US Avocado Oil Market Size (2026-2030)

The US Avocado Oil Market was valued at USD 627.19 Million in 2025 and is projected to reach a market size of USD 812.36 Million by the end of 2030. Over the forecast period of 2026-2030, the market is projected to grow at a CAGR of 5.31%.

The​‍​‌‍​‍‌ avocado oil market in the US is a very vibrant and fast-changing segment of the edible oils industry, characterized by a premium price, demand driven by health-conscious consumers, and an increasing culinary use. Mainly driven by consumers looking for monounsaturated, high-smoke-point oils to replace conventional seed oils, avocado oil has gone to foodservice and mainstream grocery, while also cosmetics and nutraceuticals, becoming a new area of growth. The trends, clean-label preferences, interest in heart-healthy fats, and chef endorsements, have opened up the agribusiness and ingredient companies to investment and capacity expansion. On the other hand, the category is facing some difficulties, such as a lack of large-scale supply, price sensitivity, and quality and adulteration issues that have resulted in demands for clearer standards and better traceability. Analysts point to growth above the average rate as a result of manufacturers' innovation in refined and extra-virgin formats and the maturity of the industry being signalled by strategic partnerships and M&A activities. Those producers who feature extra-virgin, cold-pressed, sustainable sourcing, and vertical integration are in the best position to win the largest share of the premium. In general, the US avocado oil market is a combination of food trends and health stories and is about to gradually change from a boutique ingredient to a more common pantry staple as the supply chain gets better and the regulators pay more ​‍​‌‍​‍‌attention.

Key Market Insights:
 

Health-led premiumisation is the primary demand engine. Consumer survey signals 50% of shoppers rank healthy eating as a top priority, and 70% say they want to be healthier. This is translating into faster uptake of fruit-based oils over refined seed oils. McKinsey & Company+1
 

Innovation and affordability drive trial and scale. Brands that keep innovating are 1.8× more likely to grow; 63% of consumers say they’d buy a product that was innovated to be more affordable, meaning premium positioning plus value-engineering (smaller SKUs, sprays, blends, private-label) is a winning tactic.



 

Market Drivers:

Health-Driven Consumer Shift Toward Clean-Label Oils Accelerates US Avocado Oil Market Growth.

The​‍​‌‍​‍‌ US avocado oil market is intensively developing with a strong positive trend, as consumers are in a continuous search for health-promoting and clean-label products. In the case of oils, which are expected to bring health benefits for the heart, to be single-ingredient-based and provide functional nutrition, these oils become the most favoured ones. In that respect, avocado oil, with its monounsaturated fats, vitamin E, and antioxidants, is a perfect match for current health trends that focus on cardiovascular health, anti-inflammatory eating, and the Mediterranean diet. Avocado oil is now going to be the consumer's choice for a premium kitchen staple, as shoppers abandoning processed and hydrogenated fats are attracted by the mild flavour, high smoking point, and the wide range of uses of the product for both cooking and cold applications. Its popularity is a consequence of the clean-label trend, in which people are consumers demanding a short ingredient list, a non-GMO or organic label, and a minimally processed product like cold-pressed or extra virgin. Transparent sourcing combined with the product's sensory appeal is the winning strategy for brands, which are supported by the natural retail, mainstream supermarkets, and premium e-commerce channels, while the demand for avocado oil from the cosmetics and personal care industries is increasing rapidly - where it is used as a natural emollient in skincare, haircare and wellness formulations - thus, the brand's influence spreading across various categories. According to data from top market experts such as IMARC Group and Fortune Business Insights, these interwoven health, clean-label, and personal care trends remain key drivers of avocado oil's expansion in the US market. Furthermore, these factors also underline the importance of traceability, certification, and clear nutritional storytelling. As a result, they are some of the most effective ways of attracting larger market shares and getting a wider consumer ​‍​‌‍​‍‌base.

Expanded Retail Reach and Product Innovation Strengthen Avocado Oil Market Momentum in the United States.

Another​‍​‌‍​‍‌ major factor that has contributed significantly to the growth of the US market for avocado oil is the expansion in the distribution channels, which is structurally sustained by continuous product innovation. The product is moving from niche shelves towards mainstream retail, food service, e-commerce, and ingredient applications in processed food and cosmetic formulations. Consumers can access it more easily as it is available in large-format stores, online marketplaces, and subscription food platforms, thus reducing purchase barriers and encouraging repeat buying. On the other hand, new product formats (for example, high-heat spray oils, blended variants, and premium cold-pressed extra-virgin offerings) open usage occasions for home cooks and professional chefs. This commercial momentum is supported by a more mature supply chain that is driven by increased avocado production in Latin America, more efficient import logistics, and improvements in extraction technologies that not only raise yields but also make it possible to have both refined and extra-virgin profiles at accessible and premium price tiers. Such segmentation enables brands to serve mass-market buyers while still being able to retain value in premium niches. Additionally, the B2B demand trend for restaurants needing cleaner frying oils and personal-care formulators looking for natural emollients is a big contributor to year-round offtake stabilization and capacity investments increase. On the whole, industry analyses have consistently pinpointed channel expansion, innovative product development, and supply chain maturity as the main factors that will drive growth in the near future, thus providing a return to the companies that put their focus on scalable extraction, diversified SKUs, and omnichannel strategies, and use traceability and sustainability narratives to strengthen their competitive ​‍​‌‍​‍‌edge.
 

