Global Water-Based Moisturiser Market Size (2023– 2030)

The global Water-Based Moisturiser Market size is estimated to grow from USD 2.3  to USD 3.62 billion by 2030. This market is witnessing a healthy CAGR of 5.85% from 2023 - 2030. The negative social stigma associated with acne and the rising consumption of cosmetics by both men and women, especially from emerging economies are majorly driving the growth of the industry.

Industry Overview:

Moisturizer is a skin care product that is used to hydrate the skin and give it a healthy sheen. Creams and lotions are the two types of moisturizers available. Personalized products have been gaining traction amongst shoppers in the U.S. With the developing client inclination towards herbal splendor products, the notion of creams, serums, and moisturizers infused with herbal elements is anticipated to witness massive demand over the forecast period. Such products are regarded to be extra nice and have few or no facet effects, which, in turn, is anticipated to make bigger their utility amongst consumers.

Increasing investments in the lookup & improvement of products, coupled with the rising style of herbal ingredient-based skincare products, have inspired producers to launch new products. Face lotions and moisturizers are gaining a growing reputation globally, as human beings are turning into extra mindful of their bodily look alongside being extra involved about pores and skin issues and malignancies of the skin. Furthermore, with a rising wide variety of customers opting for cruelty-free products due to their improved cognizance concerning animal welfare and the environment, the demand for vegan or blends of plant-based components in these products has increased. The online distribution channel has appreciably modified the buying habits of humans as it gives advantages such as doorstep delivery, effortless fee methods, heavy discounts, and the availability of a broad variety of products on a single platform. Key gamers in the market are an increasing number of launching e-commerce websites in massive beneficial markets owing to the rising web penetration and growing propensity of cell purchasing amongst consumers.

COVID-19 impact on the Water-Based Moisturiser Market

The covid-19 pandemic pressured a rapid lockdown in many areas of the world to stop the virus from spreading, ensuing in the speedy closure of factories, shops, and different businesses. The international market for non-essential products has suffered from a fast discount in demand and supply, as nicely as journey limitations.

As end result of the international lockdown, mascara cream companies have been pressured to shut down their manufacturing devices due to a labor shortage. In addition, the pandemic pressured the closure of a range of cosmetics stores.

Although the utilization of online systems to buy products might also grant a momentary raise to the market. In these challenging circumstances, the use of these systems is easy and convenient. As online purchasing portals grant a range of selections and furnish brilliant charge choices to consumers.

MARKET DRIVERS:

Increasing awareness about the benefits of healthy skin is driving the growth of the market

Increasing cognizance about the advantages of healthful pores and skin due to rising pores and skin issues has resulted in a constant upward thrust in demand for a range of pores and skin care products. Demand for anti-aging products, and solar display screen lotions and lotions as moisturizers have considered an exponential boom in a remaining couple of years, with the rising aging populace globally and intense climate conditions.

Demand from the men's side will also drive the market

Additionally, an upward jab in demand for male grooming products, specifically facial care products is one of the key elements using the increase in the world moisturizers market. The younger populace aged over 15 years is turning extra proactive in the facial pores and skin care category. Increasing consciousness involving the advantages of grooming amongst guys has additionally led to the boom of the moisturizer market.

MARKET RESTRAINTS:

Competition from Oil based and butter based product is restraining the growth of the market

Moisturizers face stiff opposition from quite a number of herbal oil- primarily based on substitutes such as coconut oil, almond oil, aloe vera gel, and cocoa butter. This is possible to restrict the market at some stage in the forecast period. Oil-based total substitutes have shown to be great selections for the mass market. Additionally, these productss are much less luxurious and are without problems on hand in the market. This is predicted to restrain the boom of the moisturizer market. However, rising cognizance about the use of herbal or natural products amongst millennials is expected to create new possibilities for natural-based totally moisturizers. Additionally, producers are transferring towards inexperienced and natural products in order to faucet an essential chunk of the populace who prefer such products.

GLOBAL WATER-BASED MOISTURISER MARKET REPORT COVERAGE:

This research report on the global Water-Based Moisturiser Market has been segmented and sub-segmented based on Product, Gender, and region.

Water-Based Moisturiser Market- By Distribution Channel:

• • Online
  • Offline
  • Supermarket
  • stores
  • and others

On the basis of distribution Channel, The supermarkets and hypermarkets phase held the greatest income share of over 40.0% in 2021. Supermarkets and hypermarkets provide sizeable blessings to consumers, such as freedom of selection, decreased prices, and excessive visibility of global brands, which makes them an appropriate platform for all sorts of customers. According to an Entrepreneur Handbook article posted in July 2021, Tesco, Sainsbury’s, Asda, and Morrisons supermarkets accounted for 63% of the retail sale in the U.K. Since supermarkets/hypermarkets provide vast blessings to consumers, such as freedom of selection, decrease prices, and excessive visibility of worldwide brands, it makes them an appropriate platform for all sorts of clients of skincare products.

