Pop-Up Builder Market Size (2024-2030)

The Global Pop-Up Builder Market is estimated to be worth USD 261.43 Million in 2023 and is anticipated to reach a value of USD 350.56 Million by 2030, growing at a fast CAGR of 4.28% during the forecast period 2024-2030.

Pop-ip builder is a software that enables users to create pop-up windows for their websites that would appear on top of a webpage’s content once users click on a website. These pop-ups are usually designed to send personalized messages and announcements regarding the products and services of a company or a professional. Further, this software has a unique user interface that enables users to prepare pop-up windows without coding. Users can choose from a variety of pre-designed templates or can create on their own using various add-on features. Moreover, the software also allows triggered pop-up email options that provide email automation to organizations. Additionally, pop-up builders also provide data analytics tools for measuring the click-through rate and conversion rate, thus analyzing the progress of an advertisement of the company. Increasing online presence and competition among companies are fuelling the demand for pop-up builders in the market

Global Pop-Up Builder Market Drivers:

An increase in online shopping drives the demand for pop-up builders in the market.

The e-commerce industry has witnessed immense growth in recent years, owing to rapid digital transformation during the pandemic. Further, as consumers shifted their shopping preferences to online, companies increased their online presence and began availing their products and services online. Moreover, pop-up builder acts as a valuable tool to boost sales of a company, as it helps in attracting consumers' attention while browsing. Typically, when a consumer browses a shopping website, pop-up builders with advanced analytical tools analyze the behavior of consumers and show them pop-ups that are relevant to their preferences, thus influencing buyers’ decisions. For instance, pop-up builders are used by apparel and beauty brands during the festive season to promote their products via attractive offers, discounts, giveaways, and others that help them increase their sales. In addition, these pop-up builders are integrated with marketing automation tools that analyze the buying behavior of consumers and send them abandoned carts and limited stock available emails, thus attracting customers and influencing their buying decisions.

The emergence of AI has boosted the demand for pop-up builders in the market.

AI plays a crucial role in transforming various industries and enhancing their growth opportunities. AI-enabled pop-up builders are equipped with analytics tools that analyze customer behavior, preferences, and browsing activities, and deliver personalized pop-ups based on their preferences. In addition, it analyses the visitor's duration on the website in real-time, such as the number of clicks, bounce back rate, scroll depth, and others. Further, these pop-up builders have testing and optimizing tools that verify the content on the pop-up and publish it as per internet compliance and regulatory standards. Moreover, with the help of advanced algorithms, AI can analyze the content of a website and create pop-ups with targeted messages for customers. Additionally, AI-enabled pop-up builders provide automated insights reports to organizations with real-time feedback that help them optimize their sales and marketing strategies.

Global Pop-Up Builder Market Challenges:

Ad blockers and internet restrictions can hamper the growth of pop-up builders in the market. Many internet browsers come with ad-blocking features that allow users to block pop-up ads from appearing on the screen. This affects the sales and marketing strategies of companies and reduces the demand for pop-up builders.

In addition, some pop-ups may direct users to harmful websites or content pages, which may harm the functioning of their system and hence pose restrictions on the company’s usage of pop-up builders. This can further decline the demand for pop-up builders in the market.

Global Pop-Up Builder Market Opportunities:

The Global Pop-Up Builder Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, the trends in digital marketing and the integration of AI with marketing apps are predicted to develop the market for the Pop-Up Builder and enhance its future growth opportunities.

COVID-19 Impact on the Global Pop-Up Builder Market:

The pandemic had a significant impact on the pop-up builder industry. Due to the lockdown, companies and the retail industry operated remotely and increased their online presence for providing products and services to consumers. This further rose the demand for advertisements and promotion tools such as pop-up builder software. Moreover, pop-builder tools helped businesses to generate leads and boost their sales during the pandemic. However, due to reduce the disposable income of consumers, there was a shift in budget allocation from non-essential items to essential items, which adversely affected the beauty, apparel, food and beverages, entertainment, and other industries and thus decline the demand for pop-up builders in the market.

Global Pop-Up Builder Market Recent Developments:

In August 2021, PushAlert launched a smart pop-up builder that can help companies engage with online users and increase conversion rates. It is an on-site messaging tool that helps convert visitors into subscribers. Furthermore, it comes with advanced features such as 50-plus pro templates, visibility triggers, pro templates, CRM integration, email marketing solutions, and others.

POP-UP BUILDER MARKET REPORT COVERAGE:

Global Pop-Up Builder Market Segmentation: By Enterprise Size

• Small and Medium-sized Enterprises

• Large Enterprises

Based on market segmentation by enterprise size, large enterprises occupy the highest share of the market. Large enterprises have more complex workflows that induce them to deploy pop-up builders for increased market growth opportunities. Pop-up builders designed for large enterprises are more advanced and come with additional features that cater to the needs of large companies. These include advanced marketing automation tools, graphic design tools, subscriber management tools, and others. Additionally, it offers greater scalability as it can handle large volumes of data easily.

Global Pop-Up Builder Market Segmentation: By Deployment

• Cloud

• On-Premise

Based on market segmentation by deployment mode, the cloud occupies the highest share of the market. Cloud-based pop-up builders are known as Saas (software as a Service) that host data on remote servers of third-party websites. The major advantage of a cloud-based pop-up builder I that it offers easy accessibility as it can be accessed from any device and from anywhere by just using the internet. Moreover, it offers a cost-effective solution as it provides automatic updates and maintains the digital infrastructure, reducing human intervention.

The on-premise segment occupies a significant share of the market. On-premise pop-up builders are installed on the organization’s system and offer complete control over the data to them. As these pop-up builders offer complete data control, they help in offsetting the data security risks posed by cloud pop-up builders such as data leaks and breaches.

Global Pop-Up Builder Market Segmentation: By Pricing Model

• Free

• Premium

• Others

Based on market segmentation by pricing model, the premium segment occupies the highest share of the market. Premium pop-up builders require organizations to pay a certain amount of fee to avail of the advanced features. These fee options are either subscription based, that is, monthly, quarterly, or annually; or they are on-time payment bases that offer lifetime access to premium features. Moreover, these pop-up builders are increasingly used by large enterprises that require advanced features to carry out complex marketing tasks. These include AI-based demographic targeting, customer analytics tool, sales predictive modeling, and others.

The free segment is the fastest-growing segment during the forecast period. Free pop-up builders are widely used by small businesses or freelancers to promote their products and services. These builders are cost-effective; however, it has limited features and if users want to avail more features they need to upgrade their pricing plan.

Global Pop-Up Builder Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, North America occupies the highest share of the market. Increasing trends in digital marketing and technological developments such as the integration of AI and natural language processing, have boosted the market demand for pop-builders in the region. The rising adoption of digital marketing such as social media marketing, mobile marketing, influencer marketing, and email marketing has induced companies to deploy pop-up builders and boost their sales in the region. Further, the integration of automation tools with pop-up builders has leveraged the marketing industry and contributed to the growth of pop-up builders in the region.

Asia-Pacific is the fastest-growing region during the forecast period. Growing the e-commerce industry and the increase in the number of mobile users and internet subscribers, there is an increase in demand for pop-up builder software in the market.

Global Pop-Up Builder Market Key Players:

1. Poptin

2. Privy

3. Wishpond

4. Sumo

5. Popconvert

6. OptinMonster

7. Unbounce

8. Plerdy

9. Convertful

10. AiTrillion

11. OctaneAI