Smart Facial Cleansing Devices Market Size (2024 – 2030)

The Smart Facial Cleansing Devices Market was valued at USD 8.89 billion in 2023 and is projected to reach USD 11.70 billion by 2030. The market is anticipated to expand at a CAGR of 4% over the forecast period. The market is majorly driven by an increase in skin-related illnesses and rising aesthetic consciousness among consumers. In addition, rising disposable income owing to increasing expenditure on skincare goods and services is anticipated to fuel market expansion.

INDUSTRY OVERVIEW

The usage of smart facial cleansing devices as a cleaning tool can enhance the benefits of facial skin cleansers. Due to their improved cleansing capabilities, the convenience of use, and the rising popularity of skincare products, smart face cleansing devices are becoming more and more popular in both homes and beauty clinics, which is boosting the market growth. The industry is developing as a result of rising sales of cosmetics and personal care items that consumers buy to enhance their appearance and boost their self-confidence. The use of smart facial cleansing devices is rising worldwide. More businesses worldwide are creating Smart facial cleansing brushes as demand for them rises.

Key manufacturers are placing more emphasis on developing nations as a result of growing brand loyalty among consumers. For example, the face cleaning brush from Olay Regenerist helps to remove makeup and provides the skin with a deeper clean. It is built with a brush head rather than a silicone brush like other brands and has two speeds, one for everyday cleaning and the other for a deeper exfoliation. According to Olay, its cleaning brush is water-resistant and safe to use in the shower. The purpose of the facial cleansing device is to enhance the cleansing properties of the facial skin cleanser. Because of its simplicity of use, excellent washing results, and enhancement of skin care product absorption, this gadget has numerous applications in the home and beauty salon sectors, which could speed up market growth.

COVD-19 IMPACT ON THE SMART FACIAL CLEANSING DEVICES MARKET

Nearly all global industrial sectors were significantly impacted by the ongoing coronavirus crisis's effects on the world's economy. However, the market for face cleansing devices has expanded significantly as consumers' awareness of personal cleanliness and wellness has increased. Due to the growing demand for cleansers, masks, and toners to enhance general skin health and increase wellness during the pandemic, the usage of facial skin care products saw significant adoption in the major economies of the world.

MARKET DRIVERS: 

Rising air pollution has heightened awareness about skincare protection, significantly driving the growth of the smart facial cleansing devices market.

One of the main reasons for unhealthful skin is air pollution. Smog from air pollution speeds up skin ageing and wrinkles. As a consequence, more customers are utilising skincare items like body lotions and sunscreen more frequently. However smart facial cleansing devices function as an entire skincare regimen. In addition to cleansing the skin, they help open up pores that have been congested by dust and pollution particles. These gadgets serve as a multifunctional skincare tool that purifies, exfoliates, hydrates, and enhances the skin's texture. These gadgets' massage functions increase skin suppleness and circulation, which lessen wrinkles. For good skin, several skincare professionals also advise performing the aforementioned 4-step routine once each week. During the anticipated time frame, this is anticipated to fuel market expansion.

Increasing demand for smart skin care products is likely to drive the market expansion

In many nations, having clear, flawless skin has become a societal obsession due to the long history of cosmetic companies developing anti-ageing treatments. However, younger, more tech-savvy consumers are dissatisfied with conventional beauty routines and are demanding intelligent skincare products that are appropriate for their cutting-edge age, which is driving up demand for the market for smart face cleaning devices.

The rising number of salons and beauty parlours across the world is a major factor driving the market growth

The number of salons, beauty parlours and spas is growing in different parts of the world. With the rise in disposable income, people are readily spending for their beauty and spa procedures. The salons and spas are also offering various skin-related services which as a result is creating a demand for the smart facial cleansing device market.

MARKET RESTRAINTS:

One of the major factors which may inhibit the market growth is that the smart facial cleansing devices are not suitable for all skin types

Despite the limitless list of advantages, not all skin types respond well to smart facial cleansing devices. Numerous individuals use face devices wrongly, select a stimulating setting, or opt for a brush that is too stiff and creates discomfort. Although there are many mild choices, excessive brushing upsets the pH of the skin, depletes the protective acid layer, and may increase oil production. When utilising face cleansing devices, red, irritated skin is frequently seen due to the stiff bristles' damaging and micro-abrasive effects on sensitive capillaries. In particular, sonic makeup removal tools should not be utilised as they risk pushing makeup further into the pores. Inflammation might be brought on by using the cleansing gadget excessively. The aforementioned issues prevent effective face cleansing.

SMART FACIAL CLEANSING DEVICES MARKET REPORT COVERAGE:

This research report on the Smart Facial Cleansing Devices Market has been segmented and sub-segmented based on Product Type, By Distribution Channel, End-Use and By Region.

SMART FACIAL CLEANSING DEVICES MARKET – BY PRODUCT TYPE

• Silicon Bristle

• Nylon Bristle

• Others

Based on the product type, the Smart facial cleansing devices market is segmented into Silicon Bristle, Nylon Bristle and Others. Among these, the Smart facial cleansing devices with silicon bristles dominated the market in 2021 and are projected to continue with this trend over the forecast period. The silicon bristle segment is estimated to expand at a CAGR of 7.9% over the forecast period of 2023 - 2030.  The primary driver of this enormous rise is credited to the accessibility of high-end, inventive, and designer facial products that are small in size and can prevent the growth of germs. The smart face cleansing tool now uses silicone bristles instead of nylon ones. Silicone brushes were suggested as being simpler to clean by experts. Additionally, compared to other materials, silicone is regarded as being more hygienic. The brushes made by Foreo are allegedly 35 times cleaner than nylon bristles. Silicone face cleansing devices are currently used by the majority of businesses due to their improved characteristics.