Market Restraints and Challenges:

The​‍​‌‍​‍‌ U.S. avocado oil sector is impeded by significant limitations that stem from supply weaknesses and challenges on the consumer side. The industry is very dependent on the import of avocados; thus, it is affected by climate change, drought, and sustainability issues that not only increase the production costs but also make it difficult for manufacturers to have a stable supply of raw materials. Meanwhile, the category faces quality and authenticity issues, as numerous market audits have revealed that retail products have been adulterated and oxidized; thus, consumer trust is decreasing, and retailers are becoming more vigilant. These difficulties aggravate the situation with the higher price of avocado oil, which limits its uptake among price-sensitive consumers and thus, the growth potential beyond niche, health-conscious segments is ​‍​‌‍​‍‌slow.

Market Opportunities:

The​‍​‌‍​‍‌ US avocado oil market is revealing two very attractive opportunities that are consumer-driven and demand-driven from different industries. The first one is the shift of consumers to use premium and health-oriented cooking oils, where cold-pressed and extra-virgin avocado oil can play a major role since more and more consumers are looking for clean-label products with high smoke points, heart-healthy fats, and versatile culinary applications. The trend to premiumization allows brands to differentiate by chef-inspired flavors, functional blends, and targeted keto, plant-based, and wellness-focused shoppers' positioning. The second one is the nutrient-rich profile of avocado oil, which is opening a rapid growth potential to cosmetics and personal care, the clean beauty of which is still gaining ground. The natural emollient properties of the oil, its antioxidant density, and the fact that it is a very compatible organic formulation make it very attractive to the skincare, haircare, and body-care segments, thus encouraging manufacturers to incorporate avocado oil into serums, creams, and masks. These opportunities, therefore, allow brands to spread their revenue sources from the food and beauty segments to different segments, thus giving them more strength in the high-value and fast-growing ​‍​‌‍​‍‌categories.
 

US AVOCADO OIL MARKET REPORT COVERAGE:

US Avocado Oil Market Segmentation:

US Avocado Oil Market Segmentation By Type:

• Extra-Virgin / Cold-Pressed
• Virgin
• Refined
• Organic
• Flavored / Infused
• Blends

The​‍​‌‍​‍‌ avocado oil market in the US is largely led by the Extra-Virgin / Cold-Pressed product. This is mainly due to its enhanced nutritional profile, pleasant flavor, and wide range of both food and cosmetic uses. The segment has a strong appeal to health-conscious consumers who are on the lookout for oils rich in antioxidants and that are naturally pure. Retailers and online platforms are ramping up the production of extra-virgin avocado oils, thus making them more and more reachable from both mainstream and specialty outlets. The continuous demand in domestic and professional cooking sectors is a result of the growing exposure of the benefits given to the body by the consumption of monounsaturated fats, vitamins, and bioactive compounds present in cold-pressed ​‍​‌‍​‍‌oils.

One​‍​‌‍​‍‌ of the main reasons for the rapid growth of the organic avocado oil market is the shift of consumers towards products that are free of chemicals, sustainable, and environmentally friendly. Buyers are more and more ready to pay a higher price for oils that are certified as organic, which is in line with the general trends of wellness and clean-label. Online platforms and niche health stores are the main channels of growth for the segment, providing easy access to a wide range of organic avocado oils. The rapid expansion of the segment is a reflection of the increasing consumer focus on product authenticity, traceability, and natural sourcing, thus making organic avocado oil a very attractive area for market players and a dynamic ​‍​‌‍​‍‌one.
 

US Avocado Oil Market Segmentation By Application

• Food & Beverage
• Foodservice & HORECA
• Cosmetics & Personal Care
• Pharmaceuticals & Nutraceuticals
• Industrial & Homecare
• Others
   

The​‍​‌‍​‍‌ US market for avocado oil is largely influenced by the Food & Beverage sector, as consumers are progressively choosing healthy, nutrient-rich oils for their daily cooking. One of the major reasons for the popularity of avocado oil is its high smoke point, rich content of monounsaturated fat, and great usage for frying, baking, and salad dressings, which make it a preferred choice among health-conscious households. Its consumption is also being further strengthened by the retail availability from supermarkets, specialty stores, and online platforms. The growth of this segment is being driven by the rise of clean-label and premium cooking oil trends, in which consumers are very willing to pay for oils that bring them both culinary and health ​‍​‌‍​‍‌benefits.

