Global Facial Clay Mask Market Size (2022 – 2030)

As per our research report, the global Facial Clay Mask market is projected to witness a CAGR of 9% during the forecast period (2023 - 2030).

Industry Overview:

Clay facial masks can be created from a variety of clays, including kaolin and bentonite. These masks are believed to provide many advantages, managing dry skin, including absorbing extra oil and preventing acne. Clay masks may be able to remove excess oil from your face and stop the development of acne. To reduce excess oil on the face and get rid of pollutants that clog pores, people with oily or acne-prone skin frequently use clay masks, a popular beauty treatment that helps to cleanse, smooth, and brighten skin. Different skin types require different kinds of clay masks. Face masks are more popular among millennials because they use natural substances, such as extracting the active components of plants and applying them as cream, clay, peel-off, warm-oil, or sheet masks. This is because consumers prefer more natural goods than those that contain more chemicals. Many skincare products have become increasingly popular around the world due to rising pollution levels and excessive work hours, particularly with the rise in popularity of facial masks. Millennials prefer to use natural and organic items because they don't contain as many chemicals. The market for face masks is predicted to rise favorably due to the rising demand for organic and natural skincare and cosmetic products that boast of providing many benefits like moisturizing, anti-aging, and the treatment of acne/blemishes. Additionally, businesses routinely run advertisements on social networking platforms like Twitter, Facebook, YouTube, and Instagram to promote new products and brand awareness. Another important reason driving the expansion of the global market is the growing number of retail chains in developing nations, the availability of numerous kinds of skin masks, and the development of e-commerce. This has led to the easy availability of face masks. Additionally, the target market is growing as a result of the face masks' reasonable price and handy packaging. Rising disposable income and rising appearance consciousness are some factors anticipated to propel the expansion of the worldwide facial clay mask market.

COVID-19 pandemic impact on the Facial Clay Mask Market

The beauty business has been significantly impacted by the COVID-19 pandemic outbreak. Particularly in several beauty industries, the industry briefly experienced a downturn. The pandemic affected the manufacture and sales of beauty and skincare products through both online and offline channels because of social distance norms and stay-at-home rules. Retailers' ability to place new orders was further hampered by the closure of the key markets, which fundamentally changed the global supply chain. Additionally, the pandemic scenario made individuals spend more prudently on essentials and refrain from buying cosmetic items, which are sometimes pricy and unnecessary. Companies in the face clay mask industry saw a continuous increase in the number of online purchases as a result of most people and employees practicing home isolation owing to the rapidly spreading coronavirus (COVID-19). However, transportation restrictions in several provinces and states of other countries had an impact on supply chains. As a result, some businesses are working harder to keep their products in stock, while others were unable to fulfill online orders since offices cannot be used for business operations.

MARKET DRIVERS:

The growing preference of consumers for face masks made with natural ingredients is offering market players opportunities for expansion

Rising awareness of the harmful effects of chemicals on the skin, which include skin irritation, allergies, and dullness, is one of the main factors influencing market expansion. As a result of rising consumer awareness of the advantages of natural and organic face masks, consumers are seeking eco-friendly, sustainable, and natural products with enhanced product component transparency. Consumer preferences are changing, moving away from cosmetics with chemical bases and toward those with natural ingredients for the face. Items with natural ingredients are becoming a big incentive for consumers to explore new products.

Sales are being driven by Millennials' rising demand for face clay masks

Millennials are a crucial group that has significantly influenced business trends. They are more aware of the products they purchase to maintain their skin and look. To maintain healthy skin, a lot of millennials are committing to a regular skincare routine these days. This is anticipated to be advantageous for the market expansion of face beauty goods, particularly face masks. To address the unique needs of customers in generation Z, businesses in the beauty facial mask market are pursuing opportunities.

The facial clay mask industry is being driven by the growing influence of digital platforms and the e-commerce sector

The ease of access and affordable shipping has grown in significance for cosmetics companies over time. Due to the need for convenience over exclusivity, consumers are turning to digital channels for beauty and skincare throughout their purchase journey. Digital platforms have embraced several convenience features like user-friendly store navigation, intuitive website design, and spontaneous product recommendations, which have led to the facilitation of more straightforward decision-making. The market for facial clay masks is significantly being impacted by the decision-making simplicity offered by digital platforms. Customers are encouraged to purchase face masks online due to the increased penetration of multiple internet portals in developing nations as well as a rise in offers and discounts. This has helped the face mask market to expand. Additionally, because the internet has expanded client reach, it has grown to be a significant source of income for many companies. The online sales sector is estimated to grow in the future as a result of the huge growth in internet and mobile user bases in emerging economies. Additionally, firms in the facial mask market have been able to build up a sizable customer base because of technological advancements. Artificial intelligence (AI) and 3D printing have made it easier for industry players to provide their customers with novel experiences, which has greatly increased customer engagement, brand loyalty, and satisfaction.

