Global Screencasting Tools In Education Market Size (2023-2030)

The global screencasting tools in education market was valued at $555.23 million, and is projected to reach a market size of $4000.88 million by 2030. Over the forecast period of 2023-2030, market is projected to grow at a CAGR of 28%..  

Market Overview: 

With the evolution of modern learning environments, new technologies have emerged more and more frequently among K–12 schools. One such technology which has emerged in recent times is screencasting. Under the wide umbrella of wireless presentation solutions, screencasting is the process of recording and sharing a computer screen, usually accompanied by an audio file. Screencasting and recording software opens up the door for teachers to influence students through engaging videos while maintaining a grip on the quality of the content the students are consuming. It can help facilitate and act as a proper communication channel between all stakeholders involved in the process. The increase in demand for screencasting tools is the consequence of the increased adoption of video lectures in the classroom. As schools and coaching find visual media to be the most successful way to engage students’ attention, government authorities are investing hefty amounts in video solutions as part of their modern learning environment redesigning programs. 

COVID-19 Impact on the Screencasting Tools in the Education Market: 

The COVID-19 crisis brought about years of change in the way the education sector operates and does business. To stay relevant, businesses and economies required new competitive strategic ideas and practices when consumers shifted online due to global lockdowns and shutdowns. Furthermore, the shift in the working culture to work-from-home mode further encouraged the growth of the screencasting tools market in education. Therefore, to meet up with the market requirements, companies and industries embraced these new technological solutions and started interacting with customers through these modes and channels.  

Market Drivers: 

The inclination of industries toward digital technology and online learning is driving growth in the market:  

In the wake of ever-evolving technological advancements, educational organizations and enterprises are entering a new era where these technologies are playing a vital role to stimulate and impart knowledge and education to their students. Deep penetration of SaaS-based solutions in our everyday life, a perpetually growing number of mobile devices and applications, and a rise in dependency of businesses on AI products and solutions drive the screencasting learning method thus augmenting the demand for the tools associated with the market. 

The rising investment in the R&D sector for the academic and corporate end-users is boosting the market size: 

With the penetration of the internet and the increase in the number of smartphone devices driven by profit and the rising focus of enterprises on expanding their product and service portfolios, large investments are made in the research and development of new methods and technologies to revolutionize the idea of education along with advancements in the screencasting tools. Also, with the sudden outbreak of the pandemic and the complete shutdown of the economy including schools and colleges, these software platforms benefitted from the situation and encourages companies to launch more innovative solutions catering to the surging demand for it. 

Market Restraints: 

The high cost of technology and lack of skilled experts may hamper the global market size growth:  

The comparatively high cost of technology, especially in developing nations along with the scarcity of digital knowledge and affordable economic data plans are together restricting the overall market growth of screencasting tools in the education market. 

The rise in security concerns may hinder the market expansion during the forecast period: 

With large amounts of data stored online, its storage and processing have become increasingly complicated, making them difficult to take accountability. The complexity of screencasting methods and systems presents unique security breach threats and challenges. The security challenges increase with the increased adoption of cloud-based services among organizations. Therefore, efficient cybersecurity measures are needed to properly implement these technologies and tackle this problem, slowing down the growth of the overall market. 

SCREENCASTING TOOLS IN THE EDUCATION MARKET REPORT COVERAGE:

This research report on the Screencasting Tools in the Education Market has been segmented and sub-segmented based on Component, Application, Enterprise Size, End-Use, Region, and Key Companies.  

Screencasting Tools in the Education Market – By Component. 

• Software 

• On-premise 

• Cloud 

• Services 

• Professional 

• Managed 

Based on the component, the screencasting tools in the education market have been segmented into 2 segments – Software and Services. 

Screencasting Tools in the Education Market – By Application. 

• Student Collaboration 

• Analytics & Insights  

• E-learning Authorities 

• Integrated Learning Management System 

Based on the application, the screencasting tools in the education market have been segmented into 4 segments – Student Collaboration, Analytics & Insights, E-learning Authorities, and Integrated Learning Management Systems.  

Screencasting Tools in the Education Market – By Enterprise Size. 

• Small & Medium-Sized Enterprises 
• Large Enterprises 

Based on the enterprise size, the screencasting tools in the education market have been segmented into 2 segments – Small & Medium Sized Enterprises and Large Enterprises.  

Screencasting Tools in the Education Market – By End-Use. 

• K-12 

• Education 

• Private Tutors 

Based on the end-user, the screencasting tools in the education market have been segmented into 3 segments – K-12, Education, and Private Tutors.  

Screencasting Tools in the Education Market – By Region. 

• North America 
• Europe 
• Asia-Pacific 
• Latin America  
• The Middle East and Africa 

Based on the region, the screencasting tools in the education market have been segmented into 5 major regions – North America, Europe, Asia-Pacific, Latin America, Middle-East, and Africa. North America holds the largest share of the global screencasting tools in the education market. The growth of the segment is majorly attributed to the deep-rooted penetration of cloud-based solutions and analytics technologies across several industry verticals. Also, with the industrial revolution in the region driven by cutting-edge market competition, digitization, and increasing consumer demands, it is pressurizing regional businesses and organizations to adopt and implement these screencasting-based solutions and technologies in the region. Europe is estimated to hold a significant market share in the forecasted period. Countries such as the U.K., France, and Italy are taking large-scale initiatives and have undergone radical transitions embracing these advanced technologies and emerging as leaders in the region.  Asia-Pacific is also predicted to grow at a remarkable rate and will exhibit the highest CAGR over the forecast period. China, Japan, and India are the countries that are continuously evolving in the region due to the surging number of smartphone users in the country along with steps taken by the government officials there to augment the market size for screencasting tools in the education market.  

Screencasting Tools in the Education Market – By Key Companies. 

1. Microsoft Corporation 

2. Nearpod 

3. Pear Deck, Inc. 

4. BYJU’S 

5. Google, Inc. 

6. Blackboard, Inc. 

7. Kahoot 

8. ClassDojo 

9. Animoto 

10. The CK-12 Foundation 

11. TED Conferences LLC 

12. Edself 

13. Socrative 

14. ThingLink