Poppy Seed Market Size (2024 – 2030)

The global poppy seed market was valued at USD 227.3 million and is projected to reach a market size of USD 295.11 million by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 3.8%.

An oilseed called poppy seed is extracted from opium poppies. Many cultures have been collecting the little, kidney-shaped seeds from dried seed pods for thousands of years. In many nations, particularly in Central Europe and South Asia, where it is lawfully produced and sold in stores, it is still commonly used. In the past, these seeds were mainly used in the Czech Republic, Germany, India, and a few other countries. They were used for cooking purposes, mainly in sweets. Presently, the market has seen a boost due to consumer awareness and nutritional benefits. In the future, with an extensive focus on innovations and technological advancements, immense augmentation is anticipated. 

Key Market Insights:

With a total trade value of $295 million, poppies ranked 3431st among all products in the world in 2022.

Poppy seed exports increased by 53.8% in 2022.

Turkey ($90.6M), Czechia ($63.2M), China ($32M), the Netherlands ($19M), and Spain ($16.6M) were the main exporters of poppy seeds in 2022.

India ($93M), Poland ($29.1M), Germany ($21.4M), the United States ($20.2M), and Russia ($17.2M) were the major importers of poppy seeds in 2022.

In 2022, around 315.8 hectares were utilized for the illicit growing of opium poppies. Boosting efforts by law enforcement to find and destroy illicit opium poppy farms is essential to tackling this problem. To stop the smuggling of opium products and poppy seeds, border security must be strengthened. Targeted operations to eliminate illegal poppy farms must be carried out.

 Poppy Seed Market Drivers:

Rising health and wellness trends have been accelerating the growth rate.

Poppy seeds have gained prominence because of the advantages they offer. Because poppy seeds contain a lot of insoluble fiber, they can aid in constipation relief and digestion. Secondly, dietary fiber, iron, and omega-3 fatty acids included in poppy seeds may help lower blood pressure, enhance blood circulation, and lower bad cholesterol. Thirdly, the high calcium content of poppy seeds helps support the health of teeth and bones. Fourthly, antioxidants such as flavonoids and polyphenols found in poppy seeds can support and fortify the immune system by reducing oxidative stress and inflammation. In addition, poppy seeds may be beneficial for headaches, coughs, asthma, healthy skin and hair, and sexual wellness. Alkaloids found in poppy seeds, such as morphine, have therapeutic uses. One of the best medications for treating severe pain is morphine, which continues to be the benchmark by which other painkillers are evaluated.

Increasing use in the food and personal care industries has been facilitating the expansion.

Poppy seeds can be added to cuisine in a variety of ways, such as baked products, pastries, and other meals, or used as a spice and decoration. Whole poppy seeds can be added to or used as a garnish or spice in a variety of pastries and baked products, including cakes, rusks, bialys, muffins, and bagels. Poppy seeds can also be used in various recipes, including boiling poppy seeds combined with sugar or honey to produce candy bars or hamburger buns. This is particularly prevalent in Greece, the former Austro-Hungarian republics, and the Balkans. Indian curries and stews are thickened and flavored with pulverized white poppy seeds. Poppy seeds are utilized in savory applications such as salad dressings and bagel toppings, but they are most commonly used with lemon in sweet pastries like muffins and scones in the United States. Furthermore, these little seeds are recognized for their very potent qualities, which include anti-inflammatory, nourishing, and exfoliating effects. Poppy seeds are used as an ingredient in personal care products such as soaps, lotions, and toiletries.

Poppy Seed Market Restraints and Challenges:

Allergy concerns, opioid overuse, legal constraints, and intense competition are the main issues that the market is currently facing.

