Vitamins and Minerals-Based Beauty Drinks Market Size (2023 – 2030)

The Global Vitamins and Minerals-Based Beauty Drinks Market was valued at USD 2.1 Billion and is projected to reach a market size of USD 4.6 Billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 10.5%. 

The Vitamins and Minerals-Based Beauty Drinks Market is a rapidly growing segment of the beauty and wellness industry, driven by the rising demand for natural and holistic approaches to skincare and appearance enhancement. These beverages are enriched with vitamins, antioxidants, and minerals, which are believed to promote healthy skin, hair, and nails. With increasing consumer awareness about the connection between nutrition and beauty, these drinks have gained popularity. The market features a diverse range of products, from collagen-infused beverages to vitamin-rich skin elixirs, offering various benefits such as skin hydration, anti-aging properties, and improved hair strength. As consumers seek convenient and accessible ways to support their overall appearance and well-being, the Vitamins and Minerals-Based Beauty Drinks Market is expected to continue its growth trajectory, supported by innovations in formulations and packaging, along with marketing campaigns emphasizing the link between inner nutrition and outer beauty.

Key Market Insights:

Beauty drinks are gaining significant popularity among consumers, reflecting a growing preference for ingestible and topical combination products in the beauty industry. For example, Cera Ve reported that 63 percent of millennial consumers in the United States are dedicated to their skincare routines, even slightly surpassing the 57 percent of Generation Z who share this commitment. Notably, women, in particular, are fueling the strong demand for beauty drinks as they seek solutions to reduce the appearance of wrinkles and enhance their overall beauty. Furthermore, the endorsement of these drinks and their benefits by celebrities is expected to be a driving force behind market growth.

As per data from the NHS, approximately 95% of individuals between the ages of 11 and 30 encounter acne to varying degrees, with girls aged 14 to 17 being the most susceptible. This heightened awareness of beauty drinks, which offer benefits for healthy aging, with a particular focus on enhancing skin, hair, and nail beauty, has resulted in an increased desire for products like collagen-based beauty drinks.

Vitamins and Minerals-Based Beauty Drinks Market Drivers:

Growing consumer emphasis on holistic beauty and wellness is a significant driver in the Vitamins and Minerals-Based Beauty Drinks Market.

One significant driver is the increasing consumer focus on holistic beauty and wellness. People are becoming more aware of the connection between nutrition, health, and their appearance. They seek products that not only enhance external beauty but also support overall well-being. Vitamins and minerals-based beauty drinks are perceived as a convenient and natural way to achieve this goal. Consumers are increasingly inclined to choose products that offer beauty benefits from the inside out, such as improved skin quality, stronger hair, and healthier nails, all of which can be attributed to the intake of essential vitamins and minerals.

Rising Demand for Natural and Nutraceutical Solutions among consumers is heightening the demand for Vitamins and Minerals-Based Beauty Drinks.

There's a growing preference for natural and nutraceutical solutions in the beauty and skincare industry. Consumers are looking for products that are free from synthetic chemicals and preservatives and are turning to ingredients that are known for their nutritional and health-enhancing properties. Vitamins and minerals-based beauty drinks are often formulated with these natural and recognizable ingredients, such as vitamins C and E, biotin, collagen, and antioxidants, which are recognized for their potential to promote healthier skin, hair, and nails. This aligns with the broader trend of clean beauty and a desire for beauty products that are perceived as safe and beneficial for long-term use, driving the demand for these beverages.

Vitamins and Minerals-Based Beauty Drinks Market Restraints and Challenges:

Regulatory Compliance and Health Claims associated with health and beauty drinks could hinder the growth of this market.

One significant challenge is navigating the complex regulatory landscape related to health claims and labeling. Beauty drink manufacturers must comply with strict regulations regarding the nutritional content and health benefits they can claim. The definition and substantiation of beauty-related health claims can be particularly challenging, as scientific evidence must support the stated benefits. Ensuring compliance with these regulations while effectively marketing the products can be a delicate balancing act.

