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Global Powder Candy Market Research Report – Segmented By Flavor Type (Fruit Flavors, Sour Flavors, Spicy Flavors, and Others); By Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, and Others); and Region - Size, Share, Growth Analysis | Forecast (2024 – 2030)

Powder Candy Market Size (2024 – 2030)

The global powder candy market was valued at USD 8.8 billion and is projected to reach a market size of USD 14.13 billion by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 7%. 

POWDER CANDY MARKET

Powder candy is a sort of confectionery that is usually available in a fine, powdered form. It usually contains sugar, flavorings, and occasionally extras like citric acid to give it a sour taste. In the past, this market had a very limited presence. This was because of the lack of availability and variety. Presently, the market has seen considerable expansion owing to the commercialization and diversification of flavors. In the future, with a focus on personalization and sustainable packaging, the market is anticipated to witness a notable boost.

Key Market Insights:

The United States leads the food market's confectionery section in terms of sales, coming in at 186.79 billion US dollars, followed by Japan (173.39 billion US dollars).

31% of Americans between the ages of 2 and 18 consume candy every day.

By 2025, 9.5 million metric tons of sugar confectionery are expected to be consumed worldwide.

Americans consume 10 grams of candy on average per day, or 2.2% of their overall caloric intake.

According to recent research, the typical serving of powdered candy has more than 10 grams of sugar, which is more than the World Health Organization's recommended daily allowance for added sugars. To tackle this, companies are prioritizing products with a lower sugar intake by adding alternative ingredients while still maintaining flavor

Powder Candy Market Drivers:

The growth of distribution channels has been helping the market.

Powdered candies can be found through a variety of methods. Typically, the largest ones are supermarkets and hypermarkets. They are a convenient option as they have a variety of flavors. Another alternative is to shop online. The Internet makes them easily accessible to anyone. This model features the newest items. Specialty stores are still another well-liked choice in addition to these. These channels have unique options that are not usually available in other modes. Besides, the businessmen here have a great deal of working knowledge about the products that attract a broader consumer base. There are mixed and exotic alternatives available here. All of these channels are easily accessible to the public, which promotes market expansion.

The growing snacking culture has been facilitating the development.

Urbanization has led to economic progress. This has created better living conditions for people, leading to a rising middle class and an increasing disposable income. People are on the lookout for convenient snack options. Powdered candies are preferred due to their many flavors. They come in sweet and sour flavors. Additionally, they are an affordable option. They are a perfect delicacy for cravings. A lot of people have started to consume these products as a result. Furthermore, experimentation is being done by incorporating these candies into different bakery items.

Powder Candy Market Restraints and Challenges:

Health concerns and shifts in consumer preference are the main issues that the market is currently facing.

537 million people worldwide, or 10.5% of all adults between the ages of 20 and 79, have diabetes, according to the IDF Diabetes Atlas. By 2030, this figure is expected to rise to 643 million. One of the main causes of this disease is the consumption of confectionery, like candy. They have a lot of sugar and calories in them. This can vary the blood sugar levels if consumed daily. Additionally, they can create cavities and other dental problems. Besides, large amounts of sugar lead to unhealthy weight gain. Moreover, this is also associated with liver dysfunction, as it leads to a fatty buildup. Furthermore, few powdered candies have talcum powder. This powder can be contaminated with asbestos, which can cause cancer. It can also cause irritation and redness in the eyes, leading to sensitive skin. Apart from this, this market is subjected to intense competition. This is because people are leaning towards healthier options that have a better nutritional profile. Energy and protein bars and other healthier alternatives are rich in vitamins, minerals, protein, and other essential compounds. This can cause significant losses for the market.

Powder Candy Market Opportunities:

Innovative offerings have provided the market with an ample number of possibilities. New combinations and flavors are being introduced to the market. This diversity helps attract a greater number of consumers. Secondly, calorie and sugar intakes are being reduced. This helps in increasing sales by driving health-conscious consumers. Additionally, functional ingredients are being incorporated to create healthy options. Moreover, manufacturers are prioritizing global expansion by having a virtual presence. Niche markets are being emphasized to commercialize the product. Apart from this, customization of products is beneficial. By tailoring the candies as per the needs of an individual, more revenue can be achieved. Veganism is another major opportunity. Manufacturers can capitalize on this trend by introducing plant-based products. This can include dairy-free options, vegan proteins, and omega-3 fatty acids.

POWDER CANDY MARKET REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2023 - 2030

Base Year

2023

Forecast Period

2024 - 2030

CAGR

7%

Segments Covered

By Flavor Type, Distribution Channels, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Mars, Incorporated, The Hershey Company, Nestlé S.A., Perfetti Van Melle, Mondelez International, Ferrero Group, Haribo GmbH & Co. KG,  Wrigley Company, Lotte Confectionery, Albanese Confectionery Group

Powder Candy  Market Segmentation: By Flavor Type

  • Fruit Flavors

  • Sour Flavors

  • Spicy Flavors

  • Others

Fruit flavors dominate the powder candy industry because they provide consumers with a delicious taste that resembles their beloved fruits. A broad range of palates are satisfied by fruit-flavored powder candies, which come in a range of tastes, from conventional choices like orange and strawberry to more exotic ones like mango and pineapple. Furthermore, these flavors might have better nutritional value when compared to others. The sour flavor is the fastest-growing type. Varieties of sour flavors have been a popular option and are quickly expanding. Customers looking for a little more flavor tend to go for this option. This has a strong and tart flavor characteristic. The sour flavor area is growing with creative products, ranging from sour apple and sour cherry to more unusual choices like sour watermelon and sour blue raspberry.