Some people may have allergic responses to poppy seeds. Allergy symptoms can range in severity from mild hives and itching to more serious symptoms, including breathing difficulties or anaphylaxis. Secondly, poppy seed tea use raises the danger of opioid overdose and may contribute to opioid abuse and addiction. Lethal doses of morphine may also be present in the tea. Poppy seed tea is the primary source of opioids for some people. Poppy seed consumption has been associated with signs of an opium overdose, including decreased awareness and respiratory depression. Some use it as a coping mechanism for heroin and other opiate withdrawals. Thirdly, poppy cultivation is prohibited in many countries because poppy seeds and poppy straw are used to produce opium and other dangerous illegal substances. Certain nations, including Singapore, the United Arab Emirates, and Saudi Arabia, have tight laws that forbid importing or owning poppy seeds. Furthermore, seeds like chia, sunflower, and flax have gained significant popularity over the years. These products are known for their nutritional profile and taste. They are used in many desserts, puddings, smoothies, and other breakfast items. Consumers might go for these options due to affordability, accessibility, and better perception, causing losses for the market.

Poppy Seed Market Opportunities:

A type of decorative flower that provides birds with an excellent supply of food is poppy seeds. The seeds may be planted in distant regions to provide animal habitat or used to entice songbirds to visit backyards. Additionally, the seeds are included in mixes of seeds for domestic birds. However, proper care should be taken to not overdose the bird feed with this product. Secondly, applications are being diversified. The food and beverage industry has been working on innovations to include these seeds. Desserts, salads, and other bakery items have a high demand for these seeds to impart a unique taste. Furthermore, strengthening import and export activities is beneficial. By maintaining trade relations with countries that support the growth of these seeds, better revenue can be established. Companies can prioritize key areas like Central European and South Asian countries for greater profits. Apart from this, this is a plant-based product. Manufacturers can capitalize on this trend by promoting their use of vegan and vegetarian diets to attract a broader consumer base.

POPPY SEED MARKET REPORT COVERAGE:

Poppy Seed Market Segmentation: By Form

• Powder

• Oil

• Dried Seeds

The powder segment is the largest growing. Among the many benefits of powdered poppy seeds are their versatility, improved taste dispersion, and convenience of usage in a variety of recipes. Poppy seeds in powder form have been more popular in recent years because of their smooth blending abilities with other ingredients, which makes them perfect for baking, cooking, and flavoring. Its fine texture makes it easier to incorporate into food, which produces a more consistent flavor profile. Moreover, poppy seeds and poppy powder are excellent sources of vital nutrients. They are rich in dietary fiber, good fats, and minerals, including calcium, magnesium, and phosphorus. It is also known that poppy powder contains trace levels of several vitamins, including thiamine, niacin, and folate. In addition, compared to whole poppy seeds, the powder form has a longer shelf life and is easier to store. The need for natural and genuine flavors, the growing popularity of international cuisines, and the expanding interest in baking and cooking are all driving forces behind the poppy seed powder market's expansion. Among other things, it is frequently used in cakes, bread, curries, sauces, and salad dressings. The oil category is the fastest-growing. Since omega-3 and omega-6 fatty acids are vital for maintaining excellent health, poppy seed oil is projected to have higher growth in the oil segment over the research period. The oil is an excellent source of vitamin E, an antioxidant that helps shield the body from harm brought on by free radicals. The product's demand is being driven by rising consumer knowledge of poppy seed oil's health advantages. In the food business, this oil is frequently used as a salad dressing or as a cooking oil. It is utilized in the production of mayonnaise, margarine, and other culinary items. Poppy seed oil demand is being driven by the increasing need for healthier cooking oils.

Poppy Seed Market Segmentation: By Application

• Food

• Personal Care

• Others

The food industry is the largest and fastest-growing application. In the culinary business, poppy seeds are used as an ingredient in a wide variety of dishes, particularly breads and pastries. They may be pressed to make poppyseed oil, or they can be utilized whole or crushed into a meal. Whole poppy seeds are frequently used in and on top of a variety of baked products and pastries as a spice and adornment. In this market, poppy seeds are in high demand due to the expanding need for baked goods. Because they provide alcoholic beverages like wine and beer with a distinct flavor and scent, poppy seeds are also utilized in their manufacturing. The market for poppy seeds is being driven by the increasing demand for craft wine and beer. Poppy seeds are a natural source of nutrients and are becoming a more healthful option for artificial additives in culinary goods and beverages.

