Pink Himalayan Salt Market Size (2024 – 2030)

The Global Pink Himalayan Salt market was valued at USD 235.39 million in 2023. Over the forecast period of 2024-2030, it is projected to reach USD 325.95 million by 2030, growing at a CAGR of 4.76%.

The pink Himalayan salt market is moderately fragmented, with multiple companies offering pink Himalayan salt. The processing time is less and packing is also pretty. It has benefited and improved a healthy lifestyle. It is not used in gourmet food but used for skin rejuvenation, it can be used as a healing property. 

Key Market Insights:

Pink Himalayan salt is a premium-priced culinary salt and a gourmet salt. Mostly, it comes from the largest rock-salt mining operations, namely, the Khewra Salt Mine in the Punjab Region of Pakistan. The color pink of the salt comes from mineral impurities, especially iron and other trace elements. The market for pink Himalayan salt is influenced by trends in the food industry, specially in the fast-food and meat industries.

People continue to expand their palates, seeking new and ethnic flavors from different regional foods, therefore, manufacturers and suppliers introduce new ethnic food varieties in their product offerings. A growing multicultural society selects ethnically diverse food products. In this regard, an increase in the number of manufacturers are seeking affiliations for their food products and brand image. Pink Himalayan salt is majorly mined from Asia, especially from the Punjab region of Pakistan, and it is highly utilized as a food additive in numerous cuisines.

Global Pink Himalayan Salt Market Drivers:

Demand for gourmet foods boosting the sales of pink himalayan salt.

Pink salt is gaining popularity due to the increasing demand for gourmet foods in countries, such as the United States, the United Kingdom, France, and Italy, among others countries as they are upgrading to gourmet salt from ordinary table salt. As a result, the demand for smoked, sea, and pink salts is increasing & moving toward the mainstream.

Globalization and the influence of Westernization in emerging countries demand foreign cuisines, like Italian and French food, which call for specialized subtle flavors and seasonings, which are driving the demand in the market.

Increase in Healthier lifestyle and consumption of organic products is boosting market growth.

COVID-19 has shifted people's perspective to choose healthy food & lifestyle. People prefer food that is organic, and healthier. Intake of salt and minerals can prevent blood pressure and hypotension. The increasing popularity of organic produce and chronic disease cases such as cancer, obesity, and asthma are expected to increase the demand for Himalayan salt.

Salt therapy which involves breathing in salt particles to improve respiratory function is expected to impact the demand for Himalayan salt in the market. This therapy is done in salt spa rooms and is an alternative treatment to solve lung issues such as asthma, and cough. This factor can increase the demand for pink Himalayan salt.

Global Pink Himalayan Salt Market Restraints and Challenges:

Many people don’t know the benefits of pink Himalayan salt. Pink Himalayan salt can help in improving respiratory function, it has minerals that are essential for the body. People are not aware of the properties which are in pink Himalayan salt. Many think it is part of a trend that is not required as a basic necessity. Additionally, pink Himalayan salt is 20 times more expensive than sea salt and table salt. Salt is available at every house as it is one of the basic requirements. The price of salt is not that expensive but pink Himalayan salt is expensive, which results in hindering the market. Why buy expensive salt when people can buy comparatively cheap or low-price table salt or sea salt.

Global Pink Himalayan Salt Market Opportunities:

An increase in chronic medical disorders, like diabetes, asthma, and other respiratory diseases, is one of the factors positively influencing the market. Also increasing awareness among people about the health benefits of pink Himalayan salt over regular table salt is increasing its demand across the world. The increasing demand for salt with low sodium and the shifting consumer preferences towards organic food are also contributing to the market growth.

Pink Himalayan salt is used in bath salts, which can improve skin conditions and soothe sore muscles. Salt lamps are also made out of pink Himalayan salt which can remove air pollutants. Salt lamps consist of large blocks of salt with an inner light that heats the salt.

man-made salt caves formed out of pink Himalayan salt are popular among people seeking to improve skin and respiratory problems.

Apart from this, the increasing number of spas, along with the trend of salt therapy, is driving the sales of pink Himalayan salt as it cures skin allergies and minor diseases, which is positively impacting the market growth. Furthermore, the e-commerce industry that provides doorstep delivery, exciting deals and discounts, online methods, and easy availability of products is offering growth opportunities to leading market players. Moreover, the increasing utilization of pink Himalayan salt for bath salts and salt lamps is creating a positive impact on the market.

