Revenue Operations & Intelligence (RO&I) Software Market size (2023 - 2030)

Global Revenue Operations & Intelligence (RO&I) Software Market is estimated to be worth USD 489.46 Million in 2022 and is projected to reach a value of USD 1011.65 Million by 2030, growing at a CAGR of 9.5% during the forecast period 2023-2030.

Revenue operations and intelligence (RO&I) software is devised to rationalize and analyze customer data from various internal systems, which permits businesses to measure and fathom every touchpoint along the customer journey. By centralizing this information, the RO&I software delivers valuable insights into revenue and enables more accurate sales forecasts. These solutions track interactions across diverse mediums to assess the success and failures of the buying process, which spurs the development of repeatable processes that propel success. Revenue teams utilize RO&I software to improve their visibility into the revenue pipeline, efficiently handle customer accounts, and track and report on team performance. The software offers insights at multiple levels, encompassing individual contacts, deal viability, account health, and overall revenue processes. By analyzing historical data, organizations can establish consistent sales processes and better understand buyer behavior for more effective engagement. RO&I solutions can also flag and address risky renewal deals by guiding the best next steps. Some solutions even provide insights into the buying group within a customer, identifying key decision-makers, engagement levels, and optimal frequency of interactions. Ideally, RO&I software is utilized across the entire revenue organization, from representatives and managers to operations and executives, to propel revenue growth across acquisition, retention, and expansion efforts.

Global Revenue Operations & Intelligence (RO&I) Software Market Drivers:

The rising demand for tech solutions assisting in elevating revenue performance is fueling the growth of the Global Revenue Operations & Intelligence (RO&I) Software Market.

RO&I software not only brings advantages to resource planning but also utilizes sales engagement insights to amplify the effectiveness of customer-facing resources. This enables the prediction of buyer behavior and facilitates an increase in predictable revenue. Additionally, RO&I software provides a unique value proposition by addressing the gaps that exist between different technology categories in terms of insight, user experience, and execution. Consequently, this contributes to refining overall operations by better understanding buyer behavior and leveraging marketing automation. Therefore, this factor propels the demand for RO&I software.

The growing need for advanced scoring systems in enhancing forecasting and sales prioritization is another factor contributing to the growth of the Global Revenue Operations & Intelligence (RO&I) Software Market.

RO&I software plays a vital role in developing a scoring system that enhances the precision of forecasting by providing more transparency into the sales process and ensuring accountability for all sales engagement and revenue teams. This allows revenue leaders and frontline personnel to prioritize opportunities and utilize buyer signals effectively, thanks to a quantifiable scoring system for sales engagement and the probability of closing deals. Therefore, this factor also propels the demand for RO&I software.

Global Revenue Operations & Intelligence (RO&I) Software Market Challenges:

The Global Revenue Operations & Intelligence (RO&I) Software Market is encountering challenges, primarily in terms of high cost and requirement for specialized training. RO&I software can come with a high price tag, particularly for small businesses. The expenses associated with implementing and upkeep of the software might surpass the advantages it offers for certain companies. Moreover, employees may need to undergo training to utilize RO&I software effectively, and this training process can consume time and incur costs. Thus, these challenges inhibit the growth of the Global Revenue Operations & Intelligence (RO&I) Software Market.

Global Revenue Operations & Intelligence (RO&I) Software Market Opportunities:

The Global Revenue Operations & Intelligence (RO&I) Software Market is projected to offer profitable prospects for businesses operating in the operations and analytics domain, fostering partnerships, mergers, collaborations, and agreements during the forecasted period. Furthermore, there is a potential to make technological advancements and upgrades with novel business ideas for a competitive edge in the market by tapping into a profitable outcome. 

COVID-19 Impact on the Global Revenue Operations & Intelligence (RO&I) Software Market:

The COVID-19 pandemic positively impacted the growth of the Global Revenue Operations & Intelligence (RO&I) Software Market. The pandemic expedited the process of digitizing customer and supply-chain interactions, as well as internal operations, by a significant timeframe of three to four years. The increased need for RO&I software arises from businesses' augmenting demand for efficient management and analysis of their digital interactions and data. Additionally, the pandemic emphasized the significance of data-driven decision-making in business operations, further accelerating the demand for RO&I software.

