Global Professional Hair Care Market Research Report – Segmented By Type (Shampoos, Conditioners, hair colorants, hair styling products, hair treatments); By Distribution Channel (Professional salons, Online Platforms, retail stores); and Region - Size, Share, Growth Analysis | Forecast (2024 – 2030)

Professional Hair Care Market Size (2024 – 2030)

The Global Professional Hair Care Market was valued at USD 30.81 Billion in 2023 and is projected to reach a market size of USD 45.36 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.68%.   


A vibrant and quickly expanding segment of the larger beauty and personal care business is the professional hair care market. A vast array of products are utilized in this market by individuals who want salon-quality results at home as well as by hair care specialists in salons. In order to preserve and improve the health and beauty of hair, these items include shampoos, conditioners, hair colorants, hair sprays, gels, serums, and other treatments. Rising consumer awareness of hair health, a growing need for individualized hair care products, and technological improvements in the hair care industry are some of the reasons propelling the market's expansion. Throughout the past ten years, there has been a notable increase in the worldwide market for professional hair care. It is anticipated that this increase will continue, propelled by growing urbanization, discretionary incomes, and the number of working women who place a high value on personal grooming. The market is known for its high level of innovation, as businesses constantly launch new goods and formulas to satisfy changing customer needs. Professional hair care products are now more widely available to a wider audience thanks in large part to the growth of e-commerce.

Key Market Insights:

The “clean beauty” movement is influencing the market, with a projected 20% growth rate for natural and organic hair care products by 2027.

The demand for sulfate- and paraben-free shampoos and conditioners is expected to grow by over 15% annually in the coming years.

Scalp health awareness is driving the growth of scalp scrubs and clarifying treatments, with a projected market size of USD 2.5 billion by 2030.

The men's hair care product market is estimated to be worth over USD 10 billion globally, with a significant portion dedicated to styling products.

Social media platforms like Instagram are a major influence, with over 60% of consumers discovering new hair trends and products through these channels.

Online booking systems are becoming increasingly popular, with over 30% of salon appointments now booked electronically.

The average consumer spends USD 150-200 per year on professional hair care services in developed economies.

Salon memberships and loyalty programs are gaining traction, with an estimated 15% of consumers opting for these options.

The professional hair care industry employs over 15 million people worldwide, including stylists, colorists, and salon staff.

Professional Hair Care Market Drivers:

One of the primary drivers of the professional hair care market is the growing consumer awareness regarding hair health and the corresponding demand for personalized hair care solutions.

Today's consumers are better knowledgeable about how different hair care techniques and products affect the health of their hair and scalp. They are searching for solutions that precisely address their unique hair demands and problems as a result of this increased knowledge. Consumer education on hair care has benefited greatly from the spread of knowledge via social media, digital media, and beauty influencers. Nowadays, consumers are better informed about the components of hair care products and how they affect the health of their hair. Their increased knowledge is enabling people to make well-informed decisions, preferring goods devoid of dangerous substances like silicones, parabens, and sulfates. Companies are becoming more popular in the market if they place an emphasis on openness and inform customers about the advantages of their components.

Technological advancements are another key driver propelling the professional hair care market.

In the hair care sector, research and development have produced sophisticated formulas with better outcomes. The advancement of microencapsulation technology, for example, enables the regulated release of active substances, guaranteeing enhanced absorption and longer efficacy. In a similar vein, hair care solutions that contain biocompatible polymers and peptides have an improved capacity to strengthen and restore hair from the inside out. The way substances are absorbed by the hair and scalp influences how effective hair care products are as well as how effective they are. Liposomes, nanotechnology, and bioavailability enhancers are examples of advanced delivery methods that are being added to hair care products to increase the effectiveness and penetration of active substances.

Professional Hair Care Market Restraints and Challenges:

The high expense of utilizing and maintaining professional-grade hair care products is one of the major obstacles facing the professional hair care industry. These items frequently have higher price tags because of their superior quality, sophisticated formulas, and unique components. Some customers may be put off by the hefty maintenance charges, especially those who are on a tight budget. Products for professional hair care are often more expensive than those for the public market. The premium price of these goods is influenced by the use of premium ingredients, costs associated with research and development, and the reputation of the brand. Even when customers are prepared to pay more for superior outcomes, the increased expense may restrict market penetration, particularly in areas where prices are crucial. Environmental concerns are another significant challenge facing the professional hair care market. The beauty industry, including hair care, has been under scrutiny for its environmental impact, particularly regarding water usage, chemical waste, and packaging materials. Environmental and health issues have been brought up by the usage of chemicals in hair care products, such as parabens, sulfates, and synthetic perfumes. When these substances get into water systems through runoff and wastewater, they may have negative environmental consequences. The industry's objective is to utilize fewer toxic chemicals and replace them with safer, more environmentally friendly options that won't hurt customers or the environment.

