Probiotic Dietary Supplement Market Size (2024 – 2030)

The Global Probiotic Dietary Supplement Market size was exhibited at USD 20.58 Billion in 2023 and is projected to hit around USD 51.81 billion by 2030, growing at a CAGR of 14.1% during the forecast period from 2024 to 2030.

Probiotic dietary supplements, denoting live microorganisms that, when ingested in sufficient quantities, confer health benefits upon the host, play a pivotal role in maintaining physiological balance. These supplements are instrumental in regulating beneficial bacteria within the digestive system, mitigating the risk of diarrhea, and addressing certain mental health conditions. Available in diverse forms such as capsules, powders, liquids, and others, they encompass a broad spectrum of strains and dosages, often featuring mixed cultures of live microorganisms instead of singular strains.

The primary origins of probiotic dietary supplements lie in yeast and bacteria. Yeast-based supplements, recognized for their elevated levels of vitamin B, proteins, amino acids, peptides, and trace minerals, are disseminated in various formats like capsules, chewables, gummies, powders, tablets, and soft gels. Distribution channels include both business-to-business and business-to-consumer, with applications spanning infant formula, food supplements, specialty nutrients, human probiotics, and animal probiotics.

Key Market Insights:

The surge in popularity of probiotic dietary supplements is attributed to several factors. Elevated awareness regarding the significance of gut health and its overarching impact on overall well-being has driven consumer interest. Probiotics are increasingly sought after as a means to bolster digestive health, fortify the immune system, and enhance mood.

Furthermore, the escalating incidence of digestive disorders has led to a heightened demand for probiotic products. These supplements effectively combat harmful gut bacteria, proving beneficial in addressing conditions such as intestinal inflammation, antibiotic-associated diarrhea, and urogenital infections.

As awareness of preventive healthcare grows, the global probiotic market is anticipated to expand. Probiotics, known for promoting gut health and immunity, find widespread consumption in yogurt. The popularity of probiotic dietary supplements is further fueled by their convenience and an array of appealing flavors such as apple, orange, and raspberry. Lactic acid bacteria, particularly Streptococcus thermophilus and Lactobacillus, present in these supplements, contribute to digestive regulation and immune enhancement. Lactobacillus, in particular, demonstrates efficacy in treating conditions like diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections. Industry leaders are heavily investing in research and development, with a focus on mergers and acquisitions to augment their product portfolios and introduce innovative formulations. A notable example is the November 2022 acquisition of Deerland Probiotics & Enzymes by ADM, a move expected to strengthen ADM's position in the functional food and dietary supplement domains.

Global Probiotic Dietary Supplement Market Drivers:

The market is experiencing growth driven by an increasing awareness of gut health.

The heightened awareness among individuals regarding the significance of preserving gut health is fostering market expansion. Additionally, maintaining a well-balanced and diverse gut microbiome is linked to enhanced digestion, improved immune function, and mental well-being. Healthcare professionals, including doctors, dietitians, and nutritionists, are progressively recommending probiotic supplements to patients with digestive issues or those aiming to improve their overall well-being. Moreover, there is a growing trend among individuals to adopt proactive approaches to health maintenance, with probiotic dietary supplements offering a convenient means to support digestive health. As people become more health-conscious, they are willing to invest in products that contribute to a healthy gut. Additionally, individuals are prioritizing the consumption of fiber-rich foods while reducing their intake of processed foods as part of efforts to maintain a healthy gut. Furthermore, the use of probiotics as a preventive measure to sustain gut health and mitigate the risk of various digestive disorders is gaining traction among the general population.

The market is witnessing growth due to an increasing demand for natural and preventive healthcare.

The surging demand for probiotic dietary supplements, driven by a growing emphasis on natural and preventive healthcare solutions, is reinforcing market growth. Consumers are actively seeking alternatives to traditional pharmaceuticals, opting for products that provide health benefits without potential side effects. Furthermore, probiotics, being naturally occurring beneficial microorganisms, align with the preferences of individuals seeking natural remedies. Moreover, probiotics are generally well-tolerated and exhibit minimal side effects compared to certain pharmaceutical interventions, making them appealing to those who prefer gentle and natural remedies. The rising focus on maintaining a healthier lifestyle is also contributing to market expansion. Additionally, probiotic supplements are employed to prevent common digestive disorders such as bloating, diarrhea, and constipation. People are increasingly turning to probiotic supplements as a complementary option to bolster their overall wellness. The growing adoption of probiotic supplements as a preventive measure against illness is a significant factor propelling market growth.