Increasing consumer spending on the skin and facial care products is fuelling the market growth

The demand for face masks is ultimately driven by increased consumer expenditure on skin care and facial care due to the rising innovation and introduction of novel personal care items in the market examined. In the face mask market, Koreans are one of the leading innovators in the cosmetics and skincare sector. Due to their qualities, such as temporarily tightening the skin, removing dirt and pollutants, stimulating blood circulation, hydrating, and softening the skin, clay masks are much sought after.

MARKET RESTRAINTS:

The use of non-biodegradable product packaging is a major hindrance to the global market

Although marketers promote the usage of natural and organic products, they confront significant difficulties in creating packaging for their products that is both eco-friendly and sustainable. The majority of cosmetic facial masks on the market are packaged in single-use plastic. Manufacturers of beauty facial masks have the biggest hurdle as a result of this. The development of the global market is anticipated to be hampered by the inclusion of chemical components in face masks that are likely to induce allergic responses or any other negative effects.

This research report on the global Facial Clay Mask Market has been segmented based on packaging type, distribution channel, and region.

Facial Clay Mask Market – By Packaging Type

• Tubes
• Sachets
• Containers/Jars

Based on Packaging Type, the Facial Clay Mask Market is categorized into Tubes, Containers/Jars, and Sachets. Face mask tubes continue to be the most popular packaging option and are predicted to hold a substantial market share. The tubes' dominant market position can be ascribed to their portability. They are frequently used because they are convenient for users, lightweight, and allow one-handed application. Additionally, tubes make it possible to extract every last drop of product, offering superior value. Additionally, cosmetic tubes are relatively simple to recycle, which makes them a fantastic option for shoppers who are concerned about the environment and the emerging trend of sustainable fashion. These are a few of the elements driving the tube face masks segment's revenue growth.

Facial Clay Mask Market – By Distribution Channel

• Supermarkets and Hypermarkets
• Retail Stores
• Specialty Stores
• Pharmacy and Drug Stores
• Online Stores

Based on Distribution Channel, the Facial Clay Mask Market is categorized into Supermarkets and Hypermarkets, Retail Stores, Pharmacy and Drug Stores, Specialty Stores, and Online Stores. In terms of sales channels, hypermarkets and supermarkets accounted for the greatest revenue share for face clay mask sales in 2021. To excite client interest and provide them the option to choose from several brands before making a final purchase, these retailers have concentrated on offering chemical-free, natural face masks. The ease of use provided by internet platforms will probably encourage market expansion. Consumer Internet usage is predicted to increase, and businesses will direct their marketing to all client touchpoints to grow this market. Furthermore, face mask producers have taken advantage of the COVID-19 outbreak to improve their web visibility.

Facial Clay Mask Market - By Region:

• North America
• Europe
• Asia-Pacific
• Rest of the World

North America is anticipated to be among the most lucrative markets for facial clay masks during the projected period. Due to their superior moisturizing capabilities, face masks are preferred by consumers over all other cosmetic products. In response to the rising need for efficient skincare remedies, face mask manufacturers have made major efforts to treat specific skincare problems such as acne, skin whitening, aging, and wrinkles. Furthermore, vitamin-enriched face masks are becoming more and more well-liked among the general population, especially among middle-aged Americans who wish to maintain their skin's youthful, healthy, and radiance. In the last few years, the region's market has grown due to the high prevalence of the self-care culture in the United States.

Germany has a relatively high demand for face masks due to the increasing importance of beauty. The rapid market expansion is linked to millennials' growing preference for clay masks. Sales of clay masks are increasing all around Germany because of how efficiently they clean the skin of oil, dirt, and pollutants.

The Asia Pacific region holds a sizable revenue share of the market and is anticipated to keep that position over the projected period due to the rising use of face masks, particularly in China and South Korea.  Sales of face masks are anticipated to grow rapidly in East Asia, with China accounting for the majority of the market's revenues. China is estimated to be the most lucrative market in the region for face clay masks, largely due to its improved economic health, changing consumer habits, and rising wages. Sales of facial clay masks in the region will also be boosted by the substantial presence of established face mask producers and a sizeable pool of young people who are becoming more beauty aware. Due to the exponential improvements that South Korean firms have made for quick solutions for facial masks, these brands have experienced notable global growth.

Major Players in the Market

The major players operating in the Facial Clay Mask Market are Shanghai Chicmax Cosmetics Co Ltd, Procter & Gamble Company, Shanghai Pehchaolin Daily Chemical Co Ltd, L'Oréal S.A, Kao Corporation, Clarins S.A., Johnson & Johnson, Estée Lauder Companies, Unilever, and Others.

Notable happenings in the Facial Clay Mask Market in the recent past:

Product Launch- In July 2019, a new K-Beauty brand Aloisa Marie launched its signature skincare collection, in partnership with one of Korea’s most renowned skincare labs.