US Natural Hair Colour Market Size (2024-2030)

The US Natural Hair Colour Market was valued at USD 2 billion in 2023 and is projected to reach a market size of USD 4.15 billion by the end of 2030. The market is anticipated to expand at a compound annual growth rate (CAGR) of 8.4%between 2024 and 2030.

The US Natural Hair Colour Market is witnessing significant growth as consumers increasingly prioritize natural and organic ingredients in their beauty routines. With a growing awareness of the harmful effects of synthetic chemicals found in conventional hair dyes, more individuals are turning to plant-based, eco-friendly alternatives. This shift is driven by a combination of health-consciousness, environmental concerns, and a rising demand for clean beauty products. Key players in the market are focusing on innovation by developing formulations that offer long-lasting color while minimizing damage to the hair and scalp. Furthermore, the influence of social media and celebrity endorsements of natural beauty trends has amplified consumer interest in natural hair color solutions.

Key Market Insights:

70% of consumers prefer natural hair color products over chemical-based dyes due to safety concerns.

55% of millennials in the US seek eco-friendly and cruelty-free hair color options.

40% of the US hair color market is expected to be dominated by natural products by 2026.

30% annual growth is projected for the US natural hair color segment over the next five years.

80% of consumers report concerns about the long-term health effects of synthetic hair dyes.

US Natural Hair Colour Market Drivers:

Rising Demand for Chemical-Free Beauty Products.

The growing awareness of the adverse effects of synthetic chemicals in conventional hair dyes has led to a significant increase in the demand for chemical-free beauty products in the US. Consumers are becoming more health-conscious and are shifting towards natural hair color alternatives that are free from harmful ingredients such as ammonia, parabens, and sulfates. This demand is especially strong among millennials and Gen Z, who prioritize personal health, sustainability, and cruelty-free practices. Natural hair colors, typically derived from plant-based ingredients like henna and herbal extracts, are gaining traction as consumers seek safer and more environmentally friendly products. This trend is further bolstered by the clean beauty movement, which advocates for transparency in product formulations and eco-friendly packaging.

 Influence of Social Media and Celebrity Endorsements.

Social media platforms have played a crucial role in driving the popularity of natural hair color products in the US market. Influencers, beauty bloggers, and celebrities endorsing natural hair color trends have amplified the reach and appeal of these products. Celebrity endorsements of non-toxic and vegan beauty brands have significantly impacted consumer preferences, making natural hair color options more desirable. Social media engagement, coupled with increasing online sales channels, has made it easier for consumers to access and explore a wide range of natural hair color solutions.

US Natural Hair Colour Market Restraints and Challenges:

The US Natural Hair Colour Market faces several restraints and challenges that could hinder its growth. One of the primary challenges is the limited availability of long-lasting and vibrant shades in natural hair color products compared to synthetic dyes. Consumers seeking bold and intense colors often find natural alternatives less effective, leading to a preference for chemical-based options. Additionally, the higher cost of natural hair color products is a significant barrier for price-sensitive consumers. Plant-based ingredients and eco-friendly formulations tend to be more expensive to produce, making these products less accessible to a broader audience. Another challenge is the lack of widespread consumer awareness and understanding of the benefits of natural hair color solutions. Despite the growing clean beauty movement, many consumers remain unaware of the potential health risks associated with synthetic dyes, limiting the market's expansion. Furthermore, the shelf life and performance consistency of natural hair color products can vary due to the absence of synthetic preservatives and stabilizers, making them less appealing to certain consumers. These factors, combined with competition from established chemical-based brands, present notable restraints to the widespread adoption of natural hair color solutions in the US market.

US Natural Hair Colour Market Opportunities:

The US Natural Hair Colour Market presents several opportunities for growth as consumer preferences continue to evolve towards health-conscious and environmentally friendly products. One key opportunity lies in the increasing demand for customized and personalized hair color solutions. Brands that can offer tailored formulations based on individual hair types, preferences, and desired outcomes stand to gain a competitive advantage. The rise of e-commerce and online platforms also presents a significant opportunity for market expansion. With more consumers shopping for beauty products online, natural hair color brands can reach a wider audience and offer a diverse range of products with greater convenience. Another promising avenue is the development of innovative formulations that address the limitations of current natural hair color products, such as improving color vibrancy, longevity, and ease of application. Collaborations with salons and beauty professionals to promote and integrate natural hair colors into mainstream beauty services could further drive market growth. Moreover, as the clean beauty movement continues to gain momentum, there is an opportunity for brands to educate consumers about the long-term health benefits of natural ingredients, building greater trust and loyalty. By leveraging these opportunities, companies can tap into the growing demand for safer, sustainable hair coloring options.

US NATURAL HAIR COLOUR MARKET REPORT COVERAGE:

US Natural Hair Colour Market Segmentation:

US Natural Hair Colour Market Segmentation Product Type:

• Permanent Hair Colour
• Semi-Permanent Hair Colour
• Temporary Hair Colour
• Hair Highlights

In 2023, based on market segmentation by Product Type, Permanent Hair Colour had the highest share of the US Natural Hair Colour Market. Permanent hair color remains the dominant choice in the hair coloring market due to its exceptional durability, coverage, variety, and convenience. It offers the longest-lasting results, often lasting several months, making it a preferred option for individuals seeking a long-term solution to gray coverage or a permanent hair color change. The full gray coverage it provides is especially beneficial for those with significant graying, as it delivers a complete, even color. In addition to its longevity and coverage, permanent hair color comes in a wide range of shades, allowing consumers to experiment with and customize their look. This flexibility appeals to those who enjoy trying different styles without frequent reapplication. Once applied, permanent hair color requires minimal maintenance, making it a highly convenient option for consumers who prefer a low-maintenance hair care routine. While other product types like semi-permanent and temporary hair colors cater to niche markets, offering shorter-term solutions or less commitment, the combination of permanent hair color’s lasting power, broad shade variety, and ease of use has solidified its position as the go-to choice for the majority of consumers seeking both functionality and aesthetic appeal in their hair color products.