Professional Hair Care Market Opportunities:

The professional hair care business has enormous development potential in emerging regions. Due to economic growth, urbanization, and the expansion of the middle class in nations like Asia, Latin America, and Africa, there is an increasing demand for personal care and beauty goods, including professional hair care. Spending on cosmetics and personal hygiene goods is rising in emerging nations due to rising disposable incomes. Because they want better personal grooming and appearance, consumers in these areas are growing more willing to spend money on high-end hair care products. Professional hair care businesses now have the chance to take advantage of this trend by entering these markets with focused product lines and marketing. The influence of Western beauty trends is spreading to emerging markets, driven by globalization and the proliferation of digital media. Consumers in these regions are increasingly exposed to international beauty standards and trends, leading to a higher demand for professional-grade hair care products.




Market Size Available

2023 - 2030

Base Year


Forecast Period

2024 - 2030



Segments Covered

By Type, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

L’Oréal S.A., Procter & Gamble Company, Unilever PLC, The Estée Lauder Companies Inc., Kao Corporation, Wella-Company, Henkel AG & Co. KGaA, Coty Inc., Revlon, Inc., John Frieda Professional Hair Care

Professional Hair Care Market Segmentation: By Types

  • shampoos

  • conditioners

  • hair colorants

  • hair styling products

  • hair treatments

Shampoos and conditioners are the most widely used items in the professional hair care business since they form the basis of any hair care regimen. These products are essential for maintaining moisturized, clean, and healthy hair. Shampoos and conditioners come in a broad range of varieties that are intended to treat different types of hair and problems, such as color protection, smoothing, volume, and anti-dandruff qualities.

In the professional hair care industry, hair colorants continue to be a major market area, with a variety of solutions meeting the demands of both temporary and permanent hair coloring. The need for high-quality hair colorants is being driven by the desire for brilliant, long-lasting tones and the trend of experimenting with hair color.

Professional Hair Care Market Segmentation: By Distribution Channel

  • Professional salons

  • Online Platforms

  • Retail stores

The main source of distribution for professional hair care products is professional salons. Haircuts, styling, treatments, and consultations are just a few of the many goods and services that salons provide. Customers looking for premium hair care products strongly like this channel due to the skill of hair care specialists and the individualized attention offered in salons. 

The professional hair care product distribution channel that is expanding the quickest is the internet. The expansion of this channel is being driven by the ease of online purchasing, as well as the availability of a vast array of items and comprehensive information. Online stores operated by brands, e-commerce websites, and third-party marketplaces provide customers the freedom to peruse and buy things from the comfort of their homes.

Professional Hair Care Market Segmentation: Regional Analysis

  • North America

  • Europe

  • Asia-Pacific

  • South America

  • The Middle East & Africa

With a significant 35% market share worldwide, Europe has emerged as the most dominating area in the professional hair care industry. This area is widely known for its long history of innovative and high-quality hair care and style, in addition to its strong emphasis on both. Europe's France, Italy, and Germany have all had a significant influence on the development of the professional hair care industry. Some of the most prominent and well-known hair care companies, known for their innovative formulas and cutting-edge technology, are based in these countries.

With a current market share of almost 25%, the Asia-Pacific region has emerged as the professional hair care product market with the quickest rate of growth. Numerous causes, including as the fast urbanization of this region, the rise in disposable incomes, and the growing impact of Western beauty standards and trends, are responsible for its expansion. The most populous nations in the area, China and India, have been key contributors to the growth of the professional hair care industry in the Asia-Pacific region. Professional hair care product uptake and salon chain growth have been driven by China's expanding middle class and rising demand for high-end hair care experiences

COVID-19 Impact Analysis on the Professional Hair Care Market:

The most immediate and significant impact of COVID-19 was the widespread closure of salons due to lockdowns and social distancing measures. With limited access to professional services, consumers turned towards at-home hair care solutions. Sales of retail hair care products like shampoos, conditioners, and hair coloring kits witnessed a surge. This trend, while initially benefiting product manufacturers, may pose a long-term challenge to salons, as some consumers may continue to manage their hair care at home. As salons reopened with relaxed restrictions, strict hygiene and safety protocols became the norm. With heightened health awareness during the pandemic, consumers became more conscious of the ingredients used in hair care products. The demand for natural, organic, and cruelty-free products increased, prompting manufacturers to adapt their formulations and marketing strategies.

Latest Trends/ Developments:

Concerns over the substances in hair care products are growing among consumers. In response, the professional market is seeing a boom in "clean beauty" options: goods made without harsh chemicals like silicones, parabens, or sulfates and instead utilizing natural and organic materials in their formulation. More focused and efficient hair care products are being developed as a result of advancements in hair science. Innovative components including ceramides, biomimetic peptides, and botanical extracts are being used by brands to target certain issues like color fading, breakage, and hair loss. The stigma associated with men's grooming is diminishing, and the market for professional hair care is expanding to accommodate this expanding clientele. Specialized treatments and product lines catered to men's hair types and style requirements are available in salons.