The comfort shops channel is projected to register a CAGR of 4.9% from 2022 to 2030. Some clients select to purchase these products from such shops due to the fact of the ease of purchase, their substantial network, and the potential to buy equal products on an everyday basis. Such shops accommodate extra beauty and skin-oriented products owing to the developing patron desire for the same. These shops provide an average variety of product selections and assist customers to make rapid buy decisions.

Water-Based Moisturiser Market - By Gender :

• Women
• Men
• others

On the basis of gender, The girl phase held the greatest income share of over 60.0% in 2021 and is anticipated to keep its lead over the forecast period. Women are increasing including private grooming products in their everyday routines to decorate their self-assurance and appearance, which is considerably contributing to the phase growth. Furthermore, the significance of self-care in latest years has motivated ladies to proactively create enjoyable self-care experiences thru complex skincare routines at home. This fashion is using the demand for skincare products with lively elements that have recovery and nourishing properties, such as lotions and lotions, restore creams, peels, masks, serums, powders, and scrubs.

The male phase is projected to register the quickest CAGR of 5.0% from 2022 to 2030. The developing consciousness amongst men concerning non-public hygiene and ordinary grooming, improved product launches, superstar endorsements, and rising disposable profits are the main elements fuelling the enlargement of the men's skincare market. The urge for food of guys for skincare products is evolving past regular grooming products such as deodorants, razors, and face wash to extra precise skincare products like anti-aging and solar safety creams. The demand for anti-aging lotions and sunscreens amongst guys is anticipated to witness a widespread boom in the close to future.

Water-Based Moisturiser Market - By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East
• Africa

Geographically, Asia Pacific is predicted to continue to be a workable market for moisturizers all through the forecast period. This is due to developing economies in China, India, and many different Southeast Asian international locations which have resulted in elevated residing standards. Increasing disposable earnings coupled with growing cognizance amongst all age companies about higher pores and skin care is in all likelihood to gas the market in the location for the duration of the forecast period.The 

Asia Pacific held the biggest income share of over 35.0% in 2021. The growth of the chemical enterprise in India and China, each of which is backed by using regulatory support, is anticipated to make sure non-stop uncooked cloth get right of entry to skincare product producers and thus, be a high-quality aspect for the market in Asia Pacific over the forecast period. China is one of the principal nations contributing to the increase of the world cosmetics and pores and skin care products market, in phrases of consumption as properly as production. Various authorities' insurance policies are additionally advertising the demand for pores and skin care products in the country.

Water-Based Moisturiser Market Share by company

Companies like

1. Clinique Laboratories LLC.
2. Neutrogena
3. Ancalima Lifesciences Ltd.
4. Guthy-Renker
5. Murad Inc.,
6. L'Oréal S.A.
7. The Mentholatum Company Inc.
8. Kosé Corporation
9. Galderma Laboratories LP

And others are playing a pivotal role in the market.

For example, major firms such as L’Oréal are adjusting their approach to focus on providing demonstrative material for digital advertising for their customers, rather than emphasizing their products in traditional advertising channels such as magazines and newspapers.

Merle Norman Cosmetics, a Singapore-based beauty tech start-up, for example, debuted as an Al-powered skin diagnosis tool in March 2020 that allows users to get individualized skin recommendations after assessing their skin health using the product's selfie mode.

Companies are now concentrating their efforts on inventing novel moisturizing options that can efficiently enhance people's pores and skin conditions.

Additionally, they are creating a number of technologies that will grant shoppers with a digital interface as properly as make guidelines for the appropriate kind of skincare products primarily based on their pores and skin type. The complete cosmetics market is pushed by using lookup and improvement (R&D) as nicely as marketing and promotions. These factors are being closely invested in with the aid of key events in order to impact client buy choices and enhance product beauty in the retail landscape. In addition, the growing range of web customers in growing countries has changed the advertising and marketing spending method of essential companies. The large gamers are going through a "major shift," in which they are growing their marketing and promotional spending in response to the world's digitalization.

NOTABLE HAPPENINGS IN THE GLOBAL WATER-BASED MOISTURISER MARKET IN THE RECENT PAST:

Product Launch- In March 2021, Shiseido Co. Ltd. announced the launch of ULTIMUNE Power Infusing Concentrate III in Japan, which is a renewal of the iconic serum ULTIMUNE Power Infusing Concentrate N. The product will be available in approximately 380 stores nationwide and on its beauty website watashi+.

Expansion - In June 2021, Beiersdorf AG’s NX NIVEA Accelerator expanded into China and selected the top five startups for a new program in Shanghai.