Global Revenue Operations & Intelligence (RO&I) Software Market Recent Developments:

• In June 2023, Gong, a leader in Revenue Intelligence, introduced new generative AI models tailored for revenue teams and adaptable to individual companies. Leveraging Gong's extensive dataset of analyzed sales interactions, including calls, emails, and web conferences, among others, these models generate accurate and pertinent content. This content aids revenue teams in streamlining seller workflows, refining efficiency, and ultimately raising the likelihood of winning deals.

• In September 2022, Zilliant, a prominent provider of pricing and revenue growth software, introduced Quick Start for Revenue Operations & Intelligence (RO&I). This solution permits companies to swiftly implement revenue-generating strategies and propel growth.

• In September 2021, People.ai, a leading platform for revenue operations and intelligence (RO&I), introduced PeopleGlass+, an amplified version of their existing PeopleGlass offering. PeopleGlass+ broadens upon the core features of the free version, providing individuals and small teams with a user-friendly spreadsheet-like app for efficiently updating CRM data. 

REVENUE OPERATIONS & INTELLIGENCE (RO&I) SOFTWARE MARKET REPORT COVERAGE:

Global Revenue Operations & Intelligence (RO&I) Software Market Segmentation: By Deployment Mode

• Cloud-Based

• On-Premises

The Cloud-Based segment occupied the highest market share in the year 2022. The growth can be ascribed to the advantages that the cloud-based deployment mode offers in contrast to the on-premises ones, including easy and swift data accessibility, immense storage availability, data-sharing capabilities, scalability, and the utmost data security. They firmly store data on remote servers instead of maintaining it on physical data storage devices like hard disks and USB flash drives. They proffer cost savings in contrast to on-site data centers and provide enhanced security compared to storing data on personal computers.

Global Revenue Operations & Intelligence (RO&I) Software Market Segmentation: By Organization Size

• Large Enterprises

• Small and Medium-sized Enterprises (SMEs)

The Large Enterprises segment occupied the highest market share in the year 2022. The growth can be ascribed to the rising emphasis of large enterprises on adopting RO&I software to amplify their growth opportunities. RO&I software benefits sales teams and other departments by enabling centralized data access, enhancing collaboration, streamlining revenue cycle management, and providing pipeline visibility. It consolidates data from various sources that empower team members to make informed decisions throughout the sales process. The software promotes efficient collaboration, automates tasks, and offers insights into key metrics. Additionally, RO&I provides clear visibility into the sales pipeline, which allows for early identification and resolution of potential issues.

Global Revenue Operations & Intelligence (RO&I) Software Market Segmentation: By Industry Vertical

• Banking, Financial Services, and Insurance (BFSI)

• Energy and Utility

• Government and Defense

• Healthcare

• IT and Telecommunication

• Manufacturing

• Retail and E-commerce

• Others

The BFSI segment occupied the highest market share in the year 2022. The growth can be ascribed to the extensive adoption of RO&I software by enterprises specializing in the provision of BFSI services. Companies gain significantly from RO&I software, as it fine-tunes intricate operations like financial transactions, market analysis, and risk management. It assures regulatory compliance and upholds accurate financial reporting. Furthermore, RO&I software empowers data-driven decision-making by presenting valuable insights into revenue data and customer behavior, which permits businesses to fathom market trends and take informed strategic judgments.

Global Revenue Operations & Intelligence (RO&I) Software Market Segmentation: By Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East & Africa

The region of North America dominated the Global Revenue Operations & Intelligence (RO&I) Software Market in the year 2022. The early and vast adoption of cutting-technologies, including RO&I software, the presence of well-established IT industry in nations, such as the United States and Canada, and the prioritization of data-driven decision-making and the active utilization of advanced analytics and intelligence tools to optimize their revenue operations are some of the pivotal factors propelling the region's growth. Furthermore, North America is home to several prominent market players, including Gong.io, Inc., Clari, Inc., Groove Labs, Inc., BoostUp.ai, Inc., and Outreach Corporation. The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to rapid digital transformation in nations like China, India, Japan, and South Korea, organizations' augmenting emphasis on data-driven decision-making, and the rising adoption of avant-garde technologies.

Global Revenue Operations & Intelligence (RO&I) Software Market Key Players:

1. Gong.io Inc. (United States)

2. Clari, Inc. (United States)

3. Groove Labs, Inc. (United States)

4. BoostUp.ai, Inc. (United States)

5. Dreamdata.io ApS (Denmark)

6. Outreach Corporation (United States)

7. HubSpot, Inc. (United States)

8. Revenue, Inc. (United States)

9. Salesloft, Inc. (United States)

10. Salesforce, Inc. (United States)