SMART FACIAL CLEANSING DEVICES MARKET - BY DISTRIBUTION CHANNEL

• Online

• Offline

Based on the distribution channel, the Smart facial cleansing devices market is segmented into Online and Offline. In 2021, the offline channel generated 84.1 per cent of the total income. To check for any functional damage, consumers like to test electric appliances before using them. Furthermore, offline channels use demos or lessons to boost sales because there is a shortage of knowledge about how to use these items. For electric devices, post-sale services are further offered through offline channels in the event of damage occurring during the guarantee term. It is predicted that this would soon have a favourable impact on category growth. To increase their market penetration, manufacturers are opening their retail shops, kiosks, or salons in several nations, which is causing offline sales to increase. In India, Lakme opened its 400th salon. Due to the after-sale services offered by the businesses, consumers are projected to make direct purchases from such stores and salons. Over the projection period, this is estimated to propel the segment's growth.

Due to the increase in online beauty retailers, the online segment is predicted to grow at a CAGR of 6.5 per cent between 2022 and 2030. The smart facial cleansing market is projected to grow significantly thanks to online distribution. E-commerce is becoming increasingly popular as a result of more effective market penetration strategies and logistical efficiency. Major e-commerce sites also include customer ratings and reviews on the goods, which might affect a customer's decision to buy. Sales of smart facial cleansers are anticipated to rise as a result. Additionally, producers are promoting their goods on their websites and entering into agreements with e-commerce distributors like Nykaa and Purplle. An increase in beauty and fashion bloggers who write product evaluations and give online links or channels for purchase has occurred in addition to such retailers. In the next years, it is projected that similar advertising strategies will have a favourable impact on the online sales of smart facial cleansers.

SMART FACIAL CLEANSING DEVICES MARKET – BY END-USE

• Personal

• Commercial

Based on the end-use, the Smart facial cleansing devices market is segmented into Personal

Commercial end-use. In 2021, 79.2 per cent of worldwide income came from the commercial sector. The extensive use of the product in skin treatments like bleach and facials in salons and spas in the main element promoting the segment's growth. The senior population tends to experience the majority of skin problems, such as loose skin, wrinkles, and dry skin patches. As a result, more people in this group are choosing salon-based skin treatments. Additionally, smart beauty equipment has high levels of product exposure in salons and spas, which is likely to drive market demand throughout the anticipated period.

During the projection period, the personal segment is anticipated to have considerable expansion. Demand for these items is projected to increase as consumer knowledge of them rises. Additionally, customers' busy schedules prevent them from maintaining a regular skin-cleansing routine or going to the salon for skin treatments regularly. Long skin treatments provided in salons may be replaced with these solutions, which save time and money. Additionally, it is projected that the rising demand for personal beauty products would favourably impact the segment's growth. A comprehensive face washing kit that includes cleansing lotions or creams is also offered by the manufacturers.

SMART FACIAL CLEANSING DEVICES MARKET - BY REGION

• North America

• Europe

• The Asia Pacific

• Latin America

• The Middle East

• Africa

By region, the Smart Facial Cleansing Devices Market is grouped into North America, Europe, Asia Pacific, Latin America, The Middle East and Africa. In terms of revenue, North America's electric face cleanser market held the largest share in 2021. The U.S. accounted for the biggest chunk of worldwide sales in 2021. The main drivers of this region's market expansion are an ageing population with increasing buying power and an increase in problems connected to the skin. The elderly people in this area are growing more conscious about their appearance. In the estimated time frame, this is intended to boost product demand. Additionally, the existence of significant market participants in this area has increased the accessibility of a wide range of electric cleaners. To encourage the development of new products in this sector, manufacturers are conducting surveys on skin conditions and illnesses. As per one such poll, between 80% and 85% of young people in North America are acne-prone. Such studies are putting pressure on industry players to promote their goods and foster market expansion.

During the projected period, the Middle East and Africa are predicted to see the fastest growth, followed by the Asia Pacific. The market for smart facial cleansing devices is anticipated to be driven by the increase in disposable income and the expansion of the cosmetics industry in this area. Additionally, rising nations like China, Japan, and India dominate the market for electrical equipment. Smart facial cleansing devices are estimated to see faster market expansion as a result of this.

SMART FACIAL CLEANSING DEVICES MARKET - BY COMPANIES

The market for Smart Facial Cleansing Devices is consolidated due to the presence of a few major companies. Some of the major players operating in the Smart Facial Cleansing Devices Market include:

1. L’OREAL

2. PHILIPS

3. CLINIQUE LABORATORIES

4. CONAIR CORP

5. HITACHI LTD

6. AMORE PACIFIC CORP

7. PIXNOR

8. GUTHY-RENKER

9. OLAY

10. FOREO

NOTABLE HAPPENING IN THE SMART FACIAL CLEANSING DEVICES MARKET

PRODUCT LAUNCH- Global beauty leader L'Oréal has launched a motorised skin gadget for 2021 that responds to verbal signals from users and gives a variety of massage and washing choices. When in use, the device also provides smart auditory feedback and assistance through an inbuilt speaker.

PRODUCT LAUNCH- The LUNA 3 face cleansing device, the most recent model in Foreo's LUNA line, was launched on Amazon Luxury Beauty in 2019. The product retails for US$ 199 and comes in three colours: sensitive (lavender), combo (blue), and normal (pearl pink).

PRODUCT LAUNCH- Luna Fofo, an AI-enabled smart facial202 cleansing device, was introduced by Foreo in 2018. Personalized skincare is available with the Luna Fofo at the push of a button.