Powdered Curcumin Food Color Market Size (2024 – 2030)

The global powdered curcumin food color market was valued at USD 70.308 million and is projected to reach a market size of USD 145.97 million by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 11%.

Curcumin is a yellow-colored chemical found in turmeric, a spice that comes from the turmeric plant. It is marketed as a coloring agent for food. It's frequently used to flavor and color cheeses, butter, mustards, and curry powders. In addition, curcumin may be found in spices, oils, margarine, baked products, sauces, salad dressings, cheeses, pies, cakes, sweets, drinks, icing, and cereal. In the past, curcumin was mainly used in South Asian cuisines as a food coloring agent. However, the scope was relatively small owing to limited awareness. Presently, the market has seen a notable expansion due to economic growth and incorporation in the food & beverage industry. In the future, with a focus on R&D activities and applications, an immense boost is anticipated.

Key Market Insights:

Turmeric has a natural food coloring component called curcumin, which is utilized more and more in a variety of food and beverage applications, including drinks, dairy products, baked goods, snacks, and sauces.

Shelf-life issues, complicated formulations, and financial limitations are obstacles that call for breakthroughs in stability enhancement and economical production techniques.
Due to its rich cultural legacy, rising urbanization, and expanding demand for functional foods, Asia-Pacific emerges as the largest and fastest-growing market. Major competitors in this market are Synthite Industries Ltd., Universal Oleoresins, Konark Herbals & Health Care, and Biomax Life Sciences Ltd.

Powdered Curcumin Food Color Market Drivers:

The advantages of curcumin as a food coloring agent fuel the growth.

Curcumin doesn't alter in color, brightness, or strength when the pH changes since it is stable in both heat and light. This means it can be used in dry mixes, dairy products, and soups that are usually heated during preparation. The flavor and vivid yellow color of curcumin improve the flavor of a variety of foods, including drinks and curries. Additionally, it's perfect for pickling or seasoning veggies to give them a consistent color and flavor. Moreover, curcumin exhibits antioxidant and anti-inflammatory characteristics. It has historically been used to treat upper respiratory tract illnesses, joint discomfort, digestive issues, and skin conditions. Because it maintains a robust immune system, curcumin helps prevent illnesses including dementia, Alzheimer's atherosclerosis, diabetes, and cardiovascular disease.

Increasing consumer demand for natural and clean-label ingredients has been accelerating the growth rate.

Clean-label and natural products are gaining popularity. Concerns for their health and environmental well-being have encouraged consumers to seek out food products made with natural ingredients as awareness of the potential risks associated with artificial chemicals and colorants has grown. The turmeric plant yields powdered curcumin, which is considered a plant-based and natural food coloring that fits with consumer expectations for clean-label ingredients. Consequently, there is a decreased chance of developing chronic conditions such as diabetes, cancer, high blood pressure, cholesterol, etc. The demand for natural ingredients in food and beverage applications is driving the market for powdered lycopene food coloring.

Powdered Curcumin Food Color Market Restraints and Challenges:

Shelf life, formulation hurdles, and cost constraints are the main issues that the market is currently facing.

Curcumin is extremely sensitive to heat, light, oxygen, and other environmental factors. It is challenging to maintain stability and shelf life under harsh conditions. This can cause the degradation of food products and beverages, posing complexities for manufacturers. Secondly, the incorporation of this agent into food products can be complex because it has poor solubility and limited stability in acidic and alkaline conditions. Innovations are required to improve the dispersibility and stability of this coloring agent. Thirdly, the production process of curcumin can be higher when compared to synthetic agents. As such, businesses might go for affordable options, which can cause losses to this market.

Powdered Curcumin Food Color Market Opportunities:

The growing popularity of functional ingredients is beneficial to the market. Curcumin is known for its anti-bacterial, anti-inflammatory, and antioxidant properties. This trait can be used to incorporate this product in beverages, confectionery, and other dairy products. Additionally, the diversity of applications is advantageous. By innovating the products into different foods and beverages, a unique, distinct flavor can be created. Secondly, the rising demand for vegan-based products has been providing many possibilities to the industry. Vegan diets involve plant-based products. This food coloring agent is an ideal choice to be used in vegan dishes to enhance the nutritional profile and give an authentic taste. Furthermore, there are opportunities to enhance the stability, use, and functioning of this coloring through ongoing advancements in encapsulation, formulation, and extraction technologies. Companies that engage in research and development initiatives aimed at finding novel solutions to problems about color stability, solubility, and processing compatibility may expand the potential applications of powdered curcumin in the food industry.