Key Players:

  1. L’Oréal S.A.

  2. Procter & Gamble Company

  3. Unilever PLC

  4. The Estée Lauder Companies Inc.

  5. Kao Corporation

  6. Wella-Company

  7. Henkel AG & Co. KGaA

  8. Coty Inc.

  9. Revlon, Inc.

  10. John Frieda Professional Hair Care

Chapter 1. Professional Hair Care Market – Scope & Methodology
1.1    Market Segmentation
1.2    Scope, Assumptions & Limitations
1.3    Research Methodology
1.4    Primary Sources
1.5    Secondary Sources 
Chapter 2. Professional Hair Care Market – Executive Summary
2.1    Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2    Key Trends & Insights
                   2.2.1    Demand Side
                   2.2.2    Supply Side
2.3    Attractive Investment Propositions
2.4    COVID-19 Impact Analysis 
Chapter 3. Professional Hair Care Market – Competition Scenario
3.1    Market Share Analysis & Company Benchmarking
3.2    Competitive Strategy & Development Scenario
3.3    Competitive Pricing Analysis
3.4    Supplier-Distributor Analysis 
Chapter 4. Professional Hair Care Market - Entry Scenario
4.1    Regulatory Scenario
4.2    Case Studies – Key Start-ups
4.3    Customer Analysis
4.4    PESTLE Analysis
4.5    Porters Five Force Model
                   4.5.1    Bargaining Power of Suppliers
                   4.5.2    Bargaining Powers of Customers
                   4.5.3    Threat of New Entrants
                   4.5.4    Rivalry among Existing Players
                   4.5.5    Threat of Substitutes 
Chapter 5. Professional Hair Care Market – Landscape
5.1    Value Chain Analysis – Key Stakeholders Impact Analysis
5.2    Market Drivers
5.3    Market Restraints/Challenges
5.4    Market Opportunities 
Chapter 6. Professional Hair Care Market –  By Types
6.1    Introduction/Key Findings  
6.2    shampoos
6.3    conditioners
6.4    hair colorants
6.5    hair styling products
6.6    hair treatments
6.7    Y-O-Y Growth trend Analysis  By Types
6.8    Absolute $ Opportunity Analysis  By Types, 2024-2030 
Chapter 7. Professional Hair Care Market – By Distribution Channel    
7.1    Introduction/Key Findings   
7.2    Professional salons
7.3    Online Platforms
7.4    Retail stores
7.5    Y-O-Y Growth  trend Analysis By Distribution Channel
7.6    Absolute $ Opportunity Analysis By Distribution Channel, 2024-2030  
Chapter 8. Professional Hair Care Market , By Geography – Market Size, Forecast, Trends & Insights
8.1    North America
                   8.1.1    By Country
                   8.1.2     By Types
                   8.1.3    By Distribution Channel
                   8.1.4    Countries & Segments - Market Attractiveness Analysis
8.2    Europe
                   8.2.1    By Country
                                Rest of Europe
                   8.2.2     By Types
                   8.2.3    By Distribution Channel
                   8.2.4    Countries & Segments - Market Attractiveness Analysis
8.3    Asia Pacific
                   8.3.1    By Country
                                South Korea
                                Australia & New Zealand
                                Rest of Asia-Pacific
                   8.3.2     By Types
                   8.3.3    By Distribution Channel
                   8.3.4    Countries & Segments - Market Attractiveness Analysis
8.4    South America
                   8.4.1    By Country
                                Rest of South America
                   8.4.2     By Types
                   8.4.3    By Distribution Channel
                   8.4.4    Countries & Segments - Market Attractiveness Analysis
8.5    Middle East & Africa
                   8.5.1    By Country
                                United Arab Emirates (UAE)
                                Saudi Arabia
                                South Africa
                                Rest of MEA
                   8.5.2     By Types
                   8.5.3    By Distribution Channel
                   8.5.4    Countries & Segments - Market Attractiveness Analysis 
Chapter 9. Professional Hair Care Market – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
9.1    L’Oréal S.A.
9.2    Procter & Gamble Company
9.3    Unilever PLC
9.4    The Estée Lauder Companies Inc.
9.5    Kao Corporation
9.6    Wella-Company
9.7    Henkel AG & Co. KGaA
9.8    Coty Inc.
9.9    Revlon, Inc.
9.10    John Frieda Professional Hair Care


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Frequently Asked Questions

Professional hair care products and services offer perceived benefits like greater effectiveness, advanced formulations, and a more luxurious experience compared to drugstore brands.

 The traditional professional hair care industry generates significant environmental impact, particularly through water usage, chemical waste from color treatments, and non-biodegradable packaging.

L’Oréal S.A., Procter & Gamble Company, Unilever PLC, The Estée Lauder Companies Inc., Kao Corporation, Wella-Company, Henkel AG & Co. KGaA, Coty Inc., Revlon, Inc., John Frieda Professional Hair Care.

Europe holds the largest share of the market, accounting for 35% of the total market.

With a current market share of almost 25%, the Asia-Pacific region has emerged as the professional hair care product market with the quickest rate of growth.

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