also big revenue share of the market, due to the increased use of face masks in China and South Korea. China is considered to be the most lucrative market in this region for face clay masks, due to its improved economic health, changing consumer habits, and rising wages.
Companies playing a leading role in the Global Facial Clay Mask Market profiled in this report are – L’Oréal S.A, Shanghai Chicmax Cosmetics Co Ltd, Kao Corporation, Procter & Gamble Company, Shanghai Pehchaolin Daily Chemical Co Ltd, Clarins S.A., Johnson & Johnson, Estée Lauder Companies, Unilever, and Others.
Tubes
Sachets
Containers/Jars
Supermarkets and Hypermarkets
Retail Stores
Specialty Stores
Pharmacy and Drug Stores
Online Stores
North America
Europe
Asia-Pacific
South America
Middle East and Africa
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