Global Tomato Concentrate Market Size (2023 – 2030)

The Global Tomato Concentrate Market was valued at USD 1.6 Billion and is projected to reach a market size of USD 2.5 Billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 5.8%.

Tomato concentrate, a dense paste created by removing tomato skins and evaporating the pulp until it thickens, is a widely produced vegetable product globally. This concentrated form of tomatoes serves as a vital ingredient for various culinary purposes, including the creation of ketchup, soups, sauces, and a myriad of other dishes. It boasts a nutritional profile abundant in potassium, lycopene, vitamins, magnesium, and essential antioxidants. With its thick texture, tomato concentrate is exceptionally well-suited for enhancing the flavor and consistency of dishes such as sauces, soups, stews, gravies, and pasta. Furthermore, its extended shelf life makes it a crucial staple in the food industry, serving not only as a flavor enhancer but also as a valuable source of nutrition. Tomatoes are renowned for their high lycopene content, which aids in combating free radicals in the body. Additionally, they are rich in vitamin C, known for its immune-boosting properties. These health benefits have been emphasized by marketers who frequently incorporate tomato concentrate into their final products.

Tomato concentrate is widely employed in culinary and food-related contexts, offering a rich tomato flavor without the necessity of incorporating numerous fresh tomatoes to achieve the same taste. The escalating preference for liquid diets and the surging demand for health-conscious options like stews, soups, and smoothies are expected to drive the market for tomato paste concentrate and tomato sauce concentrate. Factors such as globalization, the increasing global appetite for diverse cuisines, higher tomato consumption, frequent introductions of novel tomato puree products, and the rapid growth of the food processing industry are all poised to propel the sales of tomato concentrate over the long term.

Key Market Insights:

The rising preference for convenient food, particularly among millennials, and the proactive efforts of market players in innovating and enhancing product properties are poised to generate attractive avenues for growth. The global nature of the food industry and the increasing popularity of diverse cuisines worldwide are driving the market's growth. Tomato concentrate plays a pivotal role in the food industry due to its capacity to impart rich tomato flavor and thickness to dishes, all without requiring a surplus of fresh tomatoes. This convenience makes it an essential component in diverse culinary uses, ranging from sauces and soups to processed products such as ketchup. Tomato concentrate is versatile, fitting seamlessly into different culinary traditions and dishes, making it a valuable ingredient for international cuisines. Innovation is playing a crucial role in this market, with continuous product launches and adaptations to cater to evolving consumer preferences manufacturers are frequently introducing new tomato puree products, making the tomato concentrate market dynamic and responsive to changing tastes.

Global Tomato Concentrate Market Drivers:

Increasing demand for tomato purees, pastes, and pasta is driving the Tomato Concentrate Market

Tomato pastes and purees represent concentrated forms of tomatoes highly prized within the food processing industry for their robust flavor, vibrant color, and nutritional richness. Crafted through the meticulous cooking and reduction of fresh tomatoes, they transform into thick, luscious pastes, finding versatile application in an array of dishes, including sauces, soups, stews, and more. In recent years, the utilization of tomato paste and puree within food processing has experienced steady growth, owing to several advantages they offer compared to other tomato forms. A significant benefit lies in their extended shelf life, enabling food manufacturers to stockpile these products for prolonged durations. Furthermore, their cost-effectiveness and widespread availability stem from the abundant tomato crop supply, allowing for large-scale production. As a result, tomato paste and puree serve as economical foundational ingredients for food manufacturers, providing the base for a variety of tomato-based dips and sauces in their production processes.

Shifting preference toward organic food products is propelling the market

The global emphasis on health and fitness is leading to a growing preference for organic food products, which is anticipated to boost the demand for organic tomato concentrate in the coming years. Heightened awareness of the harmful effects of pesticides, the negative environmental impact of conventional farming methods, and a better understanding of the advantages of organic foods and beverages are further expected to drive the consumption of organic tomato concentrate products in the next decade. Shifts in consumer preferences and an increasing willingness to invest in organic goods are also forecasted to significantly enhance the demand for tomato concentrate throughout the projected period.

Growing use of tomatoes in skincare products is augmenting the growth of the tomato concentrate market

Tomatoes are gaining prominence in the skincare industry due to their acne-fighting and skin-brightening properties, and this trend is expected to drive their incorporation into skincare products in the years ahead. The rising consumer demand for natural skincare products and the growing utilization of tomato concentrate in the formulation of skincare products are also anticipated to positively impact the shipments of tomato concentrate in the foreseeable future and beyond.