Powder Candy Market Segmentation: By Distribution Channels

  • Supermarkets/Hypermarkets

  • Specialty Stores

  • Online Retail

  • Others

Supermarkets & hypermarkets are the largest distribution routes. These establishments facilitate consumers' purchases by offering a vast array of options. Consumers can visually evaluate the goods to determine their quality, quantity, expiration dates, etc. The merchant could provide them with the answers to their questions. Through this approach, customers may also haggle. This route is frequently used by those who are not comfortable utilizing the Internet. Apart from this, these channels are available in almost every neighborhood, making accessibility easier. The channel with the fastest pace of growth in online retail. E-commerce is growing in popularity due to its broad product selection. They have local and international options that are available. Secondly, the convenience makes this a feasible option. Consumers may order products online and have them delivered right to their doorstep. In addition, the COVID-19 pandemic has expedited the growth of this channel. Furthermore, several discounts and offers are offered to customers regularly.

Powder Candy Market Segmentation: Regional Analysis

  • North America

  • Asia-Pacific

  • Europe

  • South America

  • Middle East and Africa

North America has the largest market, with an approximate share of 33%. The United States of America and Canada are at the forefront. This is mainly because of the demand. A lot of people consume these candies regularly. As such, this is widely available through a lot of distribution channels. A lot of major companies are present in North America. They have a global presence that contributes to greater profits. Prominent ones include Mars, Inc., The Hershey Company, Mondelez International, and Ferrara Candy Company. Furthermore, many options are available in this region that attract customers. Asia-Pacific is the fastest-growing market. Countries like China, India, Japan, and South Korea are at the top. This region holds a share of around 22%. Powder candy demand is expanding due to rapid urbanization, increased disposable incomes, changing consumer lifestyles, and a growing appetite for snacks. Furthermore, the Asia-Pacific powder candy industry is growing due to its appeal as a novelty food among younger populations. A lot of companies in this area are actively involved in product launches and partnerships to diversify the taste. Apart from this, online retail has been a boon. Through this channel, a greater percentage of the population can access more varieties, accelerating the growth rate.

COVID-19 Impact Analysis on the Global Powder Candy Market:

The virus epidemic had a detrimental effect on the market. Lockdowns, movement limitations, and social isolation were some of the new standards. Transportation, logistics, and supply chain management are all impacted by this. As a result, import-export operations deteriorated. Every company, including industrial facilities, had to close to contain the infection. Production and other operations were halted as a result. To stop the virus from spreading, remote work was given priority. Layoffs were frequent due to the unpredictability of the economy. Many people experienced job losses. The majority of the money was applied to projects related to healthcare. Launches and partnerships were delayed as a result. People started to understand the significance of their health. For those infected with the coronavirus, complexity escalated in conjunction with diabetes and other cardiac disorders. Besides, candies are associated with dental care. Dental visits were also postponed to prevent virus contamination. Consumption of candies saw a decline as a result. According to a report by DSM, 60% of consumers worldwide claim that the epidemic has increased their awareness of the need to live a healthy lifestyle to avert health issues. After the pandemic, the market has begun to recover. The opening of enterprises has contributed to the increase in revenue. Normal functioning is now made easier by the easing of laws and restrictions. Online retail has contributed to a rise in market revenue.

Latest Trends/ Developments:

Sustainability is being given prominence. This includes the incorporation of eco-friendly packaging. Recycled and biodegradable packaging products are being used. Additionally, measures are being taken to reduce waste generation and prevent landfills. This helps create a minimal impact on our environment.

Key Players:

  1. Mars, Incorporated

  2. The Hershey Company

  3. Nestlé S.A.

  4. Perfetti Van Melle

  5. Mondelez International

  6. Ferrero Group

  7. Haribo GmbH & Co. KG

  8. Wrigley Company

  9. Lotte Confectionery

  10. Albanese Confectionery Group

In May 2022, with the release of Push Pop Gummy Pop-its, edible entertainment giant Bazooka Candy Brands is continuing to upend the candy market. The newest invention in gummy bears was introduced at the Sweet & Snacks Expo in Chicago the same year.

In May 2022, Snickers and Bounty plant protein powder were two new additions to Mars' array of protein products. The two flavors of the supplement have nutrition profiles that are made with whey, which include 10 to 11g of protein per serving from pea and brown rice protein.