POWDERED CURCUMIN FOOD COLOR MARKET REPORT COVERAGE:

Powdered Curcumin Food Color Market Segmentation: By Application

• Beverages

• Dairy Products

• Bakery & Confectionery

• Snacks & Convenience Foods

• Sauces, Dressings, & Condiments

• Others

Beverages are the largest growing application. Powdered curcumin food colorants have a lot of potential applications in beverages, such as juices, sports drinks, smoothies, and functional beverages. This has become a popular natural food coloring in this market due to consumer demand for colorful and natural drinks. Moreover, the rise in popularity of functional drinks like antioxidant-rich and wellness drinks made with turmeric is helping the category grow. Snacks and convenience foods are the fastest-growing segment. Due to hectic lifestyles and rising demand for food alternatives that can be consumed on the move, snacking is becoming more and more popular worldwide. Additionally, the dual-income norm has caused people to look for convenient food options. The bright color and potential health advantages of powdered curcumin may improve a variety of products, such as salads, soups, vegetables, side dishes, fruit smoothies, popcorn, chips, and crackers, among other savory foods. Furthermore, the use of organic food colorings like curcumin complies with customer demands for healthier and clean-label snack alternatives.

Powdered Curcumin Food Color Market Segmentation: By Distribution Channels

• Supermarkets & Hypermarkets

• Specialty Stores

• Online Retail

• Others

Supermarkets and hypermarkets are the largest growing distribution outlets. Customers have the option to speak with the business owners, pose inquiries, and assess their level of visual quality. They might even change the price by haggling over the products. Demand is also boosted by the preference of those who are unsure about or uncomfortable using the Internet. Besides, easy accessibility is another major driver for this segment. Online retail is the distribution channel that is expanding at the fastest rate. The sector has grown as a result of the expanding digitization trend. Customers choose this option due to its convenience. Customers may purchase products online and have them delivered straight to their door. Additionally, they will have better access to a wider range of domestic and international goods. Online retailers may assist their customers by offering free delivery and incentives.

Powdered Curcumin Food Color Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

Asia-Pacific is the largest and fastest-growing market. Countries like India, Thailand, Indonesia, and Malaysia are known for the production of turmeric in large quantities. These cuisines frequently incorporate curcumin as a part of their diet. Curcumin is a popular food coloring agent that contributes to a large domestic market. Most of the imports and exports happen because of these regions' increased profits. Besides this, urbanization has led to a change in the standard of living and an increase in disposable income. The food and beverage industry has expanded as a result. Many restaurants, hotels, and other eateries are constantly experimenting with their cuisines. Furthermore, increasing awareness of health and wellness trends has contributed to its development. Functional food and beverages have gained prominence. Apart from this, many key companies are present in Asia-Pacific. They have a global presence, leading to better revenue generation. A few of them are Synthite Industries Ltd., Universal Oleoresins, Konark Herbals & Health Care, and Biomax Life Sciences Ltd.

COVID-19 Impact Analysis on the Global Powdered Curcumin Food Color Market:

The viral epidemic affected the market in a variety of ways. Lockdowns, mobility limitations, and social isolation were all part of the new normal. This influenced supply chain management, logistics, and transportation. The primary focus was on remote work. Production and manufacturing activities were halted. Operating challenges were brought forth by safety restrictions. A decline in the economy was seen. Many people experienced job losses. Hotels, restaurants, and other dining establishments had to close. As a result, the food and beverage sector suffered losses. Projects relating to healthcare were intended to get the majority of the cash. Launches and partnerships were delayed as a result. Many people merely bought essentials. However, health started to take precedence. People began to search for more immune-boosting, healthful solutions. Turmeric is known for its immune protection. As such, the demand for curcumin increased. Home cooking was emphasized. A lot of people started to cook out of passion and boredom. Online shopping aided in the sales. Retailers prioritized maintaining a strong online presence. In addition, several studies were carried out to examine curcumin’s potential as a coronavirus defense. The market has expanded after the epidemic because laws and restrictions have been loosened.

Latest Trends/ Developments:

Companies in this industry are motivated to increase their market share by using a range of strategies, including acquisitions, joint ventures, and investments. Businesses are spending a lot of money to develop techniques to retain competitive pricing. Further growth has resulted from this.There are many opportunities in rising economies. The food and beverage industry is expanding in Asia, the Pacific, Latin America, and the Middle East. Economic growth has facilitated better investments in the food and beverage industry. Increased revenue can be obtained in such nations by using this substance.

Key Players:

1. Synthite Industries Ltd.

2. DDW, The Color House

3. Universal Oleoresins

4. Naturex (Givaudan)

5. Konark Herbals & Health Care

6. NutriScience Innovations LLC

7. Sabinsa Corporation

8. Biomax Life Sciences Ltd.

9. Arjuna Natural Pvt Ltd.

10. Kancor Ingredients Limited

In November 2022, GNT introduced EXBERRY Shade Bright Green, a new green coloring powder derived from spirulina and turmeric. The purpose of this powder is to provide vivid, blue-green hues in dry, powdery applications such as spices and bread mixes. Since it is produced using conventional physical processing techniques from edible, plant-based source materials, it is recognized as a food ingredient in the EU and many other regions of the globe.