The convenience and versatility of Tomato Concentrate is leading to the growth of the market

Tomato concentrate offers a concentrated burst of tomato flavor and uniform texture, eliminating the need for the laborious tasks of peeling, chopping, and cooking a large volume of fresh tomatoes. This time-saving feature is highly appealing to both home cooks seeking convenience and food manufacturers aiming to streamline their production processes. Moreover, it boasts a significantly longer shelf life in comparison to fresh tomatoes, which are prone to rapid spoilage. This extended shelf life simplifies storage, curbing food wastage and allowing consumers and manufacturers to buy in bulk. Tomato concentrate's versatility extends across a wide spectrum of culinary applications, from crafting rich tomato sauces and pizza toppings to elevating the taste of ready-to-eat meals and snacks. Its adaptability across diverse dishes renders it an invaluable ingredient for both home cooks and the food processing industry.

Global Tomato Concentrate Market Opportunities:

The surging popularity of convenience foods, particularly among millennials, has emerged as a prominent trend in recent years. Convenience foods that include pre-packaged, pre-prepared, or ready-to-eat meals are designed for quick and effortless consumption. Given the often hectic lifestyles led by millennials, they find themselves with limited time for cooking and meal preparation. Consequently, convenience meals offer a swift solution, effectively saving valuable time and minimizing kitchen efforts. The availability of pre-prepared tomato paste and puree from numerous producers has become a welcome convenience for this demographic. It eliminates the need for cleaning, sorting, and cooking fresh tomatoes. Furthermore, tomato paste and puree introduce a concentrated and robust tomato flavor to various food products. They play a pivotal role in enhancing the taste profiles of sauces, soups, stews, and other convenience foods, contributing to a more vibrant culinary experience. The concentrated nature of tomato paste and puree lends itself to easy integration into a wide array of recipes. These versatile products can be seamlessly incorporated into numerous convenience food items, including pasta sauces, ready-to-eat meals, canned soups, pizza toppings, and more. As consumers, particularly millennials, increasingly adopt the trend of consuming readily available and convenient food items, substantial opportunities for market growth are expected to unfold.

Global Tomato Concentrate Market Restraints and Challenges:

The unpredictable price fluctuations in the tomato market have posed significant challenges for manufacturing companies, particularly during times of economic crises and recessions, such as the COVID-19 pandemic. These fluctuations in tomato prices have had a detrimental impact on the production of various tomato-based products, leading to increased import costs. Tomato cultivation occurs in diverse climatic and environmental conditions; however, severe weather changes have led to a notable surge in tomato prices. This volatility in tomato prices has the potential to impede the growth of the market.

GLOBAL TOMATO CONCENTRATE MARKET REPORT COVERAGE:

Global Tomato Concentrate Market Segmentation: By Source

• Organic

• Conventional

Conventional Tomato Concentrate is the most dominant market in the segment responsible for more than 50% of the market revenue share due to the wide prevalence of conventional tomatoes in the market and the availability at a cheaper cost compared to organic. There has been a significant surge in the demand for and consumption of organic food worldwide, and this trend is poised to have a substantial impact on the development of the tomato concentrate market in the foreseeable future. While conventional tomato concentrate currently holds a dominant market share, it is anticipated that this will shift by the end of the forecast period due to the rising global awareness of the advantages associated with organic food consumption.

Global Tomato Concentrate Market Segmentation: By Product Type

• Single Concentrate

• Double Concentrate,

• Triple Concentrate

Double Concentrate has emerged as the dominant market among others in the segment owing to its intense results in a more robust and intense tomato flavor, making it ideal for enhancing the taste of various dishes, takes up less space in storage, which is beneficial for both consumers and food manufacturers which allows for efficient storage and transportation making it cost-effective. Triple concentrate is the fastest-growing market and is estimated to hold a substantial revenue market during the forecast period.

Global Tomato Concentrate Market Segmentation: By Packaging Type

• Cans

• Bottles

• Pouches

• Cartons

Can stand out as the largest market holding segment owing to its airtight and hermetically sealed environment that helps preserve the freshness of the tomato concentrate which prevents exposure to oxygen and moisture, which can lead to spoilage and degradation of the product which in turn increases its shelf life and makes it less susceptible to temperature fluctuations, it is also very easy to store and handle making it the most preferred packaging type. Pouches stands out as the fastest growing market in the segment for its easy portability and less weight.