Poppy Seed Market Segmentation: By Distribution Channels

• Offline

• Online

The offline channel is the largest growing segment. Supermarkets, hypermarkets, and convenience stores are included in this. Accessibility is the primary driver of this market's growth. The fact that these businesses are commonly located in every municipality has enhanced the necessity. Consumers may interact with the companies, ask questions, and evaluate the products visually. By negotiating over the goods, they may even alter the price. Furthermore, some people who have trouble using the Internet prefer to make their purchases in person at centers. The industry with the fastest rate of growth is online retail. The rising tendency toward digitalization has been credited with contributing to the sector's development. Convenience is the reason why customers make this choice. Online shoppers may have their purchases delivered right to their homes. They will also have easier access to a greater selection of domestic and foreign items. Online merchants may also help their clients by providing discounts and free shipping.

Poppy Seed Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

Europe is the largest growing market. The Czech Republic, Turkey, Spain, Hungary, and the Netherlands are the leading regions. The main cause of this is the extensive usage of poppy seeds in classic European baking and confectionary items, such as bread, pastries, and cakes. It is one of the world's biggest producers of poppies, and increased production in Europe may help the area earn a bigger portion of the poppy seed market's income by boosting supply, enhancing consistency and quality, and opening up export markets. Asia-Pacific is the fastest-growing market. Countries like China and India are at the forefront. Asia Pacific's food and beverage sector makes extensive use of poppy seeds. They provide taste to a variety of foods and drinks, such as baked products, candies, and beverages. The demand for poppy seeds in the area is being driven by these products' increasing popularity. The Asia-Pacific area has a high level of bread and confectionery product consumption, contributing to its success.

COVID-19 Impact Analysis on the Global Poppy Seed Market:

The viral epidemic had several negative effects on the market. Lockdowns, restricted travel, and social isolation were all part of the new normal. Transportation, logistics, and supply chain management were all impacted by this. This affected economic activity as well as imports and exports. The rules that were implemented forced most hotels, cafés, diners, and restaurants to shut down. Furthermore, a shortage of finance caused a delay in the introduction of new products and collaborations. Most of the funding was used for medical research and applications, including hospital beds, immunizations, PPE kits, oxygen tanks, masks, and other supplies. A great deal of uncertainty prevailed, and many people lost their employment. Many merely purchased necessities. As a result, sales of these goods declined. After the pandemic, the market has begun to recover. Laws and regulations have been loosened, which has helped with normal operation. Increased revenues can be attributed to e-commerce.

Latest Trends/ Developments:

Companies in this industry are motivated to increase their market share by using a range of strategies, including acquisitions, joint ventures, and investments. Businesses are spending a lot of money to develop techniques to retain competitive pricing. Further growth has resulted from this. Sustainability has gained tremendous emphasis. Companies can give prominence to organic feed. This includes crops that are grown without the aid of fertilizers, chemicals, and other growth hormones. This type of yield avoids the prevalence of chronic illnesses. Additionally, non-GMO crops are in demand due to concerns about pesticide residues and genetic modifications. Besides this, local sourcing can be given importance to reduce carbon footprint. Companies can obtain certifications and labels for adhering to all these rules to gain environmentally conscious customers.

Key Players:

1. Woodland Foods

2. Olivenation LLC

3. Solo Foods, Inc.

4. Frontier Natural Products Co-op

5. Bio Nutrition Inc.

6. Bob’s Red Mill Natural Foods

7. Bata Food

8. Belmar Dis Ticaret A.S.

9. Sauer Brands, Inc.

10. Blue Lake Milling