Sweet Potatoes Market Size (2025-2030)

The Global Sweet Potatoes Market was valued at USD 58.3 billion in 2024 and is expected to reach USD 87.9 billion by 2030, growing at a CAGR of 7.1% during the forecast period of 2025–2030.

Sweet potatoes, a nutritious root vegetable rich in fiber, vitamins, and antioxidants, have become increasingly popular worldwide due to their versatility in food processing and health benefits. They are widely consumed in both developed and developing regions as a staple food, snack ingredient, and industrial raw material. The market is driven by growing consumer awareness of healthy eating habits, rising demand for gluten-free foods, and the increasing use of sweet potatoes in bakery, confectionery, and processed food industries. Moreover, the rise in vegan and plant-based diets has accelerated the consumption of sweet potatoes as a natural carbohydrate source. With expanding applications in animal feed and ethanol production, the market continues to witness diversification and innovation.

Key Market Insights

Asia-Pacific dominates the market, contributing nearly 55% of global production, led by China, Indonesia, and Vietnam.

The fresh sweet potato segment accounts for approximately 45% of market share due to high consumption in household and commercial food sectors.

The food application category holds more than 70% of the total demand, driven by bakery, snacks, and ready-to-eat food segments.

The frozen and processed sweet potato segments are growing at over 8% CAGR, supported by rising exports and shelf-stable product innovations.

North America is witnessing rapid market expansion, fueled by demand for organic sweet potatoes and health-focused food products.

Increasing investments in mechanized farming and high-yield varieties are improving supply chain efficiency and crop productivity.

E-commerce and modern retail channels account for nearly 30% of global sweet potato sales, indicating a shift toward online grocery shopping.

Global Sweet Potatoes Market Drivers

Rising Health Awareness and Nutritional Benefits is driving the market growth
The increasing global awareness about healthy eating habits is a key driver propelling the sweet potatoes market. Sweet potatoes are naturally rich in essential nutrients, including vitamin A, vitamin C, potassium, fiber, and antioxidants like beta-carotene. They are known to support immune health, improve digestion, and reduce the risk of chronic diseases such as diabetes and cardiovascular conditions. As consumers shift away from refined carbohydrates toward nutrient-dense, whole-food alternatives, sweet potatoes have emerged as a preferred choice. The growing prevalence of obesity and lifestyle-related disorders has encouraged consumers to adopt low-glycemic foods, further fueling demand. Additionally, the inclusion of sweet potatoes in functional food formulations, dietary supplements, and plant-based snacks is enhancing market visibility. With governments and health organizations promoting balanced diets and sustainable food consumption, the global demand for sweet potatoes continues to expand steadily.

Expansion of Processed and Value-Added Products is driving the market growth
The increasing availability of processed and value-added sweet potato products is transforming market dynamics. Manufacturers are developing an array of products such as sweet potato chips, fries, puree, flour, and beverages to cater to evolving consumer preferences. These items are gaining traction in both retail and food service sectors due to their taste, nutritional benefits, and versatility. The frozen and dried product categories, in particular, are witnessing strong growth as they offer longer shelf life and convenience. With advancements in food processing technology, sweet potatoes are now incorporated into bakery items, baby food, snacks, and desserts on a large scale. Food producers are also investing in organic and clean-label formulations to appeal to health-conscious buyers. Moreover, global trade in frozen and dehydrated sweet potatoes has increased significantly, driven by rising export demand from countries like the U.S., Japan, and the U.K., where consumer awareness about natural food ingredients is high.

Global Sweet Potatoes Market Challenges and Restraints

Post-Harvest Losses and Supply Chain Inefficiencies is restricting the market growth
Despite strong global demand, the sweet potatoes market faces challenges related to post-harvest handling and supply chain inefficiencies. Due to their perishable nature, sweet potatoes require proper storage and transport conditions to maintain freshness and prevent spoilage. In many developing regions, inadequate cold chain infrastructure and lack of mechanized handling result in significant losses, reducing profitability for farmers and suppliers. Seasonal production fluctuations also affect availability and pricing stability. Limited access to processing facilities in rural areas further restricts market expansion. To address these issues, stakeholders are investing in improved logistics, packaging technologies, and value chain integration. However, until infrastructure gaps are fully bridged, post-harvest losses will remain a major constraint, particularly in emerging markets where smallholder farmers dominate production.

Market Opportunities

The sweet potatoes market offers significant growth opportunities driven by evolving consumer preferences and technological advancements. One of the key opportunities lies in the increasing adoption of sweet potatoes in plant-based and gluten-free food formulations. As global consumers seek natural alternatives to wheat and corn, sweet potato flour and starch are gaining traction in bakery, snack, and beverage industries. The rising popularity of functional and fortified foods provides additional scope for incorporating sweet potato-derived ingredients that support digestive health and energy metabolism. Moreover, innovations in ready-to-eat and convenience foods are creating new avenues for processed sweet potato products such as chips, frozen fries, and instant meals. The growing focus on sustainability is also driving organic farming and eco-friendly packaging solutions in the sweet potatoes market. Expanding online food retail platforms further enhance accessibility, allowing producers to reach global customers directly. Beyond the food industry, sweet potatoes hold potential in biofuel production and industrial applications, including cosmetics and biodegradable materials. As technological innovation and consumer demand align, the market is set to witness widespread expansion across multiple sectors.