Global Probiotic Dietary Supplement Market Restraints and Challenges:

The Growth of the Probiotic Dietary Supplements Market is impacted by Side Effects:

While the consumption of probiotics, such as Saccharomyces Boulardii, holds numerous health benefits, it is not without its drawbacks. The occurrence of side effects, though generally minor and affecting only a small portion of the population, poses a hindrance to market growth. Individuals with severe illnesses or compromised immune systems may experience more significant complications. Unpleasant digestive symptoms, notably an increase in gas and bloating, are commonly reported reactions to bacteria-based probiotic supplements. Those consuming yeast-based probiotics may encounter challenges such as constipation and heightened thirst. The reasons why certain individuals experience these side effects remain unidentified. Some people may undergo a surge in gas, bloating, constipation, or thirst when initiating probiotic consumption. Additionally, certain probiotic-rich foods, like yogurt, containing biogenic amines, may induce headaches in individuals sensitive to the substance. These issues collectively impede the growth of the Probiotic Dietary Supplements Market.

Global Probiotic Dietary Supplement Market Opportunities:

One of the Key Trends in the Probiotic Dietary Supplements Market is the Growing Demand for Weight Management:

A significant trend in the probiotic dietary supplements market is the escalating demand for weight management solutions. Consumers are increasingly health-conscious, and the trend of healthy snacking, which supports metabolism and aids in weight loss, is gaining prominence. As of 2022, North America emerged as the largest market for weight loss management supplements, constituting more than one-third of total sales, with a significant portion attributed to meal replacement products and weight-loss supplements. The rising demand for probiotic weight-loss dietary supplements has led to the tightening of regulations related to product safety and manufacturing processes. Regulatory agencies are taking decisive action against violations in food and dietary supplement labeling. Moreover, the surge in obesity rates has heightened the focus on ingredients that provide satiety, calorie-burning, and fat-burning properties. Consequently, the increasing demand for weight management is anticipated to propel the global probiotic dietary supplements market's growth in the forecast period.

PROBIOTIC DIETARY SUPPLEMENT MARKET REPORT COVERAGE:

Global Probiotic Dietary Supplement Market Segmentation: By Form

• Chewable & Gummies

• Capsules

• Powders

• Tablets & Soft gels

• Others

Tablets & Soft gels emerged as the dominant form in the global market, capturing the largest market share of total revenue in 2023, accounting for 40.2% of the market. The demand for natural health supplements in tablet form is projected to rise during the forecast period, driven by factors such as high-quality excipients facilitating tablet absorption and disintegration. Tablets offer convenience, making them ideal for individuals with busy lifestyles. Their capacity to deliver precise dosages is crucial for supplements requiring specific dosing for efficacy and safety. Despite potential benefits from natural coating, factors like efficacy and quality also influence absorption rates, contributing to the anticipated growth of this segment.

Additionally, the robust presence of gelatin production units, coupled with the escalating demand for nutraceutical products, presents new opportunities for global manufacturers of soft gel probiotic dietary supplements. The popularity of soft gels, owing to their smooth texture and taste-masking capabilities, is expected to contribute significantly to market growth.

Global Probiotic Dietary Supplement Market Segmentation: By End-use

• Infants

• Children

• Adults

• Geriatric

Adults held the leading position in the global market, securing the largest market share of total revenue in 2023 at 56.83%. The increasing prevalence of gastrointestinal issues in adults has spurred the development of probiotic supplements. The adult segment is poised for sustained growth.

The infant segment is anticipated to experience a growth rate of 18.2% during the forecast period. The market for infant probiotic supplements typically offers tasteless powders or liquids that seamlessly blend with various liquids fed to infants, including breast milk and formula. The growing market emphasizes personalized products tailored to the unique metabolic and intestinal needs of infants.