Chapter 1. POWDER CANDY MARKET – Scope & Methodology
1.1    Market Segmentation
1.2    Scope, Assumptions & Limitations
1.3    Research Methodology
1.4    Primary Sources
1.5    Secondary Sources 
Chapter 2. POWDER CANDY MARKET – Executive Summary
2.1    Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2    Key Trends & Insights
                2.2.1    Demand Side
                2.2.2    Supply Side
2.3    Attractive Investment Propositions
2.4    COVID-19 Impact Analysis 
Chapter 3. POWDER CANDY MARKET – Competition Scenario
3.1    Market Share Analysis & Company Benchmarking
3.2    Competitive Strategy & Development Scenario
3.3    Competitive Pricing Analysis
3.4    Supplier-Distributor Analysis 
Chapter 4. POWDER CANDY MARKET - Entry Scenario
4.1    Regulatory Scenario
4.2    Case Studies – Key Start-ups
4.3    Customer Analysis
4.4    PESTLE Analysis
4.5    Porters Five Force Model
                4.5.1    Bargaining Power of Suppliers
                4.5.2    Bargaining Powers of Customers
                4.5.3    Threat of New Entrants
                4.5.4    Rivalry among Existing Players
                4.5.5    Threat of Substitutes 
Chapter 5. POWDER CANDY MARKET – Landscape
5.1    Value Chain Analysis – Key Stakeholders Impact Analysis
5.2    Market Drivers
5.3    Market Restraints/Challenges
5.4    Market Opportunities 
Chapter 6. POWDER CANDY MARKET – By Flavor Type
6.1    Introduction/Key Findings   
6.2    Fruit Flavors 
6.3    Sour Flavors 
6.4    Spicy Flavors 
6.5    Others 
6.6    Y-O-Y Growth trend Analysis By Flavor Type
6.7    Absolute $ Opportunity Analysis By Flavor Type, 2024-2030 
Chapter 7. POWDER CANDY MARKET – By Distribution Channels
7.1    Introduction/Key Findings   
7.2    Supermarkets/Hypermarkets
7.3    Specialty Stores
7.4    Online Retail 
7.5    Others
7.6    Y-O-Y Growth  trend Analysis By Distribution Channels
7.7    Absolute $ Opportunity Analysis By Distribution Channels, 2024-2030  
Chapter 8. POWDER CANDY MARKET , By Geography – Market Size, Forecast, Trends & Insights
8.1    North America
                8.1.1    By Country
                                8.1.1.1    U.S.A.
                                8.1.1.2    Canada
                                8.1.1.3    Mexico
                8.1.2    By Flavor Type
                8.1.3    By Distribution Channels
                8.1.4    Countries & Segments - Market Attractiveness Analysis
8.2    Europe
                8.2.1    By Country
                                8.2.1.1    U.K
                                8.2.1.2    Germany
                                8.2.1.3    France
                                8.2.1.4    Italy
                                8.2.1.5    Spain
                                8.2.1.6    Rest of Europe
                8.2.2    By Flavor Type
                8.2.3    By Distribution Channels
                8.2.4    Countries & Segments - Market Attractiveness Analysis
8.3    Asia Pacific
                8.3.1    By Country
                                8.3.1.1    China
                                8.3.1.2    Japan
                                8.3.1.3    South Korea
                                8.3.1.4    India      
                                8.3.1.5    Australia & New Zealand
                                8.3.1.6    Rest of Asia-Pacific
                8.3.2    By Flavor Type
                8.3.3    By Distribution Channels
                8.3.4    Countries & Segments - Market Attractiveness Analysis
8.4    South America
                8.4.1    By Country
                                8.4.1.1    Brazil
                                8.4.1.2    Argentina
                                8.4.1.3    Colombia
                                8.4.1.4    Chile
                                8.4.1.5    Rest of South America
                8.4.2    By Flavor Type
                8.4.3    By Distribution Channels
                8.4.4    Countries & Segments - Market Attractiveness Analysis
8.5    Middle East & Africa
                8.5.1    By Country
                                8.5.1.1    United Arab Emirates (UAE)
                                8.5.1.2    Saudi Arabia
                                8.5.1.3    Qatar
                                8.5.1.4    Israel
                                8.5.1.5    South Africa
                                8.5.1.6    Nigeria
                                8.5.1.7    Kenya
                                8.5.1.8    Egypt
                                8.5.1.9    Rest of MEA
                8.5.2    By Flavor Type
                8.5.3    By Distribution Channels
                8.5.4    Countries & Segments - Market Attractiveness Analysis 
Chapter 9. POWDER CANDY MARKET – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
9.1    Mars, Incorporated
9.2    The Hershey Company
9.3    Nestlé S.A.
9.4    Perfetti Van Melle
9.5    Mondelez International
9.6    Ferrero Group
9.7    Haribo GmbH & Co. KG
9.8    Wrigley Company
9.9    Lotte Confectionery
9.10    Albanese Confectionery Group

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Frequently Asked Questions

The global powder candy market was valued at USD 8.8 billion and is projected to reach a market size of USD 14.13 billion by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 7%. 

The growth of distribution channels and the growing snacking culture are the main factors propelling the global powder candy market.

 Based on flavor type, the global powder candy market is segmented into fruit flavors, sour flavors, spicy flavors, and others.

North America is the most dominant region for the global powder candy market.

Mars, Incorporated, The Hershey Company, and Nestlé S.A. are the key players operating in the global powder candy market.

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