SWEET POTATOES MARKET REPORT COVERAGE:

Sweet Potatoes Market Segmentation

Sweet Potatoes Market Segmentation  By Type:

• Fresh Sweet Potatoes
• Frozen Sweet Potatoes
• Dried Sweet Potatoes
• Canned Sweet Potatoes

The fresh sweet potatoes segment dominates the market, holding nearly 45% share in 2024. High consumption in household cooking, foodservice establishments, and traditional cuisines drives this dominance. Fresh varieties are preferred for their taste, texture, and nutrient content, especially in developing countries where local markets play a major role. Growing interest in organic and naturally grown produce also contributes to the expansion of the fresh sweet potatoes category.

Sweet Potatoes Market Segmentation By Application:

• Food
• Feed
• Industrial
• Others

The food application segment leads the global market, accounting for over 70% of total consumption. Sweet potatoes are widely used in baked goods, snacks, soups, and beverages. The increasing use of sweet potato flour and starch in gluten-free and functional food formulations supports this dominance. Moreover, rapid growth in the processed food sector and consumer demand for healthier ingredients are enhancing the significance of this segment in both retail and foodservice industries.

Sweet Potatoes Market Regional Segmentation

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

Asia-Pacific dominates the global sweet potatoes market, accounting for more than half of global production and consumption. China remains the largest producer and exporter, benefiting from large-scale cultivation, government support, and strong domestic demand. In Southeast Asia, countries such as Indonesia, Vietnam, and the Philippines are expanding their sweet potato farming due to rising consumption and export potential. The region’s climatic suitability and low production costs make it a global hub for supply. North America ranks as a significant market, led by the United States, where sweet potatoes are widely consumed as a healthy carbohydrate source. The growing preference for organic produce and the introduction of innovative processed products such as sweet potato fries and chips are driving sales. Europe is witnessing increased imports and product innovation, particularly in countries like the U.K., Germany, and France, where plant-based diets are trending. Meanwhile, Africa continues to emerge as a potential growth region, supported by initiatives promoting food security and agricultural innovation.

COVID-19 Impact Analysis

The COVID-19 pandemic had a multifaceted impact on the global sweet potatoes market. Initially, supply chain disruptions, labor shortages, and logistics challenges hindered the distribution of fresh produce. Farmers faced reduced market access, leading to temporary price fluctuations and losses. However, the pandemic also accelerated long-term market growth by reshaping consumer behavior. With heightened awareness of immunity and nutrition, consumers increasingly turned to natural, vitamin-rich foods such as sweet potatoes. The surge in home cooking and online grocery shopping boosted retail sales of fresh and processed varieties. Moreover, the demand for frozen and canned sweet potatoes increased as consumers sought convenient and shelf-stable food options. The food processing industry adapted quickly by investing in automation and expanding e-commerce distribution networks. As restrictions eased, production recovered with the support of government agricultural programs and technological advancements. The pandemic ultimately reinforced the importance of sustainable food systems, positioning sweet potatoes as a resilient and essential crop in global nutrition strategies.

Latest Trends/Developments

Recent developments in the sweet potatoes market reflect growing innovation and sustainability. A prominent trend is the increasing use of sweet potatoes in gluten-free bakery and snack products, driven by rising demand for functional and clean-label ingredients. The introduction of flavored sweet potato chips, energy bars, and beverages demonstrates ongoing product diversification. Organic farming and regenerative agriculture are also gaining prominence as consumers prioritize sustainability and environmental responsibility. Technological advancements in cold storage, packaging, and mechanized harvesting are improving product quality and reducing post-harvest losses. Additionally, bioengineering efforts are focused on developing high-yield, pest-resistant, and climate-resilient sweet potato varieties to ensure long-term supply stability. In the industrial sector, sweet potato starch and extract applications are expanding into textiles, cosmetics, and biodegradable materials. Growing collaboration between farmers, processors, and retailers is further strengthening supply chain integration. As health consciousness and sustainable consumption trends continue to rise, the global sweet potatoes market is poised for steady innovation-driven growth through 2030.

Key Players

1. McCain Foods Limited
2. Nash Produce
3. Ham Farms
4. Conagra Brands Inc.
5. Dole Food Company Inc.
6. Lamb Weston Holdings Inc.
7. Jackson’s Honest
8. Carolina Innovative Food Ingredients Inc.
9. The Kraft Heinz Company
10. Purple Foods Inc.

Market News:

• In October 2025, a report indicated that the sweet potato starch fries market was being influenced by tariff adjustments in the United States, leading to diversification of sourcing to regions with more favorable trade agreements and an increase in investment in enhanced milling and drying technologies by domestic starch producers.
• On October 9, 2025, a market report highlighted that the broader potatoes market, which includes sweet potatoes, is seeing industry leaders pivoting toward local sourcing, value addition, and risk mitigation strategies to navigate tariff shifts and supply chain volatility.
• On October 13, 2025, a market analysis noted that the sweet potato market is undergoing rapid evolution driven by diversification into end uses like snacks, beverages, purees, and biodegradable packaging. Processed sweet potato items now make up nearly 42% of the total market share.
• In mid-2024, Zgganshu introduced biodegradable packaging materials made using sweet potato starch, demonstrating a trend of diversification into industrial and sustainable applications.
• On March 31, 2025, the ICAR-Central Tuber Crops Research Institute (ICAR-CTCRI) successfully completed final trials of a new biofortified pink-skinned, orange-fleshed sweet potato variety (designated SP-95/4), which is set to strengthen tribal food security programs in India due to its high Beta-carotene content.