Competition and Product Differentiation could pose challenges for newcomers in the Vitamins and Minerals-Based Beauty Drinks Market.

The market is highly competitive, with numerous companies offering a wide range of beauty drink products. Product differentiation is crucial, and manufacturers need to continually innovate to stand out. This involves creating unique formulations that address specific beauty concerns, such as anti-aging, skin hydration, or hair strength, and developing appealing flavors and packaging. Branding and marketing strategies play a vital role in setting one product apart from another. The challenge lies in creating products that not only meet regulatory requirements but also resonate with the diverse and evolving preferences of consumers.

Vitamins and Minerals-Based Beauty Drinks Market Opportunities:

The Vitamins and Minerals-Based Beauty Drinks Market presents significant growth opportunities driven by the increasing consumer focus on holistic wellness, the desire for convenient beauty solutions, and the growing preference for natural and functional ingredients. As consumers seek ways to enhance their overall health and appearance from within, there is potential for innovative product developments that address specific beauty concerns and incorporate vitamins and minerals. With a growing interest in clean-label and sustainable products, brands can also capitalize on environmentally friendly packaging and transparent sourcing to appeal to a broader consumer base. Collaborations with dermatologists and beauty experts, as well as the expansion of e-commerce and personalized nutrition offerings, offer avenues for market growth and customer engagement in the Vitamins and Minerals-Based Beauty Drinks segment.

VITAMINS AND MINERALS-BASED BEAUTY DRINKS MARKET REPORT COVERAGE:

Vitamins and Minerals-Based Beauty Drinks Market Segmentation: By Product Type

• Collagen-Based Drinks

• Antioxidant-Enriched Beverages

• Hair Growth and Strengthening Drinks

• Hydration and Skin Radiance Drinks

• Multivitamin -Based Drinks

The Multivitamin-Based Drinks segment is the largest within the Vitamins and Minerals-Based Beauty Drinks Market having a market share of 37.4%, due to its holistic approach to beauty and wellness. These beverages offer a comprehensive combination of essential vitamins and minerals, catering to a wide range of beauty concerns. Consumers are increasingly seeking convenient solutions to support overall well-being and appearance, making multivitamin drinks an attractive option. They provide a one-stop solution for those looking to enhance skin health, hair strength, and nail vitality, ultimately offering a convenient and accessible means to address diverse beauty needs in a single product, driving their popularity and market dominance.

The fastest growing segment by product type in the Vitamins and Minerals-Based Beauty Drinks Market is Collagen-Based Drinks growing at a tremendous CAGR of 25%. Collagen-based beauty drinks are experiencing rapid growth due to the increasing consumer demand for products that promote skin elasticity and reduce signs of aging. Collagen, a key structural protein in the skin, is believed to have a direct impact on skin health. With consumers seeking non-invasive, holistic, and convenient beauty solutions, collagen-based drinks offer a practical way to support skin rejuvenation and anti-aging efforts.

Vitamins and Minerals-Based Beauty Drinks Market Segmentation: By Distribution Channel

• Online Retail

• Brick and Mortar Retail

• Direct Sales & Subscription Services

The largest segment by distribution channel in the Vitamins and Minerals-Based Beauty Drinks Market is Online Retail which has a market share of over 42%. This dominance can be attributed to the widespread shift toward e-commerce and digital shopping. Consumers increasingly prefer the convenience of purchasing beauty drinks online, with a vast selection of products, detailed product information, and the ability to compare and research options. Online retail offers a broader reach, allowing beauty drink brands to tap into a global consumer base.

The fastest growing segment is Online Retail growing at a CAGR of 23%. Online retail is experiencing rapid growth due to the convenience and accessibility it offers to a global consumer base. Consumers increasingly turn to e-commerce platforms to discover, compare, and purchase beauty drinks. Online retail provides a vast array of product choices, detailed information, and customer reviews, making it a preferred channel for those seeking wellness-oriented beauty solutions. The expansion of direct-to-consumer models and personalized nutrition services through online platforms further propels the growth of this segment, offering a seamless and tailored shopping experience for consumers.

