White Wine Market Size (2024 – 2030)

The White Wine Market was valued at USD 42.3 billion in 2023. Over the forecast period of 2024-2030, it is projected to reach USD 65.30 billion by 2030, growing at a CAGR of 6.4%.

White wine is a category of wine produced through the fermentation of grapes after the removal of the grape skins. It typically exhibits colors ranging from pale straw to yellow-gold.

White wine is produced by fermenting grape juice in tanks maintained at a controlled, cool temperature to retain its characteristics. During this process, yeast and sugar are added to the grape juice to facilitate alcohol fermentation. The resulting alcoholic liquid undergoes clarification to remove any unwanted sediment. Subsequently, the wine is treated with dioxide and bottled.

White wine is notably popular among consumers for various occasions, including celebrations, romantic dinners, and meals, which is anticipated to drive market growth in the coming years. The rising consumer preference for lighter and more refreshing alcoholic beverages, influenced by health consciousness and changing taste preferences, is contributing to the increasing demand for white wine.

Key Market Insights:

Wine plays a significant role in European cultures, a trend that is now extending to other regions, including Asian countries. In these regions, the working class and younger generations frequently enjoy wine and host social gatherings.

The popularity of white wine is evident, particularly in the summer months when it is a favored choice among consumers. The wine market is anticipated to benefit from the product’s health benefits, the premiumization of wine offerings, enhancements in flavor, and expanding global distribution networks.

Additionally, the perception that white wine consumers are relatively affluent is further supporting the overall growth of the global wine market.

White Wine Market Drivers:

Increasing Preference for Premium White Wine drives market growth.

The premium white wine market has experienced notable growth due to increasing demand for unique and invigorating flavors. It is anticipated that the desire for high-end white wine will continue to rise as consumers increasingly seek out premium options. While younger millennials are showing a growing disinterest in alcohol and older generations are aiming to reduce their consumption, there is a noticeable trend towards opting for more luxurious wine choices. This shift is evident in both traditionally strong wine cultures and regions with emerging wine traditions, where wine consumption is moving from a daily habit to a more occasional indulgence.

Wine is no longer seen as a mandatory mealtime accompaniment or a daily staple. Instead, its status has evolved into a special treat, driving the demand for premium options. In North America, consumers are particularly sophisticated, with a strong inclination towards experimenting with new and high-quality alcoholic beverages. Furthermore, there is increasing interest in alcoholic drinks made with natural ingredients, which are performing well in the market.

White Wine Market Restraints and Challenges:

Consumer Shifting Toward Other Alcoholic Beverages hinders market growth.

Modernization and increased alcohol consumption are shaping current trends, prompting producers to introduce innovative alcoholic beverages. Consumers are gradually shifting their preferences towards other drinks like beer, liquors, and spirits due to their affordability. This shift presents a potential challenge to the market's growth. However, producers are adapting by offering products with varying alcohol-by-volume (ABV) levels to regain consumer interest.

White Wine Market Opportunities:

Alcohol Consumption indicates Social Status, which creates opportunities in the market.

Several factors are promoting alcohol socialization among consumers, including social interactions, industrialization, and the increasing influence of Western culture. The popularity of low-alcohol or non-alcoholic wine is rising as alcohol consumption is often associated with social status. This type of wine is becoming increasingly favored by millennials and younger demographics due to its refreshing qualities and lower alcohol-by-volume (ABV) offerings. In developing countries, it is commonly associated with various occasions and served as a table wine with everyday meals. Market growth is anticipated as manufacturers are motivated to develop and introduce innovative products.

In North America, there is a growing demand for low-alcohol-by-volume beverages, particularly among millennials and baby boomers. This trend is driven by heightened health consciousness and a broader range of products with enhanced flavors, which helps consumers make choices aligned with their preferences. As a result, sales of low-alcohol beverages are on the rise.

WHITE WINE MARKET REPORT COVERAGE:

White Wine Market Segmentation: By Type

• Dry White Wine

• Sweet White Wine

The dry white wine segment is the leading contributor to the market. Its strong flavor profile, low sweetness, high acidity, and citrus fruit notes make it ideal for cocktails. Global demand for dry white wine is fueled by increasing disposable income, outdoor dining trends, and bar culture. Additionally, consumers who are mindful of their calorie intake prefer dry white wine due to its residual sugar content of less than 1%. In response to this trend, leading companies are offering several low-calorie wine options. Popular varieties of dry white wine include Sauvignon Blanc, Albarino, Pinot Grigio, and Gruner Veltliner. These wines are renowned for their bold, crisp flavors and are enjoyed both in drinking and cooking.

The expanding acceptance of Western culture in developing nations is driving market demand for wines worldwide. The sweeter profile of sweet white wines makes them more accessible, especially to those new to wine, thereby boosting market interest. Consumers are also increasingly open to experimenting with different wine types, viewing wine as an enjoyable beverage that enhances its consumption through on-trade distribution channels. In India, Sula is a prominent and highly regarded brand, offering a range of sweet white wines such as Spumante, Bouchard Ainé and Fils Chardonnay Les Vendangeurs, and Sula Dessert Wine.

White Wine Market Segmentation- By Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Online Stores

• Specialist Stores

• Others

Supermarkets and hypermarkets, convenience stores, and specialist stores dominate the market. Supermarkets and hypermarkets hold a significant market share due to their wide range of wine varieties, brands, and price points, along with attractive promotional offers that drive sales. The growth of supermarkets in urban areas increases their customer base, and the designated shelf space allows consumers to compare wines by origin, read reviews, and make informed choices. These stores often sell bulk wine from producers, which is then bottled for retail, enhancing their appeal.

Specialty wine shops have also become a major draw for customers. These establishments, which focus exclusively on the wine market, attract consumers with their extensive product selection and knowledgeable staff. Specialty wine shops are prevalent in major cities across the United States, the United Kingdom, Germany, France, and other Western countries, serving as popular venues for purchasing wine for special occasions and gifts. Notable examples in the United States include The Whiskey Exchange and Total Wine and More.

Wholesale clubs, online shopping, and other channels also support white wine sales. Online retail is experiencing rapid growth due to its broad selection, convenience, and price variations. Online platforms are increasingly favored for their services, such as same-day delivery and special discounts. For instance, Amazon Prime Now in the United States offers one-hour delivery of alcoholic beverages, including white wine, while food service aggregators like Uber Eats have expanded their home delivery services for wine and other alcoholic beverages. Wholesale clubs contribute significantly to the market by providing a wide range of bulk products and a comprehensive shopping experience.

• North America

• Europe

• Asia Pacific

• South America

• Middle East & Africa

Europe remains the largest revenue contributor to the wine market and is anticipated to experience growth throughout the forecast period. In Spain, consumer preference for at-home wine consumption, driven by price differences between on-trade and off-trade products, is prominent. Data from the Spanish Wine Market Observatory and the International Organization of Vine and Wine indicate that nearly 60% of consumers are regular wine drinkers. The market has benefitted from trends favoring Designation of Origin, Vermouth, and Fortified Wines, and is expected to continue growing. White wines with Designation of Origin have performed well due to consumer demand for premium, high-quality products perceived as being made from organic and natural ingredients.

North America is projected to see the fastest growth during the forecast period. This growth is supported by rising wine prices and increased disposable income. Key grape varieties driving the market include Chardonnay, Pinot Grigio, Sauvignon Blanc, and Pinot Gris. Canadian White Wine is a prominent brand in the region, with the Liquor Control Board of Ontario (LCBO)