Global Probiotic Dietary Supplement Market Segmentation: By Applications

• Sports Fitness

• Energy & Weight Management

• General Health

• Bone & Joint Health

• Gastrointestinal Health

• Immunity

• Cardiac Health

• Diabetes

• Anti-cancer

• Skin/Hair/Nails

• Brain/Mental Health

• Others 

General health is projected to claim a market share of 16.9% in 2023. Probiotic supplements play a vital role in restoring gut microorganism balance, introducing beneficial bacteria like Lactobacillus and Bifidobacterium strains that support healthy digestion and immune function. These supplements alleviate symptoms associated with digestive issues such as inflammatory bowel disease (IBD), irritable bowel syndrome (IBS), and antibiotic-associated diarrhea. Probiotics have demonstrated effectiveness in supporting immune function and lowering the risk of infections and allergies.

The other segment is expected to experience a significant growth rate with a CAGR of 16.6% during the forecast period. This segment encompasses probiotic supplements targeting insomnia, sexual wellness, mood enhancement, vision improvement, and functions related to the urinary and nervous systems.

Global Probiotic Dietary Supplement Market Segmentation: By Region

• North America 

• Asia-Pacific 

• Europe 

• South America 

• Middle East and Africa

North America led the market with a share exceeding 34.4% in 2023. The region's increasing population of health-conscious consumers, coupled with a growing demand for gut health products, is a major driver of probiotic supplement demand. Manufacturers in the region are introducing unique supplements to cater to this growing demand, offering customized probiotic supplements tailored to consumers' needs.

The Middle East and Africa are emerging as potential markets for probiotic dietary supplements, expected to accelerate with a CAGR of 17.6% during the forecast period. The region is undergoing a demographic shift, with an increasingly young and working population placing a greater emphasis on health and well-being. This demographic trend, prioritizing spending on products enhancing health and overall quality of life, including probiotic supplements, contributes to the region's potential growth.

COVID-19 Impact Analysis on the Global Probiotic Dietary Supplement Market:

The consumption of probiotic products in the United States predominantly takes the form of probiotic dietary supplements, given the rapid growth of this market segment. Manufacturers consistently strive to expand and innovate, ensuring the sustained interest of customers. In 2020, the onset of the COVID-19 pandemic brought significant changes to the dynamics of the probiotic dietary supplements market in North America, influencing customer behavior, business revenues, and various facets of corporate operations. A notable shift occurred as most buyers transitioned to online purchases of food products, leading to a decline in offline store sales. Concurrently, participants in the probiotic dietary supplements market postponed investments in research and development activities as a measure to control expenditures. However, with the introduction of vaccines to mitigate the spread of COVID-19 and the subsequent lifting of lockdowns allowing the resumption of manufacturing units, the market situation improved in 2021. Consequently, the probiotic dietary supplements market in the region is anticipated to exhibit growth throughout the remaining forecast period.

Recent Trends and Developments in the Global Probiotic Dietary Supplement Market:

In March 2023, Roquette, a global leader in plant-based ingredients and a prominent supplier of pharmaceutical and nutraceutical excipients, presented PEARLITOL® ProTec, a groundbreaking plant-based co-processed combination of mannitol and maize starch. This innovative solution stabilizes and extends the shelf life of active substances sensitive to moisture, such as probiotics. Additionally, it introduces new possibilities for consumer-friendly dose formulations, fostering a more flexible, reliable, and consumer-focused future for probiotic supplements.

In October 2022, Royal DSM announced the successful completion of its acquisition of First Choice Ingredients for an enterprise value of US$453 million. First Choice Ingredients, a key supplier of dairy-based savory flavorings, was initially declared as an acquisition target on September 3, 2022. The company has established a prominent position in the U.S. taste market, serving as an innovation partner with food manufacturers, flavor houses, and food service suppliers.

Key Players:

1. Vitakem Nutraceuticals Inc

2. Lesaffre

3. DuPont de Nemours, Inc.

4. H&H Group

5. Symrise

6. ProbioFerm

7. Dietary Pros, Inc.

8. Chr. Hansen Holding A/S

9. Dr. Joseph Mercola (Mercola Market)

10. BASF SE

11. ADM

12. Amway

13. Abbott

14. Bayer AG

15. Glanbia Plc

16. Pfizer Inc.

17. BioGaia

18. GSK Plc

19. DSM