PINK HIMALAYAN SALT MARKET REPORT COVERAGE:

Pink Himalayan Salt Market Segmentation: By Type

• Ionized

• Unionized

The pink Himalayan salt market is segmented into ionized and unionized. Himalayan salt is naturally rich in iodine. These pink salts are known for their pure taste and increase the rich flavor. The eye-catching pink color appears due to the presence of iron oxide. Therefore, the ionized segment held the majority of the market share in 2023 and is anticipated to grow at the fastest rate during the forecast period, 2024-2030 as well.

Pink Himalayan Salt Market Segmentation: By Application

• Food and Beverages

• Salt Lamps

• Bath Salts

• Gourmet Salts

• Others

In the application, the food & beverages segment is expected to grow at the fastest rate in the market during the forecasted period. Pink Himalayan salt is widely used in the food & beverage sector as it offers a specific flavor and texture to the food. Also, it is used for seasoning, cooking, food presentation, and preserving foods. Pink Himalayan salt has gained popularity among health food promoters due to the presence of trace minerals. Salt Lamps and Balt are also expected to grow as its pink Himalayan salt is used in bath salts, which can improve skin conditions and soothe sore muscles. Salt lamps are also made out of pink Himalayan salt which can remove air pollutants. Salt lamps consist of large blocks of salt with an inner light that heats the salt.

Pink Himalayan Salt Market Segmentation: By Distribution Channel

• Offline Sales Channel

  • Supermarkets/Hypermarkets

  • Departmental Stores

  • Convenience Store

  • Other Sales Channel

• Online Sales Channel

  • Company Website

  • E-commerce Platform

In the Distribution Channel, the Supermarket/Hypermarket has the largest share of the market as it is easily available in stores. Online sales are expected to provide various offers and discounts and different brands all around the world are easily accessible from your comfort zone making it grow at the fastest pace during the outlook period.

 Pink Himalayan Salt Market Segmentation - By Region

• North America

• Europe

• Asia Pacific

• Middle East

• Latin America

In the region, the Himalayan Pink Salt market witnessed significant growth in the Middle East due to consumers' awareness regarding multiple health and skin benefits. The increasing incidence of hypertension and mineral deficiency-related diseases in the United Arab Emirates has also increased the sales in the category. Asia-Pacific is the largest region in the Himalayan pink salt market as it is produced majorly in the Punjab region of Pakistan, and it is highly utilized as a food additive in numerous cuisines.

COVID-19 Pandemic: Impact Analysis

Covid-19 has positively impacted on Himalayan pink salt market. As it is used in various health benefits and lifestyles. It can be used to enhance the food's taste, it can be used in bath salts, which can improve skin conditions and soothe sore muscles. After covid-19 people prefer organic and healthy food items. This can be the factor that results in the growth of the Himalayan pink salt market.

Latest Trends/ Developments:

Himalayan pink salt has been used in enhancing flavor and it has become a vital ingredient for international cuisines from different parts of the world like China, Japan, India, and Finance. It has a function and provides a specific taste and texture to the food. Demand for Asian cuisine from different countries like the United States has increased.  The evolving preferences are likely to develop the growth in the market.

Key Players:

These are the top 10 players in the Global Pink Himalayan Salt Market:-

1. Himalayan Salt Company

2. BJ's Wholesale Club Holdings Inc.

3. Frontier Co-Op

4. Evolution Salt Co.

5. Natierra Superfoods

6. McCormick & Company Inc.

7. Premier Foods plc

8. Natural Health Plus

9. San Francisco Salt Company

10. Urban Platter

11. Saltan Ltd

• In 2022: GMG has launched the world’s second-largest fully automated Himalayan pink salt manufacturing facility in the United Arab Emirates Market.

• In 2022: Mishtann Foods has launched Himalayan pink salt in India. The company has a wide network of more than 70,000 distributors/retailers in India.

• In 2022: Naario launched Himalayan Pink Salt in India. As per the company’s claim, it has the benefits of 84 minerals in it which is 100% pure, with no added chemicals and fine grain.