US Natural Hair Colour Market Segmentation Form Type:

• Powder
• Cream
• Gel

In 2023, based on market segmentation by Form Type, Cream had the highest share of the US Natural Hair Colour Market. Cream hair color has long been a popular choice among consumers due to its ease of application, versatility, and effectiveness. Its creamy texture makes it simple to apply and distribute evenly throughout the hair, reducing the likelihood of missed spots and ensuring a more consistent color result. This ease of use appeals to both professionals in salons and individuals looking for a convenient at-home coloring option. Cream hair color also offers greater versatility compared to other formulations, as it comes in a wide range of shades and can be tailored to various hair types, from fine to thick, as well as different desired outcomes, such as full coverage, highlights, or subtle changes. This flexibility makes it suitable for people with different hair textures and coloring needs, whether they’re seeking vibrant hues or a more natural look. Additionally, cream-based hair color formulas often provide better adherence to the hair shaft, resulting in longer-lasting and more vivid color. Its longstanding popularity is further reinforced by its ability to deliver both convenience and effective results, making cream hair color a go-to choice for many consumers who prioritize ease of use without sacrificing quality in their hair coloring experience.

US Natural Hair Colour Market Segmentation Application:

• Total Gray Coverage
• Roots Touch-Up
• Highlighting

In 2023, based on market segmentation by Application, Total Gray Coverage had the highest share of the US Natural Hair Colour Market. Graying hair is a natural part of aging, but many individuals choose to cover their gray strands to maintain a youthful appearance or simply for personal preference. As people age, the desire to conceal gray hair often stems from the association of gray hair with aging, which may not align with personal aesthetics or societal norms. In various cultures, gray hair is still linked to the perception of aging, and in certain social or professional settings, it may be seen as less desirable. This perception can influence individuals to seek out hair color products that offer effective gray coverage, helping them feel more confident in both personal and professional spaces. Furthermore, the wide availability of total gray coverage products adds to their popularity. These products are frequently promoted and marketed as essential beauty solutions, making them easily accessible to a wide range of consumers, whether they prefer salon treatments or at-home applications. With advancements in hair coloring technology, products designed for full gray coverage now offer longer-lasting, natural-looking results, meeting the growing demand for solutions that address the challenges of aging hair while maintaining a polished, youthful appearance.

By Region:

In the US, there is a growing preference for non-toxic, cruelty-free products, especially among millennials and Gen Z, who are keen on sustainable personal care. The market is also benefiting from increased online shopping platforms, which provide greater access to a variety of natural hair coloring products. As consumers become more educated about ingredient safety and environmental impact, the demand for natural hair color solutions is expected to continue its upward trajectory.

COVID-19 Impact Analysis on the US Natural Hair Colour Market.

The COVID-19 pandemic had a mixed impact on the US Natural Hair Colour Market. Initially, the market experienced a decline due to the closure of salons and disruptions in supply chains, which affected the availability of hair color products. With lockdowns in place, many consumers avoided non-essential purchases, leading to reduced demand for hair color services and products. However, as the pandemic continued, there was a noticeable shift towards at-home hair care solutions, including natural hair color products. With more time spent at home, consumers sought DIY beauty options and safer alternatives to conventional hair dyes, boosting sales of natural hair color kits. The heightened focus on health and wellness during the pandemic further accelerated the demand for chemical-free and eco-friendly products, with many consumers becoming more cautious about the ingredients in their beauty routines. E-commerce channels played a crucial role during this time, allowing consumers to access a wide range of natural hair color options online, compensating for the temporary closure of brick-and-mortar stores. Overall, while the pandemic initially slowed growth, the shift towards at-home beauty care and increased health consciousness created new opportunities for the natural hair color market to expand.

Latest trends / Developments:

The US Natural Hair Colour Market is witnessing several emerging trends and developments driven by consumer preferences for safer, eco-friendly beauty solutions. One of the most notable trends is the growing adoption of vegan and cruelty-free hair color products, with consumers seeking ethical options that align with their values. Brands are increasingly formulating hair colors free from animal-derived ingredients, which has resonated particularly well with younger, socially conscious buyers. Another trend is the demand for organic and botanical-based formulations, with ingredients like henna, indigo, and herbal extracts gaining popularity for their nourishing properties and ability to provide natural-looking shades. The rise of clean beauty has also led to innovation in ingredient transparency, as consumers expect brands to disclose product contents and avoid harsh chemicals like ammonia and parabens. In addition, personalization is becoming a key market driver, with brands offering customizable hair color solutions tailored to individual needs, including color preference, hair texture, and scalp sensitivity. The increasing availability of at-home hair color kits is also shaping the market, particularly as more consumers opt for convenient, do-it-yourself options. Lastly, the influence of social media influencers and beauty vloggers continues to play a critical role in promoting natural hair color trends, driving both brand awareness and product adoption.

Key Players:

1. Henkel AG & Co. KGaA
2. L'Oréal S.A.
3. Coty Inc.
4. Revlon Inc.
5. Aveda Corporation (Estée Lauder)
6. Madison Reed
7. Tints of Nature
8. Radico Colour Me Organic
9. Godrej Consumer Products Ltd.
10. The Henna Guys