Global Tomato Concentrate Market Segmentation: By Application

• Commercial

• Industrial

• Household

The industrial application of tomato concentrate continues to dominate this segment, boasting the highest market revenue due to its capacity for large-scale production, cost-effective manufacturing through economies of scale, and extensive global reach. However, the commercial establishment segment is experiencing rapid growth and is poised to claim a significant share of the market revenue. Commercial establishments, including restaurants, fast-food chains, cafeterias, and catering services, rely heavily on tomato concentrate for a wide array of culinary needs. Tomato concentrate empowers commercial kitchens to diversify their menus by incorporating an extensive range of tomato-based dishes. Some commercial kitchens favor ready-to-use tomato-based products, such as pre-made sauces and pizza toppings derived from tomato concentrate. These products streamline meal preparation, reduce kitchen labor, and ensure consistent flavor profiles. The commercial segment is gaining substantial traction and is expected to capture a considerable portion of the market revenue in the future.

​​​​​​​Global Tomato Concentrate Market Segmentation: By Sales Channel

• Hypermarket/ Supermarket

• Convenience Stores

• E-Commerce

Hypermarkets and supermarkets have solidified their supremacy in this segment by securing the largest market share, primarily fueled by their ability to offer a vast array of products from diverse brands all within a single convenient location. This approach affords consumers the convenience of finding everything they require under one roof, presenting them with a multitude of choices. E-commerce, on the other hand, stands out as the fastest-growing market, as consumers now have the flexibility to browse and select from a variety of brands right from the comfort of their homes.

​​​​​​​Global Tomato Concentrate Market Segmentation:Regional Analysis

• North America

• Europe

• Asia-Pacific

• South America

• Middle East & Africa

The Asia-Pacific region is anticipated to maintain its leadership in the global market for tomato concentrates, primarily because of its extensive production and consumption base, which accounts for more than 35% of the worldwide market share. Within Asia-Pacific, China is poised to take the forefront in the tomato concentrates market, driven by the escalating demand for these products in the HORECA (Hotel, Restaurant, and Catering) industry. Meanwhile, Europe emerges as the swiftest-growing market for tomato concentrates, fueled by the increasing need for these products in various applications within the food processing sector.

COVID-19 Impact on the Global Tomato Concentrate Market:

At the onset of the pandemic, there was a surge in demand for shelf-stable and essential food products, including tomato concentrate. Consumers sought out long-lasting ingredients to stock their pantries, which led to increased sales of tomato concentrate products. This uptick in demand was particularly evident in the retail sector, where consumers were cooking more at home. However, the food service industry, which is a significant consumer of tomato concentrate for restaurant and catering operations, faced significant challenges. Lockdowns, social distancing measures, and restrictions on dining out led to reduced demand for tomato concentrate in this sector. The closure of restaurants, hotels, and catering businesses had a direct negative impact on the bulk purchase of tomato concentrate for commercial use. Supply chain disruptions, including transportation bottlenecks and labor shortages, also affected the tomato concentrate market. These challenges led to intermittent shortages and fluctuations in pricing. While the pandemic initially caused disruptions and uncertainties in the tomato concentrate market, it also highlighted the importance of convenience and shelf-stable products. As the situation stabilized and restrictions eased, the market adapted to the changing consumer landscape, with the tomato concentrate industry witnessing shifts in demand patterns between retail and food service sectors. Ultimately, the market demonstrated resilience in the face of a global crisis, and the focus on versatile, long-lasting ingredients like tomato concentrate remained significant for both consumers and the food industry.

Latest Trends/ Developments:

Consumers are looking for tomato concentrate options that are free from artificial additives, preservatives, and excessive sugars. This has led to the development of low-sodium and reduced-sugar varieties to cater to health-conscious individuals. Sustainability has also become a key focus in the tomato concentrate market. There's a growing interest in organic tomato concentrates, which are produced without synthetic pesticides and fertilizers, aligning with consumers' eco-friendly preferences. Innovative flavor profiles are emerging, with tomato concentrate offerings like sun-dried and roasted tomato concentrates gaining popularity. Packaging advancements are another area of development, with a shift toward eco-friendly and recyclable materials to reduce the environmental impact. Technological advances in processing and extraction methods are enhancing efficiency and product quality in the tomato concentrate industry, ensuring it continues to evolve to meet changing consumer preferences and demands.

Key Market Players:

1. Del Monte Foods

2. Cento Fine Foods

3. Riviana Foods

4. Doehler

5. Galla Food

6. Kiril Mischeff Group

7. General Mills

8. Dabur

9. The Morning Star

10. Chitale Agro

In January 2023, Michael Angelo unveiled its latest pasta sauce offerings, featuring four distinct varieties: marinara, tomato basil, roasted garlic, and spicy marinara. These new tomato sauces are crafted from naturally sweetened tomatoes, meticulously simmered to attain the ideal texture for each sauce variant.

In November 2022, Erisco Foods Limited, a Nigeria-based food product manufacturer and distributor, introduced a range of ten new products into the Nigerian market. Among the newly launched offerings are ketchup, tomato puree, milk powder, and coffee mix, among others.