Vitamins and Minerals-Based Beauty Drinks Market Segmentation: Regional Analysis

• North America

• Asia- Pacific

• Europe

• South America

• Middle East and Africa

The largest segment by region in the Vitamins and Minerals-Based Beauty Drinks Market is Asia-Pacific holding a revenue share of 38%. This dominance is primarily driven by the strong beauty and wellness culture in countries like Japan and South Korea, where holistic approaches to beauty are deeply ingrained. In these markets, beauty drinks are widely embraced as an integral part of skincare regimens, and consumers value products that promote radiant skin, healthy hair, and overall well-being. The Asian market's substantial population, increasing disposable income, and a strong emphasis on beauty and self-care contribute to its significance in the global beauty drinks industry.

Europe is the fastest growing segment in the Vitamins and Minerals-Based Beauty Drinks market, growing at a CAGR of 19.8%, due to a convergence of factors, including increasing consumer awareness of the link between nutrition and beauty, a strong emphasis on holistic wellness, and a preference for clean-label, sustainable products. European consumers are proactively seeking convenient and effective beauty solutions that align with their health and eco-conscious values. As a result, the market in Europe has witnessed substantial growth driven by innovative formulations, transparent sourcing, and a robust market presence of beauty drinks offering a holistic approach to beauty and well-being.

COVID-19 Impact Analysis on the Global Vitamins and Minerals-Based Beauty Drinks Market:

The COVID-19 pandemic had a notable impact on the Global Vitamins and Minerals-Based Beauty Drinks Market. While there was an initial disruption in the supply chain and a shift in consumer priorities towards essential goods, the market has shown resilience as consumers increasingly prioritize health and wellness. The pandemic has heightened awareness of the importance of overall well-being and has accelerated the adoption of at-home self-care routines, including the consumption of beauty drinks. As a result, the market has witnessed a surge in demand for products promoting skin health, immunity, and stress management. The online retail channel has played a pivotal role in sustaining market growth, offering consumers a safe and convenient way to access beauty drink products. Amid uncertainties, the market has adapted by introducing innovative formulations, emphasizing immunity-boosting ingredients, and expanding e-commerce presence, which is expected to fuel continued growth in the post-pandemic era.

Latest Trends/ Developments:

There is a growing trend toward personalized and customized beauty drink solutions. Companies are offering tailored formulations that cater to an individual's specific beauty and wellness needs. This involves analyzing factors like skin type, age, and dietary preferences to create unique combinations of vitamins, minerals, and other active ingredients. Personalization not only enhances the consumer experience but also delivers more targeted results, reflecting the broader trend of personalization in the wellness industry.

The market is witnessing an increased focus on clean-label and functional ingredients. Consumers are becoming more discerning about what they consume, emphasizing the importance of natural, high-quality, and ethically sourced components. Beauty drinks incorporate functional ingredients like adaptogens, hyaluronic acid, and superfoods, which are known for their benefits on skin, hair, and overall well-being. Clean-label products are perceived as healthier and more sustainable, aligning with the broader consumer shift toward eco-conscious choices and transparent sourcing practices.

Key Players:

1. Vital Proteins

2. NeoCell (by Weider Global Nutrition)

3. Skinade

4. LAC Taut

5. Shiseido Company

6. The Coca-Cola Company (Taut)

7. Nestlé S.A.

8. Hangzhou Nutrition Biotechnology Co., Ltd. (HealthAid)

9. Kino Biotech

10. Shots

In February 2022, Nestle Health Science, a division of Nestle SA, successfully finalized its purchase of Vital Proteins, a company based in Chicago known for producing collagen-infused foods, beverages, and supplements.