Cosmetics​‍​‌‍​‍‌ & Personal Care is the application segment that is growing at the fastest pace, mainly because of the increased demand for natural and plant-based skincare products. Avocado oil is very popular for its hydrating, anti-aging, and nutrient-rich qualities; thus, it is the most common ingredient in creams, serums, hair oils, and body care products. Increasing consciousness of chemical-free products, along with the rise of e-commerce and luxury beauty brands, is giving a very strong impetus to the adoption. The expansion here is a direct reflection of the consumer-driven transition to eco-friendly and performance-driven personal care ​‍​‌‍​‍‌products.
 

US Avocado Oil Market Segmentation: Regional Analysis:

The regional layers of the avocado oil market in the US, the West region, are not only the largest subsegment but also the fastest-growing one. The region’s strong health-conscious consumer base and high adoption of premium and organic cooking oils have been the main factors behind this dominance. The reason is mainly the well-established distribution networks and the robust avocado cultivation in California, which makes the availability of cold-pressed and extra-virgin avocado oils very convenient. As a matter of fact, the growing awareness of wellness trends and the demand for natural ingredients in culinary and cosmetic applications are two of the most important factors behind the regional consumption increase at a very high rate. The West, with its mixture of plentiful raw material supply, progressive consumer preferences, and innovative retail strategies, is positioned to be the main driver of growth, thus surpassing other US regions in both volume and market ​‍​‌‍​‍‌momentum.

COVID-19 Impact Analysis:

The​‍​‌‍​‍‌ US avocado oil market was reshaped by the COVID-19 pandemic in rapid, uneven ways. Initially, supply-chain shocks and labor disruptions in producing regions led to a tightening of raw materials and an increase in prices, which in turn forced manufacturers to reprioritize product lines and inventory strategies. As consumers moved away from eating out and cooking at home, demand for foodservice channels declined, and demand for retail and e-commerce increased, thus benefiting those brands that were already well established in supermarkets or had a strong direct-to-consumer operation. Consumers who were stocking their pantries also contributed to the increased demand for versatile oils with a high smoke point, such as avocado oil, which could be used for cooking, baking, and health-focused recipes. At the same time, a greater focus on immune health and clean labels resulted in product innovation and marketing that was dominated by cold-pressed, minimally processed claims, while smaller players experienced cash-flow problems and the possibility of consolidation. The industry was able to stabilize availability towards the end of 2020 through logistics adaptations such as longer contract horizons with growers, diversification of sourcing, and closer partnerships with co-packers, even though it was still facing instances of price volatility. To sum up, the pandemic sped up the retail migration, increased the demand for quality and transparency, and shortened the industry’s timeline for digital transformation: those companies that quickly invested in resilient sourcing, e-commerce channels, and consumer education were able to come out stronger, whereas those that only depended on pre-pandemic distribution models had a hard time regaining their ​‍​‌‍​‍‌momentum.

Latest Market News:
 

• In July 2024, Marubeni Corporation announced it acquired a majority of shares in Gemsa Enterprises, LLC, a U.S. processor/packer of specialty fats and oils (including avocado oil), noting Gemsa’s founding year (1993) and its two plant locations (West Coast and East Coast), positioning a global trader to expand U.S. specialty-oil supply chains.
   
• In August 2024, Westfalia Fruit officially launched its ultra-premium, 100% pure avocado oils in the U.S., rolling out three flavors (Plain, Garlic, Lemon) and citing category metrics such as bagged avocados having grown >58% since 2019, reaching 569 million units in 2022, a retailer-facing move that converts upstream fruit scale into branded oil SKUs.

Latest Trends and Developments:

The​‍​‌‍​‍‌ US avocado oil market is undergoing various dynamic changes that are largely driven by changing consumer preferences and innovations in the industry. The premium and health-oriented positioning of the product has been the major trend with avocado oil being promoted as a high-smoke-point, monounsaturated, natural one of conventional cooking oils. Quickly, it is satisfying the demand for convenience formats such as sprays and ready-to-use bottles that are directed at the rapidly-paced lifestyles of consumers. The oil is, however, nothing less than the star ingredient in cosmetics and personal-care products, which is a reflection of its multifunctional appeal, apart from its culinary use. Production practices are being reshaped by sustainability and waste-reduction initiatives, such as the upcycling of imperfect fruit, which is helping to draw ESG-conscious investors. At the same time, distribution channels are getting diversified, thereby, e-commerce, direct-to-consumer subscriptions, and mainstream retail are expanding accessibility nationwide. Players in the market are also upgrading quality control, packaging, and traceability to alleviate food-safety concerns, while the pressures upstream from biofuel demand and seed-oil market dynamics that affect supply and pricing are, in general, driving innovation and competitive differentiation across the ​‍​‌‍​‍‌sector.

Key Players in the Market:

1. Olivado USA
2. Grove Avocado Oil
3. La Tourangelle, Inc.
4. The Village Press
5. Bella Vado Inc.
6. Cibaria International
7. Grupo Industrial Batellero
8. Proteco Gold Pty Ltd.
9. Spectrum Organics Products, LLC
10. Sesajal S.A. de C.V.